The document discusses the evolving landscape of media education, highlighting the need for new paradigms that include diverse stakeholders such as media professionals, educators, and students. It points out the disconnect between media production practices and educational frameworks, emphasizing the importance of inclusive and context-relevant approaches. The conclusion advocates for redefining stakeholder roles, fostering collaboration between academia and industry, and transforming media education to be more localized and engaging.

1. Plenary IV: Space for Stakeholders in Media
Education: Search for a New Paradigm
Prof Mira K Desai
SNDT Women’s
University, Mumbai-
INDIA
mkdesai@extensionedu.
sndt.ac.in
Shifting Contours &
Shaking Foundations

2. STAKEHOLDERS in Media Education
Media
Professionals
Training
institutes
STATE
Regulators
FAMILY
Society
Students

3. Media
Owners
Politicians
Community
Partners &
Alliances
Financers
Supporters
Suppliers
Competitors
&
Professional
Bodies
Tech
Companies
Administrators
Alumni
Employers
Placement Directors
Geography
Audiences
Local Authorities STAKEHOLDERS
………………????

4. Broadcast India 2007
MEDIA
Industry
Another
Industry

5. Training/Education: Micro Frame
JOB
Curriculum
Examination
Objectives
Skills
TRAINING
Create/Test
Quality of
Professionals
Degree
Teacher
Class room
Students
Critical
Abilities

6. “Shifting” Contours
• Changing media production and consumption practices
• Technology as key driver & Distribution as Medium
• Local-Global dynamics of media presence
• Powers and Role of Audiences
• Increasing Gap of Local realities and capitalist
representations
• Media failing to REACH in most Roles expected from it
• Media ownership complexities

7. Shaking Foundations
• Increasing disconnect between Individual and Institution
• Media universe as part of instructional pedagogy than an aid
and disconnect of teacher with the student
• Loosing of diverse classrooms with privatization of media
education and public education at death bed
• Increasing disconnect between practice, pedagogy and
aspirations
• Pedagogy (ideology, textbooks) relevant for Asian contexts

8. Possible Paradigms !!!
MY UNDERSTANDING is limited to what “i” am exposed to………
• Micro and participatory paradigms are not new anymore in 2020 but macro
takes over and structures &
• UNION to become more relevant now considering discriminatory practices
and processes within public/private even Civil Society structures
• Framework of ‘CONTEXT’ and ‘SELF’ as ‘Student’ as well as ‘Teacher’
• ACCEPTANCE & TOLERANCE of ‘other’- ‘inclusive’ not as a concept but
practice and REALITY
• Digital not being relevant largely so NEW one may emerge, WE need to
WATCH for it rather than ignoring it…….lets hope it happens ASAP

9. Conclusions
• Need to create ‘Definitions’ of WHO the stakeholders are like for
other disciplines like Medicine or Nursing or Pharmacy
• As Curriculum planners and teachers let’s attempt Imaginative,
Artistic and Ethical practices
• Academics say “WE educate them you Train them” Industry say
“YOU train them you educate them” but Let’s get together- Its high
time though our mandates are challenging to match!
• Formats to change from Trade school approach OR Ivory tower
programmes to more localized media education institutions- It’s a
DREAM but let’s have it