Oktopost is a comprehensive platform designed for B2B social marketing professionals, allowing users to manage, measure, and engage with their audience across multiple social media channels with minimal effort. Key features include post publishing, conversion tracking, social listening, and integration with third-party tools to enhance marketing performance. Oktopost aims to provide actionable data, helping businesses optimize their social campaigns and improve ROI.

1. Designed For B2B Social Marketing Professionals
Capabilities Deck

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Oktopost: Fast Facts
A platform that allows you to manage and measure
all of your professional social media marketing
Schedule and publish posts using
multiple profiles across the social web
Access granular-level analytics
and reports, including clicks and
conversions and engagement
View conversions generated from
social media, including which post a
lead clicked on prior to converting
Monitor keywords and mentions, and
communicate socially with the most
relevant prospects
Discover great content to share, and
add it to pre-set post queues

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General Overview
Publish
Measure
Listen
Integrate
Engage
Establish and Grow
Your Social
Presence
Oktopost provides maximum
visibility across key social channels,
requiring only a minimal investment
of time and effort. The platform
makes it easy to manage multiple
social campaigns, accurately track
their performance, and engage with
your target audience.

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Publish
Reach your target audience across the social web with
the ability to publish social posts to multiple social
networks, profiles and groups… in just a few clicks.

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Publish Features
Bookmarklet
Share content directly from
your browser. See powerful
analytics for each post, as
if it was published directly
from the platform.
Campaigns
Segment all posting
through campaigns in
order to compare and
optimize the performance
of of your social activities.
Message Assets
Compose draft posts with
custom link previews and
photo attachments, and
easily access them for
later scheduling.
Autoposter
Easily post across
multiple social networks,
profiles, company pages,
and discussion groups
within minutes.
Content Recommendation
Oktopost learns what kind of
content converts best for your
target audience, and then
suggests similar content
for you to share
Roles and Permissions
Create unique roles and
permissions for each user in
your account, and choose
precisely which features to
give or deny access to.
Post Queues
Define flexible, queuing
times for every social
profile, and quickly
schedule any original or
curated content curation.

6. Measure
6
Use social analytics to determine which channels drive
the best results, and go beyond the click by tracking the
conversions that have a true impact on your bottom line.

7. 7Measure Features
Conversion Tracking
Measure your social
media ROI by tracking
conversions, and identify
which social assets drive
lead generation.
Lead Capture
Understand which leads
were generated from
social media, and view
the exact post or posts
they clicked on.
Global Reporting
Access unlimited reports
and see powerful
analytics across all of your
campaigns, including posts,
clicks, and conversions.
Campaign Reporting
See detailed metrics for
each campaign, including
message performance,
conversions and valuable
lead information.

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Monitor social networks to follow mentions, track competitors
and identify business opportunities, and use this knowledge
to engage with audiences in the most targeted way.
Listen and
Engage

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Listen and Engage Features
Monitor
Create real-time social listening
streams, allowing you to track
keywords, mentions, groups,
company pages, and more.
Interact
Identify and comment on
posts, tweets, or LinkedIn
Group discussions directly
from the platform.
Social Inbox
Engage and nurture potential
leads - view and respond to
comments on your posts from
a unified inbox.

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Integrate
Get an even more detailed view of your social
analytics and lead data by integrating with
powerful 3rd party platforms.

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Integrations 3rd Party Platforms
Understand which webinar
registrants signed up as a
direct result of your social
media marketing posts.
Utilize your unique Bitly
links, while still benefiting
from Oktopost’s extensive
tracking capabilities.
Sync all of your lead data
with Marketo and utilize it
for your smart campaigns
and email nurturing.
Utilize Oktopost’s powerful
lead source data in order to
enrich marketing programs
within Eloqua.
Identify which social
campaigns and networks
drive traffic to your website,
and customize UTM fields.
Help push leads down
the sales funnel by
syncing Oktopost data
with Salesforce.com
Update Act-On with detailed
lead source information, and
trigger programs based on
social activity.
Access and curate content
from multiple RSS feeds by
connecting your feedly account
to the Oktopost platform.

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Why Oktopost?
“Finally! We have actionable data from our social media
campaigns.” – Trevor Rasmussen, Deluxe
"Oktopost lets you track conversions, and determine where to
apply your social selling resources." – Tom Martin, Converse Digital
“Oktopost has enabled Cerasis to remain effective at social
media and content marketing.” – Adam Robinson, Cerasis
“Managing social media campaigns is easy with Oktopost.
It’s an invaluable tool for our company." – Clare Avieli, Panaya

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Thanks!
Website: www.oktopost.com
E-mail: contact@oktopost.com
Twitter: @oktopost