SlideShare a Scribd company logo
1
103G E N U I N E
M A R K E T I N G
T H O U G H T
L E A D E R S
T O F O L L O W
2
THE BACKSTORY
N O T A N O T H E R L I S T !
Are there any genuine “experts” anymore? This is a question many people ask. There have been many articles devoted to this, too, including Tom
Nichols’ “Death of Expert”, published in the Federalist, and B.L Ochman ‘s “There are Over 181,000 Social Media ‘Gurus,’ ‘Ninjas,’’Masters,’ and ‘Mavens’
on Twitter” published by Adage in 2013! Granted, many self-proclaimed ‘experts’ may be smart, but do they really deserve the title of expert? Who should
you listen to?
To help answer this question I got together with a few of my colleagues who are best selling authors in the field of marketing, leading marketing consultants,
professors of marketing, and even an actual ‘Ninja’ to create a curated list of thought leaders. The result is a list of thought leaders, created by the thought
leaders. Those of us who put time into this did so because we honestly want you to succeed, and are a bit tired of self-promoters peddling bad advice. I take
full responsibility for the final decisions of who is on and not on the list. Please read the next slide to understand what it took to be included.
Sincerely,
Mathew Sweezey,
@msweezey
**Of course many people will read this and cry “But, you didn’t include this person.” True! I didn’t, and with over 200k people claiming to be thought leaders
just with in the space of social media there is no way I could include everyone. If you’re offended because you didn’t make the list I’m #sorrynotsorry, With
that said, do feel free to add more names in the comment section below. Note: This list is my work and may not reflect the views of my employer.
3
MAKING THE LIST
W H A T I T T A K E S
TO M A K E T H E L I S T A T W I T T E R H A N D L E M U S T M E E T A L L T H R E E C R I T E R I A
The people on this list must have a presence on Twitter
and focus primarily on the subject at hand. This will keep
your “Thought Leadership” feed laser focused on
marketing without pictures of babies and food porn.
Also their feed must not be overwhelming!
A C T I V E O N T W I T T E R
We’ve tried to ensure that the people on this list
are original thinkers so you are getting your
ideas from the actual people having them, and
that we’re putting you as close as possible to the
best minds out there.
O R I G I N A L T H I N K E R
The people on this list must also be proficient
writers through their books, blogs, and/or other
publications. We wanted a list of the most
active thinkers.
S C H O L A R LY
4
HOW TO USE
THE LIST
I n s t r u c t i o n s
T h e l i s t i s s e g m e n t e d b y c a t e g o r y. E a c h
c a t e g o r y i s a l s o a Tw i t t e r l i s t . Yo u ’ l l f i n d t h e l i n k
t o t h e l i s t a t t h e b e g i n n i n g o f e a c h s e c t i o n .
F o l l o w t h e m a n d y o u i n s t a n t l y h a v e a c o n t i n u o u s
f e e d o f s o m e o f t h e b e s t c o n t e n t . O r c h o o s e t o
f o l l o w a l l 1 0 3 i n s t a n t l y b y s i m p l y c l i c k i n g t h e
b u t t o n b e l o w.
F O L L O W A L L 1 0 3
T h e l i s t i s a l s o h e r e t o h e l p i n t r o d u c e y o u t o n e w
d i s c i p l i n e s o f m a r k e t i n g , a n d n e w t h o u g h t
l e a d e r s y o u m a y n o t f i n d o n y o u r o w n .
C L I C K H E R E T O
A D D T H E F U L L
L I S T T O Y O U R
T W I T T E R
A C C O U N T
5
THE PEOPLE
CHANGING
THE IDEA OF
CONTENT
C O N T E N T M A R K E T I N G
Content marketing is a massive term, so we’ve decided to break
this section down in the most progressive minds in content. The 11
people we’ve chosen will give you a wide range of ideas and best
practices covering traditional ideas of content, and brand new ones
as well.
F O L L O W A L L 1 0
6
ANN
HANDLEY
E V E R Y B O D Y W R I T E S
A n n i s t h e f o u n d e r o f M a r k e t i n g P r o f s and author
o f E v e r y b o d y W r i t e s . Her wisdom, insights, and
p e r s p e c t i v e g a r n e r h e r a t o p s p o t .
JAY
BAER
H E N E V E R S T O P S
ROBERT
ROSE
C O N T E N T S T R A T E G Y
@annhandley
@jaybaer
J a y B a e r h a s e a s i l y b e c o m e o n e o f t h e b i g g e s t
n a m e s i n m a r k e t i n g o v e r t h e p a s t f e w y e a r s w i t h
h i s b o o k s Yo u t i l i t y a n d Hug Your Hatters , his
b l o g C o n v i n c e a n d C o n v e r t , a n d h i s a m a z i n g
w i t . J a y d e s e r v e s a s p o t a t t h e t o p o f t h i s l i s t .
@robert_rose
R o b e r t R o s e i s t h e C h i e f S t r a t e g y O f f i c e r f o r
the Content Marketing Institute and author of
M a n a g i n g C o n t e n t M a r k e t i n g . His brilliant
insights on content are business changing.
7
DON’T DISCOUNT A COMIC
L A U G H T E R I S A G E N U I N E H U M A N E M O T I O N
I f y o u r e a l l y w a n t t o b r e a k t h r o u g h , y o u n e e d t o m a k e t h e m l a u g h !
I meet Tom a few years ago when writing for Clickz.com. I was working on a piece
on the use of humor in B2B content. Tom has created an entirely new field of
content out of comics which are proving to be some of the best content for the
companies using them.
Kronos uses Tom’s comics to share on Facebook. They achieve 10X the
engagement with these comics than they see from the company blog. When you
are thinking about content, don’t forget to think about new formats of media such
as humor.
T h e c o m i c m i n d b e h i n d @ m a r k e t o o n i s t a n d o n e o f t h e f u n n i e s t m e n
i n c o n t e n t m a r k e t i n g
TOM FISHBURNE
@TOMFISHBURNE
8
CONTENT (CONT)
N E V E R C A N H A V E E N O U G H
Steve is Chief Content Strategist at
Edelman, and a professional blogger. He
travels and writes on the topic of
content, modern PR, and engagement
from a unique and refreshing angle.
S T E V E R U B E LT O D D W H E AT L A N D
@toddwheatland
Todd is global head of strategy at King Content,
and previously was head of marketing at Kelly
Services. He’s also in the content marketing
Hall of Fame! Oh and he hosts a podcast called
Pivot. He’s worthy of your follow.
JOE PULIZZI
@joepulizzi
Joe is the founder and CEO of Content Marketing
Institute and author of Content Inc, and Epic
Content. He’s one of the people who helped elevate
the idea of content marketing to its stated glory.
Welcome Joe and his orange suit to your twitter
feed with open arms.
@steverubel
9
VIDEO MARKETING
T H E B E S T V I D E O K N O W L E D G E
A Vancouver-based video
a g e n c y w h o i s p r o d u c i n g s o m e
o f t h e b e s t v i d e o c o n t e n t e v e r.
Their multiple Emmy awards
v a l i d a t e m y c o m m e n t s .
S T I L L M O T I O N
@stillmotion
C h r i s i s p r o b a b l y t h e b e s t
teacher of video skills around.
I’ve shot with him many times,
a n d h i s v i d e o s a r e p r o o f o f h i s
s u p e r i o r t a l e n t . P r e p a r e t o
l e a r n !
C H R I S L AV I G N E
@crlvideo
Ti m i s MR . Yo u Tu be . I f y o u a
r e u s i n g Yo u Tu b e t h i s g u y i s a
m u s t f o l l o w. B r i n g i n g y o u
i n s i g h t s w e e k l y.
T I M S C H M O Y E R
@timschmoyer
Video is the number one most engaging format of content. From the list below you’ll learn how to shoot vide (Chris), learn the best video marketing
tips (Tim), and find new inspiration from the Emmy award winning video production house Stillmotion.
10
THE TOP
MINDS IN
SOCIAL
MEDIA
S o c i a l i s H u m a n
S o c i a l m e d i a i s a b i g f i e l d , s o I ’ l l b r e a k i t d o w n f o r
y o u i n t o t a c t i c a l c a t e g o r i e s : O r g a n i c s o c i a l m e d i a ,
p a i d s o c i a l m e d i a , s o c i a l s e l l i n g , a n d c o m m u n i t y
m a n a g e m e n t .
F O L L O W A L L 1 7
11
HE’S SERIOUS ABOUT SOCIAL
H E ” S G O T T H E S K I L L S
I f t h e r e w a s a K i n g o f S o c i a l M e d i a T h o u g h t L e a d e r s h i p , h e w o u l d w e a r t h e c r o w n .
Mike is the founder of Social Media Examiner, and host of the Social Media Marketing
podcast, and author of Launch, and a few others . He founded one of the largest and most
successful social media education platforms in existence. The social media podcast he
puts on is a top 10 marketing podcast. The social media conference he puts on is also the
largest social media conference.
Social Media Examiner stays on top by combining expert bloggers, and new research
interspersed with ‘how to’ articles as well. He took Social Media Examiner from a startup
publication to a social media powerhouse in less than a year. Everyone in social media will
agree Michael belongs on this list.
MICHAEL STELZNER
@mike_stelzner
12
ORGANIC SOCIAL EXPERTS
T H E M U S T F O L L O W M I N D S
M A R K S C H A E F E R
@markwschaefer
M a r k i s a b e s t - s e l l i n g a u t h o r,
p o d c a s t h o s t , R u t g e r s
p r o f e s s o r a n d a l l a r o u n d n i c e
g u y. H e ’s a m u s t t o f o l l o w i n
the world of social.
J A S O N FA L L S
@jasonfalls
The author o f N o B u l l s h i t
S o c i a l M e d i a , Jason currently
w r i t e s o n a l l t o p i c s o f
m a r k e t i n g a n d h e l p i n g
c o m p a n i e s u n d e r s t a n d t h e
m o d e r n m e d i a w o r l d .
o n F a c e b o o k , a n d i s a r i s i n g
s t a r i n t h e s o c i a l w o r l d .
A M Y P O R T E R F I E L D
@amyporterfield
A m y i s a n a u t h o r a n d p o d c a s t
h o s t . S h e ’ s f o c u s e d p r i m a r i l y
C o n s i d e r e d b y F o r b e s a s o n e
o f t h e 1 0 b e s t S o c i a l M e d i a
m i n d s , a n d a u t h o r o f t h e # 1
b u s i n e s s b l o g . J e f f i s a t r u e
e x p e r t i n t h e f i e l d o f s o c i a l .
J E F F B U L L A S
@jeffbullas
The list below is a “Who’s-Who” of the organic social space. Each name here is well known for their expertise, and are professional experts.
They’ve helped thousands of companies learn and harness the power of organic social, and they will help you do the same .Dig deeper by
checking out their books -- they are great as well.
13
“99% of people don’t market in the year they live in”
A P I O N E E R A N D P R A C T I T I O N E R
E a s i l y o n e o f t h e m o s t o u t s p o k e n p e r s o n a l i t i e s i n m a r k e t i n g t o d a y. Yo u c a n n o t h a v e a “ m u s t f o l l o w ” l i s t
w i t h o u t p u t t i n g G a r y Ve e o n t h e r e s o m e w h e r e .
Gary’s story is one you may not know. He got his start by selling wine on the
iInternet. He took his family businesses from $7 million in annual sales to over
$40 million in a few short years. How? Youtube!
Gary is not only a passionate marketer, he is a great mind. He is constantly
looking at the market place and determining new ways to use media, and connect
with people on new channels. He’s also a best selling author, investor, CEO of
Vayner Media, and delivers one of the best keynotes you’ll ever experience.
T h e M u h a m m a d A l i o f t h e m o d e r n m a r k e t i n g w o r l d
GARY VAYNERCHUK
@GARYVEE
14
MORE SOCIAL EXPERTS
M O R E S O C I A L L E A D E R S
J A S O N K E AT H
@jasonkeath
J a s o n i s t h e b r a i n b e h i n d
S o c i a l F r e s h , h e h o t t e s t
s o c i a l m e d i a
e v e n t a r o u n d . H e m a k e s t h e
l i s t b e c a u s e h e h a s a n e w
v i s i o n o f w h a t s o c i a l c a n b e ,
a n d s h o u l d b e .
N E A L S C H A F F E R
@nealschaffer
A p r o f e s s o r o f s o c i a l me d i a
a t R u t g e r s , N e a l h a s h i s
f i n g e ro n t h e p u l s e o f t h e t o o l s ,
tactics, and future of social
m e d i a . H e i s a p e r s o n t o
follow.
T E S S A H O R E H L E D
@tessa
Te s s a m a k e s t h e l i s t f o r
b e i n g a s o c i a l p i o n e e r, a n d
V P o f s o c i a l s t r a t e g y f o r
D i g i t a s L B I . She is also a S X S W
f e a t u r e d s p e a k e r, a n d
l i v e s o n t h e c u t t i n g e d g e .
P E G F I T Z PAT R I C K
@pegfitzpatrick
P e g i s t h e a u t h o r o f The Art
o f S o c i a l M e d i a and her feed
i s b e a u t i f u l , a n d i n f o r m a t i v e .
H e r k n o w l e d g e a n d c u r a t e d
feed make it a must for this
l i s t .
The names below round out a full suite of both client side experts, professors, and consultants. These names have proven their value to numerous
brands and even toped the Guinness Book of World Records. It would be a mistake exclude any of them.
15
SOCIAL + SELLING
B 2 B N E E D S S O C I A L T O O
K O K A S E X T O N J I L L K O N R A T H J I L L R O W L E Y
S o c i a l S e l l i n g l e a d i n g
e x p e r t , a n d h e a d o f s o c i a l
m e d i a f o r L i n k e d i n . K o k a i s
a r a r e b r e e d o f t h o u g h t
l e a d e r w h o i s a t t h e t o p o f
h i s f i e l d , a n d c o n s t a n t l y
g r o w i n g a n d s h a r i n g h i s
w i s d o m .
@kokasexton @jillkonrath @Jill_rowley
J i l l h a s s p e n t y e a r s a t t h e
t o p o f t h e e n t e r p r i s e s a l e s
g a m e , a n d i s a u b e r
p a s s i o n a t e s o c i a l m a v e n .
S h e c o m b i n e s t h e s e t a l e n t s
t o t e a c h s o c i a l s e l l i n g t o
t h e w o r l d .
K e n i s o n e o f t h e n i c e s t
s a l e s p r o f e s s i o n a l s I ' v e
e v e r m e e t . H e ' s a l s o o n e o f
t h e m o s t p a s s i o n a t e
t h i n k e r s o n t h e f u t u r e o f
s o c i a l s e l l i n g , a n d t h e
f o u n d e r o f i n s i d e s a l e s . c o m .
K E N K R O U G E
@kenkrouge
A u t h o r o f 3 b e s t s e l l i n g
b o o k s o n s a l e s , J i l l i s a
m u s t f o l l o w. S h e n o w
f o c u s e s o n s a l e s
a c c e l e r a t i o n a n d p r o p o n e n t
o f s o c i a l s e l l i n g t a c t i c s .
16
COMMUNITY MANAGEMENT
B U I L D I N G H O L I S T I C B R A N D S
A bright mind in the modern shaping of
audience and community. Bill focuses on
more than just building a group of
people, he focuses on the purpose
behind the community, and teaches
brands the power of building
communities.
B I L L J O H N S T O N
@billjohnston
CARRIE MELISSA JONES
@Caremjo
Founding partner of and COO of CMX, the
worlds largest community focused
conference, her writings are often
featured in VentureBeat, WeWork, and
other key publications.
R I C H A R D M I L L I N G T O N
@richmillington
Author of Buzzing Communities, and
founder of FeverBee, Richard is laser-
focused on building communities via
social media. He’s a high;y sought after
speaker.
17
THE REAL EXPERTS
OF EMAIL
E M A I L I S N O T D E A D
The way we use email today is vastly different than the way we used it only a few short years ago. The advancements in tactics, technologies,
and tools require constant learning. Here is a list of the top minds in the three core disciplines of email.
All email must be well-designed. This
does not mean they must be pretty, but
rather be well-crafted for their purpose.
D E S I G N
At the heart of every email is copy. Copy
writing for email is not copy writing for
advertisements so make sure to take
note.
C O P Y
Only after having good design and great
copy will a winning strategy work.
Listening to these strategy experts will
have you dialed in quickly.
S T R AT E G Y
F O L L O W A L L 7
18
THE ONLY EMAIL “NINJA”
H E ” S G O T T H E S K I L L S
C h r i s h a s h a d a f u l l c a r e e r i n e m a i l o n b o t h t h e v e n d o r a n d c l i e n t s i d e . W h e n a s k e d a b o u t o t h e r ‘ M a r k e t i n g
N i n j a s , ’ C h r i s ’ r e s p o n s e i s , “ I c o u l d p r o b a b l y b e h e a d m o s t o f t h e m w i t h a k a t a n a f a i r l y e a s i l y ” .
It needs to be clearly stated there are those actual thought leaders such as Chris, and then
there are people to claim to be Marketing Ninjas. Chris is an actual Ninja and practices
http://www.bostonmartialarts.com/ dojo. He’s the only marketing ninja in existence and
takes the title seriously. He is well versed in all aspects of marketing, but focuses on email
and technology.
Chris has been a speaker at more events than he cares to count, and listed on just about
every “Who’s Who” list from Forbes on down. He’s the essence of thought leader in the
email space. He’s authored multiple books on marketing, and serves as VP of Marketing
Technology for SHIFT Communications.
D o n ’ t c o n f u s e h i m a s S e a n ’s b r o t h e r !
CHRIS PENN
@cspenn
19
CHAD
WHITE
@ c h a d s w h i t e
C h a d i s t h e l e a d i n g e x p e r t o n e m a i l !
H e ’s w r i t t e n a n d r e s e a r c h e d t h e t o p i c
o f e m a i l f o r y e a r s a t b r a n d s s u c h a s
E x a c t Ta r g e t , R e s p o n s y s , a n d n o w a t
L i t m u s . H i s S t a t e o f E m a i l r e s e a r c h
s e r i e s i s e x c e l l e n t .
JUSTINE
JORDAN
@ m e l a d o r r i
J u s t i n e i s V P o f m a r k e t i n g a t L i t m u s
s h e i s a f r e q u e n t s p e a k e r o n e m a i l
d e s i g n , a n d t e s t i n g . A l w a y s a g r e a t
p e r s o n t o l i s t e n t o , a n d f u l l o f s p u n k !
MATT
BYRD
@ m p a r k e r b y r d
A n a w a r d - w i n n i n g e m a i l m a r k e t e r, M a t t
c u r r e n t l y w o r k s f o r U B E R a n d l o v e s t o
t a l k a b o u t e m a i l , a n d l i f e c y c l e
m a r k e t i n g .
20
TECHNICAL EMAIL EXPERTS
B U I L D I N G H O L I S T I C B R A N D S
Founder of @Actionrocket a creative
studio for email. Eliott is also a frequent
writer on the topic of email covering
everything from fonts for email to subject
lines. He is serious about email.
E L I O T T R O S S
CEO of Alchemy Worx, Dela is a must
on this list. His laser focus on email and
his insights make him a person to know
and follow. In his words, “Know the
difference between a thought leader, and
a thought follower”.
D E L A Q U I S T S I M M S J E N K I N S
@iameliott @delaquist
T h e s e e m a i l e x p e r t s w o r k w i t h h u n d r e d s o f b r a n d s , a n d r u n s o m e o f t h e b i g g e s t e m a i l m a r k e t i n g
a g e n c i e s o u t t h e r e . T h e i r k n o w l e d g e i s s u p e r i o r a n d t h e i r c l i e n t l i s t p r o v e s i t .
@simmsjenkins
A prolific writer on the subject of email,
Simms writes for multiple marketing
publications. He has also authored many
books on the subject of email, and is
CEO of Brightwave, one the largest
email marketing agencies.
21
PEOPLE
BLURING THE
LINES OF
STRATEGY
AND TECH
E V E R Y O N E W R I T E S
The new world of marketing requires a significant level of
technological acumen. The following list of people are the ones who
understand both the tactics, and the tools needed to build amazing
and dynamic experiences . These are the people blurring the lines
between marketing and technology.
F O L L O W A L L 1 3
22
MARKETING & AUTOMATION
B 2 B N E E D S O C I A L T O O
G E O F F C O L O N M A T T H E I N Z J A S O N M I L L E R N O L I N L E C H A S S E U R
G e o ff i s c o m m u n i c a t i o n s
d i r e c t o r a t M i c r o s o f t , a u t h o r
o f t h e h o t n e w b o o k
D i s r u p t i v e M a r k e t i n g , a n d
h o s t o f t h e D i s r u p t i v e F M
p o d c a s t . N o t t o m e n t i o n
h e ’ s w o n a C a n n e s L i o n
b e f o r e ! H e k n o w s a t h i n g o r
t w o .
@djgeoffe @heinzmarketing
A u t h o r o f w e l c o m e t o t h e
f u n n e l , a n d g l o b a l S o c i a l
a n d C o n t e n t l e a d e r f o r
L i n k e d i n . J a s o n i s a n
e x p e r t i n t e c h n o l o g y, a n d
h o w t o u s e i t . H e ’s a l s o
h o s t o f t h e S o p h i s t i c a t e d
M a r k e t e r s ’ P o d c a s t .
@jasonmillerca
B e f o r e c o - f o u n d i n g
B r a i n r i d e r N o l i n w a s a v e r y
e a r l y a d o p t e r o f m a r k e t i n g
a u t o m a t i o n . N o w h o s t o f
P i p e c o n , a n d C M O o f
B r a i n r i d e r, N o l i n i s o n e o f
t h e b r i g h t e s t m i n d s i n B 2 B
a u t o m a t i o n .
@Nolin
M a t t i s f o u n d e r o f H e i n z
M a r k e t i n g a n d s o m e o n e
w h o h a s w o r k e d w i t h m o r e
m a r k e t i n g a u t o m a t i o n t o o l s
t h a n j u s t a b o u t a n y o n e .
H e ’s a c o n s t a n t p r e s e n c e a t
c o n f e r e n c e s , a n d a p r o a t
B 2 B a u t o m a t i o n .
23
THE MASTERMIND
C A N A D A ” S O W N
A T h o u g h t L e a d e r t o T h o u g h t L e a d e r s
Mitch has a lustrous background in marketing and social media. He’s been named one of
the most influential bloggers in the world (2006), Canada’s leading social media expert, and
one of the most influential marketing minds in North America. When the biggest brands in
the world want to know what is what with marketing, they call Mitch.
His books are also best sellers and must reads. He’s made the list not only based on what
he has done, but what he continues to do. His feed is not packed with “How To” tips, but
rather larger topics to help you see what else is going on in the world of marketing. His
blending of technology and innovation are supreme.
O f c o u r s e h e i s s m i l i n g , h e ’s C a n a d i a n .
MITCH JOEL
@mitchjoel
24
GEO-MARKETING
L O C A T I O N – L O C A T I O N - L O C A T I O N
o n G e o - M a r k e t i n g . H i s
b a c k g r o u n d i s i n d a t a a n d
d e v e l o p m e n t . H i s Tw i t t e r f e e d i s
f u l l o f s o m e o f t h e m o s t
a m a z i n g g e o t e c h n o l o g y y o u w i l l
f i n d a n y w h e r e . W a n t t o b e t t e r
u n d e r s t a n d m a r k e t i n g v i a s e l f
d r i v i n g c a r s ? H e ’ s y o u r g u y.
J E F F R O H R S
@jkrohrs
C M O o f Y E X T, a n d p r e v i o u s l y
h e a d o f m a r k e t i n g t h o u g h t
l e a d e r s h i p a t S a l e s f o r c e , J e f f
k n o w s h i s s t u f f . H e ’ s a s a d
B r o w n s f a n , a n d a r e c o v e r e d
l a w y e r. A g e n t l e m a n a n d a
s c h o l a r.
E R I C G U N D E R S E N
@ericg
C E O o f M a p b o x , E r i c i s f u l l h o g
D AV I D K A P L A N
@davidakaplan
C u r r e n t e d i t o r f o r
G e o m a r k e t i n g . c o m , a n d p r e v i o u s l y
e d i t o r f o r A d E x c h a n g e r. D a v i d i s
c o n s t a n t l y f o l l o w i n g t h e b e a t t o
t h e h o t t e s t s t o r i e s a b o u t G e o -
M a r k e t i n g a n d a g r e a t s o u r c e o f
f r e s h o r i g i n a l i d e a s .
M A R C P R I O L E A U
@mprioleau
M a r c i s c u r r e n t l y w i t h U B E R
h e l p i n g t h e m w i t h t h e i r G E O
s y s t e m s . H e ’ s b e e n i n t h e G e o
S p a c e s i n c e 2 0 0 9 w h e n i t f i r s t
w a s i n i t s i n f a n c y. A d e e p t h i n k e r
a b o u t G e o a n d h o w a l l t h i n g s a r e
a f f e c t e d b y i t , h e ’ s a s e r i o u s m i n d
i n t h i s f i e l d .
Providing a contextual experience now means involving new data such as location. This is the new world of Geo-Marketing and it is a very
powerful one. From Google directions, Store Location and Hours, to Self Driving cars Geo is the cutting edge of what will be. Here are the minds to
help you full grasp this reality.
25
NON CONFORMIST
A L L A R O U N D A N D N E V E R D U L L
T R AV I S W R I G H T
Joe is a mastermind of content, technology, and
future trends. He doesn’t fit well into a box as his
tattoo’s may express. He was one of the brains
behind Eloqua and HubSpot’s content success, and
a practicing marketer to this day.
J O E C H E R N O V M A R K R I T S O N
Mark is an associate professor of marketing and
branding at the Melbourne Business School. His
writing, speaking, and presentation style earn him a
marketing non-conformist title, and his knowledge
lands him on the list. He’s a must follow.
@markritson@jchernov@teedubya
Travis may be one of the brightest minds in
marketing that you are not familiar with. He writes for
Forbes, hosts a podcast for Venture Beat, and is a
helluva nice dude. He’s always pushing the bounds
of what marketing is and can be.
26
THE MAN WHO MAPPED THE
#MARTECH WORLD
W I T H T H E E X P L O S I O N O F T E C H S O M E O N E H A D T O D O I
Scott is the co-founder of Ion Interactive, a marketing technology company. But, that is not
what landed him on this list. It’s his His passion for technology and marketing technology.
I’ve not found a better source of information on the martech world than in Steve’s twitter
feed.
Steve’s break out moment was when he began mapping the marketing technology
landscape and published it on his blog ChiefMarTech.com. He’s documented the insane
rise of marketing technology in the past few years, and is a person to follow.
SCOTT BRINKER
@chiefmartech
27
PROVING
B2B IS
SEXIER THAN
YOU THINK
W H O S A I D B 2 B W A S B O R I N G
T h e r e h a s b e e n a m a s s i v e r e s u r g e n c e i n B 2 B
m a r k e t i n g i n t h e p a s t 1 0 y e a r s . I t ’s c h a n g e d t h e
w a y w e t h i n k a b o u t m a r k e t i n g i n g e n e r a l , a n d t h e
w a y b u s i n e s s e s r e l a t e t o t h e i r c u s t o m e r s . H e r e i s
a l i s t o f t h e b r i g h t e s t m i n d s i n B 2 B .
F O L L O W A L L 6
28
B2B MARKETING O.G.
H E ” S G O T T H E S K I L L S
H e ’s a s p e a k e r, a n d C E O o f t h e a g e n c y To p R a n k M a r k e t i n g , a n d t h e a u t h o r o f O p t i m i z e .
LEE ODDEN
@leeodden
L e e ’s b e e n k i c k i n g a s s ( m a k i n g g r e a t c o n t e n t ) a n d t a k i n g n a m e s ( c o n v e r t i n g
the content into leads) for over 15 years. He’s an original and often sought
a f t e r t h o u g h t l e a d e r i n t h e s p a c e .
H i s To p R a n k Marketing Blog is a must read destination for those seeking
k n o w l e d g e o n m o d e r n m a r k e t i n g . H i s t w i t t e r f o l l o w i n g o f n e a r l y 1 0 0 k p e o p l e
i s h i g h l y a c t i v e a n d f u l l o f a m a z i n g n e w i n s i g h t s w h i c h w i l l k e e p y o u f i r e d u p
a b o u t m a r k e t i n g , a n d a l w a y s u p t o d a t e o n t h e l a t e s t t r e n d s .
29
BRILLIANT B2B THINKERS
T H E S E A R E R E A L E X P E R T S
A R D A T H A L B E E V A L A A F S H A R D O U G K E S S L E R M I C H A E L B R E N N E R B R I A N C A R R O L L
o n t h e t o p i c o f p e r s o n a s ,
l e a d n u r t u r i n g , a n d a l l
t h i n g s B 2 B .
@ardath421
A u t h o r o f D i g i t a l R e l e v a n c e
a n d e S t r a t e g i e s f o r t h e
C o m p l e x S a l e . A r d a t h i s a
f r e q u e n t s p e a k e r a n d w r i t e r
C h i e f D i g i t a l E v a n g e l i s t a t
S a l e s f o r c e , Va l a i s n ’ t 1 0 0 %
B 2 B b u t h e ’s s o m e o n e a l l
B 2 B b u s i n e s s e s s h o u l d
l i s t e n t o . H i s f e e d i s f u l l o f
i n f o r m a t i o n c o v e r i n g t h e
b r o a d e r p i c t u r e o f b u s i n e s s ,
a n d t r e n d s o n w h e r e i t a l l i s
g o i n g .
@valasfshar
D o u g i s C o - F o u n d e r o f
Ve l o c i t y p a r t n e r s , o n e o f
t h e t o p a g e n c i e s f o r B 2 B
m a r k e t i n g . T h e i r c o n t e n t i s
a l w a y s o n t h e c u t t i n g e d g e
o f d e s i g n , a n d p o s s i b i l i t i e s .
@dougkessler
A u t h o r o f T h e C o n t e n t
F o r m u l a , a n d f o r m e r h e a d
o f c o n t e n t f o r S A P, a n d
m a r k e t i n g s t r a t e g y f o r
N e w s C r e d B r e n n e r k n o w s
h i s s t u f f . H e ’ s b e e n o n b o t h
t h e c l i e n t a n d a g e n c y s i d e s ,
a n d i s n o w C E O o f
M a r k e t i n g I n s i d e r G r o u p .
@brennermichael
A u t h o r o f L e a d G e n e r a t i o n
f o r t h e C o m p l e x S a l e , B r i a n
h a s b e e n a s t a p l e i n t h e
B 2 B M a r k e t i n g c o m m u n i t y
f o r y e a r s . H e ’s r e c e n t l y
f i n i s h e d u p a s t e n t a t
M E C L A B S , a n d n o w b a c k t o
h e l p i n g B 2 B u n d e r s t a n d
m o d e r n d e m a n d g e n e r a t i o n .
@brianjcarroll
30
DESIGN
CHANGES
LIVES
Design is an unquestioned aspect of all marketing. It is not with out its
need for inspiration, and thought leadership. The following list is here to
give you fresh ideas on what design can be from visual stimulation to
user experience.
F O L L O W A L L 1 0
31
THE GODFATHER OF UX
H E P I O N E E R D A F I E L D
D o n a l d N o r m a n i s o n e o f t h e c o - f o u n d e r s o f t h e N i e l s e n N o r m a n G r o u p a n d a u t h o r o f t h e b e s t U X b o o k
e v e r w r i t t e n , T h e D e s i g n o f E v e r y d a y T h i n g s .
Donald began his career in cognitive sciences in 1957, and has since pioneered the study
of user experience and user design. While still active at NNG, he is also director oft the
design lab at the University of California, San Diego, and previously served as co-director
of the MBA/Engineering program at Northwestern.
His best known work, The Design Of Everyday Things, was published in 1988, and is still
a best seller to this day. In this book he coined the term “User Centered Design” which has
become the mantra of all design since. He is on this list because if you don’t understand
design, you cannot understand how to design a great customer experience. That is what
modern marketing is all about.
A t r u e s c h o l a r a n d o r i g i n a l t h i n k e r.
DONALD NORMAN
@jnd1er
32
USER EXPERIENCE
R E A L I T Y I S W H A T Y O U E X P E R I E N C E
o n t a r g e t . H e s o l d t w o o f h i s
c o m p a n i e s t o Tw i t t e r a n d G o o g l e
w i t h i n a t h r e e y e a r p e r i o d .
L U K E W R O B L E W S K I
@lukew
C u r r e n t l y P r o d u c t D i r e c t o r a t
G o o g l e , L u k e h a s a s t o r i e d
b a c k g r o u n d i n u s e r e x p e r i e n c e a n d
p r o d u c t d e s i g n . H e d o e s s o m o s t l y
f r o m a s o f t w a r e a n g l e , b u t a l w a y s
o t h e r s t a r t u p s o n h o w t o s t a y
u s e r c e n t r i c .
L A U R A K L E I N
@lauraklein
A u t h o r o f B u i l d B e t t e r
P r o d u c t s , a n d U X f o r L e a n
S t a r t u p s . L a u r a i s a
p a s s i o n a t e d e s i g n e r a n d n o w
s p e n d s h e r t i m e a d v i s i n g
o f D e s i g n E d u c a t i o n a t
I n v s i o n A p p .
A A R R O N W A LT E R
@aarron
A u t h o r o f D e s i g n f o r E m o t i o n , a n d
f o u n d e r o f t h e U X p r a c t i c e a t
M a i l C h i m p . A a r o n i s n o w V P
C u r r e n t l y t h e p r o j e c t d e s i g n
m a n a g e r a t F a c e b o o k , N i c k i s
k n o w n a s a R o c k S t a r i n t h e w o r l d
o f U X . H e ’ s a f r e q u e n t s p e a k e r,
f o u n d e r o f U x f o r c h a n g e . o r g ,
s e r i o u s t h o u g h t l e a d e r a n d
s o m e o n e w h o i s t r y i n g t o c h a n g e
t h e w o r l d v i a U X .
N I C K F I N C K
@nickf
33
VISUAL INSPIRATION
G E T Y O U R I N S P R A T I O N F O R
F R A N K L Y N
T h i s B r o o k l y n - b a s e d d e s i g n
s h o p h a s o n e o f t h e m o s t
b e a u t i f u l Tw i t t e r f e e d s . T h e i r
w o r k w i l l i n s p i r e y o u t o e x c e l
o r h i r e a n e w a g e n c y !
D E S I G N M I L K T Y P O P H I L E A B D Z
@therealfranklyn
A I G A
@AIGAdesign
T h i s I s t h e p r o f e s s i o n a l
a s s o c i a t i o n f o r d e s i g n . I t ’ s a
p l a c e w h e r e d e s i g n e r s g o t o
s h a r e , f i n d w o r k , a n d l e a r n .
I t ’ s a l s o a n a m a z i n g p l a c e t o
s p o t n e w t r e n d s .
@designmilk
T h i s I s a w e b s i t e c r e a t e d b y
@ j a m i e d e r r i n g e r f e a t u r i n g
m o d e r n d e s i g n b y t h e d r o v e s !
I t ’ s a f e e d o f i n s p i r a t i o n a t
i t s b e s t . J a m i e h a s a n e w
p o d c a s t o u t c a l l e d C l e v e r
t h a t y o u s h o u l d l i s t e n t o a s
w e l l .
@typophile
Ty p o f i l e i s t h e l o n g e s t
r u n n i n g t y p o g r a p h i c
c o m m u n i t y. T h e y a r e b a s e d
o u t o f S a n F r a n c i s c o a n d
b e l i e v e t y p e i s t h e c e n t e r o f
a l l g r e a t d e s i g n .
@abduzeedo
T h i s I s a d e s i g n b l o g w i t h a
f u l l f e e d o f b e a u t i f u l d e s i g n .
W i t h w e l l o v e r a q u a r t e r
m i l l i o n f o l l o w e r s t h i s b l o g i s
a m u s t v i s i t l o c a t i o n w h e n
y o u a r e d e s i g n i n g y o u r n e x t
p r o j e c t .
34
THE NEW FRONTIER
OF BRAND
W h a t i s a B r a n d ? T h e i d e a o f w h a t a b r a n d i s , a n d w h a t i t t a k e s
t o m a k e o n e i s v a s t l y d i f f e r e n t t o d a y t h a n i t w a s e v e n 5 y e a r s
a g o . To h e l p g u i d e y o u i n t o t h e i d e a o f m o d e r n b r a n d i n g , a n d
i d e a s s h a p i n g t h e m o d e r n b r a n d h e r e i s a l i s t o f t h e 1 0 t r u e
e x p e r t s i n t h e f i e l d .
F O L L O W A L L 1 0
35
CINDY
GALLOP
A D V E R T I S I N G M A V E N
T h e r e i s n o w a y t o d e s c r i b e C i n d y, o t h e r
t h a n i n h e r o w n w o r d s . “ I ’ m t h e M i c h a e l B a y
o f b u s i n e s s , I l i k e t o b l o w s h i t u p ’
CHANGING THE IDEA OF
BRANDING
A W O M A N I N T H E L E A D C H A I R
C E O & T E D S p e a k e r
C i n d y i s a a d v e r t i s i n g l e g e n d i n h e r o w n r i g h t . I f y o u a r e a f e m a l e i n t h e b i z y o u l i k e l y l o o k u p t o h e r
s t a n c e o n e q u a l p a y a n d f a i r w o r k f o r w o m e n . S h e a l s o g a v e o n e o f t h e m o s t w a t c h e d T E D t a l k s o f a l l
t i m e o n t h e t o p i c , “ M a k e L o v e n o t P o r n . ”
S h e h a s s i n g l e - h a n d e d l y c h a n g e d t h e i d e a o f b r a n d i n g w i t h h e r c r e a t i o n o f “ A c t i o n B r a n d i n g . ” I t w a s f i r s t
p u t t o w o r k o n a L e v i c a m p a i g n i n 2 0 0 9 , w h i c h H a r v a r d t h e n w r o t e u p i n t o a c a s e s t u d y. S h e i s a n
a m a z i n g p e r s o n a l i t y, a n d a p e r s o n c h a n g i n g t h e a d v e r t i s i n g , b r a n d i n g , a n d n o w # s e x t e c h .
@cindygallop
36
GENUINE BRANDING EXPERTS
B U I L D I N G H O L I S T I C B R A N D S
Author of the best selling book
Brandscaping, Drew is a new breed of
branding expert. His speeches are must-
see events, and his writing focuses on
real world marketing problems.
A N D R E W D AV I S
Evangelist at IBM and author of
upcoming book Ubernomics, Jeremy
was previously head of Social Strategy
for Adobe. He sees the modern brand
as a collection of experiences, rather
than mass messaging.
J E R E M Y W A I T E
Martin is a global strategy, marketing
and branding expert. He's worked with
some of the world's largest brands and
business. A frequent speaker, advisor,
and author of the best-selling "Asian
Brand Strategy" and co-author of "The
Future of Branding".
M A R T I N R O L LM A R T I N L I N D S T R O M
It seems like if your name is Martin
you’re pre-destined to be a branding
genius. Martin is a Brand Futurist
and author of Brandwashed. He’s
also an expert in the psychological
aspect of brand and how to build
brands of the future.
@drewdavishere @jeremywaite @martinlindstrom @martinroll
37
UNMARKETING IS HIS MANTRA
H E S P E A K S T H E T R U T H &
T h e r e a r e v e r y f e w m a r k e t e r s w h o w i l l t e l l y o u t o “ U n L e a r n ” e v e r y t h i n g y o u k n o w. S c o t t i s o n e .
Scott is a true marketing thought leader. He’s not just a pundit, he’s a practicing
marketer with his own successes and his own personal flair for unmarketing.
He runs the UnMarketing podcast, and frequently speaks around the world at
marketing events.
He stands for everything marketing should be, and often is not. Having his voice
in your feed will only help you to replace your thoughts onmarketing and replace it
with ideas on humanity, honesty, and truth.
T h e m a n m o s t l i k e l y t o g i v e y o u r m a r k e t i n g t h e f i n g e r
SCOTT STRATTEN
@unmarketing
38
FUTURE FORWARD MINDS
T H E H O R I Z O N A N D B E Y O N D
D AV I D M E E R M A N S C O T T
@dmscott
D a v i d i s t h e a u t h o r o f T h e N e w
R u l e s f o r M a r k e t i n g a n d P R w h i c h i s
a n i n t e r n a t i o n a l b e s t s e l l e r a n d a
b o o k w h i c h s h o u l d b e o n y o u r d e s k .
H e ’s a f r e q u e n t s p e a k e r a t e v e n t s
a r o u n d t h e w o r l d , a n d h a s p e n n e d
m a n y b e s t - s e l l i n g b o o k s .
B R I A N S O L I S
@brainsolis
B r i a n i s a m i x o f a n a l y s t , t h i n k e r,
a n d p r o v o c a t e u r. H i s b o o k s h a v e
t o p p e d t h e b e s t - s e l l e r l i s t s , a n d h i s
p r e s e n c e a t t h e b i g g e s t t e c h n o l o g y
a n d m a r k e t i n g f e s t i v a l s i s o f t e n t o
t a l k a b o u t h o w t h e s e t w o p l a y
t o g e t h e r f o r a b e t t e r e x p e r i e n c e .
R O B E R T S C O B L E
@scoblizer
M a y b e b e s t k n o w n b y h i s q u o t e , “ I
g i v e y o u a f r o n t r o w s e a t t o t h e
f u t u r e , ” h e i s t h e p e r s o n w h o m a d e
b l o g g i n g f a m o u s , a n d t h e o n e
c o m p a n i e s t u r n t o t o k n o w w h a t i s
c o m i n g n e x t . H e ’s a l w a y s
e n t e r t a i n i n g , a n d c o - h o s t s a s h o w
e v e r y F r i d a y o n Te c h C r u n c h c a l l e d
t h e G i l m o r e G a n g .
A N D R E W M A C A F E E
@amcafee
D r. M c A f e e i s t h e c o - d i r e c t o r o f t h e
M I T i n i t i a t i v e o n t h e d i g i t a l
e c o n o m y. H e i s t h e c o - a u t h o r o f
B u s i n e s s 2 . 0 , T h e S e c o n d M a c h i n e
A g e , a n d m a n y o t h e r s . H i s i d e a s w i l l
o p e n u p y o u r m i n d t o a g r e a t e r
p o s s i b i l i t y f o r m a r k e t i n g a n d d a t a i n
t h e f u t u r e .
39
THE MAGICAL
WORLD OF INBOUND
Inbound marketing is a term coined by HubSpot to refer to the processes of lead generation via inbound traffic. It’s a process of creating content,
optimizing for search engines, and capitalizing on conversion rates. The Inbound field has grown rapidly since its inception, and as such we
have experts in all three fields of discipline.
How to get found organically by search
engines. Search Engine Optimization is
an every changing field and one you
must stay on top of.
S E O
If you cannot organically rank for the
word you can choose to pay for it. This is
the art of search engine marketing.
S E M
Finally, once you have a person to your
site, they need to convert. Conversion
Rate Optimization is the processes of
segmenting, and engaging inbound
traffic.
C R O
F O L L O W A L L 1 8
40
FOUNDING SEARCH EXPERTS
T H E Y ’ V E T A U G H T M I L L I O N S
Danny is the founding editor of @MarketingLand and @Sengineland and is
undeniably one of the people who helped educate the majority of us on SEO,
SEM, and PPC. This list is not compete with out him. He’s an original and
still very relevant!
L O R E N B A K E R
@dannysullivan @lorenbaker
Loren is founder of Search Engine Journal. Another amazing publication responsible
for helping spread the best practices of search. His personal feed is full of amazing
content on all aspects of search. He is also the co-founder of the agency Foundation
Digital.
D A N N Y S U L L I VA N
41
SEM & PPC
S e a r c h E n g i n e M a r k e t i n g
o n e o f t h e g r e a t m i n d s i n S E M .
H e i s a f r e q u e n t s p e a k e r a t
c o n f e r e n c e s a n d c o l u m n i s t f o r
INC. magazine.
L A R R Y K I M
@larrykim
Founder and CTO at
Wo r d s t r e am Larry is viewed
as
M AT T U M B R O
@matt_umbro
M a t t h a s b e e n a r o u n d P P C f o r
y e a r s a n d i s t h e F o u n d e r o f
#P P C C h a t . It’s a Twitter chant
e v e r y Tu e s d a y a t n o o n . A l s o
the past streams are available
a t p p c c h a t . c o m .
J O E K E R S C H B A U M
@joekerschbaum
J o e i s c o - a u t h o r o f P P C S E M :
One Hour A Day , and a
frequent speaker and writer for
S e a r c h E n g i n e Watch. He is a
w o r k i n g p r o a n d a l w a y s s t a y i n g
u p t o d a t e w i t h t h e b e s t o f
s e a r c h e n g i n e m a r k e t i n g .
I A N L O P U C H
@ianlopuch
“ P P C I a n ” a s h e l i k e s t o b e
c a l l e d h a s h i s h a n d s i n j u s t
a b o u t e v e r y a s p e c t o f b u s i n e s s
a n d m a r k e t i n g . H e m a k e s t h e
l i s t a s a p a r t o f t h e b l o g g i n g
P P C l a n . c o m .
42
FINAL WORD ON SEO
H E I S T H E
N o o t h e r p e r s o n i s m o r e w e l l - k n o w n t h a n M a t t w h e n i t c o m e s t o b e i n g t h e f i n a l w o r d o n S E O . H e w o r k s f o r
G o o g l e a s t h e h e a d o f w e b s p a m . H e i s c u r r e n t l y o n l e a v e , b u t t h i s l i s t w o u l d b e r e m i s e d n o t t o l i s t h i m .
Webspam may not seem like something all that sexy until you realize it is what the Google
algorithms try to protect you from. Matt has the formula for the Google ranking system in
his head. No one knows more about how to get your brand ranked higher in organic
search.
While on leave, Matt was not currently Tweeting and it is unclear as to his return to the
seo spotlight. He has just taken a role at the Pentagon so we’ll see what this brilliant mind
comes up with next.
T h e m a n w h o c a n s i n g l e h a n d e d l y c h a n g e t h e f u t u r e o f a n y w e b s i t e .
MATT CUTTS
@mattcutts
43
ORGANIC SEARCH EXPERTS
B U I L D I N G O R G A N I C B R A N D S
Rand is a true pioneer in the SEO world. He
founded MOZ which grew to include multiple
technologies, a world famous blog, and the
famous White Board Fridays. He still is one of
the smartest people in organic marketing.
R A N D F I S H K I N
Aleyda is an international SEO expert, and writer
for Search Engine Land. She is a frequent
speaker around the world on the topic and was
named as one of the top 50 marketing experts to
watch in 2016 by Forbes.
A L E Y D A S O L I S
@randfish
M AT T M C G E E
@mattmcgee
Matt McGee is the Editor-In-Chief of Marketing
Land and Search Engine Land. His news
career includes time spent in TV, radio, and
print journalism. He began developing and
marketing websites in the 1990's and continued
to provide consulting services for more than 15
years.
@aleyda
44
INBOUND THINKERS
L I K E M O T H S T O A F L A M E
M A R C U S S H E R I D I N
M a r c u s i s a v e r y t a l e n t e d i n b o u n d
m a r k e t e r. H i s s t o r y i s v e r y a k i n t o
t h a t o f G a r y V e e a s h e l e a r n e d
m a r k e t i n g t o m a r k e t h i s b u s i n e s s .
T h e n i t d i d s o w e l l h e n o w j u s t
t a l k s a n d w r i t e s a b o u t m a r k e t i n g .
J O S E P H J A F F E E PA U L R O E T Z E R
J o s e p h i s a a u t h o r o f m u l t i p l e
b o o k s i n c l u d i n g F l i p t h e F u n n e l .
T h i s w a s o n e o f t h e f i r s t b o o k s t o
t a l k a b o u t t h e p r o b l e m s w i t h
“ F u n n e l m a r k e t i n g ” a n d w h y
m a r k e t e r s a r e l o o k i n g a t t h e
p r o b l e m i n t h e w r o n g w a y. H e ’s a
g r e a t m i n d t o f o l l o w.
@thesaleslion @jaffejuice @paulroetzer
P a u l i s h e a d o f P R 2 0 / 2 0 a n d a
v e r y b r i g h t m i n d . H e s p e c i a l i z e s i n
i n b o u n d f o r c o m p a n i e s a n d
f r e q u e n t l y s p e a k s a t c o n f e r e n c e s
a r o u n d t h e w o r l d . H e ’s n o t t h e
b i g g e s t n a m e , b u t h i s i n s i g h t s a r e
l a r g e r t h a n h i s Tw i t t e r f o l l o w e r
c o u n t l e t s o n .
45
C.R.O.
G E T T I N G T H E M T H E R E I S O N L Y ½ T H E P R O B L E M
A N G I E
S C H O T T M U L L E R
@aschottmuller
R e s p e c t t h e h a i r, a n d l i s t e n
t o e v e r y t h i n g s h e s a y s .
A n g i e i s o n e o f t h e b r i g h t e s t
a n d m o s t t e c h n i c a l C R O
e x p e r t s o u t t h e r e .
o p t i m i z a t i o n . H e
f r e q u e n t l y s p e a k s a r o u n d
t h e w o r l d o n t h e t o p i c s o f
i n c r e a s i n g c o n v e r s i o n s ,
a n d h a s l o t s o f g r e a t d a t a
t o b a c k i t u p .
O L I
G A R D N E R
@oligardner
F o u n d e r o f U n b o u n c e , O l i
i s a m a s t e r m i n d o f
A D a n e i n C a n a d a , h e ’s
t h e s e n i o r c o n v e r s i o n
o p t i m i z e r a t U n b o u n c e
a n d a d y n a m i c
p e r s o n a l i t y t o f o l l o w. H e
i s p a s s i o n a t e , a n d o n
p o i n t .
M I C H A E L
A A G A R D
@contentverve
C E O o f P o r t e n t , a
d i g i t a l m a r k e t i n g
a g e n c y, I a n t w e e t s 5 - 8
t i m e s p e r d a y o n g r e a t
m a r k e t i n g t o p i c s . C h e c k
o u t h i s i d e a o n r a n d o m
a ff i n i t i e s .
I A N L U R I E
@portentint
B R I A N
M A S S E Y
@bmassey
B r i a n i s t h e C o n v e r s i o n
S c i e n t i s t a n d h i s
p e r s o n a l f e e d i s
c h a l k e d f u l l o f g r e a t
i d e a s , t i p s , a n d C R O
t a c t i c s .
46
SOME
PEOPLE JUST
DON’T FIT IN
A BOX
Thankfully they have written books, so you
can read those instead. Here is a list of the
top six.
47
SOMETIMES
YOU HAVE TO
READ A
BOOK
C L A S S I C M A R K E T I N G B O O K S
This is the book on why we do content
marketing, and why we ask for
permission to email people. You MUST
read this.
P E R M I S S I O N B A S E D
M A R K E T I N G
The book which brought businesses into
the Internet age is still a classic and the
lessons are just as valuable to day as
they were in the 1990’s.
T H E C L U E T R A I N
M A N I F E S T O
Edwards Bernays is the founder of
Public Relations. Knowing this classic
text will give you insights into
understanding human behavior.
C R Y S TA L L I Z I N G
P U B L I C O P I N I O N
The book to put the idea of one to one
marketing on the table. It changed the
world of software, marketing, and how it
is looked at.
T H E O N E T O O N E
F U T U R E
There is no more famous book on
advertising than this. This is a must read
to understand copy, creative, and
advertising at its core.
O G I LV Y O N
A D V E R T I S I N G
The easiest McLuhan book to digest,
and the most profound at the core. Take
an hour to digest this beautiful creation
and understand the title.
T H E M E D I A I S T H E
M E S S A G E
48
UNRAVELING
THE MODERN
CONSUMER
N E R D Y I S T H E N E W S E X Y
Modern consumers are nothing like their former selves. The new
human is shaped by their world, and the world we live in now is
hyper connected, always on, and more dynamic than ever. The
following minds focus on understanding the future consumer and
translating this into marketing action.
F O L L O W A L L 8
49
HE COINED “THE EXPERIENCE ECONOMY”
H A R V A R D P U B L I S H E D A N D G E N I U N E T H I N K E R
H e s h o w s y o u t h e f u t u r e o f t h e c o n s u m e r l a n d s c a p e
Author of The Experience Economy, Mass Customization, Infinite Possibilities,
and Authenticity Joe is often years ahead of the buzz. He also writes for deeper
thinkers who want to tackle the underlying questions, and issues rather than
being satisfied with a surface level view.
He’s been writing for Harvard Business Press for over 20 years and is a sought
after consultant by the world’s biggest brands. His feed is filled with deep
thinking and amazing insights into how business must change to meet the
modern consumer. .
P u t o n y o u r t h i n k i n g c a p , a n d f o l l o w a l o n g
JOE PINE II
@joepine
50
GETTING INTO CONSUMERS MINDS
A N N S W E R I N G T H E Q U S T I O N O F W H Y B Y
Author of many best selling books,
Nicholas covers a deeper side of
humanity. By learning how people think,
act, and behave, you can learn new
ways to reach them and break through.
All of his books are must reads.
N I C H O L A S C A R R
Danah currently serves as the Principal
Research at Microsoft Research, and is
a social media scholar and author. She
focuses a lot of her work on technology
and its affect on teens. She also founded
Data and Society.
D A N A H B O Y D A A R O N K E L L E R
Tom is VP of Strategy at Edison
Research. He often talks about
consumer insights and social media, and
uses real data to back up his
assumptions. He’s an agreed upon
thought leader and a must for this list.
Aaron is the founder of Capsule design,
and more importantly the author of The
Physics of Brand. His take on branding
is based on consumer research and
understanding. Not a big name, but he’s
a true thought leader.
T O M W E B S T E R
@roughtype @webby2001 @zephoria @kellerofcapsule
51
DEEP THOUGHTS WITH
T H I N K I N G O N T H E E D G E
Jennifer is a social psychologist and professor of
Marketing at Stanford Graduate School of Business.
She is also the author of The Dragonfly Effect. She is
a true scholar on the topic of marketing.
Doc is another great thinker and covers much more
than just marketing. He’s on the list because he will
open you up to new ways of thinking which will spark
new ideas on what is possible for your efforts. He
also co-wrote Cluetrain Manifesto and authored the
Intention Economy.
Don is a thought leader who we all owe something
to. He co-wrote The One to One Future with Martha
Rodgers, and forever changed the marketing world.
He still writes and continues to push the bounds of
brand, marketing, and experience.
JENNIFER AAKER DOC SEARLS DON PEPPERS
@aaker @dsearls @donpeppers
52
ROI IS NOT
THE METRIC
YOU SEEK
A J E D I M I N D T R I C K
Marketing measurement is not a light subject. The following minds
are here to show you better ways to look at metrics, and open your
eyes to models, values, and other types of reporting to help you
move past basic ROI.
F O L L O W A L L 6
53
MEASURING THE DIGITAL WORLD
L A U G H T E R I S A G E N U I N E H U M A N E M O T I O N
G a r y i s a b r i l l i a n t m i n d , a n d t r u s t e d b y s o m e o f t h e w o r l d ’s b i g g e s t b r a n d s t o h e l p t h e m s h o w v a l u e o n
m a r k e t i n g e ff o r t s . Yo u s h o u l d l i s t e n t o h i m t o o !
Gary is the head of digital analytics for EY. He’s been writing on the topic of
measurement of marketing for years on his Measuring the Digital World blog,
which has now been released as a book. Gary is one of the forward thinking
minds helping major brands see new value in their marketing efforts.
Gary will tell you, “Look at Models, not Metrics”. His personal twitter feed is full of
amazing insights into better ways of measuring, understanding data, and tactics
for revealing true value. He’s a name you must know, and will learn an enormous
amount from.
T h e m a n w i t h t h e g o l d e n f o r e c a s t s
GARY ANGEL
@garyangel
54
MARKETING ANALYTICS AND DATA
H O W N E R D Y D O Y O U W A N T T O G E T ?
T O M D A V E N P O R T A V I N A S H K A U S H I K
A u t h o r o f t w o b e s t s e l l i n g
b o o k s , A n a l y t i c s 2 . 0 , a n d
A n a l y t i c s a n H o u r a D a y .
Av i n a s h i s c u r r e n t l y D i g i t a l
M a r k e t i n g E v a n g e l i s t a t
G o o g l e .
@tdav
To m i s t h e a u t h o r o f 1 5
b o o k s , w a s p r e v i o u s l y a
p r o f e s s o r a t H a r v a r d , a n d
i s n o w a t B a b s o n . H e ’s a
b r i l l i a n t m i n d a n d h i s
p e r s o n a l f e e d i s f u l l o f
a r t i c l e s t o f i l l t h e n e r d y
c r a v i n g s y o u m a y h a v e .
@avinash
J U S T I N C U T R O N I E
@justincutronie
J u s t i n i s a n A n a l y t i c s
A d v o c a t e a t G o o g l e , a n d
a n o t h e r i m p r e s s i v e m i n d
l o o k i n g a t m e a s u r i n g
m a r k e t i n g ' s e ff e c t i v e n e s s .
H e a l s o b l o g s a t
C u t r o n i . c o m a b o u t a n a l y t i c s
a n d m a r k e t i n g
m e a s u r e m e n t .
B R E N T D Y K E S
@analyticshero
A u t h o r o f We b A n a l y t i c s
A c t i o n H e r o , a n d d i r e c t o r o f
D a t a s t r a t e g y a t D O M O .
B r e n t w a s p r e v i o u s l y S r
E v a n g e l i s t o f d a t a a n a l y t i c s
a t A d o b e .
S T É P H A N E H A M E L
@shamel67
S t e p h a n e i s o u t o f C a n a d a
a n d a f r e q u e n t s p e a k e r o n
m a r k e t i n g a n d a n a l y t i c s .
H i s p e r s o n a l t w i t t e r f e e d i s
a g o l d m i n e f o r p r a c t i c a l
t i p s a n d s u g g e s t i o n s o n
m e a s u r e m e n t .
55
THANK YOU!
O N E M O R E T H I N G
T h e d e s i r e t o l e a r n i s t h e f i r s t s t e p i n b e c o m i n g a
g r e a t m a r k e t e r. L i s t e n t o t h e s e m i n d s a n d y o u w i l l
t r u l y r e c e i v e t h e b e s t i d e a s , t a c t i c s , a n d r e a l
e x p e r t a d v i c e f r o m t h e b e s t i n t h e i n d u s t r y.
F O L L O W A L L 1 0 3
D O N ’ T F O R G E T T O
C L I C K H E R E T O A D D
T H E F U L L L I S T T O
Y O U R T W I T T E R
A C C O U N T

More Related Content

What's hot

Max Prin - brightonSEO San Diego 2023 - Developing SEO Tools
Max Prin - brightonSEO San Diego 2023 - Developing SEO ToolsMax Prin - brightonSEO San Diego 2023 - Developing SEO Tools
Max Prin - brightonSEO San Diego 2023 - Developing SEO Tools
Max Prin
 
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
Crash Course
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers
D B
 
10 most common mistakes when working from home
10 most common mistakes when working from home10 most common mistakes when working from home
10 most common mistakes when working from home
Jo Blood
 
10 tips on writing by David Ogilvy
10 tips on writing by David Ogilvy10 tips on writing by David Ogilvy
10 tips on writing by David Ogilvy
Prezly
 
11 Statistics That Should Scare Every Manager
11 Statistics That Should Scare Every Manager11 Statistics That Should Scare Every Manager
11 Statistics That Should Scare Every Manager
Elodie A.
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
Sara Cannon
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)
Ryan Jenkins
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
Seth Familian
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
Natasha Murashev
 
Top Tips For Working Smarter
Top Tips For Working SmarterTop Tips For Working Smarter
Top Tips For Working Smarter
InterQuest Group
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation
Officevibe
 
Banish The Buzzwords
Banish The BuzzwordsBanish The Buzzwords
Banish The Buzzwords
LinkedIn
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
Piktochart
 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
Ryan Holiday
 
10 Ways to Keep Your Audience's Attention
10 Ways to Keep Your Audience's Attention10 Ways to Keep Your Audience's Attention
10 Ways to Keep Your Audience's Attention
BrightCarbon
 
How to Kill a Word
How to Kill a WordHow to Kill a Word
How to Kill a Word
Patrick McLean
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
Amazon Web Services
 
Incorporating Technology - Report
Incorporating Technology - ReportIncorporating Technology - Report
Incorporating Technology - Report
Juan Escallon
 
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
RebekahDunne
 

What's hot (20)

Max Prin - brightonSEO San Diego 2023 - Developing SEO Tools
Max Prin - brightonSEO San Diego 2023 - Developing SEO ToolsMax Prin - brightonSEO San Diego 2023 - Developing SEO Tools
Max Prin - brightonSEO San Diego 2023 - Developing SEO Tools
 
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
5 Conversation Tips to Make You More Memorable in 30 Seconds or Less
 
10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers10 Engagement Lessons Learned From 1 Million Survey Answers
10 Engagement Lessons Learned From 1 Million Survey Answers
 
10 most common mistakes when working from home
10 most common mistakes when working from home10 most common mistakes when working from home
10 most common mistakes when working from home
 
10 tips on writing by David Ogilvy
10 tips on writing by David Ogilvy10 tips on writing by David Ogilvy
10 tips on writing by David Ogilvy
 
11 Statistics That Should Scare Every Manager
11 Statistics That Should Scare Every Manager11 Statistics That Should Scare Every Manager
11 Statistics That Should Scare Every Manager
 
Open Source Creativity
Open Source CreativityOpen Source Creativity
Open Source Creativity
 
How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)How Generation Z Differs from Millennials (and Some Similarities)
How Generation Z Differs from Millennials (and Some Similarities)
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
Top Tips For Working Smarter
Top Tips For Working SmarterTop Tips For Working Smarter
Top Tips For Working Smarter
 
10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation10 Ways Your Boss Kills Employee Motivation
10 Ways Your Boss Kills Employee Motivation
 
Banish The Buzzwords
Banish The BuzzwordsBanish The Buzzwords
Banish The Buzzwords
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing19 Growth Hacker Quotes: Thoughts on the Future of Marketing
19 Growth Hacker Quotes: Thoughts on the Future of Marketing
 
10 Ways to Keep Your Audience's Attention
10 Ways to Keep Your Audience's Attention10 Ways to Keep Your Audience's Attention
10 Ways to Keep Your Audience's Attention
 
How to Kill a Word
How to Kill a WordHow to Kill a Word
How to Kill a Word
 
How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch How Game Developers Reach New Customers with Twitch
How Game Developers Reach New Customers with Twitch
 
Incorporating Technology - Report
Incorporating Technology - ReportIncorporating Technology - Report
Incorporating Technology - Report
 
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
How to Create A Corporate Social Responsibility (CSR) Strategy (And Why it Ma...
 

Viewers also liked

Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
Jennifer Lopez
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
 
Mozinar gianluca
Mozinar gianlucaMozinar gianluca
Mozinar gianluca
Gianluca Fiorelli
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Aleyda Solís
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
Leslie Samuel
 
Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending Business
Pollen VC
 
Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)
a16z
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015
Mathew Sweezey
 
Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
Semrush
 
Golden key - Sweden 2017
Golden key - Sweden 2017 Golden key - Sweden 2017
Golden key - Sweden 2017
Mathew Sweezey
 
The Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout HistoryThe Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout History
Mashable
 
Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015
Symantec
 

Viewers also liked (13)

Social Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That CaresSocial Media for Startups - Find and Build a Community That Cares
Social Media for Startups - Find and Build a Community That Cares
 
Mobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigitalMobile-First SEO - The Marketers Edition #3XEDigital
Mobile-First SEO - The Marketers Edition #3XEDigital
 
Mozinar gianluca
Mozinar gianlucaMozinar gianluca
Mozinar gianluca
 
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
 
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Establishing a Successful International Web Presence #InternationalSEO #SMX W...
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
 
How to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your NicheHow to Become a Thought Leader in Your Niche
How to Become a Thought Leader in Your Niche
 
Pollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending BusinessPollen VC Building A Digital Lending Business
Pollen VC Building A Digital Lending Business
 
Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)Mobile Is Eating the World (2016)
Mobile Is Eating the World (2016)
 
State of Marketing 2015
State of Marketing 2015 State of Marketing 2015
State of Marketing 2015
 
Search Content vs. Social Content
Search Content vs. Social ContentSearch Content vs. Social Content
Search Content vs. Social Content
 
Golden key - Sweden 2017
Golden key - Sweden 2017 Golden key - Sweden 2017
Golden key - Sweden 2017
 
The Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout HistoryThe Coolest Espionage Gadgets Throughout History
The Coolest Espionage Gadgets Throughout History
 
Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015Symantec Intelligence Report: May 2015
Symantec Intelligence Report: May 2015
 

Similar to 103 Genuine Marketing Thought Leaders

Thea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make ItThea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make It
Social Media Club of Kansas City
 
20 tangible tips for your social media marketing
20 tangible tips for your social media marketing20 tangible tips for your social media marketing
20 tangible tips for your social media marketing
Lori Young
 
5 Ways to NAIL Your About Us Page (+ examples)
5 Ways to NAIL Your About Us Page (+ examples)5 Ways to NAIL Your About Us Page (+ examples)
5 Ways to NAIL Your About Us Page (+ examples)
Elisabeth Jackson
 
2007 20 most_important_megatrends
2007 20 most_important_megatrends2007 20 most_important_megatrends
2007 20 most_important_megatrends
atelier t*h
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! Webinar
Andrea Williams
 
Social Media Optimization for Business 2013
Social Media Optimization for Business 2013Social Media Optimization for Business 2013
Social Media Optimization for Business 2013
Jay Feitlinger
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA (British Interactive Media Association)
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
Trishelle Tailor
 
10 Ways to Generate a Fountain of Fresh Content Ideas
10 Ways to Generate a Fountain of Fresh Content Ideas10 Ways to Generate a Fountain of Fresh Content Ideas
10 Ways to Generate a Fountain of Fresh Content Ideas
Lori Young
 
(Got to) give the people what they want - Amazon Search Summit June 2017
(Got to) give the people what they want - Amazon Search Summit June 2017(Got to) give the people what they want - Amazon Search Summit June 2017
(Got to) give the people what they want - Amazon Search Summit June 2017
Charlie Williams
 
Identity and positioning of law firms, by Kroese brands & behaviour
Identity and positioning of law firms, by Kroese brands & behaviourIdentity and positioning of law firms, by Kroese brands & behaviour
Identity and positioning of law firms, by Kroese brands & behaviour
Kroese brands & behaviour
 
6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About 6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About
Empowered Partnerships, LLC
 
How to Transform Work Gossip into Positive Communication
How to Transform Work Gossip into Positive CommunicationHow to Transform Work Gossip into Positive Communication
How to Transform Work Gossip into Positive Communication
Aviva Leebow Wolmer
 
Social Success in 2019
Social Success in 2019Social Success in 2019
Social Success in 2019
Renegade Creative Media Group
 
MORE MERCHANT PROCESSING LEADS!!!
MORE MERCHANT PROCESSING LEADS!!!MORE MERCHANT PROCESSING LEADS!!!
MORE MERCHANT PROCESSING LEADS!!!
Paige Harrell
 
How to Build a Good Social Media Marketing Strategy.ppt
How to Build a Good Social Media Marketing Strategy.pptHow to Build a Good Social Media Marketing Strategy.ppt
How to Build a Good Social Media Marketing Strategy.ppt
cosmocratsolution
 
Social media marketing basics An Overview by Mercy Rop
Social media marketing basics An Overview by Mercy RopSocial media marketing basics An Overview by Mercy Rop
Social media marketing basics An Overview by Mercy Rop
Mercy Rop- Digital Marketing Training
 
2015 INC Women's Summit
2015 INC Women's Summit2015 INC Women's Summit
2015 INC Women's Summit
Alexandra Suazo
 
rcm branding + marketing tips
rcm branding + marketing tipsrcm branding + marketing tips
rcm branding + marketing tips
jenni wearing-smith
 
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
BOMBDIGGITY, LLC
 

Similar to 103 Genuine Marketing Thought Leaders (20)

Thea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make ItThea Neal's Fake It Till' You Make It
Thea Neal's Fake It Till' You Make It
 
20 tangible tips for your social media marketing
20 tangible tips for your social media marketing20 tangible tips for your social media marketing
20 tangible tips for your social media marketing
 
5 Ways to NAIL Your About Us Page (+ examples)
5 Ways to NAIL Your About Us Page (+ examples)5 Ways to NAIL Your About Us Page (+ examples)
5 Ways to NAIL Your About Us Page (+ examples)
 
2007 20 most_important_megatrends
2007 20 most_important_megatrends2007 20 most_important_megatrends
2007 20 most_important_megatrends
 
Fire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! WebinarFire Up Your Gifts 2 Profit! Webinar
Fire Up Your Gifts 2 Profit! Webinar
 
Social Media Optimization for Business 2013
Social Media Optimization for Business 2013Social Media Optimization for Business 2013
Social Media Optimization for Business 2013
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
 
10 Ways to Generate a Fountain of Fresh Content Ideas
10 Ways to Generate a Fountain of Fresh Content Ideas10 Ways to Generate a Fountain of Fresh Content Ideas
10 Ways to Generate a Fountain of Fresh Content Ideas
 
(Got to) give the people what they want - Amazon Search Summit June 2017
(Got to) give the people what they want - Amazon Search Summit June 2017(Got to) give the people what they want - Amazon Search Summit June 2017
(Got to) give the people what they want - Amazon Search Summit June 2017
 
Identity and positioning of law firms, by Kroese brands & behaviour
Identity and positioning of law firms, by Kroese brands & behaviourIdentity and positioning of law firms, by Kroese brands & behaviour
Identity and positioning of law firms, by Kroese brands & behaviour
 
6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About 6 Ways to Discover What a Company’s Culture is REALLY About
6 Ways to Discover What a Company’s Culture is REALLY About
 
How to Transform Work Gossip into Positive Communication
How to Transform Work Gossip into Positive CommunicationHow to Transform Work Gossip into Positive Communication
How to Transform Work Gossip into Positive Communication
 
Social Success in 2019
Social Success in 2019Social Success in 2019
Social Success in 2019
 
MORE MERCHANT PROCESSING LEADS!!!
MORE MERCHANT PROCESSING LEADS!!!MORE MERCHANT PROCESSING LEADS!!!
MORE MERCHANT PROCESSING LEADS!!!
 
How to Build a Good Social Media Marketing Strategy.ppt
How to Build a Good Social Media Marketing Strategy.pptHow to Build a Good Social Media Marketing Strategy.ppt
How to Build a Good Social Media Marketing Strategy.ppt
 
Social media marketing basics An Overview by Mercy Rop
Social media marketing basics An Overview by Mercy RopSocial media marketing basics An Overview by Mercy Rop
Social media marketing basics An Overview by Mercy Rop
 
2015 INC Women's Summit
2015 INC Women's Summit2015 INC Women's Summit
2015 INC Women's Summit
 
rcm branding + marketing tips
rcm branding + marketing tipsrcm branding + marketing tips
rcm branding + marketing tips
 
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
EMPLOYEE BRAND AMBASSADORS ARE THE LOYAL LABRADORS FOR SUCCESSFUL COMPANIES—G...
 

More from Mathew Sweezey

Future of Marketing
Future of Marketing Future of Marketing
Future of Marketing
Mathew Sweezey
 
Future of Demand 2019 & Beyond
Future of Demand 2019 & Beyond Future of Demand 2019 & Beyond
Future of Demand 2019 & Beyond
Mathew Sweezey
 
Future of Marketing - Keynote Brandemonium 2018
Future of Marketing  - Keynote Brandemonium 2018 Future of Marketing  - Keynote Brandemonium 2018
Future of Marketing - Keynote Brandemonium 2018
Mathew Sweezey
 
5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses 5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses
Mathew Sweezey
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
Mathew Sweezey
 
How To Get More Marketing Budget
How To Get More Marketing Budget How To Get More Marketing Budget
How To Get More Marketing Budget
Mathew Sweezey
 
American Banking Association Marketing Conference - Modern Consumers
American Banking Association Marketing Conference - Modern ConsumersAmerican Banking Association Marketing Conference - Modern Consumers
American Banking Association Marketing Conference - Modern Consumers
Mathew Sweezey
 
5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations 5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations
Mathew Sweezey
 
The B2B Persona project
The B2B Persona projectThe B2B Persona project
The B2B Persona project
Mathew Sweezey
 
Banksocial - Keynote 2017
Banksocial - Keynote 2017 Banksocial - Keynote 2017
Banksocial - Keynote 2017
Mathew Sweezey
 
Digital Summit - Seattle 2017
Digital Summit - Seattle 2017 Digital Summit - Seattle 2017
Digital Summit - Seattle 2017
Mathew Sweezey
 
Blueprint for High Performing B2B Marketing Campaigns
Blueprint for High Performing B2B Marketing Campaigns Blueprint for High Performing B2B Marketing Campaigns
Blueprint for High Performing B2B Marketing Campaigns
Mathew Sweezey
 
Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it
Mathew Sweezey
 
New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016 New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016
Mathew Sweezey
 
State of B2B Marketing 2016
State of B2B Marketing 2016 State of B2B Marketing 2016
State of B2B Marketing 2016
Mathew Sweezey
 
Digital Summit 2016
Digital Summit 2016 Digital Summit 2016
Digital Summit 2016
Mathew Sweezey
 
The X factor: The Secret to Better Content Marketing
The X factor: The Secret to Better Content Marketing The X factor: The Secret to Better Content Marketing
The X factor: The Secret to Better Content Marketing
Mathew Sweezey
 
5 Content Engagement Questions Answered
5 Content Engagement Questions Answered 5 Content Engagement Questions Answered
5 Content Engagement Questions Answered
Mathew Sweezey
 
5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer 5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer
Mathew Sweezey
 
Argyle CMO Summit, Boston 2015
Argyle CMO Summit, Boston 2015Argyle CMO Summit, Boston 2015
Argyle CMO Summit, Boston 2015
Mathew Sweezey
 

More from Mathew Sweezey (20)

Future of Marketing
Future of Marketing Future of Marketing
Future of Marketing
 
Future of Demand 2019 & Beyond
Future of Demand 2019 & Beyond Future of Demand 2019 & Beyond
Future of Demand 2019 & Beyond
 
Future of Marketing - Keynote Brandemonium 2018
Future of Marketing  - Keynote Brandemonium 2018 Future of Marketing  - Keynote Brandemonium 2018
Future of Marketing - Keynote Brandemonium 2018
 
5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses 5 Marketing Automation Tips for Small Businesses
5 Marketing Automation Tips for Small Businesses
 
The Future of Marketing 2018
The Future of Marketing 2018 The Future of Marketing 2018
The Future of Marketing 2018
 
How To Get More Marketing Budget
How To Get More Marketing Budget How To Get More Marketing Budget
How To Get More Marketing Budget
 
American Banking Association Marketing Conference - Modern Consumers
American Banking Association Marketing Conference - Modern ConsumersAmerican Banking Association Marketing Conference - Modern Consumers
American Banking Association Marketing Conference - Modern Consumers
 
5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations 5 Key Traits of High Performing Marketing Organizations
5 Key Traits of High Performing Marketing Organizations
 
The B2B Persona project
The B2B Persona projectThe B2B Persona project
The B2B Persona project
 
Banksocial - Keynote 2017
Banksocial - Keynote 2017 Banksocial - Keynote 2017
Banksocial - Keynote 2017
 
Digital Summit - Seattle 2017
Digital Summit - Seattle 2017 Digital Summit - Seattle 2017
Digital Summit - Seattle 2017
 
Blueprint for High Performing B2B Marketing Campaigns
Blueprint for High Performing B2B Marketing Campaigns Blueprint for High Performing B2B Marketing Campaigns
Blueprint for High Performing B2B Marketing Campaigns
 
Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it Why Your Content Is Failing You, and How to Fix it
Why Your Content Is Failing You, and How to Fix it
 
New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016 New Era of Marketing - Content Marketing Conference - 2016
New Era of Marketing - Content Marketing Conference - 2016
 
State of B2B Marketing 2016
State of B2B Marketing 2016 State of B2B Marketing 2016
State of B2B Marketing 2016
 
Digital Summit 2016
Digital Summit 2016 Digital Summit 2016
Digital Summit 2016
 
The X factor: The Secret to Better Content Marketing
The X factor: The Secret to Better Content Marketing The X factor: The Secret to Better Content Marketing
The X factor: The Secret to Better Content Marketing
 
5 Content Engagement Questions Answered
5 Content Engagement Questions Answered 5 Content Engagement Questions Answered
5 Content Engagement Questions Answered
 
5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer 5 pillars of the Infinite Marketer
5 pillars of the Infinite Marketer
 
Argyle CMO Summit, Boston 2015
Argyle CMO Summit, Boston 2015Argyle CMO Summit, Boston 2015
Argyle CMO Summit, Boston 2015
 

Recently uploaded

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
klaudiadgmkt
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
Blue Atlas Marketing
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Omnama Fashions
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Lauren Polinsky
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
arshrathee745
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
TMR Infra
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
Amanda Farrell
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
5ys5mvlp
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
HighViz PR
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
InstBlast Marketing
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
Shuntaro Kogame
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
 
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
 
Assignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing CourseAssignment 2 Task 1: Digital Marketing Course
Assignment 2 Task 1: Digital Marketing Course
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
How to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand OutHow to Make Your Trade Show Booth Stand Out
How to Make Your Trade Show Booth Stand Out
 
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptxEmbark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
 
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
 
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer Morilla
 
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing ProsEfficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
 
Concept of Marketing Information systems .ppt(1).pptx....
Concept of  Marketing  Information systems .ppt(1).pptx....Concept of  Marketing  Information systems .ppt(1).pptx....
Concept of Marketing Information systems .ppt(1).pptx....
 
Spotify: Revolutionizing the Music Streaming Industry
Spotify: Revolutionizing the Music  Streaming IndustrySpotify: Revolutionizing the Music  Streaming Industry
Spotify: Revolutionizing the Music Streaming Industry
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024AI Best Practices for Marketing HUG June 2024
AI Best Practices for Marketing HUG June 2024
 
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused MarketingEvaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
 
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
 
PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611PickUp_conversational AI_Capex, Inc._20240611
PickUp_conversational AI_Capex, Inc._20240611
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 

103 Genuine Marketing Thought Leaders

  • 1. 1 103G E N U I N E M A R K E T I N G T H O U G H T L E A D E R S T O F O L L O W
  • 2. 2 THE BACKSTORY N O T A N O T H E R L I S T ! Are there any genuine “experts” anymore? This is a question many people ask. There have been many articles devoted to this, too, including Tom Nichols’ “Death of Expert”, published in the Federalist, and B.L Ochman ‘s “There are Over 181,000 Social Media ‘Gurus,’ ‘Ninjas,’’Masters,’ and ‘Mavens’ on Twitter” published by Adage in 2013! Granted, many self-proclaimed ‘experts’ may be smart, but do they really deserve the title of expert? Who should you listen to? To help answer this question I got together with a few of my colleagues who are best selling authors in the field of marketing, leading marketing consultants, professors of marketing, and even an actual ‘Ninja’ to create a curated list of thought leaders. The result is a list of thought leaders, created by the thought leaders. Those of us who put time into this did so because we honestly want you to succeed, and are a bit tired of self-promoters peddling bad advice. I take full responsibility for the final decisions of who is on and not on the list. Please read the next slide to understand what it took to be included. Sincerely, Mathew Sweezey, @msweezey **Of course many people will read this and cry “But, you didn’t include this person.” True! I didn’t, and with over 200k people claiming to be thought leaders just with in the space of social media there is no way I could include everyone. If you’re offended because you didn’t make the list I’m #sorrynotsorry, With that said, do feel free to add more names in the comment section below. Note: This list is my work and may not reflect the views of my employer.
  • 3. 3 MAKING THE LIST W H A T I T T A K E S TO M A K E T H E L I S T A T W I T T E R H A N D L E M U S T M E E T A L L T H R E E C R I T E R I A The people on this list must have a presence on Twitter and focus primarily on the subject at hand. This will keep your “Thought Leadership” feed laser focused on marketing without pictures of babies and food porn. Also their feed must not be overwhelming! A C T I V E O N T W I T T E R We’ve tried to ensure that the people on this list are original thinkers so you are getting your ideas from the actual people having them, and that we’re putting you as close as possible to the best minds out there. O R I G I N A L T H I N K E R The people on this list must also be proficient writers through their books, blogs, and/or other publications. We wanted a list of the most active thinkers. S C H O L A R LY
  • 4. 4 HOW TO USE THE LIST I n s t r u c t i o n s T h e l i s t i s s e g m e n t e d b y c a t e g o r y. E a c h c a t e g o r y i s a l s o a Tw i t t e r l i s t . Yo u ’ l l f i n d t h e l i n k t o t h e l i s t a t t h e b e g i n n i n g o f e a c h s e c t i o n . F o l l o w t h e m a n d y o u i n s t a n t l y h a v e a c o n t i n u o u s f e e d o f s o m e o f t h e b e s t c o n t e n t . O r c h o o s e t o f o l l o w a l l 1 0 3 i n s t a n t l y b y s i m p l y c l i c k i n g t h e b u t t o n b e l o w. F O L L O W A L L 1 0 3 T h e l i s t i s a l s o h e r e t o h e l p i n t r o d u c e y o u t o n e w d i s c i p l i n e s o f m a r k e t i n g , a n d n e w t h o u g h t l e a d e r s y o u m a y n o t f i n d o n y o u r o w n . C L I C K H E R E T O A D D T H E F U L L L I S T T O Y O U R T W I T T E R A C C O U N T
  • 5. 5 THE PEOPLE CHANGING THE IDEA OF CONTENT C O N T E N T M A R K E T I N G Content marketing is a massive term, so we’ve decided to break this section down in the most progressive minds in content. The 11 people we’ve chosen will give you a wide range of ideas and best practices covering traditional ideas of content, and brand new ones as well. F O L L O W A L L 1 0
  • 6. 6 ANN HANDLEY E V E R Y B O D Y W R I T E S A n n i s t h e f o u n d e r o f M a r k e t i n g P r o f s and author o f E v e r y b o d y W r i t e s . Her wisdom, insights, and p e r s p e c t i v e g a r n e r h e r a t o p s p o t . JAY BAER H E N E V E R S T O P S ROBERT ROSE C O N T E N T S T R A T E G Y @annhandley @jaybaer J a y B a e r h a s e a s i l y b e c o m e o n e o f t h e b i g g e s t n a m e s i n m a r k e t i n g o v e r t h e p a s t f e w y e a r s w i t h h i s b o o k s Yo u t i l i t y a n d Hug Your Hatters , his b l o g C o n v i n c e a n d C o n v e r t , a n d h i s a m a z i n g w i t . J a y d e s e r v e s a s p o t a t t h e t o p o f t h i s l i s t . @robert_rose R o b e r t R o s e i s t h e C h i e f S t r a t e g y O f f i c e r f o r the Content Marketing Institute and author of M a n a g i n g C o n t e n t M a r k e t i n g . His brilliant insights on content are business changing.
  • 7. 7 DON’T DISCOUNT A COMIC L A U G H T E R I S A G E N U I N E H U M A N E M O T I O N I f y o u r e a l l y w a n t t o b r e a k t h r o u g h , y o u n e e d t o m a k e t h e m l a u g h ! I meet Tom a few years ago when writing for Clickz.com. I was working on a piece on the use of humor in B2B content. Tom has created an entirely new field of content out of comics which are proving to be some of the best content for the companies using them. Kronos uses Tom’s comics to share on Facebook. They achieve 10X the engagement with these comics than they see from the company blog. When you are thinking about content, don’t forget to think about new formats of media such as humor. T h e c o m i c m i n d b e h i n d @ m a r k e t o o n i s t a n d o n e o f t h e f u n n i e s t m e n i n c o n t e n t m a r k e t i n g TOM FISHBURNE @TOMFISHBURNE
  • 8. 8 CONTENT (CONT) N E V E R C A N H A V E E N O U G H Steve is Chief Content Strategist at Edelman, and a professional blogger. He travels and writes on the topic of content, modern PR, and engagement from a unique and refreshing angle. S T E V E R U B E LT O D D W H E AT L A N D @toddwheatland Todd is global head of strategy at King Content, and previously was head of marketing at Kelly Services. He’s also in the content marketing Hall of Fame! Oh and he hosts a podcast called Pivot. He’s worthy of your follow. JOE PULIZZI @joepulizzi Joe is the founder and CEO of Content Marketing Institute and author of Content Inc, and Epic Content. He’s one of the people who helped elevate the idea of content marketing to its stated glory. Welcome Joe and his orange suit to your twitter feed with open arms. @steverubel
  • 9. 9 VIDEO MARKETING T H E B E S T V I D E O K N O W L E D G E A Vancouver-based video a g e n c y w h o i s p r o d u c i n g s o m e o f t h e b e s t v i d e o c o n t e n t e v e r. Their multiple Emmy awards v a l i d a t e m y c o m m e n t s . S T I L L M O T I O N @stillmotion C h r i s i s p r o b a b l y t h e b e s t teacher of video skills around. I’ve shot with him many times, a n d h i s v i d e o s a r e p r o o f o f h i s s u p e r i o r t a l e n t . P r e p a r e t o l e a r n ! C H R I S L AV I G N E @crlvideo Ti m i s MR . Yo u Tu be . I f y o u a r e u s i n g Yo u Tu b e t h i s g u y i s a m u s t f o l l o w. B r i n g i n g y o u i n s i g h t s w e e k l y. T I M S C H M O Y E R @timschmoyer Video is the number one most engaging format of content. From the list below you’ll learn how to shoot vide (Chris), learn the best video marketing tips (Tim), and find new inspiration from the Emmy award winning video production house Stillmotion.
  • 10. 10 THE TOP MINDS IN SOCIAL MEDIA S o c i a l i s H u m a n S o c i a l m e d i a i s a b i g f i e l d , s o I ’ l l b r e a k i t d o w n f o r y o u i n t o t a c t i c a l c a t e g o r i e s : O r g a n i c s o c i a l m e d i a , p a i d s o c i a l m e d i a , s o c i a l s e l l i n g , a n d c o m m u n i t y m a n a g e m e n t . F O L L O W A L L 1 7
  • 11. 11 HE’S SERIOUS ABOUT SOCIAL H E ” S G O T T H E S K I L L S I f t h e r e w a s a K i n g o f S o c i a l M e d i a T h o u g h t L e a d e r s h i p , h e w o u l d w e a r t h e c r o w n . Mike is the founder of Social Media Examiner, and host of the Social Media Marketing podcast, and author of Launch, and a few others . He founded one of the largest and most successful social media education platforms in existence. The social media podcast he puts on is a top 10 marketing podcast. The social media conference he puts on is also the largest social media conference. Social Media Examiner stays on top by combining expert bloggers, and new research interspersed with ‘how to’ articles as well. He took Social Media Examiner from a startup publication to a social media powerhouse in less than a year. Everyone in social media will agree Michael belongs on this list. MICHAEL STELZNER @mike_stelzner
  • 12. 12 ORGANIC SOCIAL EXPERTS T H E M U S T F O L L O W M I N D S M A R K S C H A E F E R @markwschaefer M a r k i s a b e s t - s e l l i n g a u t h o r, p o d c a s t h o s t , R u t g e r s p r o f e s s o r a n d a l l a r o u n d n i c e g u y. H e ’s a m u s t t o f o l l o w i n the world of social. J A S O N FA L L S @jasonfalls The author o f N o B u l l s h i t S o c i a l M e d i a , Jason currently w r i t e s o n a l l t o p i c s o f m a r k e t i n g a n d h e l p i n g c o m p a n i e s u n d e r s t a n d t h e m o d e r n m e d i a w o r l d . o n F a c e b o o k , a n d i s a r i s i n g s t a r i n t h e s o c i a l w o r l d . A M Y P O R T E R F I E L D @amyporterfield A m y i s a n a u t h o r a n d p o d c a s t h o s t . S h e ’ s f o c u s e d p r i m a r i l y C o n s i d e r e d b y F o r b e s a s o n e o f t h e 1 0 b e s t S o c i a l M e d i a m i n d s , a n d a u t h o r o f t h e # 1 b u s i n e s s b l o g . J e f f i s a t r u e e x p e r t i n t h e f i e l d o f s o c i a l . J E F F B U L L A S @jeffbullas The list below is a “Who’s-Who” of the organic social space. Each name here is well known for their expertise, and are professional experts. They’ve helped thousands of companies learn and harness the power of organic social, and they will help you do the same .Dig deeper by checking out their books -- they are great as well.
  • 13. 13 “99% of people don’t market in the year they live in” A P I O N E E R A N D P R A C T I T I O N E R E a s i l y o n e o f t h e m o s t o u t s p o k e n p e r s o n a l i t i e s i n m a r k e t i n g t o d a y. Yo u c a n n o t h a v e a “ m u s t f o l l o w ” l i s t w i t h o u t p u t t i n g G a r y Ve e o n t h e r e s o m e w h e r e . Gary’s story is one you may not know. He got his start by selling wine on the iInternet. He took his family businesses from $7 million in annual sales to over $40 million in a few short years. How? Youtube! Gary is not only a passionate marketer, he is a great mind. He is constantly looking at the market place and determining new ways to use media, and connect with people on new channels. He’s also a best selling author, investor, CEO of Vayner Media, and delivers one of the best keynotes you’ll ever experience. T h e M u h a m m a d A l i o f t h e m o d e r n m a r k e t i n g w o r l d GARY VAYNERCHUK @GARYVEE
  • 14. 14 MORE SOCIAL EXPERTS M O R E S O C I A L L E A D E R S J A S O N K E AT H @jasonkeath J a s o n i s t h e b r a i n b e h i n d S o c i a l F r e s h , h e h o t t e s t s o c i a l m e d i a e v e n t a r o u n d . H e m a k e s t h e l i s t b e c a u s e h e h a s a n e w v i s i o n o f w h a t s o c i a l c a n b e , a n d s h o u l d b e . N E A L S C H A F F E R @nealschaffer A p r o f e s s o r o f s o c i a l me d i a a t R u t g e r s , N e a l h a s h i s f i n g e ro n t h e p u l s e o f t h e t o o l s , tactics, and future of social m e d i a . H e i s a p e r s o n t o follow. T E S S A H O R E H L E D @tessa Te s s a m a k e s t h e l i s t f o r b e i n g a s o c i a l p i o n e e r, a n d V P o f s o c i a l s t r a t e g y f o r D i g i t a s L B I . She is also a S X S W f e a t u r e d s p e a k e r, a n d l i v e s o n t h e c u t t i n g e d g e . P E G F I T Z PAT R I C K @pegfitzpatrick P e g i s t h e a u t h o r o f The Art o f S o c i a l M e d i a and her feed i s b e a u t i f u l , a n d i n f o r m a t i v e . H e r k n o w l e d g e a n d c u r a t e d feed make it a must for this l i s t . The names below round out a full suite of both client side experts, professors, and consultants. These names have proven their value to numerous brands and even toped the Guinness Book of World Records. It would be a mistake exclude any of them.
  • 15. 15 SOCIAL + SELLING B 2 B N E E D S S O C I A L T O O K O K A S E X T O N J I L L K O N R A T H J I L L R O W L E Y S o c i a l S e l l i n g l e a d i n g e x p e r t , a n d h e a d o f s o c i a l m e d i a f o r L i n k e d i n . K o k a i s a r a r e b r e e d o f t h o u g h t l e a d e r w h o i s a t t h e t o p o f h i s f i e l d , a n d c o n s t a n t l y g r o w i n g a n d s h a r i n g h i s w i s d o m . @kokasexton @jillkonrath @Jill_rowley J i l l h a s s p e n t y e a r s a t t h e t o p o f t h e e n t e r p r i s e s a l e s g a m e , a n d i s a u b e r p a s s i o n a t e s o c i a l m a v e n . S h e c o m b i n e s t h e s e t a l e n t s t o t e a c h s o c i a l s e l l i n g t o t h e w o r l d . K e n i s o n e o f t h e n i c e s t s a l e s p r o f e s s i o n a l s I ' v e e v e r m e e t . H e ' s a l s o o n e o f t h e m o s t p a s s i o n a t e t h i n k e r s o n t h e f u t u r e o f s o c i a l s e l l i n g , a n d t h e f o u n d e r o f i n s i d e s a l e s . c o m . K E N K R O U G E @kenkrouge A u t h o r o f 3 b e s t s e l l i n g b o o k s o n s a l e s , J i l l i s a m u s t f o l l o w. S h e n o w f o c u s e s o n s a l e s a c c e l e r a t i o n a n d p r o p o n e n t o f s o c i a l s e l l i n g t a c t i c s .
  • 16. 16 COMMUNITY MANAGEMENT B U I L D I N G H O L I S T I C B R A N D S A bright mind in the modern shaping of audience and community. Bill focuses on more than just building a group of people, he focuses on the purpose behind the community, and teaches brands the power of building communities. B I L L J O H N S T O N @billjohnston CARRIE MELISSA JONES @Caremjo Founding partner of and COO of CMX, the worlds largest community focused conference, her writings are often featured in VentureBeat, WeWork, and other key publications. R I C H A R D M I L L I N G T O N @richmillington Author of Buzzing Communities, and founder of FeverBee, Richard is laser- focused on building communities via social media. He’s a high;y sought after speaker.
  • 17. 17 THE REAL EXPERTS OF EMAIL E M A I L I S N O T D E A D The way we use email today is vastly different than the way we used it only a few short years ago. The advancements in tactics, technologies, and tools require constant learning. Here is a list of the top minds in the three core disciplines of email. All email must be well-designed. This does not mean they must be pretty, but rather be well-crafted for their purpose. D E S I G N At the heart of every email is copy. Copy writing for email is not copy writing for advertisements so make sure to take note. C O P Y Only after having good design and great copy will a winning strategy work. Listening to these strategy experts will have you dialed in quickly. S T R AT E G Y F O L L O W A L L 7
  • 18. 18 THE ONLY EMAIL “NINJA” H E ” S G O T T H E S K I L L S C h r i s h a s h a d a f u l l c a r e e r i n e m a i l o n b o t h t h e v e n d o r a n d c l i e n t s i d e . W h e n a s k e d a b o u t o t h e r ‘ M a r k e t i n g N i n j a s , ’ C h r i s ’ r e s p o n s e i s , “ I c o u l d p r o b a b l y b e h e a d m o s t o f t h e m w i t h a k a t a n a f a i r l y e a s i l y ” . It needs to be clearly stated there are those actual thought leaders such as Chris, and then there are people to claim to be Marketing Ninjas. Chris is an actual Ninja and practices http://www.bostonmartialarts.com/ dojo. He’s the only marketing ninja in existence and takes the title seriously. He is well versed in all aspects of marketing, but focuses on email and technology. Chris has been a speaker at more events than he cares to count, and listed on just about every “Who’s Who” list from Forbes on down. He’s the essence of thought leader in the email space. He’s authored multiple books on marketing, and serves as VP of Marketing Technology for SHIFT Communications. D o n ’ t c o n f u s e h i m a s S e a n ’s b r o t h e r ! CHRIS PENN @cspenn
  • 19. 19 CHAD WHITE @ c h a d s w h i t e C h a d i s t h e l e a d i n g e x p e r t o n e m a i l ! H e ’s w r i t t e n a n d r e s e a r c h e d t h e t o p i c o f e m a i l f o r y e a r s a t b r a n d s s u c h a s E x a c t Ta r g e t , R e s p o n s y s , a n d n o w a t L i t m u s . H i s S t a t e o f E m a i l r e s e a r c h s e r i e s i s e x c e l l e n t . JUSTINE JORDAN @ m e l a d o r r i J u s t i n e i s V P o f m a r k e t i n g a t L i t m u s s h e i s a f r e q u e n t s p e a k e r o n e m a i l d e s i g n , a n d t e s t i n g . A l w a y s a g r e a t p e r s o n t o l i s t e n t o , a n d f u l l o f s p u n k ! MATT BYRD @ m p a r k e r b y r d A n a w a r d - w i n n i n g e m a i l m a r k e t e r, M a t t c u r r e n t l y w o r k s f o r U B E R a n d l o v e s t o t a l k a b o u t e m a i l , a n d l i f e c y c l e m a r k e t i n g .
  • 20. 20 TECHNICAL EMAIL EXPERTS B U I L D I N G H O L I S T I C B R A N D S Founder of @Actionrocket a creative studio for email. Eliott is also a frequent writer on the topic of email covering everything from fonts for email to subject lines. He is serious about email. E L I O T T R O S S CEO of Alchemy Worx, Dela is a must on this list. His laser focus on email and his insights make him a person to know and follow. In his words, “Know the difference between a thought leader, and a thought follower”. D E L A Q U I S T S I M M S J E N K I N S @iameliott @delaquist T h e s e e m a i l e x p e r t s w o r k w i t h h u n d r e d s o f b r a n d s , a n d r u n s o m e o f t h e b i g g e s t e m a i l m a r k e t i n g a g e n c i e s o u t t h e r e . T h e i r k n o w l e d g e i s s u p e r i o r a n d t h e i r c l i e n t l i s t p r o v e s i t . @simmsjenkins A prolific writer on the subject of email, Simms writes for multiple marketing publications. He has also authored many books on the subject of email, and is CEO of Brightwave, one the largest email marketing agencies.
  • 21. 21 PEOPLE BLURING THE LINES OF STRATEGY AND TECH E V E R Y O N E W R I T E S The new world of marketing requires a significant level of technological acumen. The following list of people are the ones who understand both the tactics, and the tools needed to build amazing and dynamic experiences . These are the people blurring the lines between marketing and technology. F O L L O W A L L 1 3
  • 22. 22 MARKETING & AUTOMATION B 2 B N E E D S O C I A L T O O G E O F F C O L O N M A T T H E I N Z J A S O N M I L L E R N O L I N L E C H A S S E U R G e o ff i s c o m m u n i c a t i o n s d i r e c t o r a t M i c r o s o f t , a u t h o r o f t h e h o t n e w b o o k D i s r u p t i v e M a r k e t i n g , a n d h o s t o f t h e D i s r u p t i v e F M p o d c a s t . N o t t o m e n t i o n h e ’ s w o n a C a n n e s L i o n b e f o r e ! H e k n o w s a t h i n g o r t w o . @djgeoffe @heinzmarketing A u t h o r o f w e l c o m e t o t h e f u n n e l , a n d g l o b a l S o c i a l a n d C o n t e n t l e a d e r f o r L i n k e d i n . J a s o n i s a n e x p e r t i n t e c h n o l o g y, a n d h o w t o u s e i t . H e ’s a l s o h o s t o f t h e S o p h i s t i c a t e d M a r k e t e r s ’ P o d c a s t . @jasonmillerca B e f o r e c o - f o u n d i n g B r a i n r i d e r N o l i n w a s a v e r y e a r l y a d o p t e r o f m a r k e t i n g a u t o m a t i o n . N o w h o s t o f P i p e c o n , a n d C M O o f B r a i n r i d e r, N o l i n i s o n e o f t h e b r i g h t e s t m i n d s i n B 2 B a u t o m a t i o n . @Nolin M a t t i s f o u n d e r o f H e i n z M a r k e t i n g a n d s o m e o n e w h o h a s w o r k e d w i t h m o r e m a r k e t i n g a u t o m a t i o n t o o l s t h a n j u s t a b o u t a n y o n e . H e ’s a c o n s t a n t p r e s e n c e a t c o n f e r e n c e s , a n d a p r o a t B 2 B a u t o m a t i o n .
  • 23. 23 THE MASTERMIND C A N A D A ” S O W N A T h o u g h t L e a d e r t o T h o u g h t L e a d e r s Mitch has a lustrous background in marketing and social media. He’s been named one of the most influential bloggers in the world (2006), Canada’s leading social media expert, and one of the most influential marketing minds in North America. When the biggest brands in the world want to know what is what with marketing, they call Mitch. His books are also best sellers and must reads. He’s made the list not only based on what he has done, but what he continues to do. His feed is not packed with “How To” tips, but rather larger topics to help you see what else is going on in the world of marketing. His blending of technology and innovation are supreme. O f c o u r s e h e i s s m i l i n g , h e ’s C a n a d i a n . MITCH JOEL @mitchjoel
  • 24. 24 GEO-MARKETING L O C A T I O N – L O C A T I O N - L O C A T I O N o n G e o - M a r k e t i n g . H i s b a c k g r o u n d i s i n d a t a a n d d e v e l o p m e n t . H i s Tw i t t e r f e e d i s f u l l o f s o m e o f t h e m o s t a m a z i n g g e o t e c h n o l o g y y o u w i l l f i n d a n y w h e r e . W a n t t o b e t t e r u n d e r s t a n d m a r k e t i n g v i a s e l f d r i v i n g c a r s ? H e ’ s y o u r g u y. J E F F R O H R S @jkrohrs C M O o f Y E X T, a n d p r e v i o u s l y h e a d o f m a r k e t i n g t h o u g h t l e a d e r s h i p a t S a l e s f o r c e , J e f f k n o w s h i s s t u f f . H e ’ s a s a d B r o w n s f a n , a n d a r e c o v e r e d l a w y e r. A g e n t l e m a n a n d a s c h o l a r. E R I C G U N D E R S E N @ericg C E O o f M a p b o x , E r i c i s f u l l h o g D AV I D K A P L A N @davidakaplan C u r r e n t e d i t o r f o r G e o m a r k e t i n g . c o m , a n d p r e v i o u s l y e d i t o r f o r A d E x c h a n g e r. D a v i d i s c o n s t a n t l y f o l l o w i n g t h e b e a t t o t h e h o t t e s t s t o r i e s a b o u t G e o - M a r k e t i n g a n d a g r e a t s o u r c e o f f r e s h o r i g i n a l i d e a s . M A R C P R I O L E A U @mprioleau M a r c i s c u r r e n t l y w i t h U B E R h e l p i n g t h e m w i t h t h e i r G E O s y s t e m s . H e ’ s b e e n i n t h e G e o S p a c e s i n c e 2 0 0 9 w h e n i t f i r s t w a s i n i t s i n f a n c y. A d e e p t h i n k e r a b o u t G e o a n d h o w a l l t h i n g s a r e a f f e c t e d b y i t , h e ’ s a s e r i o u s m i n d i n t h i s f i e l d . Providing a contextual experience now means involving new data such as location. This is the new world of Geo-Marketing and it is a very powerful one. From Google directions, Store Location and Hours, to Self Driving cars Geo is the cutting edge of what will be. Here are the minds to help you full grasp this reality.
  • 25. 25 NON CONFORMIST A L L A R O U N D A N D N E V E R D U L L T R AV I S W R I G H T Joe is a mastermind of content, technology, and future trends. He doesn’t fit well into a box as his tattoo’s may express. He was one of the brains behind Eloqua and HubSpot’s content success, and a practicing marketer to this day. J O E C H E R N O V M A R K R I T S O N Mark is an associate professor of marketing and branding at the Melbourne Business School. His writing, speaking, and presentation style earn him a marketing non-conformist title, and his knowledge lands him on the list. He’s a must follow. @markritson@jchernov@teedubya Travis may be one of the brightest minds in marketing that you are not familiar with. He writes for Forbes, hosts a podcast for Venture Beat, and is a helluva nice dude. He’s always pushing the bounds of what marketing is and can be.
  • 26. 26 THE MAN WHO MAPPED THE #MARTECH WORLD W I T H T H E E X P L O S I O N O F T E C H S O M E O N E H A D T O D O I Scott is the co-founder of Ion Interactive, a marketing technology company. But, that is not what landed him on this list. It’s his His passion for technology and marketing technology. I’ve not found a better source of information on the martech world than in Steve’s twitter feed. Steve’s break out moment was when he began mapping the marketing technology landscape and published it on his blog ChiefMarTech.com. He’s documented the insane rise of marketing technology in the past few years, and is a person to follow. SCOTT BRINKER @chiefmartech
  • 27. 27 PROVING B2B IS SEXIER THAN YOU THINK W H O S A I D B 2 B W A S B O R I N G T h e r e h a s b e e n a m a s s i v e r e s u r g e n c e i n B 2 B m a r k e t i n g i n t h e p a s t 1 0 y e a r s . I t ’s c h a n g e d t h e w a y w e t h i n k a b o u t m a r k e t i n g i n g e n e r a l , a n d t h e w a y b u s i n e s s e s r e l a t e t o t h e i r c u s t o m e r s . H e r e i s a l i s t o f t h e b r i g h t e s t m i n d s i n B 2 B . F O L L O W A L L 6
  • 28. 28 B2B MARKETING O.G. H E ” S G O T T H E S K I L L S H e ’s a s p e a k e r, a n d C E O o f t h e a g e n c y To p R a n k M a r k e t i n g , a n d t h e a u t h o r o f O p t i m i z e . LEE ODDEN @leeodden L e e ’s b e e n k i c k i n g a s s ( m a k i n g g r e a t c o n t e n t ) a n d t a k i n g n a m e s ( c o n v e r t i n g the content into leads) for over 15 years. He’s an original and often sought a f t e r t h o u g h t l e a d e r i n t h e s p a c e . H i s To p R a n k Marketing Blog is a must read destination for those seeking k n o w l e d g e o n m o d e r n m a r k e t i n g . H i s t w i t t e r f o l l o w i n g o f n e a r l y 1 0 0 k p e o p l e i s h i g h l y a c t i v e a n d f u l l o f a m a z i n g n e w i n s i g h t s w h i c h w i l l k e e p y o u f i r e d u p a b o u t m a r k e t i n g , a n d a l w a y s u p t o d a t e o n t h e l a t e s t t r e n d s .
  • 29. 29 BRILLIANT B2B THINKERS T H E S E A R E R E A L E X P E R T S A R D A T H A L B E E V A L A A F S H A R D O U G K E S S L E R M I C H A E L B R E N N E R B R I A N C A R R O L L o n t h e t o p i c o f p e r s o n a s , l e a d n u r t u r i n g , a n d a l l t h i n g s B 2 B . @ardath421 A u t h o r o f D i g i t a l R e l e v a n c e a n d e S t r a t e g i e s f o r t h e C o m p l e x S a l e . A r d a t h i s a f r e q u e n t s p e a k e r a n d w r i t e r C h i e f D i g i t a l E v a n g e l i s t a t S a l e s f o r c e , Va l a i s n ’ t 1 0 0 % B 2 B b u t h e ’s s o m e o n e a l l B 2 B b u s i n e s s e s s h o u l d l i s t e n t o . H i s f e e d i s f u l l o f i n f o r m a t i o n c o v e r i n g t h e b r o a d e r p i c t u r e o f b u s i n e s s , a n d t r e n d s o n w h e r e i t a l l i s g o i n g . @valasfshar D o u g i s C o - F o u n d e r o f Ve l o c i t y p a r t n e r s , o n e o f t h e t o p a g e n c i e s f o r B 2 B m a r k e t i n g . T h e i r c o n t e n t i s a l w a y s o n t h e c u t t i n g e d g e o f d e s i g n , a n d p o s s i b i l i t i e s . @dougkessler A u t h o r o f T h e C o n t e n t F o r m u l a , a n d f o r m e r h e a d o f c o n t e n t f o r S A P, a n d m a r k e t i n g s t r a t e g y f o r N e w s C r e d B r e n n e r k n o w s h i s s t u f f . H e ’ s b e e n o n b o t h t h e c l i e n t a n d a g e n c y s i d e s , a n d i s n o w C E O o f M a r k e t i n g I n s i d e r G r o u p . @brennermichael A u t h o r o f L e a d G e n e r a t i o n f o r t h e C o m p l e x S a l e , B r i a n h a s b e e n a s t a p l e i n t h e B 2 B M a r k e t i n g c o m m u n i t y f o r y e a r s . H e ’s r e c e n t l y f i n i s h e d u p a s t e n t a t M E C L A B S , a n d n o w b a c k t o h e l p i n g B 2 B u n d e r s t a n d m o d e r n d e m a n d g e n e r a t i o n . @brianjcarroll
  • 30. 30 DESIGN CHANGES LIVES Design is an unquestioned aspect of all marketing. It is not with out its need for inspiration, and thought leadership. The following list is here to give you fresh ideas on what design can be from visual stimulation to user experience. F O L L O W A L L 1 0
  • 31. 31 THE GODFATHER OF UX H E P I O N E E R D A F I E L D D o n a l d N o r m a n i s o n e o f t h e c o - f o u n d e r s o f t h e N i e l s e n N o r m a n G r o u p a n d a u t h o r o f t h e b e s t U X b o o k e v e r w r i t t e n , T h e D e s i g n o f E v e r y d a y T h i n g s . Donald began his career in cognitive sciences in 1957, and has since pioneered the study of user experience and user design. While still active at NNG, he is also director oft the design lab at the University of California, San Diego, and previously served as co-director of the MBA/Engineering program at Northwestern. His best known work, The Design Of Everyday Things, was published in 1988, and is still a best seller to this day. In this book he coined the term “User Centered Design” which has become the mantra of all design since. He is on this list because if you don’t understand design, you cannot understand how to design a great customer experience. That is what modern marketing is all about. A t r u e s c h o l a r a n d o r i g i n a l t h i n k e r. DONALD NORMAN @jnd1er
  • 32. 32 USER EXPERIENCE R E A L I T Y I S W H A T Y O U E X P E R I E N C E o n t a r g e t . H e s o l d t w o o f h i s c o m p a n i e s t o Tw i t t e r a n d G o o g l e w i t h i n a t h r e e y e a r p e r i o d . L U K E W R O B L E W S K I @lukew C u r r e n t l y P r o d u c t D i r e c t o r a t G o o g l e , L u k e h a s a s t o r i e d b a c k g r o u n d i n u s e r e x p e r i e n c e a n d p r o d u c t d e s i g n . H e d o e s s o m o s t l y f r o m a s o f t w a r e a n g l e , b u t a l w a y s o t h e r s t a r t u p s o n h o w t o s t a y u s e r c e n t r i c . L A U R A K L E I N @lauraklein A u t h o r o f B u i l d B e t t e r P r o d u c t s , a n d U X f o r L e a n S t a r t u p s . L a u r a i s a p a s s i o n a t e d e s i g n e r a n d n o w s p e n d s h e r t i m e a d v i s i n g o f D e s i g n E d u c a t i o n a t I n v s i o n A p p . A A R R O N W A LT E R @aarron A u t h o r o f D e s i g n f o r E m o t i o n , a n d f o u n d e r o f t h e U X p r a c t i c e a t M a i l C h i m p . A a r o n i s n o w V P C u r r e n t l y t h e p r o j e c t d e s i g n m a n a g e r a t F a c e b o o k , N i c k i s k n o w n a s a R o c k S t a r i n t h e w o r l d o f U X . H e ’ s a f r e q u e n t s p e a k e r, f o u n d e r o f U x f o r c h a n g e . o r g , s e r i o u s t h o u g h t l e a d e r a n d s o m e o n e w h o i s t r y i n g t o c h a n g e t h e w o r l d v i a U X . N I C K F I N C K @nickf
  • 33. 33 VISUAL INSPIRATION G E T Y O U R I N S P R A T I O N F O R F R A N K L Y N T h i s B r o o k l y n - b a s e d d e s i g n s h o p h a s o n e o f t h e m o s t b e a u t i f u l Tw i t t e r f e e d s . T h e i r w o r k w i l l i n s p i r e y o u t o e x c e l o r h i r e a n e w a g e n c y ! D E S I G N M I L K T Y P O P H I L E A B D Z @therealfranklyn A I G A @AIGAdesign T h i s I s t h e p r o f e s s i o n a l a s s o c i a t i o n f o r d e s i g n . I t ’ s a p l a c e w h e r e d e s i g n e r s g o t o s h a r e , f i n d w o r k , a n d l e a r n . I t ’ s a l s o a n a m a z i n g p l a c e t o s p o t n e w t r e n d s . @designmilk T h i s I s a w e b s i t e c r e a t e d b y @ j a m i e d e r r i n g e r f e a t u r i n g m o d e r n d e s i g n b y t h e d r o v e s ! I t ’ s a f e e d o f i n s p i r a t i o n a t i t s b e s t . J a m i e h a s a n e w p o d c a s t o u t c a l l e d C l e v e r t h a t y o u s h o u l d l i s t e n t o a s w e l l . @typophile Ty p o f i l e i s t h e l o n g e s t r u n n i n g t y p o g r a p h i c c o m m u n i t y. T h e y a r e b a s e d o u t o f S a n F r a n c i s c o a n d b e l i e v e t y p e i s t h e c e n t e r o f a l l g r e a t d e s i g n . @abduzeedo T h i s I s a d e s i g n b l o g w i t h a f u l l f e e d o f b e a u t i f u l d e s i g n . W i t h w e l l o v e r a q u a r t e r m i l l i o n f o l l o w e r s t h i s b l o g i s a m u s t v i s i t l o c a t i o n w h e n y o u a r e d e s i g n i n g y o u r n e x t p r o j e c t .
  • 34. 34 THE NEW FRONTIER OF BRAND W h a t i s a B r a n d ? T h e i d e a o f w h a t a b r a n d i s , a n d w h a t i t t a k e s t o m a k e o n e i s v a s t l y d i f f e r e n t t o d a y t h a n i t w a s e v e n 5 y e a r s a g o . To h e l p g u i d e y o u i n t o t h e i d e a o f m o d e r n b r a n d i n g , a n d i d e a s s h a p i n g t h e m o d e r n b r a n d h e r e i s a l i s t o f t h e 1 0 t r u e e x p e r t s i n t h e f i e l d . F O L L O W A L L 1 0
  • 35. 35 CINDY GALLOP A D V E R T I S I N G M A V E N T h e r e i s n o w a y t o d e s c r i b e C i n d y, o t h e r t h a n i n h e r o w n w o r d s . “ I ’ m t h e M i c h a e l B a y o f b u s i n e s s , I l i k e t o b l o w s h i t u p ’ CHANGING THE IDEA OF BRANDING A W O M A N I N T H E L E A D C H A I R C E O & T E D S p e a k e r C i n d y i s a a d v e r t i s i n g l e g e n d i n h e r o w n r i g h t . I f y o u a r e a f e m a l e i n t h e b i z y o u l i k e l y l o o k u p t o h e r s t a n c e o n e q u a l p a y a n d f a i r w o r k f o r w o m e n . S h e a l s o g a v e o n e o f t h e m o s t w a t c h e d T E D t a l k s o f a l l t i m e o n t h e t o p i c , “ M a k e L o v e n o t P o r n . ” S h e h a s s i n g l e - h a n d e d l y c h a n g e d t h e i d e a o f b r a n d i n g w i t h h e r c r e a t i o n o f “ A c t i o n B r a n d i n g . ” I t w a s f i r s t p u t t o w o r k o n a L e v i c a m p a i g n i n 2 0 0 9 , w h i c h H a r v a r d t h e n w r o t e u p i n t o a c a s e s t u d y. S h e i s a n a m a z i n g p e r s o n a l i t y, a n d a p e r s o n c h a n g i n g t h e a d v e r t i s i n g , b r a n d i n g , a n d n o w # s e x t e c h . @cindygallop
  • 36. 36 GENUINE BRANDING EXPERTS B U I L D I N G H O L I S T I C B R A N D S Author of the best selling book Brandscaping, Drew is a new breed of branding expert. His speeches are must- see events, and his writing focuses on real world marketing problems. A N D R E W D AV I S Evangelist at IBM and author of upcoming book Ubernomics, Jeremy was previously head of Social Strategy for Adobe. He sees the modern brand as a collection of experiences, rather than mass messaging. J E R E M Y W A I T E Martin is a global strategy, marketing and branding expert. He's worked with some of the world's largest brands and business. A frequent speaker, advisor, and author of the best-selling "Asian Brand Strategy" and co-author of "The Future of Branding". M A R T I N R O L LM A R T I N L I N D S T R O M It seems like if your name is Martin you’re pre-destined to be a branding genius. Martin is a Brand Futurist and author of Brandwashed. He’s also an expert in the psychological aspect of brand and how to build brands of the future. @drewdavishere @jeremywaite @martinlindstrom @martinroll
  • 37. 37 UNMARKETING IS HIS MANTRA H E S P E A K S T H E T R U T H & T h e r e a r e v e r y f e w m a r k e t e r s w h o w i l l t e l l y o u t o “ U n L e a r n ” e v e r y t h i n g y o u k n o w. S c o t t i s o n e . Scott is a true marketing thought leader. He’s not just a pundit, he’s a practicing marketer with his own successes and his own personal flair for unmarketing. He runs the UnMarketing podcast, and frequently speaks around the world at marketing events. He stands for everything marketing should be, and often is not. Having his voice in your feed will only help you to replace your thoughts onmarketing and replace it with ideas on humanity, honesty, and truth. T h e m a n m o s t l i k e l y t o g i v e y o u r m a r k e t i n g t h e f i n g e r SCOTT STRATTEN @unmarketing
  • 38. 38 FUTURE FORWARD MINDS T H E H O R I Z O N A N D B E Y O N D D AV I D M E E R M A N S C O T T @dmscott D a v i d i s t h e a u t h o r o f T h e N e w R u l e s f o r M a r k e t i n g a n d P R w h i c h i s a n i n t e r n a t i o n a l b e s t s e l l e r a n d a b o o k w h i c h s h o u l d b e o n y o u r d e s k . H e ’s a f r e q u e n t s p e a k e r a t e v e n t s a r o u n d t h e w o r l d , a n d h a s p e n n e d m a n y b e s t - s e l l i n g b o o k s . B R I A N S O L I S @brainsolis B r i a n i s a m i x o f a n a l y s t , t h i n k e r, a n d p r o v o c a t e u r. H i s b o o k s h a v e t o p p e d t h e b e s t - s e l l e r l i s t s , a n d h i s p r e s e n c e a t t h e b i g g e s t t e c h n o l o g y a n d m a r k e t i n g f e s t i v a l s i s o f t e n t o t a l k a b o u t h o w t h e s e t w o p l a y t o g e t h e r f o r a b e t t e r e x p e r i e n c e . R O B E R T S C O B L E @scoblizer M a y b e b e s t k n o w n b y h i s q u o t e , “ I g i v e y o u a f r o n t r o w s e a t t o t h e f u t u r e , ” h e i s t h e p e r s o n w h o m a d e b l o g g i n g f a m o u s , a n d t h e o n e c o m p a n i e s t u r n t o t o k n o w w h a t i s c o m i n g n e x t . H e ’s a l w a y s e n t e r t a i n i n g , a n d c o - h o s t s a s h o w e v e r y F r i d a y o n Te c h C r u n c h c a l l e d t h e G i l m o r e G a n g . A N D R E W M A C A F E E @amcafee D r. M c A f e e i s t h e c o - d i r e c t o r o f t h e M I T i n i t i a t i v e o n t h e d i g i t a l e c o n o m y. H e i s t h e c o - a u t h o r o f B u s i n e s s 2 . 0 , T h e S e c o n d M a c h i n e A g e , a n d m a n y o t h e r s . H i s i d e a s w i l l o p e n u p y o u r m i n d t o a g r e a t e r p o s s i b i l i t y f o r m a r k e t i n g a n d d a t a i n t h e f u t u r e .
  • 39. 39 THE MAGICAL WORLD OF INBOUND Inbound marketing is a term coined by HubSpot to refer to the processes of lead generation via inbound traffic. It’s a process of creating content, optimizing for search engines, and capitalizing on conversion rates. The Inbound field has grown rapidly since its inception, and as such we have experts in all three fields of discipline. How to get found organically by search engines. Search Engine Optimization is an every changing field and one you must stay on top of. S E O If you cannot organically rank for the word you can choose to pay for it. This is the art of search engine marketing. S E M Finally, once you have a person to your site, they need to convert. Conversion Rate Optimization is the processes of segmenting, and engaging inbound traffic. C R O F O L L O W A L L 1 8
  • 40. 40 FOUNDING SEARCH EXPERTS T H E Y ’ V E T A U G H T M I L L I O N S Danny is the founding editor of @MarketingLand and @Sengineland and is undeniably one of the people who helped educate the majority of us on SEO, SEM, and PPC. This list is not compete with out him. He’s an original and still very relevant! L O R E N B A K E R @dannysullivan @lorenbaker Loren is founder of Search Engine Journal. Another amazing publication responsible for helping spread the best practices of search. His personal feed is full of amazing content on all aspects of search. He is also the co-founder of the agency Foundation Digital. D A N N Y S U L L I VA N
  • 41. 41 SEM & PPC S e a r c h E n g i n e M a r k e t i n g o n e o f t h e g r e a t m i n d s i n S E M . H e i s a f r e q u e n t s p e a k e r a t c o n f e r e n c e s a n d c o l u m n i s t f o r INC. magazine. L A R R Y K I M @larrykim Founder and CTO at Wo r d s t r e am Larry is viewed as M AT T U M B R O @matt_umbro M a t t h a s b e e n a r o u n d P P C f o r y e a r s a n d i s t h e F o u n d e r o f #P P C C h a t . It’s a Twitter chant e v e r y Tu e s d a y a t n o o n . A l s o the past streams are available a t p p c c h a t . c o m . J O E K E R S C H B A U M @joekerschbaum J o e i s c o - a u t h o r o f P P C S E M : One Hour A Day , and a frequent speaker and writer for S e a r c h E n g i n e Watch. He is a w o r k i n g p r o a n d a l w a y s s t a y i n g u p t o d a t e w i t h t h e b e s t o f s e a r c h e n g i n e m a r k e t i n g . I A N L O P U C H @ianlopuch “ P P C I a n ” a s h e l i k e s t o b e c a l l e d h a s h i s h a n d s i n j u s t a b o u t e v e r y a s p e c t o f b u s i n e s s a n d m a r k e t i n g . H e m a k e s t h e l i s t a s a p a r t o f t h e b l o g g i n g P P C l a n . c o m .
  • 42. 42 FINAL WORD ON SEO H E I S T H E N o o t h e r p e r s o n i s m o r e w e l l - k n o w n t h a n M a t t w h e n i t c o m e s t o b e i n g t h e f i n a l w o r d o n S E O . H e w o r k s f o r G o o g l e a s t h e h e a d o f w e b s p a m . H e i s c u r r e n t l y o n l e a v e , b u t t h i s l i s t w o u l d b e r e m i s e d n o t t o l i s t h i m . Webspam may not seem like something all that sexy until you realize it is what the Google algorithms try to protect you from. Matt has the formula for the Google ranking system in his head. No one knows more about how to get your brand ranked higher in organic search. While on leave, Matt was not currently Tweeting and it is unclear as to his return to the seo spotlight. He has just taken a role at the Pentagon so we’ll see what this brilliant mind comes up with next. T h e m a n w h o c a n s i n g l e h a n d e d l y c h a n g e t h e f u t u r e o f a n y w e b s i t e . MATT CUTTS @mattcutts
  • 43. 43 ORGANIC SEARCH EXPERTS B U I L D I N G O R G A N I C B R A N D S Rand is a true pioneer in the SEO world. He founded MOZ which grew to include multiple technologies, a world famous blog, and the famous White Board Fridays. He still is one of the smartest people in organic marketing. R A N D F I S H K I N Aleyda is an international SEO expert, and writer for Search Engine Land. She is a frequent speaker around the world on the topic and was named as one of the top 50 marketing experts to watch in 2016 by Forbes. A L E Y D A S O L I S @randfish M AT T M C G E E @mattmcgee Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. He began developing and marketing websites in the 1990's and continued to provide consulting services for more than 15 years. @aleyda
  • 44. 44 INBOUND THINKERS L I K E M O T H S T O A F L A M E M A R C U S S H E R I D I N M a r c u s i s a v e r y t a l e n t e d i n b o u n d m a r k e t e r. H i s s t o r y i s v e r y a k i n t o t h a t o f G a r y V e e a s h e l e a r n e d m a r k e t i n g t o m a r k e t h i s b u s i n e s s . T h e n i t d i d s o w e l l h e n o w j u s t t a l k s a n d w r i t e s a b o u t m a r k e t i n g . J O S E P H J A F F E E PA U L R O E T Z E R J o s e p h i s a a u t h o r o f m u l t i p l e b o o k s i n c l u d i n g F l i p t h e F u n n e l . T h i s w a s o n e o f t h e f i r s t b o o k s t o t a l k a b o u t t h e p r o b l e m s w i t h “ F u n n e l m a r k e t i n g ” a n d w h y m a r k e t e r s a r e l o o k i n g a t t h e p r o b l e m i n t h e w r o n g w a y. H e ’s a g r e a t m i n d t o f o l l o w. @thesaleslion @jaffejuice @paulroetzer P a u l i s h e a d o f P R 2 0 / 2 0 a n d a v e r y b r i g h t m i n d . H e s p e c i a l i z e s i n i n b o u n d f o r c o m p a n i e s a n d f r e q u e n t l y s p e a k s a t c o n f e r e n c e s a r o u n d t h e w o r l d . H e ’s n o t t h e b i g g e s t n a m e , b u t h i s i n s i g h t s a r e l a r g e r t h a n h i s Tw i t t e r f o l l o w e r c o u n t l e t s o n .
  • 45. 45 C.R.O. G E T T I N G T H E M T H E R E I S O N L Y ½ T H E P R O B L E M A N G I E S C H O T T M U L L E R @aschottmuller R e s p e c t t h e h a i r, a n d l i s t e n t o e v e r y t h i n g s h e s a y s . A n g i e i s o n e o f t h e b r i g h t e s t a n d m o s t t e c h n i c a l C R O e x p e r t s o u t t h e r e . o p t i m i z a t i o n . H e f r e q u e n t l y s p e a k s a r o u n d t h e w o r l d o n t h e t o p i c s o f i n c r e a s i n g c o n v e r s i o n s , a n d h a s l o t s o f g r e a t d a t a t o b a c k i t u p . O L I G A R D N E R @oligardner F o u n d e r o f U n b o u n c e , O l i i s a m a s t e r m i n d o f A D a n e i n C a n a d a , h e ’s t h e s e n i o r c o n v e r s i o n o p t i m i z e r a t U n b o u n c e a n d a d y n a m i c p e r s o n a l i t y t o f o l l o w. H e i s p a s s i o n a t e , a n d o n p o i n t . M I C H A E L A A G A R D @contentverve C E O o f P o r t e n t , a d i g i t a l m a r k e t i n g a g e n c y, I a n t w e e t s 5 - 8 t i m e s p e r d a y o n g r e a t m a r k e t i n g t o p i c s . C h e c k o u t h i s i d e a o n r a n d o m a ff i n i t i e s . I A N L U R I E @portentint B R I A N M A S S E Y @bmassey B r i a n i s t h e C o n v e r s i o n S c i e n t i s t a n d h i s p e r s o n a l f e e d i s c h a l k e d f u l l o f g r e a t i d e a s , t i p s , a n d C R O t a c t i c s .
  • 46. 46 SOME PEOPLE JUST DON’T FIT IN A BOX Thankfully they have written books, so you can read those instead. Here is a list of the top six.
  • 47. 47 SOMETIMES YOU HAVE TO READ A BOOK C L A S S I C M A R K E T I N G B O O K S This is the book on why we do content marketing, and why we ask for permission to email people. You MUST read this. P E R M I S S I O N B A S E D M A R K E T I N G The book which brought businesses into the Internet age is still a classic and the lessons are just as valuable to day as they were in the 1990’s. T H E C L U E T R A I N M A N I F E S T O Edwards Bernays is the founder of Public Relations. Knowing this classic text will give you insights into understanding human behavior. C R Y S TA L L I Z I N G P U B L I C O P I N I O N The book to put the idea of one to one marketing on the table. It changed the world of software, marketing, and how it is looked at. T H E O N E T O O N E F U T U R E There is no more famous book on advertising than this. This is a must read to understand copy, creative, and advertising at its core. O G I LV Y O N A D V E R T I S I N G The easiest McLuhan book to digest, and the most profound at the core. Take an hour to digest this beautiful creation and understand the title. T H E M E D I A I S T H E M E S S A G E
  • 48. 48 UNRAVELING THE MODERN CONSUMER N E R D Y I S T H E N E W S E X Y Modern consumers are nothing like their former selves. The new human is shaped by their world, and the world we live in now is hyper connected, always on, and more dynamic than ever. The following minds focus on understanding the future consumer and translating this into marketing action. F O L L O W A L L 8
  • 49. 49 HE COINED “THE EXPERIENCE ECONOMY” H A R V A R D P U B L I S H E D A N D G E N I U N E T H I N K E R H e s h o w s y o u t h e f u t u r e o f t h e c o n s u m e r l a n d s c a p e Author of The Experience Economy, Mass Customization, Infinite Possibilities, and Authenticity Joe is often years ahead of the buzz. He also writes for deeper thinkers who want to tackle the underlying questions, and issues rather than being satisfied with a surface level view. He’s been writing for Harvard Business Press for over 20 years and is a sought after consultant by the world’s biggest brands. His feed is filled with deep thinking and amazing insights into how business must change to meet the modern consumer. . P u t o n y o u r t h i n k i n g c a p , a n d f o l l o w a l o n g JOE PINE II @joepine
  • 50. 50 GETTING INTO CONSUMERS MINDS A N N S W E R I N G T H E Q U S T I O N O F W H Y B Y Author of many best selling books, Nicholas covers a deeper side of humanity. By learning how people think, act, and behave, you can learn new ways to reach them and break through. All of his books are must reads. N I C H O L A S C A R R Danah currently serves as the Principal Research at Microsoft Research, and is a social media scholar and author. She focuses a lot of her work on technology and its affect on teens. She also founded Data and Society. D A N A H B O Y D A A R O N K E L L E R Tom is VP of Strategy at Edison Research. He often talks about consumer insights and social media, and uses real data to back up his assumptions. He’s an agreed upon thought leader and a must for this list. Aaron is the founder of Capsule design, and more importantly the author of The Physics of Brand. His take on branding is based on consumer research and understanding. Not a big name, but he’s a true thought leader. T O M W E B S T E R @roughtype @webby2001 @zephoria @kellerofcapsule
  • 51. 51 DEEP THOUGHTS WITH T H I N K I N G O N T H E E D G E Jennifer is a social psychologist and professor of Marketing at Stanford Graduate School of Business. She is also the author of The Dragonfly Effect. She is a true scholar on the topic of marketing. Doc is another great thinker and covers much more than just marketing. He’s on the list because he will open you up to new ways of thinking which will spark new ideas on what is possible for your efforts. He also co-wrote Cluetrain Manifesto and authored the Intention Economy. Don is a thought leader who we all owe something to. He co-wrote The One to One Future with Martha Rodgers, and forever changed the marketing world. He still writes and continues to push the bounds of brand, marketing, and experience. JENNIFER AAKER DOC SEARLS DON PEPPERS @aaker @dsearls @donpeppers
  • 52. 52 ROI IS NOT THE METRIC YOU SEEK A J E D I M I N D T R I C K Marketing measurement is not a light subject. The following minds are here to show you better ways to look at metrics, and open your eyes to models, values, and other types of reporting to help you move past basic ROI. F O L L O W A L L 6
  • 53. 53 MEASURING THE DIGITAL WORLD L A U G H T E R I S A G E N U I N E H U M A N E M O T I O N G a r y i s a b r i l l i a n t m i n d , a n d t r u s t e d b y s o m e o f t h e w o r l d ’s b i g g e s t b r a n d s t o h e l p t h e m s h o w v a l u e o n m a r k e t i n g e ff o r t s . Yo u s h o u l d l i s t e n t o h i m t o o ! Gary is the head of digital analytics for EY. He’s been writing on the topic of measurement of marketing for years on his Measuring the Digital World blog, which has now been released as a book. Gary is one of the forward thinking minds helping major brands see new value in their marketing efforts. Gary will tell you, “Look at Models, not Metrics”. His personal twitter feed is full of amazing insights into better ways of measuring, understanding data, and tactics for revealing true value. He’s a name you must know, and will learn an enormous amount from. T h e m a n w i t h t h e g o l d e n f o r e c a s t s GARY ANGEL @garyangel
  • 54. 54 MARKETING ANALYTICS AND DATA H O W N E R D Y D O Y O U W A N T T O G E T ? T O M D A V E N P O R T A V I N A S H K A U S H I K A u t h o r o f t w o b e s t s e l l i n g b o o k s , A n a l y t i c s 2 . 0 , a n d A n a l y t i c s a n H o u r a D a y . Av i n a s h i s c u r r e n t l y D i g i t a l M a r k e t i n g E v a n g e l i s t a t G o o g l e . @tdav To m i s t h e a u t h o r o f 1 5 b o o k s , w a s p r e v i o u s l y a p r o f e s s o r a t H a r v a r d , a n d i s n o w a t B a b s o n . H e ’s a b r i l l i a n t m i n d a n d h i s p e r s o n a l f e e d i s f u l l o f a r t i c l e s t o f i l l t h e n e r d y c r a v i n g s y o u m a y h a v e . @avinash J U S T I N C U T R O N I E @justincutronie J u s t i n i s a n A n a l y t i c s A d v o c a t e a t G o o g l e , a n d a n o t h e r i m p r e s s i v e m i n d l o o k i n g a t m e a s u r i n g m a r k e t i n g ' s e ff e c t i v e n e s s . H e a l s o b l o g s a t C u t r o n i . c o m a b o u t a n a l y t i c s a n d m a r k e t i n g m e a s u r e m e n t . B R E N T D Y K E S @analyticshero A u t h o r o f We b A n a l y t i c s A c t i o n H e r o , a n d d i r e c t o r o f D a t a s t r a t e g y a t D O M O . B r e n t w a s p r e v i o u s l y S r E v a n g e l i s t o f d a t a a n a l y t i c s a t A d o b e . S T É P H A N E H A M E L @shamel67 S t e p h a n e i s o u t o f C a n a d a a n d a f r e q u e n t s p e a k e r o n m a r k e t i n g a n d a n a l y t i c s . H i s p e r s o n a l t w i t t e r f e e d i s a g o l d m i n e f o r p r a c t i c a l t i p s a n d s u g g e s t i o n s o n m e a s u r e m e n t .
  • 55. 55 THANK YOU! O N E M O R E T H I N G T h e d e s i r e t o l e a r n i s t h e f i r s t s t e p i n b e c o m i n g a g r e a t m a r k e t e r. L i s t e n t o t h e s e m i n d s a n d y o u w i l l t r u l y r e c e i v e t h e b e s t i d e a s , t a c t i c s , a n d r e a l e x p e r t a d v i c e f r o m t h e b e s t i n t h e i n d u s t r y. F O L L O W A L L 1 0 3 D O N ’ T F O R G E T T O C L I C K H E R E T O A D D T H E F U L L L I S T T O Y O U R T W I T T E R A C C O U N T