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1 
Mobile Phone no longer just a communications device: 
Consumers around the globe use it for entertainment 
23% 
19% 
15% 
22% 
17% 
27% 
55% 
50% 
70% 
12% 
6% 
5% 
8% 
9% 
6% 
15% 
2% 
2% 
5% 
3% 
41% 
28% 
53% 
38% 
29% 
20% 
17% 
13% 
18% 
10% 
23% 
52% 
30% 
Metropolitan China 
Hong Kong 
Metropolitan India 
South Korea 
Australia 
UK 
Japan 
Germany 
France 
US 
EU-7 
Play/listen to music 
Play Games 
Access social networking sites* 
*Data for Europe includes users who access social networking sites ever.
2 
Detailed Country Specific Numbers Provide 
Benchmarks and Insight 
84% 
80% 
87% 
84% 
82% 
85% 
83% 
UK 
France 
Germany 
Spain 
Netherlands 
Italy 
Sweden 
US 84%
3 
Demographic Trends 
U.S. demographic breakdown of visitors to MySpace and Facebook 
February 
2008 
MySpace.com Facebook.com 
February 
2009 
Year-over-year 
percent change 
February 
2008 
February 
2009 
Year-over-year 
percent change 
Age 
18-24 36.54% 36.79% 1% 40.14% 29.22% -27% 
25-34 21.33% 22.02% 3% 22.39% 24.70% 10% 
35-44 20.65% 20.58% 0% 16.30% 20.10% 23% 
45-54 15.43% 15.27% -1% 14.08% 16.97% 21% 
55+ 6.05% 5.34% -12% 7.09% 9.01% 27%

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Chart and Table Samples

  • 1. 1 Mobile Phone no longer just a communications device: Consumers around the globe use it for entertainment 23% 19% 15% 22% 17% 27% 55% 50% 70% 12% 6% 5% 8% 9% 6% 15% 2% 2% 5% 3% 41% 28% 53% 38% 29% 20% 17% 13% 18% 10% 23% 52% 30% Metropolitan China Hong Kong Metropolitan India South Korea Australia UK Japan Germany France US EU-7 Play/listen to music Play Games Access social networking sites* *Data for Europe includes users who access social networking sites ever.
  • 2. 2 Detailed Country Specific Numbers Provide Benchmarks and Insight 84% 80% 87% 84% 82% 85% 83% UK France Germany Spain Netherlands Italy Sweden US 84%
  • 3. 3 Demographic Trends U.S. demographic breakdown of visitors to MySpace and Facebook February 2008 MySpace.com Facebook.com February 2009 Year-over-year percent change February 2008 February 2009 Year-over-year percent change Age 18-24 36.54% 36.79% 1% 40.14% 29.22% -27% 25-34 21.33% 22.02% 3% 22.39% 24.70% 10% 35-44 20.65% 20.58% 0% 16.30% 20.10% 23% 45-54 15.43% 15.27% -1% 14.08% 16.97% 21% 55+ 6.05% 5.34% -12% 7.09% 9.01% 27%