This document outlines GWT Corp's 2017 digital marketing plan. It discusses strategies for social media including growing followers on Facebook, Pinterest, Twitter, and Instagram. It recommends changing the email marketing platform to MailerLite to save money and gain additional features. Content strategies for branded bi-weekly emails are provided. The document also discusses automating workflows for new subscribers and VIP customers. Web analytics tools like Google Tag Manager and Facebook Pixel are recommended to track user activity and create re-marketing audiences. Finally, keyword research, sales funnels, and re-marketing strategies are mentioned.

1. www.gwtcorp.com
GWT 2017 DIGITAL MARKETING PLAN
SOCIAL MEDIA
INFORMATION!
RE-MARKETING
2017
EMAIL
1
Doing the same thing will not get you different results

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GWT EMAIL MARKETING
CHANGE THE EMAIL PLATFORM TO MAILER LITE / OR GET
RESPONSE
1. Cheaper
2. More integration options
3. Better email analytics (countries, in email activity)
4. User friendly, More options (video)
5. Full automation!
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CONTENT:
1. Bi- Weekly BRANDED emails
2. Less images (posters), S.E.O freindly, light in size- faster to open, mobile
friendly
3. 80-20 ratio – Sales and education.
WHATS IN THE EMAIL?
1. Weekly webinar
2. Lesson of the week (MLM, personal expirience etc)
3. Offer what your audience is searching for
4. Tell a story, personal or other people
5. Recycle is ok.
A/B TESTING
Open rate, content, link activity, call to action activity. Time
of day etc
Actions:
1. Change email marketing platform to mailerlite.com (save 2500$ Annualy) 2. More features on this new
platform (webforms, landing pages, full automation – great for new members .(Billing date April 29)
Create new email templates – Weekly, member advance, edcucational.
3. Cleaner look and feel, less images, more text, interactive, give the reciver a reason to open the email.
Constant contact $295 per month
Mailer lite $120 per month or $1008 Annually.
Save 2500$ annually

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Using mailerlite
Already
integrated on FB
Using Get response –
testing/trial mode
The Magic word:
AUTOMATION
NEW SUBSCRIBERS
FACEBOOK INTERACTION (LANDING PAGE)
GWT EDUCATION PROGRAM
VIP CUSTOMERS

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MONITOR USER ACTIVITY
(FERIFlawless downloads email)

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SOCIAL MEDIA
Facebook
Grow the followeres, join groups, share other people posts – Create
a company policy for that.
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Pinterest
This is a tool we must use more, post products with links to
our website.
Twitter
Great for news, updates, new products, webinars,
announcements. Follow people using the keywords we
decide on (work from home, extra income etc)
Instagram
Our account is now connected to Facebook, we can use this
channel for paid ads – using the audience database in Facebook
ACTIONS:
1. Company policy regarding sharing members content on all social
networks.
2. Grow Grow Grow – Join forums, groups, add followers – we can double
our followers in 3 months!
3. Create audience – website visitors using Facebook pixel
4. Engage with followers, support, leads.
5. Measure performance – Facebook pixel
?

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WEB SITE / INFORMATION
Know what people are looking for.
Where are they coming from
Why are they not taking an action
Track user activity.
Tools to use:
Google tag manager:
Google analytics
Facebook Pixel
Bit.ly
Email marketing software

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KEYWORD RESEARCH
What people are looking for – long tail
keywords for Google PPC
Research : Keyword used in the MLM industry
(competitors) – outsource.
Keyword determines strategy in writing
website and a Blog content
Controlled test PPC campaign.
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RE-MARKETING
CREATE SALES FUNNELS
GWT TOURS / FLAWLESS, CAR PROGRAM
Focused re-marketing
Facebook Pixel Audiences.
MESSAGE
LANDING PAGE
REGISTRATION FORM

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GWT 2017