The Ganges river is highly polluted due to sewage and industrial waste from cities along its banks, as well as religious offerings and bodies that are placed directly into the river according to Hindu traditions. This pollution has created severe health issues for those who live near the river. The Ganga Action Plan was launched in 1985 to address this pollution but failed due to issues like a lack of cooperation between government bodies and technical experts, as well as insufficient monitoring and public awareness campaigns. Stronger measures are needed like improved sewage treatment, industrial waste regulation, public education, and inter-governmental cooperation to successfully restore the Ganges river.