GamEffective successfully promoted its brand and the enterprise gamification market by leveraging Oktopost to distribute content across multiple LinkedIn Discussion Groups as well as Twitter.

1. For B2B Social Marketing
Professionals
GamEffective Customer Case Study

2. Company Background
 Founded in 2012, GamEffective is an
enterprise gamification platform for
sales and customer service
 The company provides packaged
applications that gamify business specific scenarios
 GamEffective’s apps use gaming
dynamics to increase employee
engagement and performance

3. GamEffective’s Marketing Objectives
Boost Brand Awareness
As a new brand in a new market, GamEffective’s primary
objective was to increase brand awareness of the company
itself, as well as the gamification industry at large.
Establish Thought Leadership
GamEffective aimed to build a high level of trust and
credibility among prospects to secure its status as a thought
leader in the enterprise gamification industry.
Generate Leads via Social Media
As a B2B company, GamEffective sough to promote content
across the social web, particularly in LinkedIn Groups, in an
effort to target qualified leads and generate sales.

4. Drive awareness for an early-stage
startup with limited resources
Bring attention to a fairly new
industry - Gamification only gained
widespread recognition in 2010
Our Solution
Challenges
GameEffective: Marketing Challenges
Cost-effective, powerful marketing
solution for major social channels
Easily distribute content on a largescale across multiple social networks
to build thought-leadership
Engage with a large target audience
through LinkedIn Groups
Seamlessly join, manage and post to
dozens of LinkedIn Groups
Accurately track engagement
metrics generated by social media
Message-level analytics for clicks,
conversions and engagement

5. Oktopost: Socialize your B2B Marketing
Manage
Connect
Analyze
Measure
profiles and
company pages
for LinkedIn,
Facebook,
Google+ and
Twitter from one
interface
with prospects
by viewing and
responding to
any comment
directly from
Oktopost’s
Social Inbox
Lead Capture
data to see
which social
networks and
posts generate
high-quality
leads
performance for
each social
campaign, based
on key KPIs,
engagement
statistics and top
messages

6. GamEffective recognized that marketing
to LinkedIn Groups and Twitter was the
most effective strategy for connecting to
and engaging with B2B prospects.

7. Powerful LinkedIn Marketing
Oktopost offers the most innovative solution for managing LinkedIn profiles and
company pages, as well as posting to LinkedIn Groups on a large-scale. With over 260
million members and more than 2.1 million Groups, LinkedIn is the platform of choice
for B2B marketers.
Tag
Groups
LargeScale
Posting
Create tags for
each LinkedIn
Group for more
targeted posting
Schedule posts for
dozens of LinkedIn
Groups, for any
day or time
Power
Search
Manage
Groups
Filter your Group
search by number
of members and
engagement
Join or leave any
Group, for any
profile, directly
from Oktopost

8. As a new brand in a growing market,
GamEffective knew that its path to
marketing success had to entail largescale brand awareness campaigns

9. Spotlight on Social Analytics
Use conversion rates to refine and
optimize the language, keywords
and messaging of each of your posts
 Measuring conversions – not just
clicks, helps calculate the actual ROI
of your social media marketing efforts
Conversion tracking uses cookies to
track if a user clicked on a link, even
if the conversion happened weeks
later
Easily see which social post a user
clicked on, from which social profile
and in which LinkedIn Group

10. Oktopost helps us to manage dozens of LinkedIn
Discussion Groups, create targeted posts in
minutes, and analyze the awareness-building
process using the most in-depth social analytics.
(Gal Rimon, CEO and Founder, GamEffective)

11. GamEffective’s Results
GamEffective started using Oktopost in September 2013
Within three months, Oktopost helped GamEffective drive
986 relevant visitors
to its website, primarily from LinkedIn Groups.

12. Drill-Down to LinkedIn Group Performance
Using Oktopost, GamEffective successfully optimized its LinkedIn
marketing by analyzing which Groups generated the most
clicks and delivered the best overall performance.

13. Key Takeaways
Market to
Relevant Social
Networks
Measure Your
Performance
Distribute Content
Consistently
Depending on if your company is B2B or B2C, focus only on
the social networks that are most relevant. B2B marketers
should emphasize LinkedIn Groups and Twitter, while B2C
marketers should concentrate more on Facebook.
The only way to understand which messages – including
the wording and links, appealed most to users, and
yielded the most clicks and conversions, is by accurately
monitoring your social media marketing performance.
Good content marketing is consistent. B2B audiences use
social platforms to access a steady stream of content on a
regular basis. Devise a content marketing schedule, and
make sure it meets the needs of your prospects.

14. GamEffective effectively leveraged Oktopost
to engage with target audiences on LinkedIn
and Twitter, build-up its thought leadership
status, and drive a significant number of
relevant
prospects to its website.
Find out more about how Oktopost can help you.

15. Thanks!
Questions? Feel free to contact us @Oktopost
or find us on Facebook