SlideShare a Scribd company logo
WIN2WIN COMMUNICATIONS –
INTEGRATED MARKETING COMMUNICATIONS AGENCY
Moscow, 2014
WHO WE ARE
Headquarters: Moscow, 40
employees
Regional representatives:
St. Petersburg (Russia),
Ukraine (Kiev) and
Kazakhstan (Almaty)
Client portfolio by 90%
consists of
international brands,
including Discovery
Networks, NBCUniversal
Networks, Castrol, Pigeon,
LEGO, Omega Bittner and
others.
Agency head – Margarita
Sereda, co-founder of the
award winning
communication holding
ranked in top 10
according to RIA ranking
Highly experienced tight-
knit professional team
with more than 20-years
experience in integrated
marketing
communications
OUR PHILOSOPHY
WIN2WIN
stands for
360°BENEFICIAL
COOPERATION
CLIENTS
We don’t use standard
approach, every strategy is
individually tailored
and unique.
Client’s win is our win.
BUSINESS CONNUNITY
Fair-play principle of work.
Fair competition is a real driver of
industry‘s development.
We cooperate with profile education
institutes.
EMPLOYEES
Team is the highest value.
We invest in employees
education and implement
internal coaching program.
Team loyalty is the core of
agency’s philosophy.
OUR SERVICES
We are experienced in
handling crisis
communications and in
execution of internal
communications campaigns
Visual Marketing Department
with integrated creative
team provides full scope of
works from creative concept
to production of all sorts of
collaterals and branded gifts.
Understanding the needs of
the market , we have
developed a wide range of
unique corporate trainings
both for top and middle
management
We execute integrated
marketing communication
campaigns in B2B and B2C
segments.
We build long-term
relationship with media at
all levels: from a Reporter to
an Editor-in-Chief or a
Publisher.
We make all kinds of public,
corporate, trade and press
events: from VVIP trip to
“Paris-Dakar” car race to city
festival in Ufa.
We base our campaigns on the
storytelling approach. We think
that the most powerful stories
happen in the mind of the
audience, making each story
unique and personal for the
individual.
We develop “turn-key”
creative solutions for the
brand support in the new
media.
OUR SERVICES
Visual
Marketing
Strategic
Communication
Consultancy
Media
Relations
Digital-
Communication
Event
Marketing,
BTL
Workshops
and trainings
Mass Media
Monitoring &
Analysis
o Media and reputation audits
o Positioning and Messaging development
o Working out communication strategies and step-by-step
activity plans with defined KPI
o Crises Communications
o Corporate social responsibility programs
Our campaigns are based on the results of deep research: informational field analysis, benchmarking,
media audit, trade analytics, evaluation of perception and positioning gaps. We provide the Client with
an individually tailored strategy meant to manage Client’s reputation and build a credible brands in the
market.
STRATEGIC CONSULTANCY
Brand PR
Product PR
Research & Analytics
Corporate PRCorporate PR
MEDIA RELATIONS
Proactive work with journalists
Wide data base of federal and
regional media
Search and creation of news
cases
We develop campaigns that allow to increase company / brand / product share of voice. We build long-
term trusted relationships with the journalists within win2win philosophy.
o Press office
o Press events
o Press trips
o Special projects with media
o C-level campaigns
o Speaking opportunities and industry events PR support
o Regional media relations
DIGITAL COMMUNICAITONS
Our digital team’s skills cover the full range of digital communication services – from social media to
corporate websites and crisis communication. We provide our Clients with strategic solutions which help
to initiate a discussion and create a viral buzz in c2c dimension. We help to create a valuable content
that rises brand’s share of voice and helps a customer to make a positive for the brand decision.
o Development and execution of integrated digital
campaigns
o Viral campaigns
o Social Media Marketing (SMM)
o Influencers and KOLs endorsement
o Promotion via blogs
o Web sites development, localization and support
o Applications development
o On-line advertising campaigns
o Search Engine Optimization (SEO
#Creative strategies to push
the buzz
#Trend watching
#Wide pool of subcontractors
EVENT MARKETING
We organize events in the widest sense of the word: product launches and incentives, promotional
activities, road shows, exhibition booths, exhibitions, spectacles and much, much more. We always
focus on the Client’s task, target audience and available budget and ensure impeccable service and top-
class quality.
o Press events
o Corporate events & partner conventions
o Roadshows
o Product launches
o B2B events (exhibitions, forums, conferences)
o Test drives
o Consumer events (indoor and outdoor)
o BTL campaigns in Moscow and all over Russia
Creative approach within
the budget framework
Precise logistics
Celebrity relations and
opinion leaders involvement
VISUAL MARKETING
We work closely with our Clients to develop integrated print marketing programs that achieve their
business objectives from individual components to complete collateral systems. Our services range from
concept development to design, production, and print management. We strive to capture the essence
of our Client’s brands through visual representation in every material we design.
o Company collateral
o Branded gifts
o P.O.S
o Design and lay out
In-house creative department
Professional copywriting
Full range of services from
design and layout to
production and delivery
For C-level managers and
official speakers
For communication
professionals
o Media training
o Anti-crisis communication
strategy & practices
o Public speaking workshop
o SWOT-analyses
o Unleashing creativity
o Marketing strategic approach in
communication plans
o New Media & Digital
TRAININGS & WORKSHOPS
Business training is the most efficient and cost-effective way to develop professional expertise without
interrupting the workflow. Taking into account the need to adapt to ever changing formats of
communication, we have developed a range of business trainings for top and middle management. Our
programs emphasize practical skills that help individuals and teams deliver their messages for
exceptional results.
MEDIA MONITRING & ANALYSIS
We combine print, broadcast and online monitoring solutions delivering to our clients by-lingual
monitoring services and reports across traditional, online and consumer-generated media. We provide
analysis measuring brand’s share of voice, evaluating reputational risks based on deep understating of
the industries.
o Informational field analysis
o Competitive analysis
o Reputational risks analysis
o Analytics, market digests in different sectors
o Social Media Monitoring
Big own subscription base
Cutting-edge technologies
Analytics with more than
10 years of experience
Event Marketing
Department
Director
Coordinator
Senior Manager
Manger
Copywriting
Department
Director
Senior Copywriter
Copywriters
Media Monitoring &
Analysis Department
Director
Coordinator
Senior Manager
Manager
Visual Marketing
Department
Director
Senior Manger
Manager
Designer
General
Director
Executive
Director
Client Service
Director
Corporate Affaires
Director
PR Department
Account Director
Senior Account Manager
Account Manager
Junior Account Manager
Working Unit 1
Working Unit 3
Working Unit 2
Digital-communications
Department
Director
Coordinator
Senior Manager
Content Manager
Designer
Working Unit 2
Working Unit 1
Working Unit 3
AGENCY STRUCTURE
Win2Win Communications
Phone: +7 (495) 280 77 48
E-mail: info@win2win.ru
1, 8th Marta str., bld. 12, 3rd entrance
2nd floor, Moscow, Russia, 127083
www.win2win.ru
WE RELY ON EACH OTHER – YOU CAN RELY ON US
Team of experts with many years’ experience in communication and consulting
WIN2WIN STRATEGY
Fortunate combination when all parties win.
JUST GIVE US A TASK – AND WE WILL FIND
OPTIMUM SOLUTION TO YOUR PROBLEM
We believe that everything is possible – for
what seems impossible, we just need some
more time

More Related Content

What's hot

Digital marketing and Branding reusme.
Digital marketing and Branding reusme.Digital marketing and Branding reusme.
Digital marketing and Branding reusme.
Anil Kumar Yadav
 
Resume for Digital Marketing and Branding
Resume for Digital Marketing and BrandingResume for Digital Marketing and Branding
Resume for Digital Marketing and Branding
Anil Kumar Yadav
 
Resume for Vickie Stieve
Resume for Vickie StieveResume for Vickie Stieve
Resume for Vickie Stieve
Vickie Stieve
 
Lindsey Bornstein_Social Media Manager_Brand Advocate
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein_Social Media Manager_Brand Advocate
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein
 
Media4U FZE 2013 .ppt2
Media4U FZE 2013 .ppt2Media4U FZE 2013 .ppt2
Media4U FZE 2013 .ppt2
Media4U FZE
 
Marvet britto
Marvet brittoMarvet britto
Marvet britto
The Britto Agency
 
CV Aurélie Salsarulo
CV Aurélie SalsaruloCV Aurélie Salsarulo
CV Aurélie Salsarulo
Aurélie SALSARULO
 
Job description digital manager
Job description digital managerJob description digital manager
Job description digital manager
Bruna Mesquita
 
Digital Marketing CV
Digital Marketing CVDigital Marketing CV
Digital Marketing CV
Chris Englund
 
B2B Marketing: Building a Purpose-Driven Content Strategy
B2B Marketing: Building a Purpose-Driven Content StrategyB2B Marketing: Building a Purpose-Driven Content Strategy
B2B Marketing: Building a Purpose-Driven Content Strategy
Leo Bancou
 
Art Techniques Profile
Art Techniques ProfileArt Techniques Profile
Art Techniques Profile
Raheel Qureshi
 
Charles Martin SAMPLE Resume
Charles Martin SAMPLE ResumeCharles Martin SAMPLE Resume
Charles Martin SAMPLE ResumeCharles Martin
 
Debra Wilkins marketing CV 7th July 2016
Debra Wilkins  marketing CV 7th July  2016Debra Wilkins  marketing CV 7th July  2016
Debra Wilkins marketing CV 7th July 2016
Debra Wilkins
 
Andrea Vargas Resume
Andrea Vargas ResumeAndrea Vargas Resume
Andrea Vargas ResumeAndrea Vargas
 

What's hot (20)

Digital marketing and Branding reusme.
Digital marketing and Branding reusme.Digital marketing and Branding reusme.
Digital marketing and Branding reusme.
 
Resume for Digital Marketing and Branding
Resume for Digital Marketing and BrandingResume for Digital Marketing and Branding
Resume for Digital Marketing and Branding
 
Resume for Vickie Stieve
Resume for Vickie StieveResume for Vickie Stieve
Resume for Vickie Stieve
 
Lindsey Bornstein_Social Media Manager_Brand Advocate
Lindsey Bornstein_Social Media Manager_Brand AdvocateLindsey Bornstein_Social Media Manager_Brand Advocate
Lindsey Bornstein_Social Media Manager_Brand Advocate
 
Media4U FZE 2013 .ppt2
Media4U FZE 2013 .ppt2Media4U FZE 2013 .ppt2
Media4U FZE 2013 .ppt2
 
Marvet britto
Marvet brittoMarvet britto
Marvet britto
 
Glenn Chauncey CV
Glenn Chauncey CVGlenn Chauncey CV
Glenn Chauncey CV
 
CV Aurélie Salsarulo
CV Aurélie SalsaruloCV Aurélie Salsarulo
CV Aurélie Salsarulo
 
Job description digital manager
Job description digital managerJob description digital manager
Job description digital manager
 
Katerina N_CV
Katerina N_CVKaterina N_CV
Katerina N_CV
 
SharpVision_profile2
SharpVision_profile2SharpVision_profile2
SharpVision_profile2
 
Amr.Shbaan-CV FINAL
Amr.Shbaan-CV FINALAmr.Shbaan-CV FINAL
Amr.Shbaan-CV FINAL
 
Digital Marketing CV
Digital Marketing CVDigital Marketing CV
Digital Marketing CV
 
B2B Marketing: Building a Purpose-Driven Content Strategy
B2B Marketing: Building a Purpose-Driven Content StrategyB2B Marketing: Building a Purpose-Driven Content Strategy
B2B Marketing: Building a Purpose-Driven Content Strategy
 
Tom_CV_2
Tom_CV_2Tom_CV_2
Tom_CV_2
 
Art Techniques Profile
Art Techniques ProfileArt Techniques Profile
Art Techniques Profile
 
Charles Martin SAMPLE Resume
Charles Martin SAMPLE ResumeCharles Martin SAMPLE Resume
Charles Martin SAMPLE Resume
 
Debra Wilkins marketing CV 7th July 2016
Debra Wilkins  marketing CV 7th July  2016Debra Wilkins  marketing CV 7th July  2016
Debra Wilkins marketing CV 7th July 2016
 
Andrea Vargas Resume
Andrea Vargas ResumeAndrea Vargas Resume
Andrea Vargas Resume
 
Christina Liang CV
Christina Liang CVChristina Liang CV
Christina Liang CV
 

Viewers also liked

Hazard Perception Test
Hazard Perception TestHazard Perception Test
Hazard Perception Test
John Grath
 
Perception Test
Perception TestPerception Test
Perception TestS Saini
 
Life Is A Puzzle
Life Is A PuzzleLife Is A Puzzle
Life Is A Puzzle
OH TEIK BIN
 
TAT practice set 1
TAT practice set 1TAT practice set 1
TAT practice set 1impactchd
 
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. EbertLeveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
LeRoy J. Ebert MCIM Chartered Marketer (UK), MBA (AUS)
 
Brand leveraging
Brand leveragingBrand leveraging
Picture Perception and description Test at SSB or screening test for selecti...
Picture Perception and description Test at SSB or screening test  for selecti...Picture Perception and description Test at SSB or screening test  for selecti...
Picture Perception and description Test at SSB or screening test for selecti...Col Mukteshwar Prasad
 
12 Deductive Thinking Puzzles
12 Deductive Thinking Puzzles12 Deductive Thinking Puzzles
12 Deductive Thinking Puzzles
OH TEIK BIN
 

Viewers also liked (9)

Hazard Perception Test
Hazard Perception TestHazard Perception Test
Hazard Perception Test
 
Perception Test
Perception TestPerception Test
Perception Test
 
Life Is A Puzzle
Life Is A PuzzleLife Is A Puzzle
Life Is A Puzzle
 
TAT practice set 1
TAT practice set 1TAT practice set 1
TAT practice set 1
 
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. EbertLeveraging secondary brand associations to build brand equity by Leroy J. Ebert
Leveraging secondary brand associations to build brand equity by Leroy J. Ebert
 
Brand leveraging
Brand leveragingBrand leveraging
Brand leveraging
 
Picture Perception and description Test at SSB or screening test for selecti...
Picture Perception and description Test at SSB or screening test  for selecti...Picture Perception and description Test at SSB or screening test  for selecti...
Picture Perception and description Test at SSB or screening test for selecti...
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
12 Deductive Thinking Puzzles
12 Deductive Thinking Puzzles12 Deductive Thinking Puzzles
12 Deductive Thinking Puzzles
 

Similar to Presentation Win2Win Communications eng

Simple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our servicesSimple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our services
Ekaterina Gould
 
Social Media Marketing Services
Social Media Marketing ServicesSocial Media Marketing Services
Social Media Marketing Services
Neuronimbus Software Services
 
THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014 THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014
Saad El Zein
 
Landisol Consulting Private Limitedcompany profile
Landisol Consulting Private Limitedcompany profileLandisol Consulting Private Limitedcompany profile
Landisol Consulting Private Limitedcompany profile
Pradeep Chowdary Pudota (Lantern)
 
Media Mantra InfoSolutions_Corporate Presentation
Media Mantra InfoSolutions_Corporate PresentationMedia Mantra InfoSolutions_Corporate Presentation
Media Mantra InfoSolutions_Corporate PresentationParixit Dwivedi
 
Brand-Diaries-deck-digital-marketing-agency.pdf
Brand-Diaries-deck-digital-marketing-agency.pdfBrand-Diaries-deck-digital-marketing-agency.pdf
Brand-Diaries-deck-digital-marketing-agency.pdf
Brand Diaries
 
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
eCommerce Institute
 
PR Professionals - Your Strategic PR Partner
 PR Professionals - Your Strategic PR Partner PR Professionals - Your Strategic PR Partner
PR Professionals - Your Strategic PR Partner
prprofessionals
 
Activate company profile 2016
Activate company profile 2016Activate company profile 2016
Activate company profile 2016Anton Bakerjian
 
Make My Brand Profile
Make My Brand ProfileMake My Brand Profile
Make My Brand ProfileAdarsh Sharma
 
Wisdom Credentials July 2021
Wisdom Credentials July 2021Wisdom Credentials July 2021
Wisdom Credentials July 2021
Minh H. Nguyen
 
Corporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications GroupCorporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications Group
Absolute Communications Group
 
Wisdom Credentials 2021
Wisdom Credentials 2021Wisdom Credentials 2021
Wisdom Credentials 2021
Minh H. Nguyen
 
Company Profile
Company ProfileCompany Profile
Company ProfileArnab Paul
 
Optimistical & your agency _eng
Optimistical & your agency _engOptimistical & your agency _eng
Optimistical & your agency _eng
mariavecino.com
 

Similar to Presentation Win2Win Communications eng (20)

Simple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our servicesSimple and clear presentation about Digital Boutique agency and our services
Simple and clear presentation about Digital Boutique agency and our services
 
Social Media Marketing Services
Social Media Marketing ServicesSocial Media Marketing Services
Social Media Marketing Services
 
THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014 THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014
 
Landisol Consulting Private Limitedcompany profile
Landisol Consulting Private Limitedcompany profileLandisol Consulting Private Limitedcompany profile
Landisol Consulting Private Limitedcompany profile
 
Mdrive_Profile
Mdrive_ProfileMdrive_Profile
Mdrive_Profile
 
Media Mantra InfoSolutions_Corporate Presentation
Media Mantra InfoSolutions_Corporate PresentationMedia Mantra InfoSolutions_Corporate Presentation
Media Mantra InfoSolutions_Corporate Presentation
 
Brand-Diaries-deck-digital-marketing-agency.pdf
Brand-Diaries-deck-digital-marketing-agency.pdfBrand-Diaries-deck-digital-marketing-agency.pdf
Brand-Diaries-deck-digital-marketing-agency.pdf
 
redline profile new
redline profile newredline profile new
redline profile new
 
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
Millie Abila - eCommerce Day Africa Blended [Professional] Experience 2023
 
Leader-Creds-Sept16
Leader-Creds-Sept16Leader-Creds-Sept16
Leader-Creds-Sept16
 
PR Professionals - Your Strategic PR Partner
 PR Professionals - Your Strategic PR Partner PR Professionals - Your Strategic PR Partner
PR Professionals - Your Strategic PR Partner
 
Activate company profile 2016
Activate company profile 2016Activate company profile 2016
Activate company profile 2016
 
Make My Brand Profile
Make My Brand ProfileMake My Brand Profile
Make My Brand Profile
 
Arcade Events
Arcade EventsArcade Events
Arcade Events
 
Wisdom Credentials July 2021
Wisdom Credentials July 2021Wisdom Credentials July 2021
Wisdom Credentials July 2021
 
Corporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications GroupCorporate Profile - Absolute Communications Group
Corporate Profile - Absolute Communications Group
 
Wisdom Credentials 2021
Wisdom Credentials 2021Wisdom Credentials 2021
Wisdom Credentials 2021
 
Company Profile
Company ProfileCompany Profile
Company Profile
 
Savitha Kiran Rao CV
Savitha Kiran Rao CVSavitha Kiran Rao CV
Savitha Kiran Rao CV
 
Optimistical & your agency _eng
Optimistical & your agency _engOptimistical & your agency _eng
Optimistical & your agency _eng
 

Recently uploaded

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
Andy Lambert
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
VWO
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
marianooscos
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
Felipe Bazon
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
syedasifsyed46
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap

Recently uploaded (20)

Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Adapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLCAdapt or Die - Jon Lakefish, Lakefish Group LLC
Adapt or Die - Jon Lakefish, Lakefish Group LLC
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
How to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsHow to Run Landing Page Tests On and Off Paid Social Platforms
How to Run Landing Page Tests On and Off Paid Social Platforms
 
My Personal Brand Exploration by Mariano
My Personal Brand Exploration by MarianoMy Personal Brand Exploration by Mariano
My Personal Brand Exploration by Mariano
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
SEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital MarketingSEO as the Backbone of Digital Marketing
SEO as the Backbone of Digital Marketing
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 

Presentation Win2Win Communications eng

  • 1. WIN2WIN COMMUNICATIONS – INTEGRATED MARKETING COMMUNICATIONS AGENCY Moscow, 2014
  • 2. WHO WE ARE Headquarters: Moscow, 40 employees Regional representatives: St. Petersburg (Russia), Ukraine (Kiev) and Kazakhstan (Almaty) Client portfolio by 90% consists of international brands, including Discovery Networks, NBCUniversal Networks, Castrol, Pigeon, LEGO, Omega Bittner and others. Agency head – Margarita Sereda, co-founder of the award winning communication holding ranked in top 10 according to RIA ranking Highly experienced tight- knit professional team with more than 20-years experience in integrated marketing communications
  • 3. OUR PHILOSOPHY WIN2WIN stands for 360°BENEFICIAL COOPERATION CLIENTS We don’t use standard approach, every strategy is individually tailored and unique. Client’s win is our win. BUSINESS CONNUNITY Fair-play principle of work. Fair competition is a real driver of industry‘s development. We cooperate with profile education institutes. EMPLOYEES Team is the highest value. We invest in employees education and implement internal coaching program. Team loyalty is the core of agency’s philosophy.
  • 4. OUR SERVICES We are experienced in handling crisis communications and in execution of internal communications campaigns Visual Marketing Department with integrated creative team provides full scope of works from creative concept to production of all sorts of collaterals and branded gifts. Understanding the needs of the market , we have developed a wide range of unique corporate trainings both for top and middle management We execute integrated marketing communication campaigns in B2B and B2C segments. We build long-term relationship with media at all levels: from a Reporter to an Editor-in-Chief or a Publisher. We make all kinds of public, corporate, trade and press events: from VVIP trip to “Paris-Dakar” car race to city festival in Ufa. We base our campaigns on the storytelling approach. We think that the most powerful stories happen in the mind of the audience, making each story unique and personal for the individual. We develop “turn-key” creative solutions for the brand support in the new media.
  • 6. o Media and reputation audits o Positioning and Messaging development o Working out communication strategies and step-by-step activity plans with defined KPI o Crises Communications o Corporate social responsibility programs Our campaigns are based on the results of deep research: informational field analysis, benchmarking, media audit, trade analytics, evaluation of perception and positioning gaps. We provide the Client with an individually tailored strategy meant to manage Client’s reputation and build a credible brands in the market. STRATEGIC CONSULTANCY Brand PR Product PR Research & Analytics Corporate PRCorporate PR
  • 7. MEDIA RELATIONS Proactive work with journalists Wide data base of federal and regional media Search and creation of news cases We develop campaigns that allow to increase company / brand / product share of voice. We build long- term trusted relationships with the journalists within win2win philosophy. o Press office o Press events o Press trips o Special projects with media o C-level campaigns o Speaking opportunities and industry events PR support o Regional media relations
  • 8. DIGITAL COMMUNICAITONS Our digital team’s skills cover the full range of digital communication services – from social media to corporate websites and crisis communication. We provide our Clients with strategic solutions which help to initiate a discussion and create a viral buzz in c2c dimension. We help to create a valuable content that rises brand’s share of voice and helps a customer to make a positive for the brand decision. o Development and execution of integrated digital campaigns o Viral campaigns o Social Media Marketing (SMM) o Influencers and KOLs endorsement o Promotion via blogs o Web sites development, localization and support o Applications development o On-line advertising campaigns o Search Engine Optimization (SEO #Creative strategies to push the buzz #Trend watching #Wide pool of subcontractors
  • 9. EVENT MARKETING We organize events in the widest sense of the word: product launches and incentives, promotional activities, road shows, exhibition booths, exhibitions, spectacles and much, much more. We always focus on the Client’s task, target audience and available budget and ensure impeccable service and top- class quality. o Press events o Corporate events & partner conventions o Roadshows o Product launches o B2B events (exhibitions, forums, conferences) o Test drives o Consumer events (indoor and outdoor) o BTL campaigns in Moscow and all over Russia Creative approach within the budget framework Precise logistics Celebrity relations and opinion leaders involvement
  • 10. VISUAL MARKETING We work closely with our Clients to develop integrated print marketing programs that achieve their business objectives from individual components to complete collateral systems. Our services range from concept development to design, production, and print management. We strive to capture the essence of our Client’s brands through visual representation in every material we design. o Company collateral o Branded gifts o P.O.S o Design and lay out In-house creative department Professional copywriting Full range of services from design and layout to production and delivery
  • 11. For C-level managers and official speakers For communication professionals o Media training o Anti-crisis communication strategy & practices o Public speaking workshop o SWOT-analyses o Unleashing creativity o Marketing strategic approach in communication plans o New Media & Digital TRAININGS & WORKSHOPS Business training is the most efficient and cost-effective way to develop professional expertise without interrupting the workflow. Taking into account the need to adapt to ever changing formats of communication, we have developed a range of business trainings for top and middle management. Our programs emphasize practical skills that help individuals and teams deliver their messages for exceptional results.
  • 12. MEDIA MONITRING & ANALYSIS We combine print, broadcast and online monitoring solutions delivering to our clients by-lingual monitoring services and reports across traditional, online and consumer-generated media. We provide analysis measuring brand’s share of voice, evaluating reputational risks based on deep understating of the industries. o Informational field analysis o Competitive analysis o Reputational risks analysis o Analytics, market digests in different sectors o Social Media Monitoring Big own subscription base Cutting-edge technologies Analytics with more than 10 years of experience
  • 13. Event Marketing Department Director Coordinator Senior Manager Manger Copywriting Department Director Senior Copywriter Copywriters Media Monitoring & Analysis Department Director Coordinator Senior Manager Manager Visual Marketing Department Director Senior Manger Manager Designer General Director Executive Director Client Service Director Corporate Affaires Director PR Department Account Director Senior Account Manager Account Manager Junior Account Manager Working Unit 1 Working Unit 3 Working Unit 2 Digital-communications Department Director Coordinator Senior Manager Content Manager Designer Working Unit 2 Working Unit 1 Working Unit 3 AGENCY STRUCTURE
  • 14. Win2Win Communications Phone: +7 (495) 280 77 48 E-mail: info@win2win.ru 1, 8th Marta str., bld. 12, 3rd entrance 2nd floor, Moscow, Russia, 127083 www.win2win.ru WE RELY ON EACH OTHER – YOU CAN RELY ON US Team of experts with many years’ experience in communication and consulting WIN2WIN STRATEGY Fortunate combination when all parties win. JUST GIVE US A TASK – AND WE WILL FIND OPTIMUM SOLUTION TO YOUR PROBLEM We believe that everything is possible – for what seems impossible, we just need some more time