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Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk Digital & You
This is me: … digital strategist , hopeful runner,  entrepreneur , terrible cook,  media planner , ex-fat man,  email marketer , husband,  business owner , atrocious singer,  communicator , avid wearer of shoes,  digital evangelist,  aspiring photographer,  blogger  & Mac convert.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda ,[object Object],[object Object],[object Object]
The Impact of the global recession Rising unemployment Increase in Government Borrowing  Falling investment  Falling Share Prices
How will an economic recession impact my daily life? http://www.flickr.com/photos/amiev/2435360436/ Household budgets stretched Fewer jobs Less disposable income Rising prices
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],What will people do with their money? http://flickr.com/photos/carmbler/191982925
It is easy to assume that charitable donations form the very pinnacle of what people chose to do with their disposable income and it will be the first thing to go if you are feeling light in the wallet.   I really don’t think that it is true .  Apparently they will not stop giving
This is especially untrue with committed donors http://flickr.com/photos/eschipul/2371505523/sizes/l/ How do we ensure this commitment remains?
[object Object],[object Object],[object Object]
1. Awareness 2. Engagement  3. Retention The Key Stages of digital activity & campaigning
Awareness -  Introduce yourself , http://www.flickr.com/photos/lrargerich/3063054521/
Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],http://www.flickr.com/photos/gtmq8/2303591849/ COMMIT TO IT & BE CONSISTENT . ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simons Cat - RSPCA ,[object Object],[object Object],Find your Audience – get them talking
[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],Emails Blogs / Stories Challenges Questions Games Polls British Red Cross – ARG / HIV http://www.flickr.com/photos/28953625@N07/3171642571/
[object Object],[object Object],[object Object],[object Object],[object Object]
Retention ,[object Object],[object Object],[object Object],[object Object],[object Object],Little Big Planet, Iglabs, second life WWF You need to know someone to have a” deep” conversation
[object Object],[object Object],[object Object],[object Object],Where are you strongest:  Awareness, Engagement or Retention?
[object Object],[object Object],[object Object],http://www.flickr.com/photos/nifer/353230456/sizes/l/ The glue
It is all about communication http://www.flickr.com/photos/nichollsphotos
It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology  (but technology helps) http://www.flickr.com/photos/nichollsphotos
http://www.flickr.com/photos/milivoj/2166043959/sizes/l/ “ In the past you were what you owned. Now you are what you share.”  Charles Leadbeater. We Think
 
http://www.flickr.com/photos/twenty_questions/ Act on their feedback Encourage discussion, be a part of it Listen
Create a dialogue with them N ot a monologue
People are talking, getting together and changing the world…
Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg … . people will tell you what they think
Y o u will get it wrong http://www.flickr.com/photos/thomashawk/ Survey… http://www.tealeaf.com/resources/Harris_2008.asp
Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html
http://www.flickr.com/photos/xgray/ Be useful
Image: http://www.outdoorlens.com/funny-animal-signs/ Be  Honest
Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/
Treat things well and they will grow
Because …. http://thisisindexed.com/
[object Object],[object Object],[object Object],[object Object]
the future…
Mobile phones are changing the world 3.2  billion subscriber worldwide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/splorp/64027565/sizes/l/
The Single Social Graph Goggle Friend Connect Passport (?) Facebook Connect Open ID When you Travel - Take your friends with you
Convergence Virtual worlds GPS iPlayer Twitter
Examples
Organisations are making digital work for them… http://www.flickr.com/photos/29007282@N05/2717188345
[object Object],[object Object],[object Object],[object Object],Money follows passion http://www.flickr.com/photos/hankins
[object Object],[object Object],[object Object],[object Object],Connected http://farm4.static.flickr.com/3157/2300624038_e7d7fee6fc_m.jpg
http://www.flickr.com/photos/picturesofthings/3009655146/ Mobilised
http://www.flickr.com/photos/picturesofthings/3009655146/ Mobilised Facebook  - 3.2 million friends 200,000 events 500,000 blog posts 35,000 volunteer groups
“ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/
“ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent  One to One connections Work with existing communities
“ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent  One to One connections Work with existing communities Kiva will have facilitated loans totaling $100 million by 2010.
Name :  Adjovi Apéafa Dzoka Location :  Togo Loan Needed: $875.00 Loan Use:  Purchase of foodstuffs
Name :  Adjovi Apéafa Dzoka Location :  Togo Loan Needed: $875.00 Loan Use:  Purchase of foodstuffs Stories – People – Connections - Influence
“ what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.”  David Armano Don’t get scared, remember we’re all human http://www.flickr.com/photos/flysi/
Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk www.gapingvoid.com Thanks and bye for now…

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Enable Presentation

  • 1. Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk Digital & You
  • 2. This is me: … digital strategist , hopeful runner, entrepreneur , terrible cook, media planner , ex-fat man, email marketer , husband, business owner , atrocious singer, communicator , avid wearer of shoes, digital evangelist, aspiring photographer, blogger & Mac convert.
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  • 4. The Impact of the global recession Rising unemployment Increase in Government Borrowing Falling investment Falling Share Prices
  • 5. How will an economic recession impact my daily life? http://www.flickr.com/photos/amiev/2435360436/ Household budgets stretched Fewer jobs Less disposable income Rising prices
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  • 8. It is easy to assume that charitable donations form the very pinnacle of what people chose to do with their disposable income and it will be the first thing to go if you are feeling light in the wallet. I really don’t think that it is true . Apparently they will not stop giving
  • 9. This is especially untrue with committed donors http://flickr.com/photos/eschipul/2371505523/sizes/l/ How do we ensure this commitment remains?
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  • 11. 1. Awareness 2. Engagement 3. Retention The Key Stages of digital activity & campaigning
  • 12. Awareness - Introduce yourself , http://www.flickr.com/photos/lrargerich/3063054521/
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  • 22. It is all about communication http://www.flickr.com/photos/nichollsphotos
  • 23. It is all about communication Getting someone interested is all about sharing, information, a story, a passion, an idea etc... It’s about people, not technology (but technology helps) http://www.flickr.com/photos/nichollsphotos
  • 24. http://www.flickr.com/photos/milivoj/2166043959/sizes/l/ “ In the past you were what you owned. Now you are what you share.” Charles Leadbeater. We Think
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  • 26. http://www.flickr.com/photos/twenty_questions/ Act on their feedback Encourage discussion, be a part of it Listen
  • 27. Create a dialogue with them N ot a monologue
  • 28. People are talking, getting together and changing the world…
  • 30. Y o u will get it wrong http://www.flickr.com/photos/thomashawk/ Survey… http://www.tealeaf.com/resources/Harris_2008.asp
  • 31. Get it right and people notice BIG http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html
  • 34. Create space for agility, flexibility and iteration http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/
  • 35. Treat things well and they will grow
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  • 40. The Single Social Graph Goggle Friend Connect Passport (?) Facebook Connect Open ID When you Travel - Take your friends with you
  • 41. Convergence Virtual worlds GPS iPlayer Twitter
  • 43. Organisations are making digital work for them… http://www.flickr.com/photos/29007282@N05/2717188345
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  • 47. http://www.flickr.com/photos/picturesofthings/3009655146/ Mobilised Facebook - 3.2 million friends 200,000 events 500,000 blog posts 35,000 volunteer groups
  • 48. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/
  • 49. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent One to One connections Work with existing communities
  • 50. “ Kiva's mission is to connect people through lending for the sake of alleviating poverty.” http://www.kiva.org/ http://www.flickr.com/photos/ramonk/ Person to person micro lending Transparent One to One connections Work with existing communities Kiva will have facilitated loans totaling $100 million by 2010.
  • 51. Name : Adjovi Apéafa Dzoka Location : Togo Loan Needed: $875.00 Loan Use: Purchase of foodstuffs
  • 52. Name : Adjovi Apéafa Dzoka Location : Togo Loan Needed: $875.00 Loan Use: Purchase of foodstuffs Stories – People – Connections - Influence
  • 53. “ what we’re really craving is more humanity itself. I see clues of this everywhere, from the direct engagement as enabled by Twitter, to Apple’s Genius bar which gives us live, breathing and fairly smart people to help us when a human touch is needed.” David Armano Don’t get scared, remember we’re all human http://www.flickr.com/photos/flysi/
  • 54. Ben Akin-Smith  :07723 051 507  :Ben.Akin-Smith@Enableinteratctive,co.uk www.gapingvoid.com Thanks and bye for now…