Presentation held for Microsoft Norway 11.12.2007.
- Who am I?
- What is design?
- Design is not...
- Bad design
- Tips how to talk better to your designer
- Microsoft
- Apple
- Is it really Microsoft?!
For this class (Brand Strategy, Fall 2014, Parsons) I developed the branding, naming and strategy for this new venture concept. From its core values, to strategy, naming and visual.
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...Use Age
Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De Bonis, UX Professional (IBM)
Depuis un peu plus de 2 ans IBM promeut le Design Thinking pour engager les équipes à travailler ensemble dans une perspective centrée utilisateur. Après une brève introduction au concept nous présenterons comment IBM déploie cette approche et comment elle influe sur la conception des solutions, la définition des livrables et la colaboration entre les différentes équipes impliquées
Plus en http://use-age.org/world-usability-day/wud-2014/
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
For this class (Brand Strategy, Fall 2014, Parsons) I developed the branding, naming and strategy for this new venture concept. From its core values, to strategy, naming and visual.
1 - Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De B...Use Age
Le Design Thinking à IBM par Sandra Belfils, User Research et Sophie De Bonis, UX Professional (IBM)
Depuis un peu plus de 2 ans IBM promeut le Design Thinking pour engager les équipes à travailler ensemble dans une perspective centrée utilisateur. Après une brève introduction au concept nous présenterons comment IBM déploie cette approche et comment elle influe sur la conception des solutions, la définition des livrables et la colaboration entre les différentes équipes impliquées
Plus en http://use-age.org/world-usability-day/wud-2014/
Hi, I'm Abi Jones. I'm also an interaction designer. I figured that checking out a visual resume would be a lot more fun than reading my Linkedin profile, so here you go!
Tips on how to make your UX Design portfolio impressive by demonstrating your UX skills, strong understanding of User, adding value to business and team while being results-oriented and at the same time making your story compelling to your target audience.
This talk has to distinct parts, the first part is about this new design-lead Era at IBM, which is really about how to scale great design to large organizations.
We’re making a huge company-wide commitment and investment to turn IBM to a design lead organization, with design led products and projects.
In the second part of the talk, I’d talk about how my team, which has embraced lean UX methods, has managed to stay focus by adopting the new IBM design thinking framework, as well as some of the lessons of integrating a strong design competency with a lean team.
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
The 8 Principles of Design – How to Leverage the Power of Design and Turn Con...Josh Levine
From the Internet Retailer Conference (IR FOCUS) in Orlando. The session's focus was to educate retailers on how to apply the 8 principles of design in order to maximize engagement with their customers and increase conversion across all platforms in their digital shopping experience.
—
Description from IRCE Conference Guide:
The Building Blocks of Design: Taking the Basics to a New Level
IRWD Design Workshop - Feb. 10, 2014
Speaker: Josh Levine - Chief Experience Officer, Co-Founder - Ai
Color, typography, placement, organization — even white space — are the visuals that can help attract shoppers’ attention, keep them engaged with the site and intrigued with the brand, and turn them into buyers — or they can turn off or confuse site visitors, detracting from the shopping experience and the brand. In this session, hear from two experienced web experts about how to master your handling of these powerful elements in site design and turn them to your advantage.
Kan du lage logoen større? Eller Hvordan prate med en designerAndreas Beining
Noen av temaene:
- Hva er design?
- Form følger funksjon
- Oppdragsbeskrivelsen
- STØRRE LOGO!
Og aller viktigst: "Hvordan snakke med en designer"
Presentasjonen ble holdt på 657 Oslo Open 2014, Oslo, den 19.9.2014. https://www.facebook.com/events/1528429327373861/
Si ifra hvis du har noen andre tips om hvordan du kan snakke med en designer! Eller hvordan en designer bør snakke. Send meg en tweet @beining
Hvordan jobber Microsoft Norge med sosiale medier og hvorfor? Her er noen praktiske råd.
Foredraget ble holdt på Dialog Forum 2.5.2010 mens jeg jobbet som Online Marketing Specialis i Microsoft Norge.
Tips on how to make your UX Design portfolio impressive by demonstrating your UX skills, strong understanding of User, adding value to business and team while being results-oriented and at the same time making your story compelling to your target audience.
This talk has to distinct parts, the first part is about this new design-lead Era at IBM, which is really about how to scale great design to large organizations.
We’re making a huge company-wide commitment and investment to turn IBM to a design lead organization, with design led products and projects.
In the second part of the talk, I’d talk about how my team, which has embraced lean UX methods, has managed to stay focus by adopting the new IBM design thinking framework, as well as some of the lessons of integrating a strong design competency with a lean team.
Design and development better togetherGregory Raiz
Many organizations have designers and developers but often these disciplines don't work well together. Great software comes from the communication of these two disciplines.
A really short introduction to the basic's of designing good and effective logo. Based on 5 golden keywords: Simple, Memorable, Timeless, Versatile and Appropriate. 26 pages with minimal text and a lot of examples of big and famous brands.
The 8 Principles of Design – How to Leverage the Power of Design and Turn Con...Josh Levine
From the Internet Retailer Conference (IR FOCUS) in Orlando. The session's focus was to educate retailers on how to apply the 8 principles of design in order to maximize engagement with their customers and increase conversion across all platforms in their digital shopping experience.
—
Description from IRCE Conference Guide:
The Building Blocks of Design: Taking the Basics to a New Level
IRWD Design Workshop - Feb. 10, 2014
Speaker: Josh Levine - Chief Experience Officer, Co-Founder - Ai
Color, typography, placement, organization — even white space — are the visuals that can help attract shoppers’ attention, keep them engaged with the site and intrigued with the brand, and turn them into buyers — or they can turn off or confuse site visitors, detracting from the shopping experience and the brand. In this session, hear from two experienced web experts about how to master your handling of these powerful elements in site design and turn them to your advantage.
Kan du lage logoen større? Eller Hvordan prate med en designerAndreas Beining
Noen av temaene:
- Hva er design?
- Form følger funksjon
- Oppdragsbeskrivelsen
- STØRRE LOGO!
Og aller viktigst: "Hvordan snakke med en designer"
Presentasjonen ble holdt på 657 Oslo Open 2014, Oslo, den 19.9.2014. https://www.facebook.com/events/1528429327373861/
Si ifra hvis du har noen andre tips om hvordan du kan snakke med en designer! Eller hvordan en designer bør snakke. Send meg en tweet @beining
Hvordan jobber Microsoft Norge med sosiale medier og hvorfor? Her er noen praktiske råd.
Foredraget ble holdt på Dialog Forum 2.5.2010 mens jeg jobbet som Online Marketing Specialis i Microsoft Norge.
Praktiske råd og retningslinjer for hvordan man kan lykkes på sosiale medier.
Foredraget ble presentert den 19.11.2014 under Gründermessen 2014 sitt mentorprogram "Hvordan lykkes på sosiale medier?", Oslo. Norge
Why you may not need a designer (or developer)Andreas Beining
Some of the topics covered:
- How much does a website cost?
- Maybe creating a website isn't the answer.
- Ask questions
- What are your business goals?
- How a website is made together with the client
- Understand the customer
The presentation was held at WordCamp Norway 2015, Oslo, the 7.2.2015.
Let me know if you have any questions! Tweet me @beining
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så ma...Andreas Beining
Hvordan spre innholdet fra en Wordpress nettside eller blogg gratis til så mange steder som mulig? Løsningen er RSS. Samtidig kan RSS også brukes til å lage innhold til nettsiden.
Andreas Beining, senior rådgiver innen digitale og sosiale medier i OMG.no, frilanser i mitt eget firma portada.no. Og i denne sammenhengen: styremedlem i Iladalen VI borettslag.
Presentasjon holdt hos Metronet på Wordpress MeetUp Oslo, #wposlo, den 22.11.2011
To what extent are advertising agencies driven by the need to win advertising...Andreas Beining
This dissertation is a thorough investigation of the advertising industry and their respective awards. Amongst others, the issues that will be addressed in this dissertation are:
- What are advertising awards and what is their purpose?
- How important are advertising awards for the advertising industry?
- How does the advertising industry compare with other industries?
I have also included a case study of the Norwegian soft drink Solo and its advertising campaign. The advertising films won several awards in Cannes, but despite this Solo changed advertising agency and also the concept at a later date. What were the effects of the films and why did the films win?
Unicorns are considered to be the rare person who can do both design and development. But, why are they considered rare? Because consider design and development to be separate disciplines.
In this talk, I explore the spectrum of design and development, how designers can be empowered by learning about development, and how developers can be empowered by learning about design.
I gave this talk at the Big Design Conference in Addison, TX on September 6, 2014.
This presentation talks about the definition of what design is. It also touches on the basics of design thinking. It showcases different types of design and concludes with how you can become and designer and what you would need to study design.
A talk we had at Texity systems.
Topics were
“ Are you really a User Experience Designer ?
The shift from product design to process design”
Contents
- what is user experience ? A bit of historical perspective
- Who coined the term and what did he mean ? ( Don Norman coined this term)
- how does IA, interaction design, usability, user research, relate to user experience ?
- what is product user experience ?
- how is different from user experience design of a service ?
- if this is User Experience, then what exactly is customer experience ?
- Should there be a designation called User Experience designer?
- The CEO, the engineer, the sales manager , product manager ….. are they UX designers or they aren’t ?
- Product design vs Process design
- The notion of a User , and who is the Customer ….. can user and customer be same ?
- A better term : DUX ( designing for user experience )
An intro to what people (and myself) think UX is. Also who is "doing" UX and how you can do it better. Originally presented at Product Camp Nashville - Sep 2018
A high level broad stroke intro to User eXperience, starting with a survey, a dash of my own thoughts, some thoughts from Mike Rapp, and some samples and resources. Also some slides from a presentation I did for Great American Teach in in 2014 to 3rd and 5th graders.
Can you make the logo bigger? or How to talk to a designerAndreas Beining
Some of the topics covered:
- What is design?
- Form Follows Function
- The Brief
- BIGGER LOGO!
And most importantly:
"How to talk to a designer"
The presentation was held at WordCamp Norway 2014, Oslo, the 25.1.2014.
Let me know if you have any other tips on how to talk to a designer! Tweet me @beining
Feedback given by participants at #wcnorge after my presentation http://sfy.co/hcYV
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
For students and first jobbers who are keen to make a career in digital. What types of job are available, what is the process of web design, what career path is available. General information about the basics of creative and digital agencies and how they work, with case studies and examples.
Talk from Renaissance IO 2014 on how to make sure you’re designing your apps for the right audience. Covers Baxley’s “Universal Model of the User Interface” and designer temperaments.
A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004.
Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767
"User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."
NASSCOM Design4India Design Summit & Awards 2019 - Not Another Brick in the W...NASSCOM Design4India
Examining creative fault lines and through the presentation, I will share with the audience some insights I’ve gathered after speaking to young designers working in large IT-based organizations and use them as a provocation to examine a few areas of dissonance when design & non-design entities come together.
Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up.
To know more and join our community : https://design4india.in/
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
PDF SubmissionDigital Marketing Institute in NoidaPoojaSaini954651
https://www.safalta.com/online-digital-marketing/advance-digital-marketing-training-in-noidaTop Digital Marketing Institute in Noida: Boost Your Career Fast
[3:29 am, 30/05/2024] +91 83818 43552: Safalta Digital Marketing Institute in Noida also provides advanced classes for individuals seeking to develop their expertise and skills in this field. These classes, led by industry experts with vast experience, focus on specific aspects of digital marketing such as advanced SEO strategies, sophisticated content creation techniques, and data-driven analytics.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
9. Who am I?
Andreas Beining
/ Online Specialist, CMG
BA Visual Communication in Leeds
/ design + advertising
Jr. Art Director at The Farm
/ ad agency in Madrid
11. Who am I?
Andreas Beining
/ Online Specialist, CMG
BA Visual Communication in Leeds
/ design + advertising
Jr. Art Director at The Farm
/ ad agency in Madrid
Marketing consultant at Akademika
/ designing all marketing material for the
book chain + website
14. What is design?
graphic design / industrial design / garden de-
sign / webdesign / communication design /
business design / packaging design / product
design / service design / applications design /
experience design / game design / interaction
design / software engineering / software design
/ software development / system design / user
experience design / user interface design / web
accessibility / color design / content design /
information design / instructional design / mo-
tion graphic design / news design / packaging
design / production design / sound design / etc.
15. Design is not art.
Design Art
/ Use / Artificial
/ Constraints / Unconstrained
/ Representation / Expression
16. Design is not art.
“Advertising that does not sell is bad
advertising. It might be art or literature
- it can be funny, beautiful or poetic
- but it is not good advertising.”
Robert Millar, 1914
Founder of Bennett ad agency in Bergen
17. Design is not science.
Design Science
/ Soft process / Rigid process
/ Human analysis / Data analysis
/ Intuition / Proof
18.
19. “Juicy Salif”
Philippe Starck’s award winning Lemon Squeezer
21. Design is a craft.
/ artistic science
that melds technology
and humanity People
Tech
Art Design
nology
Science
22. Form Follows Function
/ Think about what you want to achieve
/ Message, theme, mood, ...
/ Type of design (brochure, community site,
logo, banner, t-shirt, ...)
/ Look at what existing designs do (user
expectations)
25. Bad design: it’s everywhere!
Why? Consequences
/ Lack of self-criticism / Frustration due to
/ Rush job more reading effort
/ Unfamiliar with best / Message is lost
practices / Lost business oppor-
/ Inexperience with tunity
tools / Not taken seriously
/ Bad taste / Lack of beauty and
elegance
26. Everyone is a designer!
/ Previously:
One needed long education to be able to, for
example, print a book.
27. Everyone is a designer!
/ Previously:
One needed long education to be able to, for
example, print a book.
/ Today:
New technology “democratized” design.
28. Everyone is a designer!
/ Previously:
One needed long education to be able to, for
example, print a book.
/ Today:
New technology “democratized” design.
(just think of all the Powerpoint presentations
you seen that were ugly..)
44. Microsoft vs. Apple
Microsoft
It’s a big company with many products.
/ Many different messages at the same time.
Can be confusing for “outsiders” (or even for
MS people..)
Apple
It’s a small company with few products.
/ One brand.
45. What can MS do?
/ Keep the design consitent:
offline + online
/ KISS principle
Keep it Simple, Stupid
Strive to eliminate unnecessary complications.
46. Be brief.
/ Explain in the brief what you want to achieve.
What should the receiver do after seeing/read-
ing your poster/website, etc.
/ But don’t be too detaily on image use, etc.
Creativity gets lost this way. (but dont’ forget
corporate guidelines.)
Again, do trust the designer. (If you don’t. get a
new one...)
47. “Can you make the logo bigger?”
/ Clients always want a bigger logo.
“The client is king” - but do trust the designer.
/ You know the content.
Designers know design. (or should know!)
A bigger logo doesn’t make it a better design.
48. Know your time.
/ Know when the time is to give feedback on
creativity, design, content and when not.
/ Nothing is more frustrating than doing a job a
second time when you thought it was approved
by the client.
49. Don’t look at the details.
Attention to detail is good, but...
/ You know the content.
Does the design display the content in a easy
manner?
/ “Just” moving a textbox or logo around
might change the whole balance of a design.
Hence, all must be designed again.
50. “It’s just a small change...”
/ Task:
Design logo with corporate identity. (Logo,
business card, word templates, etc.)
/ Client:
“Simply change the Word template a bit.”
No understanding that designing templates
in Word was difficult. Took me more than 1,5
whole days!
51. What do you want to achieve?
Always get a 2. opinion on 1. impressions.
BUT:
It’s like asking someone to find 5 mistakes.
Guide the question, examples:
/ What’s the first thing you notice?
/ What’s the message here?
/ What’s the call-to-action?
55. Zune. Is it really Microsoft?!
Creative ad campaign that uses animation and
indie tunes to promote the Zune is generating a
buzz online. (freebies: Wallpaper, videos, etc.)
“The clips, which Microsoft pays artists to cre-
ate, revolve around the concept of sharing,
which supposedly differentiates Zune from the
iPod and the rest of the digital media player
pack.”
57. Zune. Is it really Microsoft?!
/ I think I does differentiate itself from iPod.
/ It’s fresh and you want to spend time on the
website, BUT:
“Microsoft” is not branded anywhere...
58. Resources (or “books”)
”The Hidden Persuaders” - Vance Packard
“Toothpicks and Logos: Design in Everyday
Life” - John Heskett
“Hey, Whipple, Squeeze This: A Guide to
Creating Great Ads” - Luke Sullivan
“Don’t Make Me Think: A Common Sense
Approach to Web Usability” - Steve Krug
”The Art Book”