3. Think like a game designer:
Let’s design a gamification
campaign
4. The models
6 D gamification design framework – Kevin Werbach
1. Design business objectives
2. Delineate target behaviour
3. Describe your players
4. Devise activity loops
5. Don’t forget the fun
6. Deploy the appropriate tools
5. The models
Mapping the player’s journey to mastery – Gabe
Zicherman
1. Find the target audience wants/ needs emotional
triggers ->emotional profile
2. Design challenges based on these triggers -> emotional
trigger challenges
3. Design rewards based on wants/ needs -> reward
structure
4. Design communication for platforms where your target
group spends time -> communication plan
5. Invite players to participate -> implement communication
plan and player registration
12. Motivational drivers
1. Epic meaning and calling
2. Development and achievement
3. Empowerment of creativity and feedback
4. Ownership and possession
5. Social influence and relatedness
6. Scarcity and impatience
7. Unpredictability and curiosity
8. Loss and avoidance
Source: Octalysis framework by Yukai Chou
20. Useful resources
www.gamification.co
www.enterprise-gamification.com
Octalysis: www.yukaichou.com
Wiki on gamification: www.gamification.org
Courses: Coursera, Udemy, iVersity
My blog and online courses:
www.gamificationnation.com
21. Thank you for playing
Have fun designing your gamified HR processes
Keep in touch via @GamificationNat
www.gamificationnation.com
Editor's Notes
Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)
Why is it important?
Depending on numbers in the room we can have a pitch or work with each table picking one topic.
6 D Design framework for Kevin Werbach – Gamification MOOC on Coursera
5 steps to mastery – Gabe Zicherman
Group exercise (ideal if seated at tables) – each table discusses what they want to focus on and picks a process)
What are the business reasons for your gamification project, What are you fixing? How will you know when it is achieved?
Compare notes with others in the room – sharing by table if feasible (runner with microphone?)
Around the table – decide on the target audience and their various wants/ needs/ behaviours/ likes/ dislikes
Think demographic, think education, think hobbies, think work conversations,
Pick 5
Ideally intrinsically motivational actions they are willing to do
Onboarding – Novice | Problem solving | Expert | Master | Visionary
for novice, problem solver, expert, master, visionary
Example of HR recruitment journey application – interview – follow-up – offer – negotiation - hired
What would your target group consider to be fun?
Know them, ask them, let them test it
Be mindful of technology and your audience’s ability to use it
Alpha, beta, go live
Experts are very active online – twitter, LinkedIn groups, Facebook groups
They are a friendly bunch
Some of us also do it for a living
Conferences like these are excellent to learn from other people’s experiences