1) The document reports on new areas and items from the NI TGI 2015 survey, including boomerang parents who support adult children, ownership of activity tracking wristbands, top charities donated to, and watching live TV online.
2) It provides statistics on boomerang parents supporting adult children with various expenses like socializing and debts. It also gives data on ownership of activity trackers by age and social group.
3) Additional details are given on donations to charities in Northern Ireland and the top charities supported. Statistics are presented on watching live TV online by channel and demographics of online viewers.
Retail sales trends through the lens of International shopper spending. Planet data analysis and segmentation across generations, luxury and mainstream brands, outlets and full price stores. Growing demand of mobile payments and considerations on sustainability.
This presentation was made at Ipsos MORI and Cirrus's research launch event on 5th March 2015. Our joint project, Leadership Connections: How HR deals with C-suite Leadership, highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Simon Hayward (Cirrus) introduced the concept of connected leadership, Ben Page (Ipsos MORI) presented the ‘state of the nation’, JB Aloy (Ipsos Loyalty) highlighted the key findings from our research and N Brown’s CEO and HR Director shared insights into connected leadership in action and how they are transforming and creating an agile organisation.
Read more: https://www.ipsos-mori.com/researchspecialisms/ipsosloyalty/employeeresearch/Connected-Leadership.aspx
In a unique survey, Ipsos MORI will be interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign.
This will provide a much more detailed understanding of how and why views change.
For the first wave we have also interviewed an unusually large sample of the public (over 4,500), which allows us to look at smaller sub-groups, including followers of all key parties and those who have switched parties since the last election.
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Infographic: Western Europe B2C E-Commerce Market 2019yStats.com
Free infographic from our report "Western Europe B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-western-europe-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2019/
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
COVID-19 is creating challenges for organization in and out of government. The way those organizations respond can make or break reputations. In our latest wave of COVID-19 tracking surveys, we measure the impact of the COVID-19 outbreak on the reputations on 26 key Canadian industries. This is an expanded version of the question we asked of 14 sectors in April. Our latest survey found that the response of most sectors to COVID-19 has added to their public reputations – but there are important exceptions.
Scottish Independence Referendum: 200 days to goIpsos UK
The Scottish Independence referendum on 18 September 2014 will be a major political focus of the autumn. This presentation highlights how public opinion is shifting in Scotland and the rest of the UK, as well as the wider implications of a yes or no vote.
The majority of the public (61%) agrees that the Windrush scandal is mainly a result of government incompetence rather than the rules on immigration compared with just over one in ten (12%) who disagree. Levels of agreement are fairly similar among Leavers (65%) and Remainers (63%) but higher among Labour supporters (70%) than Conservative supporters (59%).
Two in five people (43%) agree that the experiences of people caught up in the Windrush scandal show that the British government is being too hostile towards immigrants. A quarter (24%) disagree and a similar proportion neither agree nor disagree (23%). Labour supporters (65%) and Remainers (61%) are much more likely to agree the government is hostile towards immigrants than Conservative supporters (28%) and Leavers (26%).
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
2014 Public Awareness of public health for Public Health EnglandIpsos UK
A recent Ipsos MORI survey conducted on behalf of Public Health England (PHE) has shown that at the end of its first year, a third of the public say they have heard of the organisation and, when given an explanation of its role, two thirds would be confident in its advice.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
International Women's Day 2020: What is acceptable behaviour in the workplace?Ipsos UK
A new survey of more than 20,000 people in 27 countries from Ipsos MORI and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
Retail sales trends through the lens of International shopper spending. Planet data analysis and segmentation across generations, luxury and mainstream brands, outlets and full price stores. Growing demand of mobile payments and considerations on sustainability.
This presentation was made at Ipsos MORI and Cirrus's research launch event on 5th March 2015. Our joint project, Leadership Connections: How HR deals with C-suite Leadership, highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Simon Hayward (Cirrus) introduced the concept of connected leadership, Ben Page (Ipsos MORI) presented the ‘state of the nation’, JB Aloy (Ipsos Loyalty) highlighted the key findings from our research and N Brown’s CEO and HR Director shared insights into connected leadership in action and how they are transforming and creating an agile organisation.
Read more: https://www.ipsos-mori.com/researchspecialisms/ipsosloyalty/employeeresearch/Connected-Leadership.aspx
In a unique survey, Ipsos MORI will be interviewing a longitudinal panel of respondents on their attitudes to immigration throughout and after the election campaign.
This will provide a much more detailed understanding of how and why views change.
For the first wave we have also interviewed an unusually large sample of the public (over 4,500), which allows us to look at smaller sub-groups, including followers of all key parties and those who have switched parties since the last election.
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Infographic: Western Europe B2C E-Commerce Market 2019yStats.com
Free infographic from our report "Western Europe B2C E-Commerce Market 2019".
Find it here: https://www.ystats.com/infographic-western-europe-b2c-e-commerce-market-2019/
Find the report available for purchase here: https://www.ystats.com/market-reports/western-europe-b2c-e-commerce-market-2019/
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
COVID-19 is creating challenges for organization in and out of government. The way those organizations respond can make or break reputations. In our latest wave of COVID-19 tracking surveys, we measure the impact of the COVID-19 outbreak on the reputations on 26 key Canadian industries. This is an expanded version of the question we asked of 14 sectors in April. Our latest survey found that the response of most sectors to COVID-19 has added to their public reputations – but there are important exceptions.
Scottish Independence Referendum: 200 days to goIpsos UK
The Scottish Independence referendum on 18 September 2014 will be a major political focus of the autumn. This presentation highlights how public opinion is shifting in Scotland and the rest of the UK, as well as the wider implications of a yes or no vote.
The majority of the public (61%) agrees that the Windrush scandal is mainly a result of government incompetence rather than the rules on immigration compared with just over one in ten (12%) who disagree. Levels of agreement are fairly similar among Leavers (65%) and Remainers (63%) but higher among Labour supporters (70%) than Conservative supporters (59%).
Two in five people (43%) agree that the experiences of people caught up in the Windrush scandal show that the British government is being too hostile towards immigrants. A quarter (24%) disagree and a similar proportion neither agree nor disagree (23%). Labour supporters (65%) and Remainers (61%) are much more likely to agree the government is hostile towards immigrants than Conservative supporters (28%) and Leavers (26%).
Ipsos MORI's July 2015 UK Political Monitor covers voting intention, views on the candidates to lead the UK Labour Party as wwell as likely future candidates to lead the UK Conservative Party and public attitudes to expansion of UK airport capacity. https://www.ipsos-mori.com/researchpublications/researcharchive.aspx?contenttype=Politicians+%26+Parties%3bPolitical+Monitor&datefield=published
2014 Public Awareness of public health for Public Health EnglandIpsos UK
A recent Ipsos MORI survey conducted on behalf of Public Health England (PHE) has shown that at the end of its first year, a third of the public say they have heard of the organisation and, when given an explanation of its role, two thirds would be confident in its advice.
Holyrood Election Priorities in Scotland - March 2016Ipsos UK
Voters in Scotland go to the polls on May 5th in the most significant Holyrood election since the new devolved parliament was established in 1999. This election is the first to take place since the new powers, including for setting income tax levels, were transferred to Holyrood following the recently enacted Scotland Act.
These new responsibilities mean that the parties have taken positions on some issues for the first time in a Holyrood election and will mean that issues of tax and welfare will be central to the campaign. Our new poll provides clues about the priorities of voters as they weigh up their decisions ahead of the election.
International Women's Day 2020: What is acceptable behaviour in the workplace?Ipsos UK
A new survey of more than 20,000 people in 27 countries from Ipsos MORI and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
Google Consumer Barometer, tout sur ces nouveaux consommateursPhilippe Dumont
Cette toute nouvelle étude, réalisée par TNS dans plus de 30 pays dans le monde (et plus de 3 000 répondants en France), permet d’avoir la vue la plus précise des grands changements de comportement induits par le mobile.
C’est ce que détaille Dimensional Research dans cette étude mondiale sponsorisée par HP…
Bluespire Marketing presented its first installment in the TrendLab webinar series for 2015, “Digital is the New Traditional,” on April 9. In case you were unable to attend, we’ve provided full audio and visuals from the webinar.
Our experts covered these main trends (among many more) during the webinar:
- Review of current trends regarding marketing to seniors.
- Overview of the differences between marketing to seniors and marketing to adult children.
- Where digital is headed in terms of senior living budgeting and technology.
- Discussion of current technology available that meets the needs of seniors as well as insights into what marketers should expect in the future.
The Consumer Barometer 2015 is a tool to help you understand how people use the internet.
The 3 Trends in Australia:
1) The future is mobile:
45% of the Australian consumers use a smartphone as often or more often than a computer for accessing the internet. 9 out of 10 consumers under 44 are smartphone users. Most people have been so for more than 12 months.
2) Today's shopper is an online shopper
Although 31% of the consumers shop online many people also use the internet
when buying in-store items. 30% use a smartphone for researching online.
3) Millions of online video views
6 out of 10 Australians watch online video at least weekly via smartphone. Consumers are generally focused while watching.
Vorhaus digital and gaming research study 2021Michael Vorhaus
A 2,000 person study conducted across the U.S. with adults, 18 and older regarding their media, entertainment, digital, technology, and gaming interests.
The market for video news is changing and consumer demand for video news on all platforms has never been stronger. As the world’s leading video news agency, Associated Press is committed to helping its customers understand and deal with the changes in consumer demand for news.
AP, in partnership with Deloitte released the first in-depth study into video news consumption in a report entitled 'White Smoke: The new era for video news' on April 16, 2013.
The fieldwork was carried out by Gfk in Germany, Spain and the UK using an online study with representative samples of 1,500 respondents per country.
The report looks at consumer demand for video news content and the implications for broadcasters and online publishers. It highlights the increasingly important role that video plays in the online news user experience and provides insights into market behaviour, consumption across platforms, differences in consumption by demographic, attitudes to advertising and finally the role video can play in strengthening loyalty and engagement to a news brand.
This presentation was shared at Digital Media Europe 2013 by Associated Press and Deloitte and summarises some of the key findings of the report.
The Changing State of Family Entertainment in the Mobile Era | Robby Yung,Jessica Tams
Casual Connect Asia 2016
We will examine current trends in children's mobile entertainment, from brands to the charts to the evolving consumer base and how best to connect with them.
Do we need to stress again that people aged 55+ are growing in number and are living longer? The arrival of Baby Boomers in the "Papy-Boomers" category (babies from the Baby-boom generation who have grown old) has induced deep demographic, economic and social changes.
Once retired, seniors stay healthy for about twenty years with comfortable income to enjoy their new life. They set themselves free, divorce, travel, take care of grandchildren when they decide. They resort more and more to the shareconomy and their demand for innovation is high.
Thanks to data from the Senior Observatory and to the Seniosphere Conseil / FutureThinking study on innovation, you can discover the presentation Seniors and Innovation, presented on March 9, 2017, in Paris by the Damartex group.
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Réalisé en partenariat avec les régies Altice Medias Ads & Connect, Deezer, Lagardère Publicité News, NRJ Global, Spotify et TargetSpot, le Baromètre de l’Audio Digital présente l’activité publicitaire sur les webradios et plateformes de streaming musical.
N'HESITEZ PAS A NOUS CONTACTEZ POUR RECEVOIR :
- LE CLASSEMENT PAR SECTEUR
- ET UN FOCUS SUR LE SECTEUR DE VOTRE CHOIX
Pour nous contacter, c'est ici : https://www.kantar.com/fr/contact
Grâce à AdScope, plateforme de veille des créations publicitaires, Kantar vous aide à analyser la prise de parole de vos concurrents afin d’optimiser vos propres stratégies de communications. Visionnez notre teaser vidéo pour découvrir notre sélection des publicités les plus créatives de Noël cette année !
TGI Global Quick View Report : Usage des réseaux sociaux dans le monde en 2020Kantar
Plus de 7 adultes connectés sur 10 utilisent les réseaux sociaux au moins une fois par jour. En quelques années, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Dans ce rapport, nous explorons :
Quels sont les réseaux sociaux les plus utilisés dans le monde ?
Dans quels pays l'engagement vis à vis des médias sociaux est le plus important ?
Qui sont les grands utilisateurs de médias sociaux ? Quelles sont leurs habitudes et centres d’intérêts ?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
2020 global trends in social media - Latest insights from TGI Global Quick Vi...Kantar
More than 7 out of 10 connected adults use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- Who are the heavy social media users? What are their habits and interests?
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Les études indispensables pour booster votre croissance à la rentréeKantar
Insights, c’est une équipe d’experts des études et de passionnés de la communication et des médias, qui vous accompagnent dans toutes les étapes de votre stratégie de communication. Afin de vous accompagner dans la reprise que nous espérons tous, nous vous proposons 6 études indispensables pour booster votre croissance à la rentrée !
Global trends in social media - Latest insights from TGI Global Quick View Co...Kantar
82% of connected consumers in the world’s 22 largest markets today claim to use social media, according to TGI Global Quick View consumer data. Three quarters use social media at least once a day, highlighting how big a part of our lives social media has become.
In this report we will explore:
- What are the most used social networks globally?
- Which countries are particular hotspots for social media engagement?
- How are social networks used across different markets?
TGI Global Quick View Report : Usage des réseaux sociaux dans le mondeKantar
82% des consommateurs connectés des 22 plus grands marchés au monde déclarent utiliser les réseaux sociaux, selon les données TGI Global Quick View. 3 sur 4 utilisent les réseaux sociaux au moins une fois par jour. En quelques années seulement, les réseaux sociaux sont devenus présents dans toutes les sphères de notre vie quotidienne.
Quels sont les 10 réseaux sociaux les plus utilisés au monde ? Quel pays détient la palme du nombre d’utilisateurs actifs sur les réseaux sociaux ? Quelles sont leurs principales fonctions pays par pays ? Kantar vous propose un état des lieux complet sur l'usage des réseaux sociaux à travers le monde, réalisé avec TGI Global Quick View, solution mondiale de profilage des consommateurs et d'aide au pilotage média.
La consommation de cigarettes en Europe et l'essor de la cigarette électroniqueKantar
Quelle consommation de cigarette en France, Espagne, Alllemagne et UK ? Les fumeurs, quel âge ont-ils ? Qui tente d'arrêter de fumer ? Quelles méthodes pour arrêter de fumer ? ...
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète ici : www.kantar.com/dimension
> Le ciblage excessif, un danger pour l'industrie publicitaire ? Quel équilibre entre mass media et hyper personnalisation ?
> RP, brand content, marketing d'influence... : comment communiquer avec ses publics avec sincérité ? A quelles sources d'information les consommateurs font-ils confiance ?
> Modèle publicitaire vs abonnement : quelle évolution pour les modèles économiques des médias ?
DIMENSION 2018 - Momentum towards IntegrationKantar
Now in it's second year, Kantar Media explores the key communication planning, buying and measurement issues faced by the industry from the twin perspectives of the industry’s leaders, and the consumers they are trying to reach.
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
La croissance exponentielle des adblockers force de nombreuses marques à réinventer leurs efforts publicitaires. La stratégie la plus actuelle, vous la connaissez : faire appel au marketing d’influence. Mais l’écosystème est massif et complexe. Contexte, outils, stratégies et tendances, Kantar Media vous livre les clés pour naviguer dans l’influence et ne plus être à la traîne.
Une étude inédite sur les mutations du secteur de la communication. 5 000 consommateurs et 40 dirigeants interrogés sur 5 pays. Téléchargez l'étude complète : http://bit.ly/2qsRQpE
The Political Ad Wars: Navigating a Turbulant AirscapeKantar
Billions will be spent on political TV advertising this year - creating challenges for nonpolitical advertisers who want to stand out from the clutter and ensure their messages are still heard. Our webinar, which was held on Tuesday, March 22nd took an in-depth look at lessons learned from political advertising trends in recent election seasons and the 2016 primaries, guidance on where and when disruption is most likely to occur in 2016, political ad messaging obstacles advertisers may want to avoid, including negative ads and controversial topics, and more. Contact info-us@kantarmedia.com to request a full recording of this webinar today!
Come evitare o superare la crisi di un brand nell’era del sovraccarico informativo e della digitalizzazione? Come usare i social media per fronteggiarla?
Ha ancora senso parlare di “crisi”, dal momento che qualsiasi fenomeno è immediatamente intercettato da social network, media e pubblico?
Oggi la gestione della crisi deve adattarsi ai vari pubblici di riferimento con più accuratezza. Le relazioni con i media sono sempre un punto fondamentale, ma replicare ai mezzi di comunicazione o convincere gli opinion leader non basta più. Le regole sono cambiate. Ecco cosa devi sapere…
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
2. New Areas On TGI 2015
SNAPSHOT VIEW
Boomerang generation Named CharitiesNew Tech
3. New Areas On TGI 2015
Boomerang Parents
Parents who support their
adult children with expenses
NI parents with children over 18 support
their adult children with expenses in some
way
57%
How are parents supporting their
adult children? (Base: Adults with children 18+)
Vert%
Socialising and Free-Time 23%
Travel 20%
Expenses related to grand-children 16%
Debts and fees 10%
Rent or Mortgage Payments 10%
Source: NI TGI 2015
Of Boomerang Parents own a home
outright with no mortgage (148)47%
4. New Tech
New Areas On TGI 2015
Number of adults in Northern Ireland who own an
activity tracking wristband
68,000 adults (5%)
Source: NI TGI 2015
Activity Tracking Wristbands
24%
20%
23%
18%
9%
6%
15-24
25-34
35-44
45-54
55-64
65+
AGE GROUPS
4%
14%
26%
28%
14%
14%
A
B1
C1
C2
D
E
SOCIAL BRACKETS
Of owners have at least 3 or more other devices
(smartphone, laptop, PC, Tablet, eBook)52%
38% Of people that own an activity tracking wristband
exercise for more than 4 hours per week
5. New Areas On TGI 2015
New Tech
25 new named
charities available
Named Charities NI adults who donate to charity (last 12 months)64%
The average family income of ROI adults who
donate to charity (National Average £32,734)
Top Charites donated to by NI adults % NI Pop. Pop.
Cancer Research UK 29% 423,000
Macmillan Cancer Support 21% 310,000
Marie Curie 19% 288,000
Children in Need 16% 233,000
Trocaire 11% 165,000
British Heart Foundation 10% 154,000
Source: NI TGI 2015
£34,679
6. “201,000 NI adults (14%) have watched live
TV online in the last 12 months”
Live TV Online
Top Online TV Channels watched in L12M % Live TV viewers Weighted Figure
BBC Iplayer 51% 103,000
Sky Go 38% 77,000
UTV 25% 49,600
Channel 4 (4OD) 17% 34,000
Channel 5 17% 26,500
Now TV 13% 13,800
Source: NI TGI 2015
7. Live TV Online
Full List – Live TV
Online, Channels
Added:
Sky Go
Virgin TV
Now TV
BBC Iplayer
4OD
Channel 5.com
UTV
TGI lifestage Fledgings are 79% more likely
to watch live TV on BBC iPlayer
27% of Sky Go live TV viewers are
Playschool parents (index: 182)
Source: NII TGI 2015
*Live TV watched in the last 12 months
55% of Live TV online viewers own a tablet
(152) and 21% watch TV via a tablet (308)
8. Live TV Online vs TV - Demographics
62
85
81
119
120
130
178
183
101
68
42
31
Index
15-24
25-34
35-44
45-54
55-64
65+
19%
more likely
to be male
Live TV Online vs TV - Demographics
15-24
25-34
35-44
45-54
65+
Index
TV Vs Live TV Online
*Heavy TV Viewers (MNQ1/ Top 20%) *Watched Live TV L12M
55-64
Source: NI TGI 2015
9. Full time
Employment
New Area Added on TGI 2015
Radio Participation
Radio Participation
Activity
% of NI
Pop
Visited a radio stations website 18%
Sent a text 13%
Competition or promotion 13%
Visited stations Facebook page 12%
Phoned In 10%
Downloaded a Podcast 8%
Followed a radio station on Twitter 5%
% that have participated with the radio
Male Female
50% 50%
46%
Source: NI TGI 2015
10. Gift Cards
Gift Cards
5 named gift cards added
Source: NI TGI 2015
Brand
Argos
M&S
Amazon
Boots
itunes
11. Gift Cards
Gift Cards
Women are
31% more
likely to have
bought a gift
card in the
L12M than
men.
53% of AB
Adults have
purchased a
Gift Voucher in
the L12M.
69% of people
that have
bought a gift
voucher L12M
have children.
“43% of All Adults have bought a gift card in
the last 12 months.”
Source: NI TGI 2015
12. 12%
7%
13%
21%
I like watching the news on digital screens in public
places
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
Outdoor advertising gives me something to look at while
I am travelling
% Index
*Vert percentage and index figures based on target of men, seen outdoor advertising in past week
122
105
101
100
Other Media - Lifestyle Statements
Source: NI TGI 2015
13. Outdoor advertising gives me something to look at while
I am travelling
I often talk about things I have seen advertised on
posters
I don’t mind receiving texts from commercials
organisations
I often talk about things I have seen advertised on
posters
23%
13%
5%
8%
108
99
84
81
% Index
*Vert percentage and index figures based on target of women, seen outdoor advertising in past week
Other Media - Lifestyle Statements
Source: NI TGI 2015