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© 2010 Kantar Media 1
GB TGI Q4 – NEW MEASUREMENTS IN ACTION
- HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC)
- USE OF SLIMMING AND FIRMING CREAMS
- ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS
- CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND
- MEN: TYPE OF FACIAL HAIR HAVE
© 2010 Kantar Media 2
Source: GB TGI Q4 2010
Base: All internet users
HOW ONLINE PURCHASERS FIND OUT ABOUT SITES
THOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY
MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE
WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS
40
45
50
55
60
Through press
articles
Through TV progs Through ads on the
Internet
Through interactive
links between sites
Through TV ads
Find out aboutsites through...
%morelikelytofindoutabout
sitesthroughthismedium
© 2010 Kantar Media 3
Source: GB TGI Q4 2010
Base: All women
SLIMMING AND FIRMING CREAMS
USERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE
AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO
BE SWAYED BY CELEBS IN THEIR CHOICES
50
100
150
200
250
Celebrities
influence my
purchase decisions
I buy new products
before mostof my
friends
A designerlabel
improves a
person'simage
I spend a lot on
toiletries and
cosmetics
I would consider
having cosmetic
surgery
Attitudes
%morelikelytoagreethan
averagewoman
© 2010 Kantar Media 4
Source: GB TGI Q4 2010
Base: All adults
KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE)
MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO
ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS
0
10
20
30
40
50
60
70
80
90
100
Mouth wash Dental floss Interdental brush Toothpicks
Oral care products
%thosewhouseoralcare
productsonceadayor
morewhouse
© 2010 Kantar Media 5
Source: GB TGI Q4 2010
Base: All adults
CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICK
CARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND
CONSERVATIVE THAN THE AVERAGE ADULT
0
10
20
30
40
50
60
70
80
90
100
Like to take
holidays in own
country rather
than abroad
I preferholidays
off the beaten
track
I don'twant
responsibility
ratherbe told
whatto do
I would not let
children
influence whatI
buy
I would never
buy food that
has been
genetically
modified
I think health
foods are only
boughtby
fanatics
Attitudes
%morelikelytoagreethan
averageadult
© 2010 Kantar Media 6
Source: GB TGI Q4 2010
Base: All men
MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT
MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND
LIVE A RELATIVELY HEDONISTIC LIFESTYLE
0
10
20
30
40
50
I would
choosea car
mainly forits
looks
I like to stand
out in a crowd
With a credit
card can buy
things
couldn't
normally
afford
I prefer
alternative
medicine
Aged under
30
I like taking
risks
Educated to
degree level
or higher
%morelikelythanaverage
man
© 2010 Kantar Media 6
Source: GB TGI Q4 2010
Base: All men
MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT
MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND
LIVE A RELATIVELY HEDONISTIC LIFESTYLE
0
10
20
30
40
50
I would
choosea car
mainly forits
looks
I like to stand
out in a crowd
With a credit
card can buy
things
couldn't
normally
afford
I prefer
alternative
medicine
Aged under
30
I like taking
risks
Educated to
degree level
or higher
%morelikelythanaverage
man

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GB TGI 2010 Q4 Nickable charts

  • 1. © 2010 Kantar Media 1 GB TGI Q4 – NEW MEASUREMENTS IN ACTION - HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC) - USE OF SLIMMING AND FIRMING CREAMS - ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS - CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND - MEN: TYPE OF FACIAL HAIR HAVE
  • 2. © 2010 Kantar Media 2 Source: GB TGI Q4 2010 Base: All internet users HOW ONLINE PURCHASERS FIND OUT ABOUT SITES THOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS 40 45 50 55 60 Through press articles Through TV progs Through ads on the Internet Through interactive links between sites Through TV ads Find out aboutsites through... %morelikelytofindoutabout sitesthroughthismedium
  • 3. © 2010 Kantar Media 3 Source: GB TGI Q4 2010 Base: All women SLIMMING AND FIRMING CREAMS USERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO BE SWAYED BY CELEBS IN THEIR CHOICES 50 100 150 200 250 Celebrities influence my purchase decisions I buy new products before mostof my friends A designerlabel improves a person'simage I spend a lot on toiletries and cosmetics I would consider having cosmetic surgery Attitudes %morelikelytoagreethan averagewoman
  • 4. © 2010 Kantar Media 4 Source: GB TGI Q4 2010 Base: All adults KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE) MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS 0 10 20 30 40 50 60 70 80 90 100 Mouth wash Dental floss Interdental brush Toothpicks Oral care products %thosewhouseoralcare productsonceadayor morewhouse
  • 5. © 2010 Kantar Media 5 Source: GB TGI Q4 2010 Base: All adults CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICK CARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND CONSERVATIVE THAN THE AVERAGE ADULT 0 10 20 30 40 50 60 70 80 90 100 Like to take holidays in own country rather than abroad I preferholidays off the beaten track I don'twant responsibility ratherbe told whatto do I would not let children influence whatI buy I would never buy food that has been genetically modified I think health foods are only boughtby fanatics Attitudes %morelikelytoagreethan averageadult
  • 6. © 2010 Kantar Media 6 Source: GB TGI Q4 2010 Base: All men MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE 0 10 20 30 40 50 I would choosea car mainly forits looks I like to stand out in a crowd With a credit card can buy things couldn't normally afford I prefer alternative medicine Aged under 30 I like taking risks Educated to degree level or higher %morelikelythanaverage man
  • 7. © 2010 Kantar Media 6 Source: GB TGI Q4 2010 Base: All men MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE 0 10 20 30 40 50 I would choosea car mainly forits looks I like to stand out in a crowd With a credit card can buy things couldn't normally afford I prefer alternative medicine Aged under 30 I like taking risks Educated to degree level or higher %morelikelythanaverage man