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Contact: janneke@lookeren.com


I would like to work for a non-profit organisation, with a nice team of enthusiastic and
trustworthy people. I would like to share my professional experience in marketing and
communication and enhance the value of the client for the organisation; develop and implement
digital and interactive media in a smart way to create remarkable and effective cross media
DM campaigns. Always with a focus on the corporate brand and values. I would like to unite
people, to guide organizational change(s) and use my energy and creativity in such a way to
help achieve the organizational goals and objectives.

Professional experience and accomplishments:
Sr Communication Officer, Dutch Kidney Foundation (2006-2010)
Development and implementation of memorable and effective massmedia campaigns, including the awardwinning
“Niercheck-campaign” (Effie en SAN Accent, two prestigious Dutch awards). Project manager and liaison for
all agencies and production companies, developing all communications projects and branding. Including
fundraising (DM) campaigns, the annual “Collecteweek”, specialized communication projects for medical
professionals and a completely renewed website.

Account Manager Healthcare (2001-2006)
First a part time position with a small healthcare agency in Amsterdam, acquired the skills of account
management, resulting in a job at Publicis, a worldwide network agency. Responsible for international
healthcare accounts, which involved creative challenge within strict European legislation.

Communication Manager, Noordhollands Philharmonisch Orkest, Haarlem (1999–2001)
A new position for a regional cultural institute. Press campaigns for a young new conductor and a musical
theatre programme for children. Development and production of the annual programme booklet. The orchestra
merged with the national ballet orchestra to “ Holland Symfonia”.

Marketing and Sales Manager, Concertgebouw Amsterdam (1992-1997)
Working for this famous Concert Hall directed by Martijn Sanders was very inspiring. Interesting to learn
about concert and theatre marketing and working in close collaboration with other cultural institutions in
Amsterdam. Responsible for the entire box office and managing a staff of 25 people. Successful introduction
of direct marketing, including a new box office system and CRM, resulting in an increase of ticket sales by
20% and considerable cost savings. New projects included the international Mahler Festival and the
introduction of the Sunday morning concert series.

International Product Manager, Solvay Pharmaceuticals (1986-1992)
International B to B marketing of pharmaceutical products. Innovative ideas for production and R&D to
increase market share in a highly competitive global market. Building a strong international network was
crucial and it resulted in a super job in my favourite country, the UK. I developed a new salestargetting
system for the veterinary market.

Education:
University degree:     MBA (international marketing management), Erasmus University Rotterdam (1986);
                       BA English language and literature, University of Amsterdam (1983)
Professional training: SRM Advertising, Presentation, Negotiating, Project Management
Language skills:       Dutch, English, German, French and Spanish

Recommendations:
Ambitious and enthusiastic colleague, a highly committed and loyal person, with clear
set objectives and realistic planning.

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Resume JvH

  • 1. Contact: janneke@lookeren.com I would like to work for a non-profit organisation, with a nice team of enthusiastic and trustworthy people. I would like to share my professional experience in marketing and communication and enhance the value of the client for the organisation; develop and implement digital and interactive media in a smart way to create remarkable and effective cross media DM campaigns. Always with a focus on the corporate brand and values. I would like to unite people, to guide organizational change(s) and use my energy and creativity in such a way to help achieve the organizational goals and objectives. Professional experience and accomplishments: Sr Communication Officer, Dutch Kidney Foundation (2006-2010) Development and implementation of memorable and effective massmedia campaigns, including the awardwinning “Niercheck-campaign” (Effie en SAN Accent, two prestigious Dutch awards). Project manager and liaison for all agencies and production companies, developing all communications projects and branding. Including fundraising (DM) campaigns, the annual “Collecteweek”, specialized communication projects for medical professionals and a completely renewed website. Account Manager Healthcare (2001-2006) First a part time position with a small healthcare agency in Amsterdam, acquired the skills of account management, resulting in a job at Publicis, a worldwide network agency. Responsible for international healthcare accounts, which involved creative challenge within strict European legislation. Communication Manager, Noordhollands Philharmonisch Orkest, Haarlem (1999–2001) A new position for a regional cultural institute. Press campaigns for a young new conductor and a musical theatre programme for children. Development and production of the annual programme booklet. The orchestra merged with the national ballet orchestra to “ Holland Symfonia”. Marketing and Sales Manager, Concertgebouw Amsterdam (1992-1997) Working for this famous Concert Hall directed by Martijn Sanders was very inspiring. Interesting to learn about concert and theatre marketing and working in close collaboration with other cultural institutions in Amsterdam. Responsible for the entire box office and managing a staff of 25 people. Successful introduction of direct marketing, including a new box office system and CRM, resulting in an increase of ticket sales by 20% and considerable cost savings. New projects included the international Mahler Festival and the introduction of the Sunday morning concert series. International Product Manager, Solvay Pharmaceuticals (1986-1992) International B to B marketing of pharmaceutical products. Innovative ideas for production and R&D to increase market share in a highly competitive global market. Building a strong international network was crucial and it resulted in a super job in my favourite country, the UK. I developed a new salestargetting system for the veterinary market. Education: University degree: MBA (international marketing management), Erasmus University Rotterdam (1986); BA English language and literature, University of Amsterdam (1983) Professional training: SRM Advertising, Presentation, Negotiating, Project Management Language skills: Dutch, English, German, French and Spanish Recommendations: Ambitious and enthusiastic colleague, a highly committed and loyal person, with clear set objectives and realistic planning.