CV of David W Sime - consultant and lecturer for Google and the Chartered Institute of Marketing

1. DAVID SIME
Glasgow Based Digital Marketing Director and Lecturer
Tel: 0141 389 7859 – Mob: 07866 688 185
Email: david@oncorvideo.co.uk – LinkedIn: http://www.linkedin.com/in/davidsime
PERSONAL PROFILE
With over 17 years of digital and conventional marketing experience I can deliver analysis and promotion at
strategic, tactical and operational levels. Disciplines include web, mobile, Ad Words/Pay Per Click (“PPC”),
social media, direct, radio, TV and out-of-home marketing.
A qualified lecturer, I work with Google and the Chartered Institute of Marketing to deliver business development
and digital marketing training for delegates at various levels from undergraduate to professional level. I was also
involved in the development of Scotland’s further education Digital Marketing curriculum.
I am experienced in coordinating specialist teams across widely differing disciplines, enabling clear
communication and awareness of common strategic goals. I am also skilled in communicating complex
technical information in a way which is clear and simple for clients and other stakeholders to grasp.
I am currently completing my Postgraduate Chartered Marketer qualification recognising my skills in marketing
leadership and planning, corporate reputation management, strategic analysis and decision-making, and
emerging social and technological trends.
CAREER EXPERIENCE
Di gi tal Cons ul ta nt & Lec ture r G oogle Aug 20 16 – Ma rc h 2 01 7
Delivering online marketing consultancy and talks to public and private sector organisations throughout
Scotland. Coordinating a mentoring team made up of experienced specialists in various digital marketing
disciplines from online User Experience and SEO to Social Media and AdWords.
• Coordination of internal specialist teams
• Integrating traditional & digital marketing strategy
• Communicating complex concepts to all levels
• Presenting to small and very large audiences
• Detailed recording of qualitative and quantitative
information
Te c hni ca l Di re c tor O nl i ne Corpora te V i de o P roduc ti on Ltd. No v 2 01 5 – P res e nt
Directing a strategic digital media team - utilising specific social and online channels and techniques to distribute
targeted textual and video content to target audiences and cultures all over the world. Detailed ongoing analysis
of KPIs to continually refine and improve campaigns.
• Recruiting & training a range of digital specialists
• Coordination and monitoring of digital team.
• Strategic and Tactical oversight of campaigns
• Communication of KPI results to stakeholders
• Clear communication of technical information and
strategy across a range of comprehension levels
Ma rk e ti ng Le c ture r Cha rte re d I ns ti tute of Ma rke ti ng Au g 20 14 – P re s e nt
Primary digital marketing lecturer for the CIM in Scotland, providing multi-channel online marketing lectures to
business development managers across a range of organisations from SME to PLC, University and Public
Sector. Subjects include:
• Digital Marketing and Industry
• Social Media and its place in modern SEO
• User Experience and User Journey
• PPC and sponsored online promotion
• Online video and emerging online media
• Natural SEO

2. Ma rk e ti ng Ma na ge r Avs a n V is a ge J a n 2 01 4 – Se pt 2 01 5
Avsan Holdings Ltd. is a UK wide luxury private dentistry chain. Initially recruited as marketing and digital
marketing manager for their flagship business – Visage Glasgow – a dentistry and cosmetic surgery clinic
catering to celebrities and affluent business leaders.
• Digital Marketing and Social Media Oversight
• Coordination of full rebranding and web rebuild
• Terrestrial/Digital content, design & copy oversight
• Media buying, negotiation & ongoing management
• Multi-platform promotional campaign management
• Business/Competitor analysis & strategy formation
Ma rk e ti ng Ma na ge r Conta c t O nl i ne Ltd Ma y 2 01 1 – Ja n 20 14
Contact online is a business-facing digital marketing and web development team based in Glasgow. Working
with clients like Gleneagles Hotels, BP and Wolseley PLC, the company provides digital marketing analysis,
training and consultancy. Roles included:
• Staged, market-sensitive strategic planning
• Online/offline competitor analysis and reporting
• Digital Marketing and Social Media staff training
• UX / User Experience Analysis
Di gi tal Ma rk e ti ng Ma na ge r A V oge l Dec 2 01 0 – Mar 2 01 1
A Vogel is a pan-European, retail-facing medical herb manufacturer with a direct-to-consumer ecommerce
portal on their extensive website. As temporary Digital Marketing Manager the UK division, my duties included:
• Web copy writing
• Analysis and tracking of website performance
• Identification and analysis of key competitor sites
• Blog strategy and internal copywriter recruitment.
Founde r & Ma rke ti ng Di re c tor Tota l The ra py G roup Ltd. S e p 2 00 5 – Nov 20 10
Total Therapy Group Ltd. is a Scottish based company which coordinates the activities of specialist onsite
therapists in Scotland's Central Belt. As founder and marketing director of this corporation I was responsible for:
• Initial Market demand and competitor analysis
• Digital marketing and Search Engine Optimisation
• Setup and Coordination of Pay Per Click
campaigns
• Networking and events coordination.
• Strategic planning, market entry and growth plans.
• Public and Private sector client targeting
Ma rk e ti ng Ma na ge r Conta c t Mul ti me di a J a n 2 00 2 – Apr 2 00 6
A Glasgow based web development and online media company; Contact Multimedia was one of the early
trailblazers in online marketing and search engine optimisation. As marketing manager to this company and
marketing consultant to its clients, my role included:
• Cross discipline marketing.
• Web specific copy writing.
• Market and statistical research.
• On-going marketing strategy
Ma rk e ti ng Cons ul ta nt Ic e to Es ki mos Ma rk e ti ng S e p 2 00 0 – S ep 2 00 3
A creative marketing agency working with a wide range of start-up and growth level companies providing cost
effective, results driven marketing and promotions advice working across a broad spectrum of research and
promotional methods. As founder sole consultant of this business my services included:
• Business Planning.
• Marketing Planning.
• Media Sourcing and Costing.
• General and web specific copy writing

3. EDUCATION
PG DI P Cha rtere d P os tgra dua te Di pl oma i n Ma rke ti ng O ngoi ng
Ch a rte re d In st itu t e o f Ma rke t in g
Strategic level marketing covering: Marketing Leadership and Planning, Corporate Reputation Management,
Emerging Technological Themes, Analysis and Decision
PG DI P (Me ri t) Te ac hi ng Q ua l i fic a ti on i n Furthe r E duca ti on J un 20 13
Un ive rsit y of St irlin g
Lecturing students and business owners up to degree level in Digital Marketing, Management and Marketing.
BA (Hons ) Cons ume r and Ma na ge me nt S tudie s 2: 1 Se pt 1 99 9
G la sg o w Ca led o n ia n Un ive rsit y
Specialising in Marketing, Business Information Technology, Consumer Psychology, Sociology and Consumer
Behaviour. Other subjects of special interest were: Corporate Strategy Formation; International Marketing;
Entrepreneurial Studies; Micro and Macro Economics; Retail operations; Human Resource Management;
Business Accounting and Financial Accounting.
VOLUNTEER EXPERIENCE
Di gi tal Ma rk e ti ng Ma na ge r Cure Crohn’ s & Col i tis J an 2 01 0 - P re s e nt
Cure Crohn's and Colitis is an entirely volunteer run charity which raises funds for medical research into curing
inflammatory bowel disease. All staff are unpaid specialists who have come together to apply their skills to this
life changing cause. My roles include:
• Marketing strategy
• Copy-Writing and web content
• Digital Marketing and SEO
• Social Media strategy & volunteer training
• Networking and awareness building
• Formation and monitoring of online KPIs
KEY SKILLS
Strategic Digital Marketing – Specialist Team Management – Training – Communication – Content Management
Search Engine Optimisation - Search Engine Marketing (AdWords, Pay-Per-Click) – Digital Media Best Practice
PERSONAL INTERESTS
Charity and Non-Profit promotion – Psychology – Sociology - Anthropology – Writing – Jewellery Making –
Medical Herbalism – Clinical Aromatherapy
REFERENCES
Available upon Request