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Media research
This document provides an overview of media research. It defines key concepts like communication, media, and science. It discusses the research process and different branches of science. It also outlines different classifications of media research like the disciplines it draws from, the stages of media production it focuses on, and the methods used. Finally, it provides examples of different media sectors and industries and discusses the purpose of conducting media research from the perspectives of students, communicators, advertisers, and researchers.
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Media research
- 1. https://www.daramonifah.com/ Home Grown NewMedia Journalist, Poet, Artist and Educator from Virgin Islands
- 2. Media Research: What &Why? Professor Mira K Desai Department of Extension & Communication SNDT Women’s University Juhu Campus, Mumbai
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- 4. What is Media? IdeologyTechnology Process Representation Vehicles to Sell Products Capital and Institutions
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- 6. The Process ofScience
- 7. Relationship of Research<Knowledge<Science • Researchis systematic and scientific procedure to draw conclusions • Research contributes to knowledge and so to branch of knowledge/science • Knowledge is verifiable evidences, It is NOT Information, nor its Google surfing • Science (from the Latin word scientia) meaning "knowledge“ • Science is systematic body of knowledge
- 8. Research Process Formulation of Problem Reviewof Literature Decisions about Methodology Data Collection Data Collection Design Deciding Sampling Data Analysis Interpretations & Conclusions Writing Report
- 9. Braches of Science/Knowledge •Natural Sciences- Chemistry, Biology, Physics, Geology, Astronomy…….. • Social Sciences- Psychology, Sociology, Anthropology, Economics, Politics……. • Humanities- Languages, Fine/Performing/ Literary Arts………… • Applied Sciences- Home Science, Architecture…………
- 10. The Dewey DecimalSystem in Library Science
- 11. Trajectories…American Psychology • 1600s– Rise of empiricism emphasizing centrality of human observer in acquiring knowledge within Psychology • 1859 - Publication of Darwin's Origin of Species • 1879 - Wundt opens lab for experimental psychology • 1887 – American Journal of Psychology published • 1940s – Behaviorism dominates • 1950s – Cognitive psychology gains popularity • 1968 – Founding of the Association of Black Psychologists • 1988 – Founding of the American Psychological Society (now known as the Association for Psychological Science)
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- 13. Media & EntertainmentIndustry…!! • Advertising {OOH, Direct marketing, PR…} • Filmed Entertainment • Print- Newspapers, Magazines • Publishing- Books • Electronic- Radio & Television • Broadcast, Cable, DTH, IPTV, OTT • Convergent platforms- Mobile and telecom, Gaming, OTT, Music, Internet & Social networking….
- 14. Media Sectors Classification MassMedia: Print: Newspapers & Magazines Radio TV Films Other Media: Publishing: Books Mobile & Telecom Internet Outdoors & Events OTT Advertising Acting Journalism Public relations Graphics-Gaming Beauty & Make Up Art & Design Computer Animation Fitness Food Transport
- 15. Media Research: Basedon the Stage of Production FORMATIVE (Pre- Production) PROCESS
- 16. Media Research byMethods Surveys Case Studies Ethnography Experi ments Content Analysis Trend/Sentim ent/ Network Analysis
- 17. Media Research: Other Classification 1. •CREATION-Political Economy 2. •Distribution- Flows 3. •Consumption- Cultural Studies
- 18. Media Research: Why? •Students: For the Degree or Knowledge • Communicators: Policy making, For creating communication- story/ characters/ treatment, Understanding Audiences, Finding Solutions • Advertisers: Selling products • Marketers: Optimizing Profits • Researchers: Predicting Trends
- 19. Why I doRESEARCH? DEGREE Livelihood EXPERIENCE Recognition
- 20. What I tellmy Students about Research? • Explore your Curiosity • Know yourself as a Person • Realize and recognize that ‘what you THINK in your mind’ and ‘the WORLD outside your mind’ are two Different Realities • Learn to manage Time-People-Resources • Be READY for the NEW ANSWERS Every time • QUESTION everything
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- 22. THANK You forTIME & PATIENCE drmiradesai@gmail.com www.sndt.ac.in