The Ganga Action Plan was launched in 1986 to reduce pollution in the Ganga river, but efforts to decrease pollution levels continued beyond 2000 without success. Reasons for failure included a lack of cooperation between government bodies, inadequate monitoring, and insufficient public involvement. In 2009, the National Ganga River Basin Authority was constituted to plan, implement, and coordinate Ganga conservation efforts, including securing World Bank funds for pollution abatement projects. Addressing untreated sewage discharge, inadequate river flows, and lack of enforcement against industrial pollution will be needed for comprehensive solutions.