SlideShare a Scribd company logo
Tasneem Abd ElHamid | QA Lead |
Breadfast
Gamification at workplace
AUG Cairo
Sara ELKady | Scrum Master | Vodafone (VIS)
Cofounder | Gampact
GAMIFICATION keywords “why”
What do you think gamification meaning is ?
Gamification is ...
• A way to introduce game elements into processes
and promotions to engage both employees and
customers
• is a technique where designers insert gameplay
elements in non-gaming settings so as to enhance
user engagement
• in any form, increases motivation through
engagement..
Introductions
Sara El-Kady
HP, TEData, Vodafone (VIS)
Currently: Scrum Master at Vodafone
Introductions
Tasneem Abdelhamid
Mondia, Vodafone, Singleclic,and iCapital, M.Sc degree.
Currently: QA Lead at & P.h.D
JIRA, TestRail, Zeyphr, Bamboo, Confluence,
Trello
Agenda
● Why Gamification
● What is Gamification
● Origins of Gamification
● Gamification in Agile
● Steps to create gamification design
● Case Studies
Origin of gamification
1896
Origin of gamification
In 1979 Roy Trubshaw in University of Essex
created the First Internet multiplayer online role-
playing game Called MUD1.x
Origin of gamification
Origin of gamification
2007
First Company to offer Platform for gamified process
Origin of gamification
1999
‫عن‬ ‫البحث‬ ‫رحله‬
‫الجادون‬
Others
● Foursquare
● Duolingo
● Facebook
● LinkedIn
● Google Maps
● Nike Plus
● Coca Cola China.
What is the gamification meaning
in Arabic
‫التحفي‬ ‫األلعاب‬ ‫تقنيات‬‫زية‬
Small steps add up to complete big journeys
What about applying Gamification at work
High level steps for a Gamification design
Player
Desired
Actions
Feedback
Mechanics
Business
Metrics
Win-State
Incentives
Triggers
Embeds
(by Octalysis)
Players to business metrics
Player
Business
Metrics
Players to business metrics
Player
Business
MetricsDesired
Actions
Feedback
Mechanics
Triggers Win-State
Small steps add up to complete big journeys
Gamification in Agile
• Agility focus on iterative
enhancements
• Gamification focuses on
intrinsic motivation towards
continuous enhancements
● Agility appreciates values
such as transparency and
failing fast
● Gamification provides safe
zone where transparency
grows and failure is
encouraged
● Agile encourages
“Focus”
● Gamification can
increase “Focus"
Linking Game Mechanics to agile Rituals
Scrum Meetings? → Time Pressure
Burn Down Charts? → Progression
JIRA Profiles? → Avatars & Personalization
Poker Game
Retrospective
Case Studies
Daily Scrum & Time Pressure
DOs:
• Make the team select when
to start scrum
• Emphasize time often
• Thank the team when daily
scrum is done within 15 mins
timebox
Don’ts:
• Force a money penalty for
those who arrive late
The Avengers’
squad
Personalize character for each
member matching his/her personality
• Personalization
• Intrinsic motivation
• Adding a fun factor
Any new ideas ?
Champions keep playing until they get it right
What about Atlassian
Plugins for Gamification
Jira Plugins
Jira Plugins
Jira Plugins
Jira Plugins
Congratulation ! You’ve completed
Thank you!
Tasneem Abdelhamid | QA Lead |
Breadfast
Sara ELKady | Scrum Master | Vodafone
(VIS)
Cofounder | Gampact

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