Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
DIMENSION 2018 - Momentum towards IntegrationKantar
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
DIMENSION 2018 - Momentum towards IntegrationKantar
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
2020 Social approach deck on how consumer brands are putting online communities instead of TV commercials at the center of their 360 degree marketing campaigns.
"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in the Social Selling space. It is based on a a four month research project conducted in the US, UK, Brazil and China and has been informed by interviews with over 30 sales experts.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Magazine Media, both print and digital, are the most effective channels at reaching and engaging with Early Adopters and Category Influencers.
Magazine advertising is seen as a positive part of the magazine experience, capturing and holding the attention of readers.
Magazines build deep connections with their audience, with readers more likely to be inspired and persuaded by advertising.
Magazine media is able to play a role at all stages of a consumer’s path to purchase.
Magazines are among the most efficient media channels at converting advertising dollars into actual influence in purchase decisions.
Why and How Healthcare CMOs Should Re-engage Social MediaChristopher Bartley
For many CMOs, the struggle isn't how to "do" social media well. It's about starting over when time is precious and the commitment to re-engaging with others online is now treated as a "nice-to-have." You're in the woods. It's time to find your way back to civilization.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
A quick look at buzz marketing from Ibrahim Balci
What is buzz marketing?
In its simplest definition, Buzz marketing is a viral marketing technique based on the consumers spreading a certain event or product word of mouth among themselves or on social media.
“Strengthening initial marketing efforts by third parties through passive or active influences” Greg (2004)
In buzz marketing, the goal is to get consumers to talk about products and services. This situation can be deliberately created by the company owners or it can be caused by an independent event through social media in a very comfortable way.
The term "Live Buzz Marketing" refers to a marketing approach that uses an actual event or performance to create WOM.
This presentation has been prepared for Marmara University Global Marketing Department Master Program.
"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sales using social media and features best-in-class examples from companies that are winning in the Social Selling space. It is based on a a four month research project conducted in the US, UK, Brazil and China and has been informed by interviews with over 30 sales experts.
Social Media R.O.I : How to measure it to drive your strategy?SWiTCH
Learn how to evaluate your return on investment on social media, the most useful tools to monitor your actions and how to drive your strategy online to develop your business whether you are a big brand or a small retailer.
Presentation at ISPO Snow Ice & Rock Summit 2014 (January 28th, 2014)
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Magazine Media, both print and digital, are the most effective channels at reaching and engaging with Early Adopters and Category Influencers.
Magazine advertising is seen as a positive part of the magazine experience, capturing and holding the attention of readers.
Magazines build deep connections with their audience, with readers more likely to be inspired and persuaded by advertising.
Magazine media is able to play a role at all stages of a consumer’s path to purchase.
Magazines are among the most efficient media channels at converting advertising dollars into actual influence in purchase decisions.
Why and How Healthcare CMOs Should Re-engage Social MediaChristopher Bartley
For many CMOs, the struggle isn't how to "do" social media well. It's about starting over when time is precious and the commitment to re-engaging with others online is now treated as a "nice-to-have." You're in the woods. It's time to find your way back to civilization.
Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.
However, the marketing landscape has changed beyond recognition in the past fifty years. We are delighted to share our latest publication, The Ogilvy & Mather guide to effectiveness. In it, Worldwide Effectiveness Director, Tim Broadbent, deals with one of the most central questions in marketing: how to increase the effectiveness of our campaigns.
As marketing budgets come under increasing pressure in response to economic uncertainty in Europe and elsewhere, effectiveness is rising higher on clients' agendas. The message is timely.
A quick look at buzz marketing from Ibrahim Balci
What is buzz marketing?
In its simplest definition, Buzz marketing is a viral marketing technique based on the consumers spreading a certain event or product word of mouth among themselves or on social media.
“Strengthening initial marketing efforts by third parties through passive or active influences” Greg (2004)
In buzz marketing, the goal is to get consumers to talk about products and services. This situation can be deliberately created by the company owners or it can be caused by an independent event through social media in a very comfortable way.
The term "Live Buzz Marketing" refers to a marketing approach that uses an actual event or performance to create WOM.
This presentation has been prepared for Marmara University Global Marketing Department Master Program.
In this project you get idea about what is Viral Marketing and how it impact on buying behavior of consumer at a same time you will get idea whether viral marketing had that much of impact in consumer so that they become impulse buyer..Please comment me whether the given information is helpful to you or not
Most consumers are open to sharing, communicating and contributing
directly with manufacturers; indeed, this is rapidly becoming an
expectation. Brands have an open platform to do so through digital and
mobile channels and can no longer afford to be one step removed from
the consumer. The journey is just beginning, and it’s anyone’s game.
[Kantar Media Reactions 2023] Báo cáo thị trường kênh truyền thông quảng cáo ...Chng83
🔍 Báo cáo tập trung vào những thách thức mà ngành quảng cáo tại Việt Nam phải đối mặt. Ngành quảng cáo Việt Nam đang phải đối mặt với nhiều thách thức trong bối cảnh nền kinh tế và chính trị phức tạp, điều đó đã tác động đến quảng cáo và sự thay đổi trong hành vi tiêu dùng.
📊 Báo cáo cũng đề cập đến tình hình kinh tế, với tốc độ phục hồi chậm và dự báo tăng trưởng GDP thực tế trong tương lai. Kinh tế Việt Nam đang phục hồi chậm sau đại dịch COVID-19, với dự báo tăng trưởng GDP thực tế chỉ đạt 6,5-7% trong năm 2024. Điều này sẽ ảnh hưởng đến chi tiêu tiêu dùng và nhu cầu quảng cáo của doanh nghiệp.
Cuối cùng, báo cáo cũng tập trung vào các xu hướng công nghệ tiên tiến như trí tuệ nhân tạo AI, công nghệ tăng cường quyền riêng tư (Privacy-Enhancing Technologies - PETs). Sự phát triển của công nghệ mới đang làm thay đổi cách thức quảng cáo. Các nhà quảng cáo cần bắt kịp xu hướng công nghệ mới để tạo ra các chiến dịch quảng cáo hiệu quả hơn.
Transform results by focusing on receptive audiences TNS
The best ad in the world won’t deliver results if it can’t reach those likely to buy its product. A future-focused approach to identifying receptive audiences is delivering results where traditional targeting has failed.
This research continues Ad Standards’ probing into consumer perceptions about advertising. This year, in addition to general views on advertising and perceptions of truth and accuracy of advertising across media types, we examined Canadians’ perspectives on digital advertising, and compared Millennials to the general population.
For the full report and past studies, go to: http://adstandards.com/en/ASCLibrary/consumerResearch.aspx
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
Similar to Keynote presentation from Kantar Media CEO Andy Brown at asi 2017 (20)
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Grâce à AdScope, plateforme de veille des créations publicitaires, Kantar vous aide à analyser la prise de parole de vos concurrents afin d’optimiser vos propres stratégies de communications. Visionnez notre teaser vidéo pour découvrir notre sélection des publicités les plus créatives de Noël cette année !
TGI Global Quick View Report : Usage des réseaux sociaux dans le monde en 2020Kantar
Plus de 7 adultes connectés sur 10 utilisent les réseaux sociaux au moins une fois par jour. En quelques années, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Dans ce rapport, nous explorons :
Quels sont les réseaux sociaux les plus utilisés dans le monde ?
Dans quels pays l'engagement vis à vis des médias sociaux est le plus important ?
Qui sont les grands utilisateurs de médias sociaux ? Quelles sont leurs habitudes et centres d’intérêts ?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
TGI Global Quick View Report : Usage des réseaux sociaux dans le mondeKantar
82% des consommateurs connectés des 22 plus grands marchés au monde déclarent utiliser les réseaux sociaux, selon les données TGI Global Quick View. 3 sur 4 utilisent les réseaux sociaux au moins une fois par jour. En quelques années seulement, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Quels sont les 10 réseaux sociaux les plus utilisés au monde ? Quel pays détient la palme du nombre d’utilisateurs actifs sur les réseaux sociaux ? Quelles sont leurs principales fonctions pays par pays ? Kantar vous propose un état des lieux complet sur l'usage des réseaux sociaux à travers le monde, réalisé avec TGI Global Quick View, solution mondiale de profilage des consommateurs et d'aide au pilotage média.
La consommation de cigarettes en Europe et l'essor de la cigarette électroniqueKantar
Quelle consommation de cigarette en France, Espagne, Alllemagne et UK ? Les fumeurs, quel âge ont-ils ? Qui tente d'arrêter de fumer ? Quelles méthodes pour arrêter de fumer ? ...
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète ici : www.kantar.com/dimension
> Le ciblage excessif, un danger pour l'industrie publicitaire ? Quel équilibre entre mass media et hyper personnalisation ?
> RP, brand content, marketing d'influence... : comment communiquer avec ses publics avec sincérité ? A quelles sources d'information les consommateurs font-ils confiance ?
> Modèle publicitaire vs abonnement : quelle évolution pour les modèles économiques des médias ?
La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète : http://bit.ly/2qsRQpE
The Political Ad Wars: Navigating a Turbulant AirscapeKantar
Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when disruption is most likely to occur in 2016, political ad messaging obstacles advertisers may want to avoid, including negative ads and controversial topics, and more. Contact info-us@kantarmedia.com to request a full recording of this webinar today!
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. A new international study exploring many of the key challenges faced by the industry
Our response: DIMENSION
5
of the largest advertising markets worldwide
Brazil, China, France, UK, USA
5,200+
Consumers
(Connected Adults)
40Industry leaders from Marketing,
Media & Communications
5. DIMENSION 2017
Have access to
three or more
connected devices
Of total sample =
HEAVY USERS –
access online media
several times a day
CONSUMER SAMPLE
5,213 connected adults
18+ years old
55% live in an urban setting
5 major ad markets
Sample
6. DIMENSION 2017
Some of our findings
2
Integrated brand campaigns
1
Attitudes to advertising
3
Who’s feeding ad blocking?
4
A call for quality
8. 1. Consumers think advertisers are getting better at reaching them
Consumers either
like / tolerate
advertising
But online is less popular than advertising in more established vehicles
Advertisers are doing a
better job of
communicating with me
now than in the past.
73% agree
I would like to have more
control over the types of
advertising that I see
online.
66% agree
Base: 5,213 connected adults.
Source: Kantar Media, DIMENSION study 2017
9. Integrated Brand Campaigns
Integrated campaigns across media are
recognised by consumers, serve as a sales
enabler and are becoming an expectation of
successful brands
2
10. Online and more established forms co-exist in the media world of the
connected adult
Higher % of sample felt more positive about ads within established media
formats than online equivalents, e.g. negativity around ads on online media
forms of print (80% print Vs 70% online)
HEAVY segment particularly positive about ads on ‘TV’
One platform does
not destroy the
other, it makes the
other adapt,
change, and
complement.
Paulo Saad,
Bandeirantes Group,
Brazil
Base: 5,213 connected adults.
Source: Kantar Media, DIMENSION study 2017
All media forms still have a major role to play
Consumers adapt and change, not replace media forms
Established Online Mobile
Watch TV 97% 73% 70%
Listen to the Radio 91% 68% -
Read articles 83% 93% 84%
11. Q: How often do you notice advertising from a similar brand across different media (TV, social media, online video, magazines, etc)?
Base: 5,213 connected adults
Source: Kantar Media, DIMENSION study, 2017
85%
of consumers
claim they notice
multi-media campaigns
43% more likely to
go online to learn more
about the brand
46% likely look for
the brand in store
All media forms still have a major role to play
Integrated campaigns are recognised by consumers
12. Ad Blocking
Efforts to deliver targeted advertising and
relevant content are welcomed, but we’re
at risk of becoming our own worst enemy.
3
13. Sophisticated targeting tools to Consumers are working
Aware of being reached - personalisation noticed
Question: How often do
you see ads that appear to
have been specifically
shown or tailored to you?
say they sometimes
or often see ads
aimed at them
(89% of HEAVY)
agree they prefer ads
that are relevant to
them
agree such ads are more
interesting to them
Question How strongly do you agree / disagree …?
agree they like to see relevant
ads based on browsing history
Base: 5,213 connected adults.
Source: Kantar Media, DIMENSION study 2017
Blind and unthinking
[online targeting] is like
going into a department
store and walking briefly
past the shoe section,
glancing at the shoes, and
saying you quite like those,
and then for the next hour
having some sales man
running around the store
[after you] saying buy these
shoes, buy these shoes.
There is no depth,
no brand context, no
consumer understanding.
Nick Emery, Mindshare
14. Consumers: at a tipping point
We’re becoming our own worst enemy … at risk of feeding ad blocking!
We have become so bombarded by
advertising I don’t take any notice of it
anymore.
Respondent, UK
agree/strongly agree they often
see ads for something they’ve
already bought
agree/strongly agree ‘Sometimes
I see the same ad over and over
again, it's too repetitive’.
20% say they always use
adblocker software
(a further 34% say they
‘sometimes’ use a blocker)
Amongst those with adblockers, 47% claim
to like or tolerate advertising, suggesting
that their concern is with aspects of online
advertising as opposed to with advertising
as a whole
Base: 5,213 connected adults
Source: Kantar Media, DIMENSION study 2017
15. A call for data quality
Consumer relevance is driven by data; and
‘data’, in all its forms, is a key topic for the
industry’s leaders.
4
16. Base: 5,213 connected adults.
Source: Kantar Media, DIMENSION study 2017
The more we get
smarter with data…the
bigger the chasm will
become regarding the
message not being
attuned to the context or
the relevancy of how the
audience has been
segmented.
Paul Frampton,
Havas Media Group, UK
Consumer relevance is driven by data; and ‘data’, in all its forms,
is a key topic for the industry’s leaders.
What tells me whether
what I buy has good data
quality?
I repeat: third-party tools.
Erik-Marie Bion,
AOL Advertising, France
17. What does it
mean for us?
2
Integrated brand campaigns
1
Attitudes to advertising
3
Who’s feeding ad blocking?
4
A call for quality
18. 1. Mind the measurement black hole! Secure investment and consensus
to deliver holistic measurement if brands are to sustain (and increase) ad spend
Brands are activating and executing
holistic campaigns
Connected consumers
are recognising and
responding to them …
AUDIENCE
MEASUREMENT ATTRIBUTION
CONSUMERBRANDS
19. Common Currencies
Universally-understood & trusted metric
Fuel buying and selling for the future
2. Deliver confidence & accurate standards across all media platforms
Comparable, independent metrics are needed else ad industry growth is at risk
“The media supply chain
is murky at best,
fraudulent at worst”
20. A final thought
The business has changed unrecognisably… digital itself has
changed the way that the ad industry works…driven by
available technology and consumer behaviour.
(Today you need) engineers who can speak human… agencies
and clients need to be good interpreters.
Data is key but if you put rubbish meat in the top of the sausage
machine you end up with a rubbish sausage. It doesn’t
suddenly turn into a fantastic sausage.
(We will always need) cognitive skills coming from a human.
Mark Howe, Google, EMEA