This document provides an overview of new items and sections added to the GB TGI 2015 Q4 Update Deck. It includes data on response to outdoor advertising, types of outdoor ads seen, favorite TV channels, new brands of toiletries and cosmetics, mobility aids, health products, and lifestyle statements related to mail and bills. The majority of the document displays data in tables and charts with percentages and figures from the GB TGI 2015 Q4 report.

1. GB TGI 2015 Q4
New Items

2. GB TGI 2015 Q4 Update Deck
CONTENTS SNAPSHOT VIEW
TV Channels Your Mail
Toiletries & Cosmetics: Types of Outdoor advertising seenHealth & Pharmaceutical

3. Used a mobile phone to scan a QR
code
New Section Added – Response to Outdoor Advertising
20% of people
that have used a
mobile phone to
scan a QR code
are full-time
students (283)

4. New Section Added – Response to Outdoor Advertising
Researched a product on a mobile phone
in response to outdoor advertising
4%
21%
30%
17%
17%
5%
A
B1
C1
C2
D
E
SOCIAL BRACKETS
36%
31%
17%
11%
3%
1%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
Source: GB TGI 15 Q4
42% own an iPhone
28% own a Samsung

5. New Section Added – Response to Outdoor Advertising
Source: GB TGI 15 Q4
Purchased a product
In response to outdoor advertising
Talked with friends about a product
In response to outdoor advertising
32%
22%
16%
16%
5%
8%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
28%
23%
19%
17%
7%
7%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
54% are male 52% are female

6. New Section Added – Response to Outdoor Advertising
Commented on Social Media
In response to outdoor advertising
24% have downloaded food
and cooking apps (mobile and
tablet)
23% have used their phone
abroad for social media

7. New Section Added – Response to Outdoor Advertising
Researched via a desktop, laptop or tablet
in response to outdoor advertising
23% of people that have researched
a product on a desktop, laptop or
tablet computer spend over 35
hours a week using computers at
home (146)
Source: GB TGI 15 Q4
55% are male
41% do not have children

8. New Section Added – Response to Outdoor Advertising
Taken a photo of an advert
in response to outdoor advertising
38%
24%
17%
13%
4%
4%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
Source: GB TGI 15 Q4
25% live in Greater
London
56% are male

9. New items added to: TV
Channels/Favourite TV Channels
Television
Watched Within the last week
Weighted
Figure
ITV Encore 2603,000
True Entertainment 2370,000
True Movies 2134,000
H2 945,000
Pop 850,000
Source: GB TGI 2015 Q4
1st Favourite TV Channel
Weighted
Figure
True Movies 582,000
True Entertainment 298,000
H2 125,000
ITV Encore 61,500
Pop 19,300
Source: GB TGI 15 Q4

10. New Items - Your Mail
What done with addressed/unaddressed mail
Read and then keep or file for later use
Remove specific piece of the mail (e.g. voucher) and keep it
Read once and thrown away
Display somewhere visible in the house (e.g. fridge door)
Pass on to another member of the household
Open and throw away without reading
Throw away without opening
Read and then keep or file for later use
Source: GB TGI 15 Q4
10% of GB adults read and then keep or
file mail for later use

11. New Items - Your Mail
What have you done in response to receiving Addressed Mail?
Source: GB TGI 15 Q4
Found out about a product or service
Bought or ordered something
Subscribed/switched to a new service
Renewed existing service
Provided personal or household details to sender
22% of GB adults have bought or ordered
something once or twice

12. New Items - Your Mail
Channels used to respond to addressed mail
Source: GB TGI 15 Q4
In-store/other
physical
location
By Post
Over the
phone
Online via
smartphone,
tablet or other
mobile device
Online via
desktop or
laptop
computer

13. New Items - Your Mail
Types of Addressed Mail Read/Looked at or Opened
Personal Mail
Bills/Statements
Free Magazines/Newsletters
Catalogues/brochures
Coupons, offers, vouchers
Competitions
Invitations to donate/ subscribe to charity
Government information
Source: GB TGI 15 Q4

14. Toiletries and cosmetics
New Brands Added
39% of
consumers of
Diesel Only the
Brave are men
that are married
or living with a
partner
69% of Viktor
& Rolf perfume
consumers are
ABC1 Women
73% of consumers of Yves Saint Laurent
Black Opium are Women with children (221)
Source: GB TGI 15 Q4

15. Vs
Where shopped
(Perfume/Eau de Toilette
(F)/Aftershave/Eau de Toilette
(M)/Skincare/Make-up/Hair
Products/Shower/Bath
Products/Deodorants/Anti-Perspirants)
Where shopped
(Perfume/Eau de Toilette
(F)/Aftershave/Eau de Toilette
(M)/Skincare/Make-up/Hair
Products/Shower/Bath
Products/Deodorants/Anti-Perspirants)
Source: GB TGI 15 Q4
Toiletries and cosmetics
Average personal annual income
£23,067
15% higher than the national average
Average personal annual income
£16,852
16% lower than the national average
% living in Greater London
26%
% living in Scotland
15%
% Social grade AB
21%
% Social grade AB
33%

16. Health & Pharmaceutical
Stair Lift Walk-In Bath/Shower
Raise & Recline Chair Mobility Scooter Wheelchair/Electric Wheelchair
New items added to: Mobility Aids
Source: GB TGI 15 Q4

17. Health & Pharmaceutical
Iglu Dentinox Snufflebabe
66% of people that have bought
Snufflebabe are Mothers with children
under 5 (936) Source: GB TGI 15 Q4

18. New Items added: Outdoor Advertising
Outdoor Advertising
Type of outdoor Ad seen in Last Week % of GB Pop Seen
Bus stop/shelter 44%
Outside of a bus 44%
Small advertising sites on the street 34%
Outside of supermarkets 31%
Hanging adverts in shopping centres 22%
In convenience stores 21%
Outside of call boxes 19%
At underground stations/platforms 17%
On escalators in shopping centres 17%
Other advertising at petrol stations 17%
Advertising at motorway service stations 17%
Advertising at an airport 16%
Inside underground trains 15%
Roof of a taxi 8%
On underground networks 8%
Any advertising on outside of a taxi 5%
% that have seen outdoor ads on
digital screens in the Last Week
54%
of GB men
33%
Of GB Women
Source: GB TGI 15 Q4

19. New Lifestyle Statements
12%
15%
48%
28%
37%
%
I feel valued by companies who send me mail
I tend to remember companies who send me mail
I like to receive loyalty rewards through the post
News on food influences my dietary habits
I prefer to get paper bills and statements rather than
access them online
Source: GB TGI 15 Q4*Vert percentage and index figures based on target of 18+
Any Agree