The document discusses how gender is socially constructed and reinforced through various institutions including family, education, religion, media, and the state. It examines how media in particular helps define appropriate roles, qualities, behaviors, and value associated with each sex. The media creates stereotypes about gender realities and perpetuates the existence of gender through the portrayals and definitions it promotes. It conditions gendered experiences by reinforcing narrow ideas about how men and women should look, act, and what they can achieve. The media industry also provides many career opportunities for both men and women.

1. GENDER& MEDIA:
Connectionsand Possibilities

2. What isGender?

3. WEdefine……PEOPLE-men/women?
AGE
CASTE
SEX
CLASS
RACE
EDUCATION

4. Genderis constructed……
INSTITUTIONS
• Family
• Education
• Religion
• Caste
• State
• Media
• Market
CONTROLS
• Fertility
• Labour
• Mobility
• Property
• Resources
• Sexuality

5. PRIVATEROLESattached toSEX
WOMEN
• Mother
• Wife
• Sister
• Friends
• Daughter
• Daughter-in-law
• Mother-in-law
• Sister-in-law
MEN
• Father
• Husband
• Brother
• Friends
• Son
• Son-in-law
• Father-in-law
• Brother-in-law

6. QUALITIESexpectedofSEXES
WOMEN
• Passive
• Submissive
• Domesticated
• Delicate
• Pretty
• Cute
• Caring
•
•
•
MEN
• Active
• Aggressive
• Daring
• Stud
Strong
Tough
In-Charge

7. Behaviourexpectedfrom SEX
WOMEN
• Agree with what
others say
• Behaveas
expected in a
given role
• Defined
boundaries of
movement
MEN
• Leadthe way
• Takecontrol of
situation
• Leadothers and
given discountsto
women asstupid
• Freeto doanything

8. Valuation attached to SEX
WOMEN
• What they doin
house isnot of
muchvalue
• If sheisworking
outside and
independent
sheisignoring
family
MEN
• IF they do any
work in house
they are obliging
women
• If he is
from
working
home,
helping wife, he is
goodhusband

9. WOMENand Media….inGMMP
News
Providers/
Sources
Media
Professionals
News
Subjects
Portrayal in news

10. Media SectorAvenues
MassMedia:
Print: Newspapers & Magazines
Radio
TV
Films
Other Media:
Publishing: Books
Mobile &Telecom
Internet
Outdoors & Events
Advertising
Acting
Journalism
Public relations
Graphics-
Gaming
Beauty & Make Up
Art & Design
Computer Animation
Fitness
Food
Transpo
rt

11. MEDIA-What doesit do?
• MIRRORstheSociety…..
• Creates MARKETby selling you ideas,
products, services…..
• MEDIATESexperiences of itsaudiences….
• Provides MYTHs…..Circulatesand
sustains them……
• CREATESdefinitions of NORMAL

12. Media andGender
• Media createsdefinitions about:
Who are ‘these’people?
What wo/men shouldwear?
When and where wo/men shouldmove?
How should wo/men behave?
• Media stereotypes Gender realities.
• Media perpetuates Genderexistences.
• Media conditionsgendered experiences.

13. Media createsDefinitions
• Man should bemetro-sexual.
• Woman should be sexy.
• Woman should be sizeZERO.
• Girls are cute/vulnerable/sweet.
• Man can/should controlwomen.
• Man is the head of thehousehold.
• Woman haveto/must marry.
• Man is free to make multiplealliances.

14. Media stereotypesRealities
• Mother-in-law and daughter-in-law
always fight, What about Father–Son?
• Women can’t be friends to eachother,
how many friendships do wehave!!
• Husband hasa‘rights’ over the wife,
What about rights of thewife?
• Children are mother’s responsibility,
aren’t they jointpleasures/responsibility?

15. Media perpetuates Gender existences
• Women are dying to get maleattention.
• Women need to look‘beautiful’.
• Woman are body and man arebrain.
• Woman cannot survive without man.
• When woman sayNOit isyes?
• Woman hasno SAYin decisions of herlife!
• Woman’s first priority isHOME.

16. THANK YOU for your
TIME &ATTENTION
feel free to connect@
drmiradesai@gmail.com