Irina Ganzha is an experienced management consultant offering Lean Six Sigma consulting, process improvement consulting, and customer-centric transformation services. She has over 15 years of experience in marketing, CRM, international business, and large-scale corporate change projects. Her experience includes initiating Lean management programs, developing retail banking solutions, and driving growth of money transfer products in Western and Eastern Europe. She is fluent in English, Russian, and Ukrainian with advanced German and French skills.

1. Irina Ganzha ∙ Vienna-1030 ∙ Tel +43 1 208 40 67 ∙ Cell +43 664 536 80 67 ∙ irina.ganzha@axelance.com
Profile:
Strategic and creative problem solver with 15+ years of experience in marketing, CRM, international
business, Lean and Six Sigma, project leadership, large-scale corporate change projects, intercultural and
multilingual competence.
http://www.linkedin.com/in/iganzha
Offering:
1. Lean and Six Sigma consulting, coaching and training (English and Russian languages)
2. Process improvement consulting
3. Customer-centric transformation, voice of customer management
4. Other customized solutions and services based on a company’s needs
Languages:
Russian & Ukrainian – native; English fluent; German – advanced (B2-C1), French advanced
Skills:
Lean Six Sigma; Customer Centricity; Intercultural competence; Team and project leadership; Consumer,
market and business intelligence skills; advanced Excel, Power Point; statistical analysis; analytical and
problem solving skills.
Education:
MBA, Marketing & General Management
Emory University, Goizueta Business School, Atlanta, GA, USA; 1998 - 2000
Master of Arts, Humanities and Languages, Diploma with Distinction
Kiev State University, Kiev, Ukraine, 1987 - 1992
Relevant experience:
Axelance E.u. Licensed Management consultant, WKO member. 04.2013 till present.
Founded private consultancy for market access, entry, business intelligence, business development in
Russia, Ukraine and CIS countries
Irina Ganzha, MBA
Licensed Management consulting
WKO member
Vienna-1030, Austria,
irina.ganzha@axelance.com,
Office: +43 1 208 40 67
Mobile: +43 664 536 80 67

2. Irina Ganzha ∙ Vienna-1030 ∙ Tel +43 1 208 40 67 ∙ Cell +43 664 536 80 67 ∙ irina.ganzha@axelance.com
Raiffeisen Bank International, Vienna, Austria 2009-2012
Initiated and led Lean management program in 15 CEE countries (incl. Poland, Russia, Ukraine, Romania,
Belarus et al.). Led Lean Six Sigma projects in branches, back-office and end-to-end processes.
GE Money Russia, Moscow, Russia 2006-2008
As a management board member, developed retail banking solutions for the Russian market: pricing,
products, customer-centric programs, service improvements at the back-office and front office.
Western Union International, Vienna, Austria 2000 – 2005
Developed marketing strategies and activities for Western and Eastern European countries (Spain,
Portugal, Italy, UK, Germany, Ukraine, Russia, Romania et al.), driving double-digit growth of money
transfer products. Developed pricing, promotions, media, grassroots events, consumer research, new
products for Western-Eastern European markets.
Developed full concept of Loyalty card, CRM system for WU Card and implemented Marketing, Database,
IT, POS elements in one strategic international loyalty solution for over 100 Western Union countries.
Received an Award for the Best Innovative Product launch - WU Loyalty Card.
Led strategic project of Long-Term Investment in China and India: developed long-term strategy for
business development of emerging markets to drive distribution growth, profitability, consumer
acquisition rates.
Coca-Cola Company, Brand Manager, Kiev, Ukraine 1996-1998
Developed product strategy &brand equity; conducted consumer research & market analysis; led
creative/media agencies; created consumer promotion & events; drove sales of Coca-Cola brands in the
emerging markets of Ukraine and Belarus, leading to increased consumer preference and market share.
Other professional courses and interests:
Customer Segmentation for retail banking – GE Capital
Lean Management – Deep Dive, Accenture
Leadership and People management training – 2-day training
Six Sigma Black Belt training – 4 weeks in First Data Corporation, Denver, Colorado, USA
Cost management and measurement – 2-day Raiffeisen course, Vienna, Austria
Gamification for Business – Certificate of Completion with 94.6% score, University of Pennsylvania