Pinterest is a popular social media site that can be leveraged for B2B marketing. The document provides 6 tips for using Pinterest for B2B purposes: 1) Use it as a repository for visual assets; 2) Humanize your brand; 3) Demonstrate practical use of products with real world scenarios; 4) Collaborate with employees, partners, clients and prospects; 5) Go beyond self-promotion and focus on topics; 6) Use visual content as part of an overall marketing strategy that includes Pinterest. The document encourages B2B marketers to focus on high impact visual content for Pinterest and social media.

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Social Media Lead Generation
Leveraging Pinterest for
B2B Marketing
6 Practical Tips

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Social Media Lead Generation
Pinterest, the hottest social media
site of 2012 has caught the Internet
world by storm. Pinterest today
occupies an enviable position right
behind Facebook, Twitter, and
YouTube, in the list of Top 10 Social
Networking sites.

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Social Media Lead Generation
1. Use Pinterest as a repository for your
visual assets
Pinterest can easily serve as a repository of your best
visual assets. Needless to say, share things that are only
worth sharing and not every image/video your company
has produced. The biggest advantage Pinterest provides is
that it automatically links back to the page that houses the
collateral you have picked the image
from- so you are creating valuable
backlinks, and making it easy for
people to follow the link.

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Social Media Lead Generation
2. Use Pinterest to humanize your brand
Just because you are a B2B company, does not mean your
pinboards should be just about your products, or demo
videos. Let your brand’s personality come through in your
pinboards. What is the culture of your company, what
causes do you believe in, who are your top
executives, what are their hobbies, how are you giving
back to society, what are the interesting places in and
around your corporate HQ, who are your
customers?

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Social Media Lead Generation
3. Use Pinterest to demonstrate practical
use of your products
Showing how your products can add value in a real world
scenario is more effective than just posting product
pictures or screenshots onto your pinboards. You can also
subtly demonstrate though images who will benefit from
your products. For instance: if your product is targeted
towards banks and financial institutions,
pinning imagery that represents
challenges they face, is a subtle way
of showing that your solution can
mitigate such challenges.

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Social Media Lead Generation
4. Use Pinterest to collaborate with
employees, partners, clients, prospects
Don’t ever forget that at the heart of it, Pinterest is a
‘social’ network, and as with any social network, success
depends on effective engagement and collaboration.
Creating a pinboard and allowing your
employees, partners and clients to add relevant images
makes them feel more connected to your brand. Also,
the images added can give you an idea
what matters to your prospects/
clients/ employees.

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Social Media Lead Generation
5. Use Pinterest to go beyond brand
promotion
The key to success on Pinterest is to move beyond self-
promotion. Make your pinboards about a
topic/subject, rather than making them about your
company. Remember however, to give your pinboards, a
consistent identity. If you want to come across as an
edgy, be edgy; want to come across as trendy, be trendy
…ooze a distinct personality and stick
to it! Let your Pinterest profile tell
your brand’s story in pictures, and
also project to the world the kind
of brand you are.

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Social Media Lead Generation
6. Use Pinterest as part of your overall
marketing strategy
One thing Pinterest will do is get marketers to rethink their
marketing strategy, not just in terms of written collateral
but also in producing high impact and shareable visuals.
For eg: if your blog post does not contain a relevant
image, you cannot share it on Pinterest. This means that
you will now have to focus on
visual branding to be successful on
Pinterest. Visual collateral like
infographics, videos, whitepapers,
cheat sheets will be more effective
and that’s what you need to focus on.

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Social Media Lead Generation
Oktopost is a platform for social media
lead generation. We manage scheduling
posts to LinkedIn Groups, Facebook
Pages, and Twitter, using multiple social
profiles, and track all activity from clicks to
conversions.

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Social Media Lead Generation
www.oktopost.com