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Introduction to e business
This document provides an introduction to eBusiness. It defines eBusiness as the integration of business software to create value for a company, customers, and partners. eBusiness includes online selling, buying, customer service, collaboration, and other functions. It covers more than just eCommerce, involving the entire value chain and integration between software, customers, employees, and a company. Facts about eBusiness in Europe show online sales growing 15% annually and over 200 million online buyers by 2015. Challenges of eBusiness include technical issues, marketing, customer trust, and security threats. The future of eBusiness is expected to include continued growth, blurred online/offline lines, mobile usage, and more personalized experiences.
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Introduction to e business
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- 2. What is business? • All functions and activities in a company that are done in order to gather profit
- 3. What is eBusiness? • "e-Business" is an integration of business software in order to create value for the enterprise, its clients, and its partners. • Includes virtual companies as well as the traditional ones • Can include Selling, Buying, Customer service, CRM, Collaboration, Research, Promotion, Communication (internal & external), HRM etc.
- 4. eBusiness, eCommerce andSocial media? • eCommerce a term for any type of business, or commercial transaction, that involves the transfer of information across the Internet (~ web shops??) • eBusiness can be considered as the whole value chain in a company: • electronic purchasing and supply chain management • processing orders electronically • handling customer service • and cooperating with business partners • It also covers the integration between software, communication between customers, stakeholders, employees and a company • eBusiness has a strategical focus – VALUE CREATION • Even though social media as such is more of a tool or channel for eBusiness purposes, it has also an uttermost importance in WoM and customer engagement
- 5. Facts of eBusiness1 In Europe • Online sales grow approx 15 % per year since 2009 • The number of online buyers in Europe grow from 157 million to 205 million by 2015 • Total sales reach 133.6 billion euros http://mashable.com/2011/02/28/forrester-e-commerce/
- 6. Facts of eBusiness2 Companies saying that e-business constitutes ... ... constitutes a ... constitutes ... is not relevant significant part of some part of how for their how they operate they operate operations % of firms % of firms % of firms Total (10 sectors, EU-10) 15 42 43 By Sector Food & beverages 7 38 54 Footwear 10 34 56 Pulp & paper 15 39 46 ICT manufacturing 28 42 30 Consumer electronics 25 47 28 Shipbuilding and repair 13 43 43 Construction 9 39 52 Tourism 18 42 40 Telecommunication 34 42 24 Hospitals activities 34 43 23 By Country (EU10) Germany 28 47 25 France 11 32 57 Netherlands 13 25 62 Finland 10 45 44 United Kingdom 14 57 29
- 7. USE AND USERSIN FINLAND • 56 % of all Finns use internet many times a day • 73 % has searched for product/service information in internet during the past 3 months • 41 % has bought something from internet during the past 3 months • 42 % of all Finns are registered in some social media • 28 % follows social media daily • 59 % has searched for information of OR bought tourism services during the past 3 months • 32 % has bought some tourism service in the internet during the last year • Others have bought clothes and tickets • Growth of the eBusiness has been 10 – 20 % annually (Tilastokeskus 2010, NetTrack 2010)
- 8. Challenges of eBusiness • Lost purchases (it is easy just to let it be) quite often due to technical reasons • Marketing (SEO, multichanneling etc.) • Misbeliefs and mistrust among customers • WoM (reviews, blogs, etc – social media) and crowsourcing • Company attitudes • Changes, innovations and development • Updating • Follow up and measurement • Hackers, viruses, phishing, credit card frauds etc. • ENGAGEMENT
- 9. Future of eBusiness • Increades growth • Blurred borders • Technical requirements as well as demand for global logistics, invoicing and payments • Mobile and HTML5 • Location and awareness (geo targeting) • Augmented reality • Learning from customers • Not only B2C, B2B or C2C separately, but together (group buying sites) • Affiliate marketing
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