Slides from the Stickable Media presentation "Social Media: Where Your Brand Meets The World" Through this presentation Tony Diehl, CEO & Founder of Stickable Media, reveals how your business can use Social Media as an Inbound Marketing tool to control your online image, build a community of strong relationships around your business and position yourself as a leader in your industry. The ultimate goal of this process is to influence purchasing decisions and grow your business in a sustainable way while moving beyond outdated, untrusted traditional advertising and tapping into the power of relationship building as a new model for effective marketing. Not sure where to begin with Social Media? Start here: Get control of the Digital Brand Assets for your business, including 20+ Social Media Profiles & Business Listings with Stickable Media’s FREE Digital Brand Assets Control Package. Visit www.StickableMedia.com to download your FREE copy today.

1. Social Media
Where Your Brand Meets the World
Learn how to use Social Media effectively to GROW YOUR BUSINESS
1. Control Your Online Image & Reputation
2. Cultivate Strong Relationships
Through Inbound Marketing
3. Influence Purchasing Decisions

2. Pizza Smithsburg
Smithsburg, PA
Open 7 Days a Week! 10am to 11pm
Smithsburg, PA
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Jonny’s
Stan Whitfield
Smithsburg, PA
Smithsburg, PA! Pizza
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Jonny’s Pizza – Smithsburg PA
In Smithsburg!
4523 W. King St. Smithsburg, PA
Photo 1: http://www.flickr.com/photos/clogozm/ Photo 2: http://www.flickr.com/photos/mzn37/

3. 92% of Consumers
trust recommendations
from people they know
70% of Consumers
trust opinions posed online by strangers
SOURCE: Neilsen Global Trust in Advertising Survey –
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html

4. Consumers Losing
Trust in Advertising
 Less than 50% of Consumers trust
Traditional Outbound Advertising
 Trust on the decline (2009 to 2011)
Magazine Newspaper TV
20% 24% 25%
SOURCE: Neilsen Global Trust in Advertising Survey –
http://www.nielsen.com/content/corporate/us/en/insights/reports-downloads/2012/global-trust-in-advertising-and-brand-messages.html

5.  ADOPT SOCIAL MEDIA NOW
 MAKE NEW FRIENDS
 ENGAGE FRIENDS
 GENERATE POSITIVE
DIGITAL WORD OF MOUTH

6. Social Media
Where Your Brand Meets the World
Learn how to use Social Media effectively to GROW YOUR BUSINESS
1. Control Your Online Image & Reputation
2. Cultivate Strong Relationships
Through Inbound Marketing
3. Influence Purchasing Decisions

7. Tony Diehl | CEO / Founder
 Computer Science Degree from Shippensburg
University
 Successful independent entrepreneur since 2003
 Enjoy helping brands & businesses leverage new
technology to market and grow their business
TODAY: Social Media as it relates to Inbound Marketing

8. EVERYONE is on Social Media
People Who Do Not Use Social Media:
Can’t Afford It Prefer Primitive Forms
of Communications
$
$ Smoke Signals
SOURCE:
Stat http://www.experian.com/simmons-research/register-2012-digital-marketer.html, iPhonehttp://www.flickr.com/photos/williamhook/,
MacBookhttp://www.flickr.com/photos/lifeisaprayer/, Smoke Signals http://www.flickr.com/photos/sundve/, Bigfoot http://www.flickr.com/photos/jdhancock/

9.  Website & Blog
 Social Media Profiles
Business Listing Sites

11. Outbound Marketing
BUY!!
BUY!!
BUY!!
Source: http://www.flickr.com/photos/fokkomuller/

12. People are Tuning These
Messages Out
DVR National Do No Call Registry
www.DoNotCall.gov
Billboard
Source: DVR http://www.flickr.com/photos/purpleslog/, Gmailhttp://www.flickr.com/photos/doglotion/, Billboard http://www.flickr.com/photos/ell-r-brown/

14. BUY! BUY!! BUY!!!
Source: Angry Kitty http://www.flickr.com/photos/joeltelling/

15. Social Media is THE Platform
for Inbound Marketing

16. E-Book
Blog
& Earned
Email
Social
Media

17. SHOW ME THE MONEY.
$$$

18. 61% LOWER Cost Per Lead
Inbound Vs. Outbound

19.  1000 new leads
 X $100 per new lead
(Traditional Outbound Marketing)
 = $100,000
 X 61% (savings per lead with Inbound
Marketing) = $61,000

20. What would you
do with an
EXTRA
$61,000?
Source: http://www.flickr.com/photos/68751915@N05/

21. Re-Invest in Inbound Marketing?
Hire a Community Manager
Source: http://www.flickr.com/photos/68751915@N05/

22. Outbound Marketing is a
Sinking Ship
1. Intrusive
2. Nearly impossible to
track or measure
3. People tuning it out
4. Turning people off

23. Inbound Marketing is the
Roadmap to Success
1. Complements how
consumers research &
make purchases
2. Completely trackable &
measurable
3. Cost 61% LESS per lead
4. You will save money &
grow your business

24. Using Social Media as an
Inbound Marketing Tool

25. Social Media
Simplified

26. Social Media Simplified

27. Social Media is Simply a Tool
for People to:
 Connect
 Communicate
 Engage

28. Others Tools to Connect, Communicate &
Engage Your Business
Source: Receptionist http://www.flickr.com/photos/john_hall_associates/, Showroom http://www.flickr.com/photos/ivanwalsh/

29. Just Another Sales Tool?

30. Welcome to my house…
…please don’t spam me!

31. SIGN HERE!

33. NO
SOLICITING
Source: http://www.flickr.com/photos/weidnerapartmenthomes/

34. Meet my new friends…

35. Goals of Social Media
 Control Your Online Image
 Build a Community Around
Your Brand
(MAKE NEW FRIENDS)
 Position Yourself as a
Leader in Your Industry

36. Control Your Online Image
Facebook.com/HamiltonHyundai Foursquare.com/HamiltonHyundai
Youtube.com/HamiltonHyundai
Twitter.com/HamiltonHyundai
Gplus.to/HamiltonHyundai
Pinterest.com/HamiltonHyundai

37. Be Found In Search Engines

38. Build a Community Around Your Brand
(Make New Friends)
• Add Insane Value
• Establish the Right Voice
• Cultivate Real Relationships
Photo: http://www.flickr.com/photos/restlessglobetrotter/

39. Position Yourself as a Leader in Your Industry

40. Cultivate Real Relationships
 “It’s not the number of
followers you have or
“likes” you get, it’s the
strength of your bond with
your followers…
…In this game, the one
with the most real
relationships wins.”
Source: http://thankyoueconomybook.com/

41. What have we learned
about Social Media?
1. Core component of an effective Inbound
Marketing strategy
2. Return on Investment = substantially cheaper
lead generation + more effective
3. Generate positive ROI through the goals of
Social Media
What does this mean for Your Business?

42.  ADOPT SOCIAL MEDIA NOW
 MAKE NEW FRIENDS
 ENGAGE FRIENDS
 GENERATE POSITIVE
DIGITAL WORD OF MOUTH
$ INFLUENCE $
$ PURCHASING $
$ DECISIONS $

43. For More Helpful Tips & Advice, Join Our Community:
Facebook.com/StickableMedia