GoldenComm is a technology firm headquartered in California. It previously had success without a social media strategy, but launched one to amplify its brand, boost traffic, and attract clients and talent. The strategy included platforms like Facebook, LinkedIn and Twitter. Content highlights the company culture and values through stories, images and by engaging audiences. Tracking metrics measures the strategy's impact on awareness, traffic and other goals. Coaching ensures the strategy evolves with social media best practices. The results have included increased brand authority, loyalty and lower recruitment costs.

1. The Company
GoldenComm
Social Media Marketing
GoldenComm is a strategic technology firm headquartered
in Newport Beach, Ca. Since its early years of operation, the
GoldenComm team saw opportunity in the industry’s
growing demand for technically-refined web development.
This opportunity served as the premise to build a team
comprised of highly technical talent. The company’s slogan,
“Websites That Work Harder,” emphasizes the importance of
creating websites that deliver the highest ROI for its
customers. Though aesthetics of a website’s design have
value, the GoldenComm team stands by its mission to
accelerate the growth of its customers with proven strategy.
Case Study

2. The Challenge
GoldenComm has had much success over the last 2 decades and
had not yet fully embraced the value of a social media strategy. The
question was: We have been successful so far, so why start one now?
Just because everyone else is doing it, or is there actually some real
incentive and value to invest in and deploy a social media strategy
for a B2B company?
The challenge was to put a strategy in place and get upper
management, executives, and employees buy in. A strategy of
consistency, creativity, and commitment that highlighted the unique
culture of the company soon started to gain some momentum and
generated enthusiasm and teamwork. The value of a solid and
successful social strategy has helped increase GoldenComm’s
competitive advantage in recruiting efforts, attracting top technical
talent and showcased GoldenComm’s teachings to a new and
broader audience to help businesses learn how they can make their
websites work harder for them.
The Strategy
We launched a cross platform social media strategy that included
Facebook, Google+, LinkedIn, Instagram, Twitter and the company
blog. The initiative behind our campaign was to make sure we
highlighted GoldenComm’s core values by serving and honoring
others. This includes existing clients, partners and local businesses.
This strategy has helped amplify the GoldenComm brand, boost
website traffic, attract, engage and connect with clients, employees
and prospects.
Social isn’t just about promoting. It’s also about developing long
lasting, meaningful and mutually beneficial relationships. Utilizing
relevant online social media communities to foster brand advocacy,
loyalty and manage company reputation.
.

3. Social Media Integration
Social Media channels and your website should work
seamlessly together. A skilled team of developers
integrated social media tracking codes including event
tracking, conversion pixels, visible social media
buttons, and easily accessible share buttons.
Integrating social media correctly on to your site is
crucial to any successful social media strategy. With it
we can track results and measure ROI.
Research
We dedicated a considerable amount of time to understand the inner-workings of the brand as
well as conduct social research and data mining to gain essential insight into social assets,
platforms and content. This provided the intelligence and framework to develop the appropriate
social media strategy needed to reach GoldenComm’s ideal goals and intended audiences. We
also implemented an in-depth analysis of what the competitors were doing on social media.

4. Creative | Design
Social communications begins with a powerful message, which can come in the form of
captivating text or awe-inspiring imagery. Our creative team developed our core messaging
and design in a visually engaging story that differentiates GoldenComm from the competition
and connected us with our audience in a unique way. Original content is Golden to audiences
and most importantly to Google.
#flagfriday Campaign Elvis Goes to Poland Campaign/Creative

5. Listening | Monitoring
To maintain a strong social presence it is imperative to
build valuable relationships within online communities
by actively participating in conversations. Keeping an
eye on social media growth, engagement, and
customer/employee feedback is important to monitor,
maintain and grow the brands social channels.

6. Coaching | Education
There is no one-size-fits-all approach for
social media, the functionality of social
media websites and the way we use them
change over time. After we created and
implemented the social media strategy for
GoldenComm it is important that we
maintain the strategy as well as fine-tune
what is and isn’t working. Continuing to stay
on the cutting-edge of social media best
practices through ongoing coaching and
training is essential to ongoing success.
Tracking | Audience Acquisition | Brand Equity
Tracking results and re adjusting campaigns are important factors when determining what is working
and what is not. Did audiences interact with last week’s social post? How much traffic did LinkedIn
drive to the website? Which social platforms are performing best? We tracked social metrics and KPIs
that matter most to the business and brand.

7. Content Creation | Management
Our focus was to create content that is original and unique. When implementing a social media strategy it is
important to consider unique content in your content creation strategy. Why is it so important? Because Google
changes its search engine formulas over 500 times a year in the pursuit of delivering results that are more
relevant to “you,” the user of search. Google says that it’s search engine is about finding and ranking high in
search results, websites and blogs that will provide a high quality experience for readers.
Creating the best possible experience for users comes down to the key element of quality content creation.
That one activity alone will make a major difference in pushing your website and blog higher in search results.
“Search is a complicated and
evolving art and science, so
rather than focusing on specific
algorithmic tweaks, we
encourage you to focus on
delivering the best possible
experience for users.”
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8. The Results
Increased Brand Awareness and Loyalty
Boost in Employee Moral and Engagement
Decreased Recruitment Costs
Higher Brand Authority
Increased Inbound Traffic
Better Search Engine Rankings
Richer Customer Experiences
Improved Customer Insights

9. Key Strategies for a Successful Social Media
Marketing Strategy
Engage actively
with your
audience
Tag clients,
partners and
employees
Tell interesting
stories
Create original
and authentic
content
Honor your
employees and
your clients

10. How can our
WILDLY
TALENTED
team help you?
(949) 574-5500
GoldenComm.com
STOP BY
3420 Irvine Avenue
Newport Beach, CA