We are seeking a motivated digital marketer to become our digital marketing leader. You will own the global digital channels in entirety with responsibility for the execution of the overall strategic digital plan.
We are seeking a motivated digital marketer to become our digital marketing leader. You will own the global digital channels in entirety with responsibility for the execution of the overall strategic digital plan.
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Patrizia Peitas - Marketing & Communication Specialist - European CVPatrizia Peitas
I was born in Sardinia in 1982. I attended the Language High School and after studies I moved to Urbino, where I graduated in Languages and Culture for Enterprise and later in Marketing and Communication.
While in Urbino I have explored every corner of the university town, taste the flavors and appreciate the ancient colors, I started my first work experience in Marketing at it Consult, a software house to medium and large companies, leader in Italy on issues of Knowledge Management, where I am currently dealing with Business Development.
I consider myself a versatile worker with in/out and on/offline marketing skills, commercial capabilities with medium-large international and national customers. The good knowledge of Spanish, English and French allows me to accurately manage the entire life cycle of the foreign customer, starting from his acquisition to the product delivery and its after sales service.
I’ve always been a curious and creative person, and during my training and professional life I have had a growing interest in Web 2.0, new media and technologies in general: I’m really a very #SocialAddicted, absolutely "in love" with any form of social network. I’m familiar with enterprise CRM, corporate website management and public tenders, preparation of case studies and customer satisfaction analysis.
Speaking about attitude and behavior, I have initiative and team spirit, I am a dynamic and flexible worker with a strong focus on results. The ability to adapt and communicate allows me to consolidate strong relationships and maintain them over time. I respect the deadlines, I have a high level of stress tolerance, I manage projects independently and I think I express myself best in creative marketing activities, experiential and co-marketing.
Kimberley White Resume - Professional Marketing Communications Professionalkimberleywhite
Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Live Webinar: Taming the Financial Content BeastLinkedIn
In response, financial brands have ramped up their investment in content marketing. However, many are still struggling to define how much content they should produce, in what formats and through which channels to activate it.
In attempting to ‘tame the content beast’, the solution is perhaps to anchor content back in the context of the customer journey. This process starts by mapping these journeys from awareness, through consideration and nurture to purchase – and beyond. These journey maps should then inform the choice of content format and activation channel, depending on the customer’s needs at each stage. This holistic view should also provide a more meaningful benchmark to assess Return on Investment.
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Patrizia Peitas - Marketing & Communication Specialist - European CVPatrizia Peitas
I was born in Sardinia in 1982. I attended the Language High School and after studies I moved to Urbino, where I graduated in Languages and Culture for Enterprise and later in Marketing and Communication.
While in Urbino I have explored every corner of the university town, taste the flavors and appreciate the ancient colors, I started my first work experience in Marketing at it Consult, a software house to medium and large companies, leader in Italy on issues of Knowledge Management, where I am currently dealing with Business Development.
I consider myself a versatile worker with in/out and on/offline marketing skills, commercial capabilities with medium-large international and national customers. The good knowledge of Spanish, English and French allows me to accurately manage the entire life cycle of the foreign customer, starting from his acquisition to the product delivery and its after sales service.
I’ve always been a curious and creative person, and during my training and professional life I have had a growing interest in Web 2.0, new media and technologies in general: I’m really a very #SocialAddicted, absolutely "in love" with any form of social network. I’m familiar with enterprise CRM, corporate website management and public tenders, preparation of case studies and customer satisfaction analysis.
Speaking about attitude and behavior, I have initiative and team spirit, I am a dynamic and flexible worker with a strong focus on results. The ability to adapt and communicate allows me to consolidate strong relationships and maintain them over time. I respect the deadlines, I have a high level of stress tolerance, I manage projects independently and I think I express myself best in creative marketing activities, experiential and co-marketing.
Kimberley White Resume - Professional Marketing Communications Professionalkimberleywhite
Resume of Kimberley White
Looking for full time work that will allow me to use my skills and creativity. I am ready to work hard, with thoughtfulness and enthusiasm.
Dear Sir /Ma'am,
Greetings..!!!
I am applying to your Digital Marketing Specialist position. Brand (Digital Marketing) Specialists support online marketing strategies throughout their full cycle, from conceptualization through implementation and evaluation. Typical work responsibilities include campaign development, social network engagement, lead qualification, and user experience analysis. Strong communication and technical skills are highly beneficial to success in this role.
Highly skilled in conceptualizing and implementing innovative digital marketing initiatives to boost market impact and expansion, I am committed to exceeding expectations. With a deep understanding of various marketing channels – and a proven record of developing and executing all facets of successful digital marketing campaigns – I am positioned to make a significant impact on your bottom line.
Digital Marketing Specialists reference the following types of skills and experience:
Digital marketing campaign creation and execution
Online marketing tools and platforms.
Social media channels.
Understanding of Google Analytics, Google-Ads & PPC
Website analytics and development.
Budget development/management.
Sales conversions.
Customer segmentation, profiling, and targeting.
Writing compellingly for the web, social networks, and other digital media.
Analyzing the impact of all marketing tactics to determine effectiveness and ROI.
Search engine marketing, Social media marketing, OutDoor Media, ATL/BTL Marketing experience
Knowledge of Photoshop, Corel Draw, website development,
Creative Design with the help of photoshop and coreldraw.
Making Campaigns, Ad Group, Ads (Image, Text, Display)
Handling Google Analytics and other Web Analytics Tools
Lead Generation by PPC, SEO, and Social Media Improve Quality Score & lower CPC for all the projects, Create a campaign, Ad group, and Ads on Google AdWords
Landing page optimization for PPC and SEO.
Brand promotion, awareness, and expansion, Budget planning, and management, Revenue growth/ROI, Media and vendor relations. Creative agency coordinate.
Cision - Magnus Thell - Content marketing october 15th 2013Alexander Mason
Magnus Thells presentation om Content marketing från seminariet i Stockholm den 15 oktober 2013.
http://www.cisionnewsroom.se/2013/10/15/lardomar-fran-dagens-seminarium-vikten-av-bra-rorligt-innehall/
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Serrsm
Planet Partners is a consulting company specialising in communication advisory and crisis management. We support entities from B2B sector, entities from the innovative economy sectors (including advanced technologies sector) as well as public sector entities in implementation of their business goals through effective communication with the surrounding world.
Strategic communication planning 1/9.
A series of presentations tutorial to learn how to plan for communication.
Download all the decks at
https://www.yawp.agency/private-access
https://www.linkedin.com/company/26586622/admin/
https://www.linkedin.com/in/massimilianolafranca/
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. For your business’ prosperity
We are a marketing agency working in
Europe, Russia, the Middle East, the
United States and Latin America
We have over 12 years of work experience with
companies in financial sector (banking, insurance),
construction sector and real estate, retail, b2b
sector, business education, travel, luxury segment.
We are also the only business research agency
working in the construction market in Ukraine.
5. For your business’ prosperity
Our Expertise in Strategic Business
Activities -1
Research for business:
• Benchmarking research, business efficiency research;
• Market research, marketing and investment research;
• Sales research;
• New market research.
6. For your business’ prosperity
Our Expertise in Strategic Business
Activities -2
Strategic Marketing:
Development of business, sales, marketing and
communication strategies;
Positioning/repositioning of the company/brand,
development of concepts for goods/services (4P, UTP);
Development of new brands and brand management;
Development and implementation of customer loyalty
programs. Customer relationship management;
PR strategy development (formation of public image,
reputation management, crisis communications, writing of
corporate publications, production of corporate videos).
7. For your business’ prosperity
Our Expertise in Tactic Business
Activities
Development and implementation of sales and
marketing tools: direct marketing, leads generation,
telemarketing, remote presentation.
Internet promotion:
Optimization of online stores and electronic communication
channels;
SMM;
Development of Internet TV channels.
Development and implementation of innovative
marketing tools
Crowdsourcing projects.
8. For your business’ prosperity
Our Advantages
We are customer oriented:
we stay focused on our
customers' business
objectives and we provide
high-quality customer
service. We are reliable
and comfortable to work
with.
We combine traditional and
innovative unique
marketing tools.
Our specialists are
competent in marketing
as well as in
management and
business. This allows us to
offer our customers the
most effective solutions.
We are able to attract narrow
industry experts required
for a project.
9. For your business’ prosperity
Marketing communication strategy, leads
generation and corporate sales support, SMM…
10. For your business’ prosperity
Case 1. Marketing Strategy - 1
List of problems which were to be solved within the
strategy development process:
To provide information support of the changes in
customer service (to inform the customers of new options
and "rules" of communication with the company.) To
support implementation of the program.
Client: PIK ― one of Russian leading
development companies.
11. For your business’ prosperity
Case 1. Marketing Strategy-2
Strengthening the company's image:
To form company's public image that would meet the
challenges of information security against administrative
pressure, crisis situations, etc.
To strengthen company's image in the wider circles as a
background for all business activities.
To strengthen company's image among the relatively loyal
existing customers with the objectives of: increasing
loyalty to the company, reducing conflicts, increasing
assessment of the company's quality of work, forming
loyal attitude to the prices of the company's services.
To work with a narrow circle of dissatisfied customers (in
order to reduce the impact of their information activities
on a wide audience of existing and potential customers).
Providing support in attracting new customers
12. For your business’ prosperity
Case 1. Marketing Strategy - 3
Key features of the company's brand perception
(current and desired position).
Brief brand platform.
Positioning. Сompany values.
Justification of the choice of brand platform.
Points of differentiation (how the company and its
communications differ from those of other market players).
Structure of the final strategy
13. For your business’ prosperity
Case 1. Marketing Strategy - 4
Recommendations for the update of brand attributes.
Key topics and messages, their preliminary dynamics over
time.
Points of contact (where and why consumers will interact
with information about the company).
Communication strategy: communication channels, tools.
Possible risks. General scheme of strategy adjustment in
case of unforseen circumstances.
A plan and an estimated budget of communication activities
for half a year.
Methods for measuring and estimation of the strategy
implementation effectiveness.
Structure of the final strategy
14. For your business’ prosperity
Case 1. Marketing Strategy - 5
Ultimate solution for the problem, given the existing
client's constraints, namely:
Complicated situation in the market and consumers'
perception, complex relationships within the group of
companies.
Necessity to align the strategy with the overall strategy of
the group of companies.
Time preassure.
Request to find a creative, bright but not an outrageous
solution.
Characteristic features of the
project
15. For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support -1
Project Objectives:
To create a database of potential customers located in Russia,
Kazakhstan, Western Europe, the Middle East looking for
organization of corporate events in the hotel. Database options
requested by the client: Marketing Directors and HR Directors
of large and medium-sized company;
To develop a long-term communication program and sales
support for this audience;
To provide initial contact with the target audience.
Client: a five-star hotel in United Arab Emirates
16. For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support - 3
Project Implementation:
Creation of the database of leads according to the profile
requested by the client.
Conduction of a sample survey aimed to clarify the
audience needs and develop a communication program for
each audience segment (selected according to geography,
economy sector, position of the contact person).
Development of systems for feedback tracking and
estimation of project effectiveness.
17. For your business’ prosperity
Case 2. Leads Generation
and Corporate Sales Support - 4
The first stage of the project:
Development of the special project page on the client's
web-site.
Development of creative and text solutions for the initial
contact with the target audience.
Provision of first contact with the audience (e-mailing,
telemarketing, direct mail ― depending on the region).
Project results: more than 10% of direct requirements
about services provided by the hotel. Valuable information
for the optimization of corporate segment products and
sales strategy.
18. For your business’ prosperity
Case 3. Direct Marketing -1
Project Objectives:
To attract students (audience from Russia) to participate in
the short-term leadership program designed for business
executives;
To conduct a mini-survey of the attitude towards learning in
Skolkovo among Ukrainian top managers.
Project Timing: May 2013.
Specific features of the project: the need to start the
project at the shortest possible time.
Client: Skolkovo, leading Russian
business school
19. For your business’ prosperity
Case 3. Direct Marketing -2
Project Implementation:
Personal e-mail invitations to participate in the program were
sent to the Russian audience, as well as an invitation for
Ukrainian audience to answer questions. Feedback was
analized.
Project Results:
Our client has got a direct access to top managers of the
largest leading Russian and Ukrainian companies at a
reasonable cost per contact.
The new program was effectively announced at a shortest
time possible.
The questionnaire clarified the needs of Ukrainian top
managers and their attitude towards learning at “Skolkovo“.
20. For your business’ prosperity
Case 4. SMM in LinkedIN -1
Placement:
http://www.linkedin.com/groups?gid=2983442&trk=hb_side_g
Project implementation period: 3 years.
Technical options of the project at the moment: more than
8000 participants ― top managers and specialists, ― one of the
most active groups in the Russian-language segment of the
network.
Financial investment: $15000 for organizational and technical
work on the content formation and attraction of the audience.
Project format: a platform for crowdsourcing
projects and sales of consulting services
21. For your business’ prosperity
Case 4. SMM in LinkedIN -2
Project Results:
Two launched crowdsourcing project for external customers
(business school and insurance company) with a total budget of
more than $10000.
Five sold consulting projects in marketing with a total budget of
more than $40000.
Case one of crowdsourcing project:
MBA with "tainted " local flood
Where to Study MBA in Ukraine?
MBA vs EXPERIENCE
Project format: a platform for crowdsourcing
projects and sales of consulting services
22. For your business’ prosperity
Publications (in Russian)
Strategies:
• Marketing research as a basis
for strategic business
planning
Marketing:
• Trust but verify. The audit of
marketing communications
• Nothing extra, just practice
(about marketing director)
• True № ... Rules of CMO pick-
up, part 1.
• How to choose the right
partner ... in marketing and
advertising
Crisis Communications:
• Managing reputation risk in
the financial sector
• Crisis communications ― how
much does it cost "to keep
customers”
Benchmarking:
• Benchmarking ― "spying on
the business" ― Part 1.
• Benchmarking Part 2
• Benchmarking ― as practiced.
Part 3.
23. For your business’ prosperity
Where We are Online:
Web-sites:
www.kpd100.com.ua
www.newmint.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Our own groups in LinkedIn:
Business efficiency
Retail market in Russia and Ukraine
Real estate, construction and building materials marketing and
markets
24. For your business’ prosperity
KPD 100
Victoria Pasechnik
Kyiv
vip@kpd100.com.ua
Тel.:
+ 38 044 520-18-58
+ 38 044 248-07-11
+ 38 044 561-42-31
+ 38 067 401-42-31
www.kpd100.com.ua
www.baumarketing.com.ua
www.bautrading.ua
Mint. New communication
Tatyana Korobova
Kyiv
info@newmint.com.ua
Тel.:
+38 067 442 22 77
www.newmint.com.ua
Where We are Offline: