Dennis J. Smith is a social media expert and author who lives in Idaho. The document provides an overview of why social media is important for businesses and discusses popular social media sites like Facebook, Twitter, Pinterest, Google+, LinkedIn, WordPress, and YouTube. It also provides statistics on user numbers and engagement on these sites, tips for using social media, and information on Dennis Smith's social media services.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Marketing on Facebook shouldn't be just about getting people to talk to brands. Companies should identify the social elements of their offering and make it easier for people to connect with their friends around those.
Presenter: Mike Brcic
Love it or hate it, Facebook is the #1 social media site in the world, with more than 200 million active users. A growing number of companies and organizations are using Facebook to connect with their stakeholders and build community. In this workshop, you’ll learn simple, easy-to-implement techniques for using Facebook to connect with your audience, including:
* Facebook Groups and how to grow them
* Raising funds through Facebook Causes
* Creating Facebook events that sparkle and shine
* Developing a fan base with Pages
* Maintaining promotions and contests
* Other techniques for taking Facebook to the next level!
Marketing on Facebook shouldn't be just about getting people to talk to brands. Companies should identify the social elements of their offering and make it easier for people to connect with their friends around those.
With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing. Here I suggest how you can do it the social media (well, social web) way.
Watch a YouTube vid of me presenting this talk in Cape Town (after the last slide).
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Social Media 101 for Parents: Do you know where your children are?Sarah Welstead
Designed as an introduction to social media and social networking for parents of kids aged 5-18, the presentation contains an overview of leading social networks, information about security and privacy of particular interest to parents, and practical tips on how to ensure kids are being smart and safe online.
Perfect for an audience of parents who are comfortable with the internet but whose social media knowledge/experience is limited.
Discussion of the opportunities and challenges for using social media in financial services plus a few tips on how to get set up and get started.
Presented and authored by Patrick Doherty and Sally Wells
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Business Owners are excited about Pinterest, which is now the #3 Social Media Platform. This presentation gives some insight into target markets, and focuses on providing Business Owners with idea generation for how this marketing tool can be used in their business. Think like a consumer & be transparent..Your customers will appreciate it.
The presentation was given to the Greensboro Small Business Meetup. www.Meetup.com/Greensboro-Small-Biz
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
With shrinking budgets, 21st century destination marketing organisations can no longer afford 20th century marketing. Here I suggest how you can do it the social media (well, social web) way.
Watch a YouTube vid of me presenting this talk in Cape Town (after the last slide).
Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Social Media 101 for Parents: Do you know where your children are?Sarah Welstead
Designed as an introduction to social media and social networking for parents of kids aged 5-18, the presentation contains an overview of leading social networks, information about security and privacy of particular interest to parents, and practical tips on how to ensure kids are being smart and safe online.
Perfect for an audience of parents who are comfortable with the internet but whose social media knowledge/experience is limited.
Discussion of the opportunities and challenges for using social media in financial services plus a few tips on how to get set up and get started.
Presented and authored by Patrick Doherty and Sally Wells
Beyond The Ink Smudge To Digital Relevancy : Social Media For Newspapers, the...Diva Marketing (Blog)
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results. What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers. There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Always in motion is the future”– Yoda
As both digital and legacy (local) news competition continues its battle for audience and advertisers every resource and strategy must be held accountable in order to move the business forward. Social media is no longer a “feel good” tactic. It must produce results.
What those results might be and how social media can be used to achieve them is what this session focused on.
This presentation, for Inland 2014 Inland Press Mobile and Social Solutions Conference, deconstructs social media in terms of newspaper brand, journalists and advertisers.
There are resource worksheets included to help guide you through the process of reconstructing or contstructing your social media plan. Best of luck!
Business Owners are excited about Pinterest, which is now the #3 Social Media Platform. This presentation gives some insight into target markets, and focuses on providing Business Owners with idea generation for how this marketing tool can be used in their business. Think like a consumer & be transparent..Your customers will appreciate it.
The presentation was given to the Greensboro Small Business Meetup. www.Meetup.com/Greensboro-Small-Biz
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
oin PRSSA and learn how to use social networks such as facebook, twitter, and LinkedIn professionally and build your resumes.
Seats are limited so please sign up NOW ! on Dr. MIke Smith's door! Attending this event on facebook does NOT guaranette you a spot!
Be sure to bring a flashdrive, picture of yourself, and a rough copy of your resume.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
This is a presentation that I prepared for the the National Agri-Marketing Association conference on "Trends in Agriculture" in Kansas City, Missouri on November 11, 2009.
The content is primarily based on a case study surrounding my family's 2009 Harvest of our pinot noir grape crop in Oregon's Willamette Valley (just outside of Junction City).
It has been wonderful to combine my current vocation as a digital / social media strategist with the ability to help my family both on the farm, as well as from a distance.
Simple Steps to Social Media Effectiveness—A @Midwest presentationBrian Huonker
Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media.
There’s a lot more to engaging in social media marketing than creating a few profiles and posting a few links. Without taking a measured approach to the situation, you’re not going to be able to make the most of what is a very powerful and influential strategy. There are thousands of other companies competing for social media users’ attention, so laying the right groundwork is crucial.
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media: Where Your Brand Meets The World - Presentation by Stickable MediaStickable Media
Slides from the Stickable Media presentation "Social Media: Where Your Brand Meets The World"
Through this presentation Tony Diehl, CEO & Founder of Stickable Media, reveals how your business can use Social Media as an Inbound Marketing tool to control your online image, build a community of strong relationships around your business and position yourself as a leader in your industry. The ultimate goal of this process is to influence purchasing decisions and grow your business in a sustainable way while moving beyond outdated, untrusted traditional advertising and tapping into the power of relationship building as a new model for effective marketing.
Not sure where to begin with Social Media? Start here: Get control of the Digital Brand Assets for your business, including 20+ Social Media Profiles & Business Listings with Stickable Media’s FREE Digital Brand Assets Control Package. Visit www.StickableMedia.com to download your FREE copy today.
Similar to Gem county community & business expo (20)
2. Social Media For
The Valley Of Plenty
Dennis J. Smith
Lives in Caldwell, Idaho
Self-Published Author
Amazon Bestseller
Talk Show Host
Public Speaker and Webinar
Presenter
Social Media and WordPress Trainer
Winner of Top 50 Authors in Idaho
Award 2011
On Facebook and Twitter since 2007
Dennis J. Smith
http://www.dennisjsmith.com
3. Social Media For
The Valley Of Plenty
Why Social Media?
Can be less expensive than traditional marketing (i.e. TV, Newspaper)
Connect with your customers and build relationships with them
Meet other business owners (Chamber of Commerce Fan Page)
Business groups and Fan Pages on Facebook, Google+ and LinkedIn
Run Highly Targeted Ads
Reach millions outside your local area
Because others are doing it! Don’t get left out!
Dennis J. Smith
http://www.dennisjsmith.com
4. Social Media For
The Valley Of Plenty
Social Media By The Numbers
Studies show that nearly 80 percent of US internet users spend time on blogs and
sites like Facebook and Twitter.
Facebook has more than 1 billion active users. More than 50 percent are logged
on to Facebook in any given day.
163, 071, 460 million US Facebook users.
Idaho – 789,720
Boise – 353,180 within 50 miles
Emmett – 363,300 within 50 miles, 277,560 within 25 miles, 5,900 within 10 miles.
Population of Emmett - 6,537 - Jul 2011
488 million users regularly use Facebook mobile.
Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobile
audience of prospects.
• There are 175 million tweets sent from Twitter every day in 2012.
• Pinterest is now ranked #3 for top social networking sites.
• The USA's 141.8 million accounts represents 27.4 percent of all Twitter users.
Sources: Facebook Stats, Facebook Ads, Hubspot.com, Nielsen.com,, SocialBakers.com, All Facebook, All Twitter, Infographics Labs
Dennis J. Smith
http://www.dennisjsmith.com
5. Social Media For
The Valley Of Plenty
Top Social Media Sites
Facebook
Twitter
Pinterest
Google+
LinkedIn
WordPress
YouTube
Dennis J. Smith
http://www.dennisjsmith.com
6. Social Media For
The Valley Of Plenty
Facebook
Why Facebook?
Free – It doesn’t cost you a dime to be on Facebook
Connect with your customers
Create Business or Product Fan Pages
Let your customers leave reviews
Let customers discuss your products
Build a relationship with your customers
Research your competitors
Sell your merchandise right from Facebook with Ecwid, StoreYa or other
Facebook ecommerce apps
Highlight employees, best sales person, customers, product
Share product video and other promo materials with your customers
Announce new product or sales to your Facebook followers first
Announce job openings – your best customers could make great employees
Facebook Ads – Target your audience, over 1 billion users on Facebook!
Dennis J. Smith
http://www.dennisjsmith.com
7. Social Media For
The Valley Of Plenty
Facebook Fan Page
Dennis J. Smith
http://www.dennisjsmith.com
8. Social Media For
The Valley Of Plenty
Twitter
Why Twitter?
Promote your business in 140 characters or less
Follow your suppliers
Research local and national competitors
Search for positive or negative Tweets
Connect with others in your industry
Promote your upcoming sales or new product
Promote special offers to Twitter followers
Send out links where to purchase your product
500 million registered users as of 2012
Dennis J. Smith
http://www.dennisjsmith.com
9. Social Media For
The Valley Of Plenty
Pinterest
Why Pinterest?
Fastest growing social networking site
Popular with females
Pinterest is most popular with women aged between 25 and 35
Create Promotional campaigns to get others to “Pin” and share your product
Driving lots of traffic to websites
Very visual – Users “Pin” items to a board(s) that looks like a checkerboard of
photos.
Simple to learn
Dennis J. Smith
http://www.dennisjsmith.com
10. Social Media For
The Valley Of Plenty
Pinterest
Dennis J. Smith
http://www.dennisjsmith.com
11. Social Media For
The Valley Of Plenty
Google+
Why use Google+?
Been around almost 2 years
It’s ran by the world’s largest search engine
company
Hangout with customers via video chat
Control who you share information with
Business Pages with focus on local business
150 million monthly active users
Things to keep in mind with Google+:
No Ads to deal with
Not as many users as Facebook, Twitter so your friends,
family and customers might not be on Google+ yet
Have to learn how Google+ works
Dennis J. Smith
http://www.dennisjsmith.com
12. Social Media For
The Valley Of Plenty
Google+
Dennis J. Smith
http://www.dennisjsmith.com
13. Social Media For
The Valley Of Plenty
LinkedIn
Why use LinkedIn?
Connect with other business owners
Hire new employees
Business groups on LinkedIn
Create a Company Page
LinkedIn Ads to promote your business
34 million users
Dennis J. Smith
http://www.dennisjsmith.com
14. Social Media For
The Valley Of Plenty
WordPress
Why use WordPress?
Inexpensive website solution. Less than $20 dollars a month!
Your own domain name I.E. http://www.mybusiness.com
Easier to set-up and maintain than a standard website
Optimizes well with Google to get better search results
Great way to promote your businesses products
Sell your product right from your website without expensive software
Set-up newsletter to maintain contact with your customers and notify
them when you have new product or sale.
Blog post can automatically post to Facebook, Twitter, LinkedIn and
many other social media sites.
Over 57 million sites are using WordPress around the world!
Dennis J. Smith
http://www.dennisjsmith.com
15. Social Media For
The Valley Of Plenty
WordPress Website
Dennis J. Smith
http://www.dennisjsmith.com
16. Social Media For
The Valley Of Plenty
WordPress Website
Dennis J. Smith
http://www.dennisjsmith.com
17. Social Media For
The Valley Of Plenty
YouTube
Why YouTube?
Video ranks high in Google Searches
Create and upload product video or even short commercials
Great way to promote your business
Videos can be shared to Facebook, Twitter, Google+ and other social media sites
Tools
Any Video Camera or Flip Cam
Windows Live Movie Maker – From Microsoft or
any other video editing software will do.
Dennis J. Smith
http://www.dennisjsmith.com
18. Social Media For
The Valley Of Plenty
Social Media Tips
Post on a regular schedule(1-3 times a day)
Post during peak times
Best time to post is 10am to 4pm with concentrations from 8am to 11am
Thursday, Friday and holidays are the best days to post
Post relevant information
Post photos and video
Post as your Fan Page
Share! Share! Share! Encourage others to Share!
Respond to your customers
Be genuine and be yourself!
Don’t use all CAP!
Don’t make spelling or grammar errors
Have fun with it!
Dennis J. Smith
http://www.dennisjsmith.com
19. Social Media For
The Valley Of Plenty
Reminders
Keep same look and feel across all platforms
Keep your content fresh
Use social media management tools like HootSuite, RSS feeds sparingly or not
at all
Monitor your pages for comments
Check your Facebook Insights (Fan Page Statistics)
Keep up on social media. It’s always changing!
Dennis J. Smith
http://www.dennisjsmith.com
20. Social Media For
The Valley Of Plenty
Resources
GreenHostUSA.com – WordPress and Website Hosting
Problogger.net – Blogging resources
Copyblogger.com – Online marketing advice
MariSmith.com – Social Media Expert
DennisJSmith.com – Social Media News, Advice and Information
SocialMediaExaminer.com – Social Media News
Mashable.com/social-media – Social Media News
Google and Bing – Search Engines
http://blog.nielsen.com/nielsenwire/social/
The Social Media Report - Q3 2011
https://www.facebook.com/advertising/ - Facebook Ads
Dennis J. Smith
http://www.dennisjsmith.com
21. Social Media For
The Valley Of Plenty
Service Offered
Custom Facebook Fan Page for local businesses
Custom Facebook Fan Pages for multi-level marketers
Squeeze Pages
Facebook, Twitter, Google+ and Social Media Tutoring
Online Tutoring via Google+
Social Media Consulting
WordPress Website Set-Up and Hosting
Public Speaking
Talk Show Thursdays at 1 PM MT
on Blog Talk Radio
Monthly Newsletter
Dennis J. Smith
http://www.dennisjsmith.com