Downloaded 16 times
Uploaded byMira K Desai
Gender and media
The document discusses how gender is socially constructed and reinforced through various institutions including family, education, religion, media, and the state. It examines how media in particular helps define appropriate roles, qualities, behaviors, and value associated with each sex. The media creates stereotypes about gender realities and perpetuates the existence of gender through the portrayals and definitions it promotes. It conditions gendered experiences by reinforcing narrow ideas about how men and women should look, act, and what they can achieve. The media industry also provides many career opportunities for both men and women.
More Related Content
Similar to Gender and media
Gender and media
- 1.
- 2.
- 3.
- 4. Genderis constructed…… INSTITUTIONS • Family •Education • Religion • Caste • State • Media • Market CONTROLS • Fertility • Labour • Mobility • Property • Resources • Sexuality
- 5. PRIVATEROLESattached toSEX WOMEN • Mother •Wife • Sister • Friends • Daughter • Daughter-in-law • Mother-in-law • Sister-in-law MEN • Father • Husband • Brother • Friends • Son • Son-in-law • Father-in-law • Brother-in-law
- 6. QUALITIESexpectedofSEXES WOMEN • Passive • Submissive •Domesticated • Delicate • Pretty • Cute • Caring • • • MEN • Active • Aggressive • Daring • Stud Strong Tough In-Charge
- 7. Behaviourexpectedfrom SEX WOMEN • Agreewith what others say • Behaveas expected in a given role • Defined boundaries of movement MEN • Leadthe way • Takecontrol of situation • Leadothers and given discountsto women asstupid • Freeto doanything
- 8. Valuation attached toSEX WOMEN • What they doin house isnot of muchvalue • If sheisworking outside and independent sheisignoring family MEN • IF they do any work in house they are obliging women • If he is from working home, helping wife, he is goodhusband
- 9.
- 10. Media SectorAvenues MassMedia: Print: Newspapers& Magazines Radio TV Films Other Media: Publishing: Books Mobile &Telecom Internet Outdoors & Events Advertising Acting Journalism Public relations Graphics- Gaming Beauty & Make Up Art & Design Computer Animation Fitness Food Transpo rt
- 11. MEDIA-What doesit do? •MIRRORstheSociety….. • Creates MARKETby selling you ideas, products, services….. • MEDIATESexperiences of itsaudiences…. • Provides MYTHs…..Circulatesand sustains them…… • CREATESdefinitions of NORMAL
- 12. Media andGender • Mediacreatesdefinitions about: Who are ‘these’people? What wo/men shouldwear? When and where wo/men shouldmove? How should wo/men behave? • Media stereotypes Gender realities. • Media perpetuates Genderexistences. • Media conditionsgendered experiences.
- 13. Media createsDefinitions • Manshould bemetro-sexual. • Woman should be sexy. • Woman should be sizeZERO. • Girls are cute/vulnerable/sweet. • Man can/should controlwomen. • Man is the head of thehousehold. • Woman haveto/must marry. • Man is free to make multiplealliances.
- 14. Media stereotypesRealities • Mother-in-lawand daughter-in-law always fight, What about Father–Son? • Women can’t be friends to eachother, how many friendships do wehave!! • Husband hasa‘rights’ over the wife, What about rights of thewife? • Children are mother’s responsibility, aren’t they jointpleasures/responsibility?
- 15. Media perpetuates Genderexistences • Women are dying to get maleattention. • Women need to look‘beautiful’. • Woman are body and man arebrain. • Woman cannot survive without man. • When woman sayNOit isyes? • Woman hasno SAYin decisions of herlife! • Woman’s first priority isHOME.
- 16. THANK YOU foryour TIME &ATTENTION feel free to connect@ drmiradesai@gmail.com