This document discusses various aspects of graphic design and its application in brand promotion. It covers topics such as the definition of graphic design, elements of effective graphic design like simplicity and balance, the graphic design process involving understanding the problem, concept design, and production, and how graphic design is used in logos, websites, packaging, labeling, and advertising campaigns. United Colors of Benetton and Levi's advertising campaigns are discussed as examples of using graphic design for brand promotion.

1. GRAPHIC DESIGN IN BRAND PROMOTION SAKSHI BHARGAVA ~ Masters of Fashion Management(09-11) Ist SEM NIFT , Kolkata. PRESENTED BY

5. Application Of Graphic Design Source: graphic design Wikipedia

6. Effective graphic design

13. Application Of Graphic In Branding

16. Logo’s improvisation Sources: Google Images

19. Hoarding Design tips: 1.Hoarding file sizes 2. Flash hoardings 3. Call to action 4. Keep your hoarding design simple 5. Use animation 6. Consider "alert" hoarding designs Source: leadingminds.co.in

22. Packaging Objectives Protection of Product Function Promotion Imagery Product Label/instruction Product amount Customer demands .. This coffee is the best tasting coffee in the world. That’s because it’s made with 100% arabica beans, the finest beans money can buy. 12 oz. (Containment, Transit, Storage,Tampering) (graphics + color = brand mage) (Size, shape, weight) Source: Designing effective packaging-- google

23. A M U L P A C K A G E S Sources: Google images

24. Ad campaigns of UNI TED COL ORS OF BENE TTON And LEVI’S

36. Levi’s Logos

41. Right and wrong do not exist in graphic design. There is only effective and non-effective communication.

42. Thank you….