The document clarifies common misconceptions about branding, emphasizing that a logo is not synonymous with a brand and that branding involves creating a consumer perception over time. It highlights that branding encompasses more than just visual elements and includes aspects like tone of voice and internal stakeholder treatment. Ultimately, it asserts that branding is essential for all businesses, regardless of size, and is a continuous process rather than a one-time effort.

1. Branding
Misconceptions
And what the truth is

4. Just because logo is used everywhere for instant public
recognition does not mean logo is your brand
Branding is done not just
for recognition but also
for creating an image or
perception in consumers
mind, for which logo is
not enough.
Branding Misconception # 1
A Logo Is a Brand

5. Your Logo Is Not a Brand

8. The process of brand building starts with brand strategy but
it never stops
Branding is a one-time thing
Creating differentiated
position in consumer’s
mind is an important
part of branding and
that takes time, effort
and sometimes strategic
and tactical changes
Branding Misconception # 2

11. Branding needs consistent visual language to unify all the various
facets of a company but creating a brand is not purely down to visual
language and branded assets.
A brand is a tone of
voice, how customer
service is delivered,
it’s intangible, yet we
notice it
Branding just means
consistency in brand design
Branding Misconception # 3

14. Marketers strive to communicate with consumers in order to influence
their brand image and strengthen brand differentiation. But branding
involves caring at every level, not just promoting promising marketing
messages.
When companies fail to
treat their own people as an
important stakeholder,
they are in a way making
them unaccountable for
delivering on the
organization’s brand
promise.
Branding is the responsibility
of marketing team.
Branding Misconception # 4

17. Big or small, big corporate house or a one man army- it does not
matter. Brand is everything that you, your people and your business
does and the way you do it.
If you have a business,
you have a brand.
The question is what type
of brand you want to
create or let’s say what
kind of brand perception
you want to build.
Branding Is optional
Branding Misconception # 5

18. Branding Is Not An Option

19. letstalk@ohdesignstudio.com
Branding and Integrated Design
http://www.ohdesignstudio.com
https://www.linkedin.com/company/oh-design-studio/
http://www.behance.net/ohdesignstudio
https://www.facebook.com/ohdesignstudio