Maxim perevezentsev 2017

My name is Maxim Perevezentsev
and I am Russian/CIS/CEE market entry expert.
Please find below some useful information about my
18+ years experience, knowledge, and skills.
For additional information please visit my profile in
LinkedIn:
https://www.linkedin.com/in/perevezentsev

Maxim Perevezentsev. BIO. Main information
My name is Maxim Perevezentsev and I am Russian/CIS/CEE market
entry expert. Please find below some useful information about my 18+
years experience, knowledge, and skills:

- LinkedIn "evangelist" in Russia and CIS. I develop business of
LinkedIn Marketing Solutions in Russia and CIS as LinkedIn Account
Director, train companies (Top-100, exporters) and advertising agencies,
participate in events as speaker and in on-line seminars as teacher.
- Strong team leading and management experience in CEE and CIS
markets.
- 50+ Russian/CIS/CEE market entry projects since 1998. I did
projects for both government and commercial organizations from Russia,
USA, European Union, Japan, Qatar, Israel, etc.
- My data base of B2B contacts consists of 5000+ contacts in
Russia and CIS (Top and middle level in commercial and government
organizations) and 50,000+ contacts in EU, USA (including Fortune 500).

- I was approved as being a qualified Russian market expert by
USAID (after a 1-year program for Russian market entry of Albanian
garment industry).
- Chairman of the Committee for Cooperation with the Italian Republic
of RUSSIAN TRADE AND ECONOMIC DEVELOPMENT COUNCIL
www.rtedc.org
Maxim
Perevezentsev
Date of birth:
01.06.1977
Family: married, 1 child
Languages:
English & German
(fluent)
Italian (basic)
Russian (native)
Tel: +7 977 890-75-07
maxim.perevezentsev@g
mail.com

Maxim Perevezentsev. BIO. Main information
Work Experience:
• 18+ years of experience in the field of international projects (business development) and marketing research mainly in CIS and CEE
regions.
Industry Experience:
 Experience and personal business connections in the following industries/types of organizations:
- Information Technologies
- Public sector (worked with government organizations in Russia, USA, EU; I have list of won tenders).
- Business & financial services (banks, investment funds, leading consulting companies etc).
- Energy & Environment (Oil and gas, power generation and distribution, green energy, construction) .
- Metal & Mining (main Russian manufacturers of different types of metal; mining companies).
- Automotive & Transportation (main Russian&Belorussian&Ukrainen vehicles manufacturers).
- Retail (business processes optimization, investment projects administration, marketing&advertising activity).
Career achievements:
• Considerable and confirmed experience in bringing companies/brands to the Russian market, development of market strategy,
management of international projects in various industries (more then 50+ fulfilled projects).
• Implementation of projects for leading companies, including:
- Moscow Government (Department of Science, Industrial Policy and Entrepreneurship, Center of Innovation Development).
- Rusnano, Skolkovo, Russian Venture Company, Moscow Exchange.
- Advertising agencies: BBDO (Omnicom Group) , G2 (WPP Group).
- Retail: Eldorado (6.4 bln USD turnover in 2007), Komus (main investment projects administration) etc.
- ICT companies: Vimpelcom “Beeline”, MTS (AFC Sistema) etc.
- A&T: Ford-Sollers, KAMAZ, GAZ Group etc.
- USAID (USA), Chamber of Commerce and Industry of Terrassa (Spain) etc.
Education:
• Moscow University of Consumer Cooperatives, faculty: International Economic Relations. Specialty: Economist-manager with
knowledge of 2 foreign languages (German and English). 1994-1998
• Moscow University of Consumer Cooperatives, faculty : Organization of international economic activity. Postgraduate study. 1998-2001.
• «Sovnet». Project management education, IPMA system. 2006.
• Many trainings/seminars/conferences (as participant or speaker) in Russian and EU.
Recommendations:
As a result of realization of many projects, I have recommendation letters with contact details for necessary clarifications.

1998-2000
•Russian trading companies. Import –export operations.
•Position: Specialist of International Trade Department
2000-2004
•French consulting company FREX (France-Russia Export), Neims Group
(marketing research, branding)
•Position: Project manger (both companies)
2004-2007
•BBDO Moscow (Omnicom Group)
•Position: Senior project manager
2008-2010
•AYDON Consultants, Eldorado
•Position: Aydon Russia Director (Moscow office); Project Director in Business
optimization Department in Eldorado
2011-2013
•AYDON Consultants, USAID
•Position: Aydon Russia Director (Moscow office); Russian market entry Expert
for USAID program for Albanian garment industry
2013-2016
•Frost&Sullivan (strategy consulting and market research, technical insights)
•Position: Sales Manager Russia, CIS and CEE (responsible for: Public sector,
Energy & Environment, Technical Insights, Metal & Mining, Automotive &
Transportation, Business & Financial Services)
•Coursmos (US IT start-up, online educational platform).
•Position: Head of Business Development (EU and USA markets)
08.2016. LinkedIn Marketing Solutions business development in
Russia/CIS as LinkedIn Account Director
Carrier path: 1998-2016
Import from EU& Israel; Export
development to Africa and EU
Russian market entry projects of
French companies. 31 fulfilled
projects.
Working with transnational corporations and
Russian leading communication company
Preparation and selling of retail giant (6,4 bln
USD in 2007) to Czech fund and to MTS (520
digital shops)
- Projects for UK, Russia, Qatar, Israel.
- 1 year work for USAID – Russian market
entry of Albanian garment industry (8
companies)
- Business development CEE&CIS
- Sales team management: Moscow and
Poland offices
- Leads generation and sales of services to
marketing/R&D Dep., government
organizations, banks etc.

Countries with which I had business: closed deals personally
was responsible for and closed deals through Team
Russia
Italy
France
Belgium
UK
Spain
Poland
Albania
Israel
Qatar
USA
Canada
Belorussia
Kazakhstan
Turkmenistan
Uzbekistan
Hungary
Serbia
Estonia
Other CEE&
CIS countries
African countries

About Httpool (www.linkedin.com, www.httpool.com)
 Httpool (exclusive representation of LinkedIn marketing solutions in Russia).
 Httpool Head Quarter in Wien, Austria
My responsibilities
 Position: LinkedIn Account Director / Директор по продажам LinkedIn
 Date: 08.2016 – now.
 LinkedIn business development and looking for new opportunities in Russia and
CIS
 Build relationships with advertising agencies, big manufacturing companies and
banks in Russia
 Consulting of clients and agencies, how better to use LinkedIn tools in
marketing/advertising campaigns, PR, lead generation (including international
expansion to regional/global markets)
 Increasing of data base of direct clients and partner agencies
 Selling of services to direct clients and partner agencies, targets’ achievement
 Reporting to Head office, forecasting
 Trainings of clients and agencies how to use LinkedIn tools for better results
 Participation in Forums and Conferences with lectures about LinkedIn tools and
relevant cases
Company: Httpool (LinkedIn marketing
solutions exclusive partner in Russia)
Maxim Perevezentsev participated as
lecturer in our on-line educational
course with topic: “Targeted advertising.
Tools of LinkedIn Marketing Solutions”.
We thank Maxim for interesting detailed
description of LinkedIn Marketing
Solutions capabilities, case studies. This
practical information will be very helpful
to participants in their work both in
Russia and on global markets.
Ekaterina
Yarmoshevich
Senior coordinator
of University
Maxim Perevezentsev did a webinar
“LinkedIn Marketing Solutions tools” for
participants of my Group “Marketing in
Russia”. Group consists of 26.000+
members in LinkedIn and 40.000+ in
Facebook. I thank Maxim Perevezentsev
for very useful and practical information,
for answers (after main part of webinar)
to many questions.
Victor
Kopchenkov
Recommendations are from my profile in LinkedIn. Please visit:

About Coursmos (www.coursmos.com)
 Internet Company – SaaS on-line educational platform based in San-Francisco,
California, USA
 35K courses from top educators, 1.7M students worldwide
 Courses from top universities: Stanford, MIT, Yale, Harvard etc.
My responsibilities
 Position: Head of Business Development
 Date: 11.2015 – 08.2016.
 Business development USA and EU.
 Sales team management (CIS based).
 Identification of clients in EU and USA (companies for internal LMS
implementation, training companies, teachers, instructors etc)
 Understanding a potential partner's business and deliver a plan for how to help
grow their/our business
 Evaluate and guide new business model development
 Developing and manage all aspects of relationships with partners etc.
Main results of the projects
 10.000+ contacts processing, pipeline creation, processes development and
optimizing, selling to EU and USA
Company: COURSMOS
Maxim worked with me in the California-
based company Coursmos. The main
product of this company is an on-line
educational platform. Target clients B2B
businesses in the United States, the EU
and Asia. Maxim in practice proved that
it knows how to sell well. I can
recommend him as an effective, highly
qualified and perfectly organized an
expert in corporate sales in the United
States and Europe.
Oleg Panarin
Vice President,
Corporate Sales &
Marketing
I enjoyed working with Maxim at
Coursmos. He is a true sales
professional, very disciplined,
creative and customer-oriented.
His energetic and structured
approach to work allowed him to
close a number of key deals and
build a long-term relationship
with clients.
Philip Kozyrev
VP of Sales and
Marketing at
Coursmos

About Frost&Sullivan (www.frost.com)
 Frost & Sullivan, strategy management consultancy and marketing research
Company, works in collaboration with clients to leverage visionary innovation that
addresses the global challenges and related growth opportunities that will make or
break today's market participants.
 For more than 50 years, it has been developing growth strategies for the global
1000, emerging businesses, the public sector and the investment community.
My responsibilities
 Position: Sales Manager CEE, Russia&CIS.
 Date: 07.2013 – 01.2016.
 Business development CEE&CIS.
 Sales team management: Moscow and Poland offices.
 Leads generation and sales of services to marketing/R&D Dep., government
organizations, banks etc.
 Current projects with Russian government organizations and commercial
companies in the field of innovation development and investment projects.
 Creation of data base and personal contacts with leading companies in the
following industries: Automotive&Transportation, Energy&Environment,
Metal&Mining, Business&Financial Services and Russian Public Sector.
 Participation in different events organized by Russian Government Institutes.
Company: Frost&Sullivan
42 global offices, 2000
consultants
I worked with Maxim in global
consulting company
Frost&Sullivan.
Maxim was responsible for
project sales in CEE/CIS and
managed sales team both in
Moscow and Warsaw offices. He
showed himself as proactive and
skilled sales manager.
Dmitry
Pokhlebkin
Consultant at Frost &
Sullivan

About Aydon Consultants Ltd (www.aydon-consultants.com)
 Aydon Consultants Ltd (www.aydon-consultants.com) is the administrative centre
for a worldwide network of associative consultancies providing in-market coverage
to UK and overseas companies seeking to develop new international business.
 Aydon has developed an international business facilitation service providing
coverage in over 75 countries.
My responsibilities
 Position: Aydon Russia Director (Moscow office).
 Date: 2007-2013.
 Managing of all request from Group regarding Russian market entry projects and
Russian market research.
 Business development of Aydon Consultants in Russia.
 Fulfillment of consulting and market research projects in Russia.
 Contacts development with companies and government organizations in Russia
and EU.
Company: AYDON Consultants
Aydon Consultants provide
direct access to markets using
highly experienced, multi-
lingual consultants experienced
in international trade.
33 offices/partners worldwide
Mr Maxim is a go getter kind of person.
We took his services for market survey
of Russia. We were quite happy to see
the quality of work and detailed working.
He has a good hands on experience on
different products. He is very friendly
and supportive. He is very sincere at his
work. I like his working and pursuance
qualities.
Apart from all this, he is a very good
person at heart.
My best wishes to him for a bright
future.
Ritesh Doshi
Sales Director at
Elsewedy Cables/
Doha Cables LLC
Recommendation is from my profile in LinkedIn. Please visit:

Client: USAID (USA). http://www.usaid.gov/ 2 tenders won
Aim of project
 Russian market entry of 4 Albanian clothing manufacturers (1st tender)
and then another 4 (2nd tender connected with good results 1st
tender).
 Marketing research.
Approach and Activity
 Creating a database (150 Russian garment companies). Selection of
the most relevant companies - potential distributors.
 Research of Russian garment market.
 Implementation of 20 in-depth interviews with experts (with
PSYmetaphors technique using).
Result of the project
 Responsible officers in USAID and RRITJE Albania received necessary
information about Russian market, key players and rules.
 On basis of developed strategy of Russian market entry, there were
organized visits of Top Management of Albanian factories to Russia. 3
distributors were chosen and signed contracts.
Russian market entry of Albanian garment industry

Citation from final report (page 11):
Today, Albanian garments are being sold for the first time in
Russia as a result of deals facilitated by the project’s Russian
market consultant, who the firms now contract independently.
The Moscow-based consultant assembled a packet of guidance on
Russian market entry, including sample contracts, trademark and
brand registration, software systems, bar codes and labeling,
freight, logistics, warehousing, and customs clearance. BYOB
garment firms used this information to identify Russian buyers,
process test orders, and negotiate deals or contract sales agents.
Link to final report:
http://www.chemonics.com/OurWork/OurProjects/Documents/R
ritje%20Albania%20Final%20Report%20February%202014.pdf

Client: Diuk Arches, Israel (part of Diuk Group).
http://www.diuk-arches.com/
Aim of project
 Russian market entry of Diuk Arches.
 Market research, identification of potential Russian distributors, the
definition of a communication policy and strategy of brand promotion in
the Russian market.
 Data base creation (27 companies). Selection of potential distributors/
end users.
 Marketing research of Russian market of hangars.
 Senior officials in Diuk Arches received the necessary information on
the market, key players, especially in the perception (brand, Web-
sites).
 On the basis of the prepared strategies for Russian market, there was
organized visit of Business Development Director in Russia. It was
selected the exclusive distributor in Russia.
Diuk Arches, Israel (hangars, steel buildings). Russian market entry
project
Recommendation letter: I can send you recommendation letter and contacts
of Export Sales Manager for more details about quality of my activity

Client: Chamber of Commerce and Industry of Terrassa
(Spain). www.cambraterrassa.es
Aim of project
 Russian market entry of IberSpa (largest full-cycle manufacturer of spa-
pools).
the Russian market.
service for spas.
 Marketing research of Russian market of spa-pools.
 Senior officials in IberSpa received the necessary information on the market,
key players, especially in the perception (brand, Web-site).
 On the basis of the prepared strategies for Russian market, there was
organized visit of Export Director in Russia. It was selected one exclusive
distributor in Russia.
Russian market entry of companies from Terrassa region (Spain).
Current project: IberSpa – spa-pools (http://www.iberspa.com/).
Recommendation letter: I can send you contacts
of Adviser of Chamber for more details about quality of my activity

Client: “PTP Novoe” LLC.
Aim of project
 Russian market entry of the company "PTP Novoe" LLC, brand "Selskoe
Podvorie".
 Developing a business plan for obtaining of a credit line at the bank.
 Developing a name, corporate identity, packaging design and brand store
decoration.
 Formation of the sales and marketing departments.
 Models and methods that have proven effective in the framework of Eldorado
and Komus project (business model optimization).
 Russian market research of dairy products, strategy development.
 Implementation of 24 in-depth interviews with market participants (on various
topics from pricing to the perception of the brand).
 On the basis of the developed business plan it was received a credit line. The
company built and put into operation. Sales and marketing departments were
staffed, trained to work.
 On the basis of the survey there were developed the name, corporate identity,
packaging design, brand design store.
Building of milk processing factory in Pereslavl-Zalesskiy (Russia).

Client: Doha Cables, Qatar (Elsewedy Group, turnover 5
bln USD in 2012). http://www.dohacables.com/
Aim of project
 Russian market entry of Doha Cables.
the Russian market.
end users.
 Accompany within exhibition and organizing meetings there.
 Senior officials in Doha Cables received the necessary information on
the market, key players, especially in the perception (brand, Web-
sites).
 On the basis of the prepared strategies for the Russian market, there
were organized 2 visits of Sales Director in Russia. It was selected the
exclusive distributor in Russia.
Doha Cables, Qatar (cables). Russian market entry project

About Eldorado (www.eldorado.ru)
 Eldorado is Russia's largest retailer of consumer electronics and household
appliances.
 Turnover of Eldorado in 2007 = 6,4 bln USD with 35000 employees.
 Eldorado was founded in 1994; PPF Group entered the company in 2009 by
acquiring 50% + 1 share; in 2011 PPF completed a buyout of all remaining shares.
As of June 2015, PFF Group owns 80% of Eldorado.
My responsibilities
 Position: Project Director in Business process optimization Department.
 Date: 2008.
 Leading of some projects for preparation of Eldorado to sales to investor: Legal
restructuring, Eldorado digital shops restructuring and preparation to sale, trade
marks portfolio restructuring etc.
 Business modeling, planning meeting handling etc.
 Take over deals from KPMG.
 Preparation of Eldorado to selling to Czech Fund PPF.
 Preparation of Eldorado 520 digital salons to selling to MTS (AFK Sistema).
Company: Eldorado
I worked with Maxim Perevezentsev in
Eldorado LLC. Maxim was one of key
leaders in my Business Optimization
Department. Being Program Director
he was responsible for restructuring
program of projects, including legal
restructuring, radical reengineering of
cross-country procurement, franchise
business, 520 digital shops and others.
Maxim demonstrated both hard and
soft skills. I recommend Maxim
Perevezentsev as change agent, strong
leader capable to transform the
business.
I was working with Maxim
Perevezentsev within his activity in
Eldorado LLC. Maxim was involved into
business processes optimization of
500+ digital shops business (where I
was the General Manager) from the
side of Business Optimization
Department. Maxim demonstrated his
ability to work hard, focused on
delivering results. I recommend Maxim
Perevezentsev as skilled project
manager, who is result oriented and is
capable to work with limited
timeframes and resources.
Azat Kasimov
Director of Business
Process Optimization
Ruslan Gareyev
General Manager

About FREX (France-Russia Export) www.frex.fr
 French consulting company that specialized in the field of promotion of French
companies to Russian market.
 It also helped with sales and marketing activity in Russia, representation offices
opening
My responsibilities
 Position: Project manager/Consultant.
 Date: 2000-2002.
 Fulfillment of Russian market entry projects.
 Market research, data base of potential distributors creation, Russian market
strategy development.
 Organization of road-show in Russia for current clients and trade missions
 Fulfilled 31 projects for Russian market entry of French manufacturers.
Company: FREX (France-Russia Export)
Recommendation letter: I can send you recommendation letters of FREX and Hoyez
company which opened office and assembling line in Russia

I will be glad to answer your questions
Maxim Perevezentsev
Tel: +7 977 890 75 07
E-mail: maxim.perevezentsev@gmail.com

Maxim perevezentsev 2017

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