Elena Komendo has over 8 years of experience in brand management, advertising, and marketing for FMCG, retail, pharma, automotive and telecom clients. She holds a Bachelor's degree in Business Administration in Marketing. She is currently a Brand Manager at Ukrtelecom where she plans short and long-term local and cross-channel campaigns. Previously she held senior account manager roles at Adwenta Lowe and Saatchi&Saatchi Ukraine where she managed 360 degree campaigns. She has experience working with agencies on creative briefs, production and media planning.

1. Education:
September 2003-June 2007
International Christian University, Kiev, Bachelor in Business Administration in Marketing
Courses taken:
Business and speech communication
Principles of Marketing
Marketing Research
International Marketing
Marketing Service
September 1993 – May 2003
International Relations Lyceum 51, Humanitarian Department.
Personal profile:
Qualified manager with deep knowledge and over 8 years’ of practice in ATL, BTL, digital,
advertising and marketing (branding, strategic and campaigns planning, operation and
control) for FMCG, retail, pharma, car, beauty, and telecommunications markets. Strong
multi-tasking capabilities. Analytical and strategic thinker.
Personal characteristics:
Friendly and communicative, highly organized and flexible, stress resistance, strong abilities
to concentrate and to make decisions in stressful situations, team player, punctual and
responsible.
Languages:
Fluent in English, Russian and Ukrainian – natives.
Seminars:
SIT (Systematic Inventive Thinking), topic - Creative brief
Key Information:
Encouraged beginner in brand management, but qualified and confident account manager,
working with 360° project flows, managing strategic, creative and production teams,
controlling working processes, supervision, and new business development.
Teams:
Ukrtelecom, Adwenta Lowe, Saatchi&Saatchi, Euro RSCG New Europe
Elena Komendo
May 4, 1986
+38(067)6572008
lena_komendo
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https://www.facebook.com/elena.komendo

2. June 2015 – present,
Ukrtelecom,
brand manager
April 2013 – June 2015,
Adventa Lowe,
senior account manager
for Kyivstar
Taking part in planning of short, long-term, local,
cross-channels campaigns, briefs and strategic
sessions with research, product, PR and sales
teams.
Work with creative agencies (creative briefs,
day-to-day communication on work in progress,
reporting, and documents) and media department
and agencies.
Work with different communication and media
channels – TV, OOH, point of sales, press, radio
and internet.
TV and photo production experience.
Day-to-day communication with client, all agency’s
departments, media and digital agencies. Planning
and full managing of 360” campaigns for the client
(TV shooting, OOH campaigns (standard/non
standard), POSM campaigns, radio, and internet).
Evaluation of the client’s business goals and
needs, strategic development of the projects.
Handling the financials, cost estimations, tracking
profitability of the projects. Protection of the
client’s interest at any point in time and handling
any possible issues.
Additional experience: Client - MOYO (retail)
Category management segmentation campaign
(focus groups / analysis/ strategic/ creative /
realization management.
Festival projects (creative/ effectiveness):
Working on festival projects starting from brief until
realization and case applications.
Effie 2014 – Gold
for Kyivstar long-term platform
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Professional background:

3. October 2010 - April 2013,
Saathi&Saatchi Ukraine,
account manager
for Kraft Foods
(Milka, Dirol, Lyuks)
September 2007- October 2010,
Euro RSCG New Europe,
multi-client BTL/Event Manager
March 2007 - September 2007,
PR-Manager of Lilia Litkovskaya
(fashion designer)
May 2005 - October 2006,
Kodak Ukraine,
Office Manage
Planning and managing of 360” integrated
campaigns for FMCG clients (TV adaptations and
shooting, OOH campaigns, radio, BTL, PR,
ambient). Coordination of TVCphoto shootings (for
national TV and internet campaigns). Planning of
annual integrated marketing communication plan
for two Kraft brands. Launch of new Dirol Mystery
on Ukrainian market (ATL + Digital campaigns)
including socials media support (Facebook,
Vkontakte) and display campaigns, working with
gaming and applications, flash videos, landing
pages. Working on festival projects.
Other clients: TAS pharmaceutical
supermarkets, Lactalis, AXA.
AWARD - Think global, Act local: outstanding
consumer and cultural relevancy award (in
recognition of Dirol Mystery)
Developing and realization of BTL/Event projects
(planning, mechanics writing, presentation,
budgeting). Personnel (local and regional) and
contractors controlling. Organization of effective
work between several structure departments
(account-creative-production). Work with new
business, briefs, proposals, tender presentations,
cost estimations, reporting.
PR-activity planning and performing. Full
organization of fashion shows during Ukrainian
Fashion Weeks. Experience in writing of press
(news)-releases. To-to-day work and cooperation
with leading media representatives (magazines,
TV). Mass media monitoring. Working with web site.
Operation of the switchboard, work with translation
of invoices, contracts and juridical documents,
provision of the office with stationary, office supply,
coordination of driver’s work, registration of
incoming and outgoing correspondence, business
trip arrangements (air and railway tickets,
reservation and hotel accommodation, visas),
preparation of requisition forms and marginal cash
reports, preparation of company orders.
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