Daniel Aldridge is a creative and hardworking Marketing Executive currently working for Informa PLC on their Apps World portfolio. He has over two years of experience in marketing roles, generating leads and growing social media followers. Aldridge holds a BA in Sports Management and Marketing and is eager to advance his career in marketing through solid communication, organizational, and project management skills developed through work and education.

1. 23 Hailsham Avenue, London SW2 3AG http://www.linkedin.com/in/daldridge7
Mob. No: 07792413309 daldridge7@hotmail.com
Referencesavailableon request
Daniel Aldridge
Creative, enthusiastic, and hardworking Marketing Executive currently working on the
Apps World portfolio at Informa PLC. I am eager to further a career and education in
Marketing due to a long term interest in branding, strategy, and promotion. My
degree and work experience has solidified my organisational and communication
skills, enabling me to communicate effectively with a variety of audiences.
Education and Work
Marketing Executive Informa PLC – Apps World (July 2015 -)
 Work across theApps World portfolio includingtaking MarketingManager Position for Apps World
Germany. This involves creatingcampaigns,content, and working with partners internally and
externally to provide affective marketing of the event to achievedelegate targets and supportsales
team to attractnew business.
 Ensure leads aregenerated for Sales team through email campaigns,downloadablecontent, and data
collection forms.
 Manage Social Media channels includinggrowingTwitter by over 2k and Facebook by over 1k in 4
months usingpaid advertisement and substantial organicgrowth through content pieces and
campaigns.
 Manage Apps World blogpage (https://apps-world.net/blog) creating& sourcingcontent to hoston
the page.
 Work closely with designers and web teams to ensure that website and email template are attractive,
efficient, and optimized.
 Use wordpress to maintain content on Apps World website is up to date as well as creatingnew,
unique content.
 Consistently work to achieve KPI’s whileworkingwithin budgets.
 Host regular Apps World Vlogs and conduct interviews and reviews for content.
 Chosen to showcasethe success of Apps World’s social media engagement campaign to Informa ITM
Marketing Assistantand Events Coordinator Therapy Box Ltd (May 2014-May 2015)
 Workingina fast paced environment anApp development companyin London withnumerous responsibilities
due to companybeing in start upphase.
 Solelyresponsible for marketing andevents strategyand promotion inEnglishspeaking countriesworldwide.
Developing personal networks, event and social media strategies, andconsumer relations to helpincrease brand
awareness andsales.
 Experiencedin conducting exhibitions and presentations to large audiences, including to international audiences
 Accustom to building and developingrelationships withclients to form, continue, andenhance partnerships
 Experiencedin project management bothwithinternal and external teams
 Proficient at delivering onandoffline content including updating website backendwithup to date content, blogs,
and information, contributing to designing anddeliverycontent for offline promotional products such as leaflets,
brochures, inserts to ensure the brand is represent effectivelyinall mediums.
 During the periodof myemployment app salesinEnglishspeaking regions have continuouslygrown withover
37,000 app downloads mainlyfrom the Englishspeaking regions.
 Skilled at managingsocial media campaigns (organic and nonorganic) to produce growth in engagement across
the spectrumof social media platforms including Facebook, Twitter, YouTube etc as well as content management
through Hootsuite

2. 23 Hailsham Avenue, London SW2 3AG http://www.linkedin.com/in/daldridge7
Mob. No: 07792413309 daldridge7@hotmail.com
Referencesavailableon request
 ExperiencedwithGoogle Drive, MailChimp, andGoogle, Facebook, andYouTube Analytics to regularlyanalysing
numerous data constructs ofsales, events, andmarketing strategies to identifystrengths and areas for
improvement.
BA (Hons)Sports Management & Marketing Universityof Winchester (Sept 2011- May2014)
 Received a 2:1 Degree
 Developed a strong interest into Sport Marketingmodules throughout and excelledinthese in particular such as
creating and presenting marketing strategies for sportingevents.
 Recentlycompleted writing a dissertationonCorporate Social responsibilityat locallevel FootballClubs fromthe
views of the sponsor, the fans andthe clubitself.
 Also studying management, psychology, researchmethods, lawanddevelopment as part of Sports Management
course these included:exploringthe psychologyof athletes, the development of minorities insports andhowto
affect this, and presenting analysison National GoverningBodies.
Sales Assistant WHSmiths SouthamptonAirport (Feb 2012- April 2014)
 Workingunsociable hours onweekends:shows commitment anda hard work ethic
 Successfullysupervised shopwhenshort staffed, strengthening leadershipand organisational skills
 Achieved topsales ofpromotional items onnumerous occasions
 Adapted to fast paced working environment ofanAirport
Additional Work Experience and Qualifications
BA (Hons)History Universityof the West of England (2009-2011)
 Developedanunderstanding of indepthresearch processes
 Further enhancedmyabilitiesto work independently
 Adapted quicklyto workingand living in a new area
Peter Symonds College, Winchester (4 A-Levels inc. Sport andMedia)
 IT KeyStage 3 Qualification
 IT literate inc. Word, Excel, PowerPoint, etc.
 Junior Sports Leadership Award
Mountbatten School, Romsey(10 GCSE’s Inc. A in Maths & History)
 GermanGCSE and 2 years studyingSpanish
Holds Full Drivers Licence
Further Key Skills
Enthusiasm:
 Passionate about marketing, with huge ambitionanddrive to become successful.
Communication:
 Developed effective and efficient communication skillsto leada variety of projects.
Organised:
 In order to effectivelyhandle numerous projects, organisationalskills is a must.