The average UK household now owns 7.4 internet-connected devices, with smartphones being the most common at 1.7 per household. People are spending increasing amounts of time online using their smartphones, with two-thirds of smartphone owners feeling anxious if they lost their phone. For UK businesses, news consumption is now primarily on mobile devices, and many consumers find visiting non-optimized websites frustrating. Mobile advertising spending is growing rapidly and now accounts for 27% of total digital advertising in the UK.
Create - Day 1 - 09:25 - "Reacting to a Mobile-First World and Where Affiliat...PerformanceIN
It's plain to see why the rise of mobile browsing and purchasing has necessitated a change in business strategy. What's interesting is to see exactly how the biggest enterprises have reacted - eBay standing as a good example.
The company has garnered plenty of recognition for its various advancements in the mobile space and will now present the impact on its affiliate Partner Network.
In this session, eBay's Chris Worthy will guide attendees through the opportunities within mobile affiliate marketing whilst providing granular analysis of how the network has adapted to the new environment.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
Check out our in-depth country specific research on consumer preferences towards OTT services across local markets covering 9 countries - from Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Create - Day 1 - 09:25 - "Reacting to a Mobile-First World and Where Affiliat...PerformanceIN
It's plain to see why the rise of mobile browsing and purchasing has necessitated a change in business strategy. What's interesting is to see exactly how the biggest enterprises have reacted - eBay standing as a good example.
The company has garnered plenty of recognition for its various advancements in the mobile space and will now present the impact on its affiliate Partner Network.
In this session, eBay's Chris Worthy will guide attendees through the opportunities within mobile affiliate marketing whilst providing granular analysis of how the network has adapted to the new environment.
Whitepaper: Over-The-Top (OTT) Services: How Operators can overcome the Fragm...tyntec
The result of extensive interviews and research by analyst firm mobileSQUARED and sponsored by mobile interaction specialist tyntec, this whitepaper features new figures and forecasts drawing upon data from 68 countries. It forecasts that OTT communications will generate termination and interconnect fee-based revenues for mobile operators of US$ 3.7 billion in 2012 rising to US$ 8.4 billion in 2016. The implications of this figure are clear: there is a big opportunity for forward-thinking operators to generate revenue through OTT. This whitepaper outlines the variety of operator OTT strategies deployed so far and uses the data to illustrate what will work best in the future.
Check out our in-depth country specific research on consumer preferences towards OTT services across local markets covering 9 countries - from Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
IAB Tuesday Webinar: Tackling ad supported intellectual property infringementIAB Europe
The rise of websites offering intellectual property infringing content has a severe impact on industry in Europe. To tackle the problem, the European Commission has recently issued an Action Plan paving the way towards a “follow the money approach” ie seeking to deprive commercial scale infringers of revenue flows such as digital advertising.
However, tackling ad-supported intellectual property infringement represents several challenges for the digital advertising sector:who should be responsible for identifying infringing content? How do we ensure ads are not served on such websites? What are the responsibilities for the different businesses in the digital advertising chain?
The objective of this free webinar is to provide you with an update on the policy discussion: you’ll hear rights holders’ perspective as well as from the European Commission .It will give you an insight on how the sector is addressing the issue in the biggest European digital advertising market, the UK.
Meeting consumer needs, now and in the future - Digital Futures 2025Ovum
• Meeting the changing needs and expectations of consumers • How Sky has evolved to seize the opportunities the changing media landscape has created • What the future holds
Mai Fyfield, Chief Strategy Officer, Sky
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
Following the recent release of our 2nd M-commerce white paper, we have just published our first infographic highlighting the key findings from this report.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Traditional companies are not so flexible, innovative and cheap as their digital competitors. That's why they‘re rapidly loosing customers, viewers, readership etc. What are the solutions? There are two ways.
Analysis of 4 industries:
Newspapers vs on-line news portals;
Film Industry vs P2P programs;
Traditional TV vs YouTUBE;
Mobile network providers vs Skype.
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...PerformanceIN
With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.
Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.
In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.
With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
IAB Tuesday Webinar: Tackling ad supported intellectual property infringementIAB Europe
The rise of websites offering intellectual property infringing content has a severe impact on industry in Europe. To tackle the problem, the European Commission has recently issued an Action Plan paving the way towards a “follow the money approach” ie seeking to deprive commercial scale infringers of revenue flows such as digital advertising.
However, tackling ad-supported intellectual property infringement represents several challenges for the digital advertising sector:who should be responsible for identifying infringing content? How do we ensure ads are not served on such websites? What are the responsibilities for the different businesses in the digital advertising chain?
The objective of this free webinar is to provide you with an update on the policy discussion: you’ll hear rights holders’ perspective as well as from the European Commission .It will give you an insight on how the sector is addressing the issue in the biggest European digital advertising market, the UK.
Meeting consumer needs, now and in the future - Digital Futures 2025Ovum
• Meeting the changing needs and expectations of consumers • How Sky has evolved to seize the opportunities the changing media landscape has created • What the future holds
Mai Fyfield, Chief Strategy Officer, Sky
Middle East & Africa OTT Platform Market Analysis, 2021-2025NarayanSharma67
The Middle East & Africa OTT Platform market is anticipated to grow at a CAGR at a momentous rate during the forecast period. Based on region, Qatar is gaining a rapid pace in the OTT market due the increasing dominance of new players, rising number of ventures & partnerships among the OTT service providers, along with escalating smartphone adoption and internet users in the country.
The Value of Advertising is the first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU.
It was carried out independent by Deloitte and commissioned by a broad EU advertising industry coalition led by the World Federation of Advertisers and with the participation of IAB Europe.
According to eMarketer, as of 2019, there are over 182 million OTT subscribers in the United States, that’s more than half of the country’s population.
Fact:
Following the recent release of our 2nd M-commerce white paper, we have just published our first infographic highlighting the key findings from this report.
Video OTT Platforms Advertising Offer by TMAmediaant
Advertise on top 5 OTT platforms- MX Player, Voot, Zee5, SonyLive, and Jio TV in a single campaign and avail the following benefits:
1. Target the same person across platforms hence avoiding duplication of impressions and ensuring effective frequency capping and saving money.
2. More than 30 targeting options available across geography, age, gender, genre, interest and data usage.
3. 25% off on CPM
Want to know more? Write to us on Help@TheMediaAnt.com
Vi er efterhånden bevæbnet med internetopkoblede devices i alle afskygninger og vi bruger dem i alle mulige touchpoints. Lige fra erkendelse af vores behov til køb og ibrugtagning af et produkt eller service. E-handel handler derfor ikke alene om at kunne designe, udvikle og drive en webshop, men om at opbygge et samlet forretningskoncept, der er designet til at operere i et økosystem med digitalt opkoblede forbrugere. E-handlende må derfor fokusere på hele købsoplevelsen og alt hvad, der skal til for at sælge varer og services online. Og det handler om meget mere end at orkestrere onlinekanalen. Det handler om at integrere alle kanaler og touchpoints med kunden i centrum.
Hør, hvorfor din virksomhed skal opbygge en langt større indsigt i forbrugernes motiver og reaktionsmønstre på tværs af kanaler for at kunne udnytte de nyeste digitale muligheder. Fra reklamer, salgsmaterialer, den fysiske butik, kundeservice etc. Kort sagt, hvordan verden går fra e-handel til omnichannel.
v/Thomas Rosendahl, Director of Strategy og Morten Steinbach, Senior User Experience konsulent.
Presented by Samantha Stockman: June 11, 2019
Everyone says that TV is dying, but we disagree. TV is not dying, but how we consume content is shifting to OTT. This deck from The Media Kitchen's OTT Committee will give a background on the rise of OTT, arm readers with the basics to navigate and evaluate partners in the ever-changing space, and provide a view on where we think OTT is headed.
Operators Survival Guide, Episode 2: Show Me the Money – OTT TV Summit 2013Viaccess-Orca
Second episode of the Operator's Survival Guide, entitled "Show Me the Money".
Presented by Viaccess-Orca's Deputy CEO, Haggai Barel, at the OTT TV Summit 2013.
Watch his presentation here: http://www.youtube.com/watch?v=LloorkPAFbk
India , 2015
Growth in Smartphone penetration and improvement in Internet speed in India provide opportunities for Over-the-Top (OTT) providers but the market is still in an emerging state
Traditional companies are not so flexible, innovative and cheap as their digital competitors. That's why they‘re rapidly loosing customers, viewers, readership etc. What are the solutions? There are two ways.
Analysis of 4 industries:
Newspapers vs on-line news portals;
Film Industry vs P2P programs;
Traditional TV vs YouTUBE;
Mobile network providers vs Skype.
Create - Day 1 - 17:00 - "Affiliates Are the Lifeblood of the Industry - Why ...PerformanceIN
With the 2015 IAB Online Performance Marketing study reporting an increase in reliance on reward-based activity, a decline in the share of revenue from content affiliates and no increase in the number of active affiliates, it seems the UK has a number of publisher-related challenges at its doorstep.
Networks and agencies are talking big about the growth and reach of the long tail but stats are questioning not only the validity of these claims but also whether the long tail of publishers will ever succeed.
In what is expected to be a controversial yet thought-provoking session, Helen Southgate will give insight into clients that have managed to succeed and grow through the long tail whilst exploring a range of relevant strategies, tools, payment and recruitment techniques to help attendees do the same.
With an eye on the future, Helen will also aim to provide an honest assessment of whether affiliate marketing can evolve and progress on its way to building a future in the long tail.
Segmenting Users with Content and Behavioural Sequencing - Andy Miller, Blueg...PerformanceIN
No consumer is identical in the way they interact with a website, but some share traits that are perfect for behavioural sequencing where you can analyse and segment users depending on how they use your site.
This introductory-level talk will help you understand the influence content has on your site ranking and how users exposed to the content compare to those that have not come into contact with it.
You will learn how to use Google Analytics to pull behavioural sequencing data from your site to better influence the user journey.
SAAL C - 10:15 - How to Get Retargeting Right in 2015 with Shane Murphy, AdrollPerformanceIN
2015 is a massive year for retargeting. As 64% of marketers look to increase their budgets in this area, the pressure will be on investors and tech providers to ‘get it right’ on a number of fronts.
Here to lay down lessons on attribution, mobile and the involvement of social media, AdRoll’s Shane Murphy will bring together a wealth of insight from his own company to explain what needs to be done to ensure retargeting’s momentum is sustained.
Certain perceptions of the method will also be addressed, as Murphy explains why retargeting is so much more than its ‘bottom-of-the-funnel’ status would hint.
SAAL A - 09:00 - The Intersection of Search and Social with Karl Knights, Ken...PerformanceIN
How consumers research and buy online is now incredibly complex, especially when it comes to the interactions between paid search and social advertising.
While it may not be easy, bridging the gap between the two channels can benefit both marketers and consumers, delivering highly targeted ads and messages to drive engagement, sales and ROI.
Regardless of whether marketers coordinate their search and social activity, consumers will be affected by the two channels in some way. Join Kenshoo's director for global strategic accounts, Karl Knights, in a session which asks if marketers could be working against themselves with mixed messaging.
The 'Email is Dead? Long Live E-mail!' Session by Dominic Edmunds, Founder of SaleCycle, which was presented at Performance Marketing Insights NYC on March 12, 2013.
Driving traffic is easy, but turning those clicks into valuable leads is an art and a science.
Take to Jon Ostler's Dome session to see how landing page CRO (conversion rate optimisation) can turbocharge your lead generation campaign through simple tweaks that will instantly boost your performance.
Ostler's session will also go into ways of eliminating fraudulent leads, insight on different types of traffic and the technologies that can do some of the hard work for you.
Performance Marketing in a New World of Legislation and Consumer Power_Helen ...PerformanceIN
Over the past 20 years we’ve enjoyed a relatively easy ride in performance marketing, but there is an impending black cloud in the distance.
Ad blocking is currently used by 22% of Britain's connected population, new rules for data protection look set to radically change how businesses handle consumer information, while questions are being asked around disclosure of commercial relationships, with some of the 'next wave' of affiliates - bloggers and content sites - in the line of fire.
Best practice is entering a new phase of importance within the performance space and affilinet's Helen Southgate will be highlighting the most important actions for advertisers and publishers.
Her solo presentation will lay out the key points to bear in mind ahead of what promises to be an interesting next five years.
Capture - Day 1 - KEYNOTE - "The Rise of the Humans: How to Outsmart the Digi...PerformanceIN
The rapid growth of connected devices has brought huge advantages for people across the globe. However, it seems the same technology has also disconnected us from reality.
We are drowning in a digital deluge where information and devices vie for our attention to the point where they are beginning to remove us from the real world. Business leaders, meanwhile, worry about missing the next big tech trend and fail to realise the true potential of the data in front of them.
On hand to shed light on life in a connected world, Dave Coplin, Microsoft’s chief envisioning officer, will explore how the rapidly rising volume of information is affecting all aspects of our lives as individuals, as consumers and customers, as workers, and in business.
In a must-see for all PMI: London attendees, Dave will look at the problems we face at present, the mistakes and assumptions we make and how we should be using technology to reimagine how we live, work and do business.
How Performance Marketing is Reinvigorating Publishing - Bosko Todorovic, tr...PerformanceIN
As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses.
While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER.
He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
Create - Day 2 - 10:00 - "Deconstructing the Most Successful PPC Strategies f...PerformanceIN
This session promises conclusive answers to those paid search woes plaguing global retailers.
Genie Goals' strategy director Luca Senatore will be on hand to explain how you can expand profitably and drive generic non-branded traffic to your website, all while maintaining positive ROI.
Join Luca for a how-to on creating the most successful account structure to cater for advanced optimisation strategies, and everything in between.
Lessons in Link-Building and Good SEO - Christoph Cemper, Link Research ToolsPerformanceIN
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way.
Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.
How Email is Revolutionising Performance Marketing - Mark Ash, TeradataPerformanceIN
Email has long been accepted as one of the most powerful and cost effective digital channels available. However, the emergence of disruptive technologies and programmatic buying as well as the increased drive towards an omni-channel marketing strategy has massively enhanced the role that email plays in the marketing ecosystem.
Mark Ash discusses why email is the key to a data-driven marketing strategy that is revolutionising performance marketing.
Create - Day 1 - 11:55 - "The Big Search Opportunity You Don’t Even Realise Y...PerformanceIN
Search and social are making a rapid shift towards using personalised data and structured mark-up to serve content, leaving the world of third-party, organic results behind.
As a consequence, some brands are lagging behind and failing to leverage the whole new world of traffic-earning opportunities that exist.
Pete's presentation runs through the latest structured data trends, with lessons on using mark-up, plug-ins and code to increase earnt traffic and click-through rates from from search and social - two of the fastest-growing marketing channels around.
Capture - Day 1 - 12:30 "What is the Future of Programmatic?" with Ve Interac...PerformanceIN
What’s the future of programmatic? Welcome to an interactive session with a twist, as four leading experts in video, private marketplaces, data and mobile argue that their specialism is the answer to exactly that.
Expect thoughts and theories to be supported by case studies and in-depth research as the individuals look to get their voices heard in a ‘balloon debate’ format - a first for the PMI conference.
After each speaker has had their say, the audience will get the chance to test the panel on their ideas before collectively voting on which trend deserves the mantle of ‘future of programmatic’.
Hosted by Bill Swanson, VP, EMEA, PubMatic
Cultivate - Day 1 - 16:00 - "Busting Performance Myths Through Customer Insight"PerformanceIN
Do you really understand the value of different performance channels and business models in driving ROI?
A more detailed examination of the customer journey has enabled brands and marketers to bypass the guesswork on their way to establishing the true role of results-focused channels like affiliate - an achievement that can pay dividends in terms of driving sales.
With stats to hand, Tradedoubler CEO Matthias Stadelmeyer and the group's VP of product management, Jeff Johnston, will go about busting some of the myths which have haunted performance for years, explaining how this insight can be used to supercharge a campaign.
How to Embrace 2014's All-new Marketing Channels - Dan Cohen, Tradedoubler & ...PerformanceIN
As the Performance Industry matures, we see the number of new channels to reach consumers grow – but how do we take advantage of it? The session will explore some of the new channels in 2014 as well as how a new entrant can get their voice heard within networks, agencies and direct client relationships. The session will focus on Tradedoubler’s findings from their UK network as well as hearing from LUX FIX, a new entrant in 2014 and resident of The Zoo Project – Tradedoubler’s incubator that helps publishers enter the Performance Market.
Turning Insights into Actions: How Smarter Data Drives ROI - Pete Goodman, Co...PerformanceIN
The ability to harness customer data may have put an intelligent twist on marketing as we know it, but how should brands make the most of the information on hand? Join Convertr’s Peter Goodman and Facebook's Hugh Durkin as they explain why marketing ROI revolves around greater real-time efficiencies, joining the dots and gaining the full customer lifetime value.
Peter will support his logic by drawing on trends in acquisition and lead generation marketing as well as real-life case studies from leading brands.
Getting Social Publishers to Work for You_Chris Brown & Laura MiddletonPerformanceIN
Extending a publisher base is a key component in any successful affiliate programme, but the big questions after two decades of performance marketing centre around where the new publisher types are and how we work with them. Outside of retargeting and tech partners, another emerging affiliate is the social publisher.
A session hosted by Chris Brown of Clockwork Affiliates will delve into how social publishers work via the affiliate channel, the ways in which their traffic is generated, along with practical ideas and examples of how to build this method of promotion into your channel and brand strategy.
Chris will be joined by Laura Middleton of social publisher The Office Rocks - on hand to answer queries about working with people like herself - as the pair unveil the power of reaching audiences on platforms like Facebook, while providing another way for affiliates themselves to diversify their businesses.
A key trend for many delegates is on international expansion, but where do you begin?
Planning a roll-out strategy for your country expansion, timelining and prioritising country launches and understanding the part channels like search play are crucial to success.
Designed with retailers, publishers and agencies in mind, questions from the floor on all aspects of expanding internationally will be welcomed, plus you’ll hear the big mistakes and lessons learnt from our topic-qualified panelists.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
The IAB and PwC have released the digital ad spend which Odyssey Mobile were involved in. Topline results are: digital advertising grew by 15.2% on a like for like basis to reach £6.3billion in 2013, with mobile growing 93.3% passing the £1billion mark to reach £1.031billion.
La Próxima Revolución Digital por Randall Rothenberg, Presidente & CEO, IABeMarketingHoy
Randall Rothenberg, actualmente, CEO y Presidente de IAB (Interactive Advertising Bureau), a nivel global, organización comprometida con el desarrollo de la industria del Mercadeo y la Publicidad Digital, con presencia en más de 23 países alrededor del mundo habla sobre el estado de la publicidad digital en Colombia.
En 2007, fue Director Senior de Capital Intelectual de Booz Allen Hamilton, en la cual supervisó las Áreas de Desarrollo de Negocios, Gestión de Conocimientos y Actividades de Liderazgo del Pensamiento. Antes de ingresar a Booz Allen, donde superviso el desarrollo de negocios, gestión del conocimiento y pensó en actividades de liderazgo. Así mismo trabajó en el diario The New York Times, como editor de tecnología y editor de política de la revista dominical, escribió una columna diaria sobre publicidad, y fue reportero de medios y marketing.
Es autor de la obra Where the Suckers Moon: An Advertising Story, una crónica acerca del nacimiento, evolución y muerte de una campaña publicitaria. Obtuvo un título en estudios clásicos de la Universidad de Princeton y en la actualidad reside en la ciudad de Nueva York.
Rothenberg trabajó seis años en el The New York Times, donde fue editor de economía y política. Durante 10 años, fue columnista de marketing y medios para Advertising Age y continuo con esta labor en su blog www.randallrothenberg.com.
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
This interactive session: "You are the creative agency”, will see TRIBE Founder Jules Lund turn the audience into a creative agency. In his inimitable and entertaining style, Jules will delve into a vision where consumers will be able to supply the creative for multi-channel brand campaigns by simply pulling their devices from their pockets – and with the help of our audience, he will show how this can happen.
He will also reveal why this is set to transform the advertising industry in less than a decade, partly driven by the ascension of millennials to the c-suite.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Drive Sales Through Influencer MarketingPerformanceIN
Influencer marketing has already proven itself as a successful channel for brand awareness and brands are clamouring to access influencers' trusted, authentic audiences. But for most brands the ultimate goal is to drive sales. Whether you're looking to work with Instagrammers and vloggers to amplify an existing e-commerce campaign or seeking features to support key points in your sales calendar, Mumsnet's Head of Influencer Marketing will be sharing their tried and tested formula to ensure ROI and successfully drive sales via influencer marketing.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Achieve Great Campaign Results by Correctly Leveraging Programmatic Te...PerformanceIN
James Diba, Client Partner of The Programmatic Advisory will discuss some of the techniques brands and buyers can use to drive high-performing campaigns with programmatic technologies. He'll delve into how to leverage DMPs, DSPs and dynamic creative successfully to generate better returns on investment.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Get Rid of Short-Term Thinking, Leverage Influencers, And Position Your Brand...PerformanceIN
Influencer Marketing is a strategy of principles rather than tactics, and when properly employed yields incredible ROI. These principles are simple yet critical for long-term success:
1: Weave influencer marketing into your overall brand strategy 2: Determine your metrics and mark your milestones 3: Know who you are leveraging and what you can expect 4: Relationships are Aladdin's Lamp 5: Strive for a solid value exchange.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Executing a Data-Driven Approach to Influencer MarketingPerformanceIN
Like every other marketing channel, Influencer Marketing strategy should be driven by data and ROI metrics, however, we find that this is often not the case. As the influencer marketing space has matured, data has become available to marketers and there are tools and expertise available to develop data-driven strategies and insights both before engaging an influencer and to measure the success of campaigns.
Danielle will lay out the benefits of a data-driven approach to influencer marketing, provide a framework for structuring a campaign and selecting the right influencers based on their audience and provide tips on optimizing campaigns.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Brand Accountability: Tapping into the Conscious ConsumerPerformanceIN
Brand accountability, diversity, social awareness and responsibility are no longer trends, they are minimum requirements for brands. According to a report by Fuse, 85% of Gen Z believe companies have an obligation to help solve social problems. So, how do you show audiences you’re a brand with a conscience? We’ll take a look at recent influencer campaigns by La Mer and River Island to learn how they’ve tapped into hyper-engaged audiences from a variety of backgrounds, ethnicities, and values, whilst inviting the consumer to be part of the movement.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Adidas' Blueprint for the Future of Affiliate MarketingPerformanceIN
Adidas will host a joint session with Partnerize in which they will take the audience through their affiliate strategy, focusing on why and how they decided to incorporate offline vouchers and offers into their traditional affiliate programme. The session will also look at how adidas have created their blueprint to help shape and create a competitive advantage via an innovative and holistic approach to affiliate marketing and partnerships.
*****
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Influencer marketing is here to stay, entire industries are getting transformed and companies are built from scratch on social media alone. However, as companies invest more they expect more, including assurances that impressions and engagements are real. The follower count is frequently used to calculate rewards, but this is a crude metric to assess the output of an Instagram influencer campaign. Solberg Audunsson, CEO of Takumi, breaks down what is behind the follower count, how to think about and tackle fraud and what tools are available to advertisers today to reduce waste at various points in the pipeline.
****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
Solving the $500 Million Influencer Fraud ProblemPerformanceIN
The rush to cash in on the promise of influencer marketing created a mounting problem of fraudulent activities and fake followers by so-called influencers. It now needs the industry's full focus to be solved. InfluencerDB CEO Robert Levenhagen speaks about how we got to this challenging situation and how the industry - and especially brands - can address the issue when working with influencers.
***
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
****
Scale, Adapt and Scale Again - Growth Hacking Your Performance CampaignPerformanceIN
Want to get fast results? To be fair, the answer is easy - create fast processes. With high-tempo inputs, you get high-tempo results. However, putting this into practice is harder.
Growth hacking isn’t just about doing things faster; it’s about determining success as fast as possible to enable decisions to scale up, or cut down - then move on.
Discover how MVF manages high-performance teams that need to scale, adapt, then scale again and learn the three core principles Pieter has used to build a performance marketing culture.
Influencer Marketing Without the Proper Checks & Transparency will Not Work.PerformanceIN
Hear from Alex Frolov the CEO of HypeAuditor as he takes you all on a journey of how AI can be used to audit Instagram influencers.
For influencer marketing to work it has to be transparent, authentic and compliant. Join this session to learn from examples how HypeAuditor audits Instagram influencers in a quick, easy & efficient way.
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build an Organic Influencer Marketing ProgrammePerformanceIN
Influencer Marketing is most often talked about in the context of paying influencers to promote a brand or product, usually on Instagram. But influencers come in a variety of shapes and sizes and brands can work with influencers in wide variety of ways beyond paid promotion. In his talk, Alistair will be foucsing on how to build an organic influencer programme from objective-setting, through to influencer identification, outreach and evaluation and how to employ elements of content marketing and employee advocacy in your strategy
*****
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
How to Build a World-Class High-Performance CulturePerformanceIN
Robert Glazer’s company, Acceleration Partners, has won numerous awards for their workplace culture and employee happiness, most recently #4 on Glassdoor’s Employees’ Choice Awards. Glazer attributes this success to the introduction of Company Core Values and a rigorous hiring process. Once employees are hired, care is taken to nurture staff both professionally and personally, while continuously evaluating their fit as the company grows. This 360⁰ approach has led employees to proclaim “I don’t know why I’d ever leave.” Glazer will share the evolution of these practices and his nontraditional approaches such as the Capacity/Experience Paradox, Mindful Transitions, and the Work-Life Paradigm.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
CRO is Dead: Mapping the future with Customer Journey OptimisationPerformanceIN
The bell tolls for Conversion Rate Optimisation.
As acquisition becomes more expensive, consumers become more demanding and competition becomes even more aggressive, the time when simple optimisations for a conversion rate would be enough is long gone. Today's retailers are setting their sights on something broader: the mindset that maps and evaluates the whole customer journey, adapting it continuously in order to enhance the customer experience and deliver on multiple goals, from lead generation to customer lifetime value.
That methodology is called Customer Journey Optimisation, and in this swift 30 minutes you'll learn:
How focusing on ‘CRO as usual’ could be harming you
What Customer Journey Optimisation is
How to apply Customer Journey Optimisation to your e-commerce activity
Whether you’re a publisher or advertiser, the right context makes all the difference to how users interact with your messages.
Discover the effect context has on our brain, consumer behaviour and conversion rates. We’ll present fresh evidence from the fields of neuroscience, behavioural psychology and linguistics.
Learn how you can create environments to enable context to work in your favour, and increase engagement.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
14 Landing Page Tips to Action Today to Make More MoneyPerformanceIN
The Landing Page Guys run through unique conversion tips that you can implement to increase success on your conversion funnels. They will breakdown the most crucial elements of a landing page and most importantly show you some actionable takeaways to improve your conversions. Having built over 3000+ landing pages they know what converts and will be sharing their inside secrets and tips with you live on stage.
As presented at PI LIVE 2018 - Europe's premier Performance Marketing Conference - https://performancein.live
Brands with Pride - Influencer MarketingPerformanceIN
Pulsar will show which brands are sharing their love this year. A data visualisation of brands launching #PRIDE products this summer, with Glossybox and boohoo. Find out how to launch your campaign with social influence.
As presented at the Influencer Marketing Show: https://performancein.live/influencer-marketing-show/
AI - It's Not All Hype - Google ShoppingPerformanceIN
The AI frenzy has wormed it’s way to the core of digital advertising. A recent report crowned ‘artificial intelligence’ as the most over-hyped term in marketing.
Join Fred as he explores the hype around AI, discussing real-world uses for both AI and Automation, with examples direct from award-winning Google Shopping. Finally, he will speculate as to what the future may hold.
These slides are taken from the Performance Marketing Awards webinar held on 07.12.16, covering key dates and deadlines, entry tips, common mistakes to avoid, the new categories are explained in more detail as well as changes to entry processes for awards such as Industry Choice of Partner.
More Addictive than Crack - What Drug Peddling can Teach you about Lead Gen_O...PerformanceIN
Buyers and sellers; customers and users? Pure product diluted by being cut too many times, kingpins making serious money, foot soldiers getting by... Lead generation is a serious business, while the similarities with some of the dealings on shows like 'The Wire' are uncanny.
Beyond the numbers there are people - contacts to be made - but only if you can find them.
As managing director of RS Data Tech, Owen Roberts has learned that to play ball in the lead generation space, you need to be quick with numbers and well-versed in the art of the acronym. This session will cover the metrics that make the difference between winning and losing at lead generation, and the value of analytics in gaining trust.
Owen will cover off where the power lies, the key players and how you become part of their circle.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
18. 25% of us have been
prompted by outdoor media
to look up more information
on their smartphone or
tablet…
Source: IAB mobile, tablet and other media
24. Display increased share of mobile spend
Other = classified, SMS and remaining formats
SOURCE: IAB / PwC Digital Adspend H1 2015
Category H1 2014
Share
Search 55%
Display 44%
Other 1%
25. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
26. Mobile accounts for two thirds of spend in social
SOURCE: IAB / PwC Digital Adspend H1 2015
27. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
28. Half of standard mobile display is rich media
SOURCE: IAB / PwC Digital Adspend H1 2015
2014: 44%
29.
30. Content & Native (inc. in-feed) is half of mobile
display
* Standard display includes Standard Banners, Rich Media Banners, Interstitials and MPUs. ** Remaining display formats includes music and tenancies
Introduced in 2014: Content marketing = paid for sponsorship, advertisement features, in-feed & native distribution tools
SOURCE: IAB / PwC Digital Adspend H1 2015
33. Mobile now accounts for 27% of all digital
advertising
SOURCE: IAB / PwC Digital Adspend H1 2015
27%
of total Search
39%
of total Display
2%
of total Other (incl.
Classifieds)