In order to promote and sell his book, The Invisible Sale, Tom Martin needed a way to maximize the effectiveness of social media, and where to apply his limited resources
Tweepsmap is a data-driven marketing platform that enables agencies and marketers to optimize their marketing activities on Twitter by optimizing audience dimensions such as location, timing and demographics.
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.
Tweepsmap is a data-driven marketing platform that enables agencies and marketers to optimize their marketing activities on Twitter by optimizing audience dimensions such as location, timing and demographics.
Integrating Social Media and Marketing AutomationOktopost
In this slidedeck, we'll show you some of the benefits of integrating your social media with marketing automation for a more holistic approach to social media strategy.
Learn how integrating social media with marketing automation can help increase your existing campaigns. Understand how your audience interacts with your social media marketing, and use that data to create segments and nurturing campaigns within existing marketing automation programs.
This can be very helpful for:
-Improved lead nurturing
-Better lead scoring
-Accurate lead attribution
The Simple 6-Step Social Media Workflow That Will Get You More OrganizedCoSchedule
What if you could be organized, efficient, and consistent with your social media workflow when planning a campaign to share your content?
Learn how: http://coschedule.com/blog/social-media-workflow/
In this case study, we'll discuss how a leading IT systems and services provider, was able to increase the performance of their existing Marketo instance using the Oktopost integration. With the added data, they were able to better score and nurture their leads, which led to leads moving to sales faster.
Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
These slides are based on the article: "What Trump Understands About Using Social Media to Drive Attention" by Barbara Bickart, Susan Fournier, & Martin Nisenholtz.
As part of a school project, my team presents the main findings of the article. Also, we present our own ways on how brands can utilize the Trump approach effectively.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
Is social media marketing about recruiting (facebook) fans to become customers and recruiting customers to become fans... it all depends which moment of truth your digital marketing strategy needs to focus on....
Social Advertising. For Pundits have been debating which is better (and which will last): Twitter or Facebook
Both now have ever-evolving advertising platforms, and both can offer real success for an advertiser…or abysmal failure if you don’t know what to look for and how to measure success.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Oktopost Rated #1 Among the Top 10 Social Media Management Platforms in Ventu...Oktopost
VentureBeat Insight recently surveyed 1,133 social media marketing managers to find out which tools they use, and which ones give the most value. Oktopost, the only social media management platform developed especially for B2B marketers, ranked the highest in key features, among the top 10 social media marketing tools from the survey.
Source: http://insight.venturebeat.com/report/social-media-management-tools-tactics-and-how-win
Quick introduction to Traackr, the leading influencer marketing platform. See why top brands and their agencies choose Traackr to support their influencer and relationship marketing.
So you've gotten in the cage with HootSuite and now you're ready to up the ante in some Insanity with HootSuite in this advanced session! Learn all about how to understand the analytics and metrics of your posts within HootSuite, learn about and how to manage campaigns, and utilize assignments within HootSuite to help you get the word out about your postings. This is guaranteed to make you sweat with excitement and anticipation! Presented by: Araceli "Sally" Perez-Ramos, St. Edward's University
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Research.ly by PeopleBrowsr - Next Generation Social SearchPeopleBrowsr
Research.ly by PeopleBrowsr is the site that changes everything. It's a Next Generation Social Search.
This slide deck shows how to use Research.ly to search and explore the collective consciousness of people around you and around the world.
These slides are based on the article: "What Trump Understands About Using Social Media to Drive Attention" by Barbara Bickart, Susan Fournier, & Martin Nisenholtz.
As part of a school project, my team presents the main findings of the article. Also, we present our own ways on how brands can utilize the Trump approach effectively.
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
Is social media marketing about recruiting (facebook) fans to become customers and recruiting customers to become fans... it all depends which moment of truth your digital marketing strategy needs to focus on....
The Role Of Social Newletters In The Age of Content MarketingG3 Communications
The boundaries differentiating B2C and B2B marketing strategies are starting to blur. In fact, the instant gratification that comes with online search, social media, email and other web-based tools have offered buyers instant access to a plethora of information on potential solutions and services, as well as business trends.
While vendors and their partner networks are recognizing that social media and content marketing are the new must haves for sales and marketing success, there is a clear disconnect between channel-wide goals, and overall training and capabilities to drive engagement and sales via these channels.
Social newsletters, however, allow organizations to connect the dots between social media and blogs, creating a new opportunity for channel engagement.
Register for the webinar titled: The Role of Social Newsletters In The Age Of Content Marketing to learn how organizations across the channel can optimize social engagement and blogging with social newsletters.
Learn how to make money online social media marketing platforms for businessPurveshDesai
Learn how to make money online social media marketing platforms for business
Social media marketing is the use of social media platforms and websites to promote a business or other products and services to customers and prospects. Social media marketing uses social networking websites such as Facebook, Twitter, LinkedIn, YouTube and Pinterest to create a campaign that reaches
Learn how to make money online social media marketing platforms for businesses is the best place to learn about all the latest social media marketing techniques and strategies.
We've been at it for over a decade, building successful social media marketing campaigns for businesses of all shapes and sizes. But we're more than just social media consultants. We specialize in inbound marketing that converts leads into customers through blogging, SEO
Social Media 101: Choose the Best Platforms for Your Business s.h.e. CONSULTING
Understanding social platforms and choosing the right one for your business can be overwhelming. This presentation is a basic overview of the most used platforms, user statistics on each, and tips to leverage one or more for your business.
Viral marketing in social media can be an inexpensive method in reaching millions of people quickly and almost effortlessly. To capture and convert your target audience you’ll need a sustainable campaign built on layers of traditional and internet media components to make it work.
Contextual Targeting in a Post-Privacy World: A Great Place to Start is Redd...Tinuiti
In this session, we partnered with Reddit, where hyper-specific, well-informed, and passionate communities meet on the Internet, to discuss how marketers can engage with unduplicated audiences through various paid and organic tactics.
Budget, resources, and visibility of social in business is growing every year. Marketers are now integrating social strategies into all campaigns and programs as a core channel. This increased focus on social requires the need to measure its business impact, changing how marketers measure and report on their social activities and successes. In this session, hear from Ben Cathers, Senior Strategic Solutions Consultant at Hootsuite to learn the tactics leading marketers are using to measure social attribution in their business and how they tie social back to marketing KPIs and overall business objectives.
Ben is a Senior Strategic Solutions Consultant at Hootsuite. He sells, pitches and manages the initial and expansion rollout phases for some of Hootsuite’s largest government rollouts such as The Canadian Government, State of Massachusetts, State of Maryland, City of Boston and New York City.
The "Oktopost Board" enable companies large and small to manage their employee advocacy programs. By enabling marketers to create and distribute social content, the Social Board provides a fun way to manage and measure your social program.
Get more information at http://www.oktopost.com/tour/social-media-employee-advocacy-platform
A full overview of the amazing benefits and features of the Oktopost social media marketing platform.
Manage all your social posting and measure what really matters - leads converted from social.
GamEffective Uses Oktopost to Promote Brand AwarenessOktopost
GamEffective successfully promoted its brand and the enterprise gamification market by leveraging Oktopost to distribute content across multiple LinkedIn Discussion Groups as well as Twitter.
Find out best practices and insightful tips on social selling, and how your company can leverage this practice in order to significantly increase the amount of leads you generate.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Multilingual SEO Services | Multilingual Keyword Research | Filose
Tom Martin Case Study
1. For B2B Social Marketing
Professionals
Tom Martin Customer Case Study
2. A Social Media Epiphany
Tom Martin, author of The Invisible
Sale, decided to use Oktopost to
promote his book via social marketing
While tracking the analytics of his
social campaigns, Tom made an
astounding discovery...
3. Tom Martin: Professional Background
Tom needed to conduct large-scale social media distribution to promote his book
• Over 20 years of experience in the
advertising business, helping clients
turn conversations into sales
• Globally recognized speaker and
blogger
• Founder of Converse Digital, a digital
marketing strategy agency
• Author of the book, The Invisible Sale
4. Oktopost revolutionizes the way B2B
marketers use social media today.
(Tom Martin, author of The Invisible Sale)
5. Tom’s Invisible Challenge
The Problem
Tom’s Solution
Only one person (Tom) to execute all of
the social marketing for the book
Post valuable content for marketing
purposes across all social networks
Unrealistic to manually post across all
networks, including LinkedIn Groups
Leverage the power of LinkedIn
Discussion Groups on a large-scale
Difficult to accurately monitor and
measure ROI of social media efforts
Run the entire social media strategy
by himself by means of a platform
Tools like HootSuite and Sprout Social
were more effective for “listening”, but
not for large-scale distribution
Gain a thorough understanding of the
effectiveness of his social marketing
6. Tom sought the ability
to use social media
for both marketing
and selling, with
limited time and
resources
7. Oktopost: The Visible Solution
The first platform that enables you to
execute large-scale distribution to
LinkedIn Discussion Groups
Robust engagement features, such
as a single Social Inbox that lets you
respond to comments on any post
Analytical data that lets users
identify which Discussion Groups
most effectively drive engagement
The only platform that tracks and
measures the real business value
of social media activities
8. Dominate LinkedIn Discussion Groups
Powerful Content Distribution
With Oktopost, Tom was able to take a
single piece of content and post it on a
multitude of LinkedIn Discussion
Groups, giving him access to tens of
thousands of potential leads.
Cost-Effective Resource Allocation
Using the Social Analytics Dashboard,
Tom tracked clicks and conversions to
understand which social networks
generated the most sales, and then
divided his resources accordingly
9. Making the Invisible, Visible
Tom could see precisely which
campaign a specific lead came from
He gained deep insight into the true
business value of his social marketing
and social selling activities
Tom was able to assess what type of
content - and which social network,
delivered the highest ROI
10. Oktopost: Designed for B2B Content Marketing
Using Oktopost, Tom promoted and sold his book through social
media without having to waste considerable time and money
By discerning between clicks and conversions, he intelligently allocated
resources solely to the social networks that generated sales
11. Extensive Social Analytics for All Campaigns
Oktopost provided
Tom with the
broadest view of
KPI analytics for
all of his social
media activities
12. Think Beyond the Click
The book launch campaign was a resounding success:
58 conversions and 18,271 clicks on posts
But do clicks tell the whole story…?
13. What to Measure: Clicks or Conversions?
22% Conversion
.03071% Conversion
At first glance it appears that Facebook was the most effective social network.
A single Facebook post had 3,256 clicks!
However, clicks didn’t provide Tom with the full picture of what drives his results.
14. Conversions Drive Marketing Success
When looking at conversions, everything changes…
LinkedIn had fewer clicks, but provided a
significantly higher conversion rate
0.031% Conversion Rate
22% Conversion Rate
15. Key Takeaways
A Click isn’t Everything
Only looking at clicks can lead to inaccurately
measuring the effectiveness of your campaigns,
causing you to place your focus on social
networks that don’t actually increase ROI
Conversions Tell the Story
By seeing which networks and discussion groups
converted the highest, you can understand where
to apply your limited time and resources
LinkedIn: A Social Selling Powerhouse
For his social marketing and social selling needs,
Tom understood that LinkedIn provided the
greatest opportunity for success. He was able to
take this realization and focus his attentions on
the right places and drive sales for his book.
16. Oktopost helped Tom save time, reach an
expansive target audience, and understand the
effectiveness of his social activities.
Find out more about how Oktopost can help you