The document discusses a new mobile analytics app called Media Mobile Analytics. It aggregates data from various social media and news sources to provide customizable dashboards and reports. The app utilizes Microsoft's Power BI platform and works across various mobile platforms. It provides analytics and insights for brands in an affordable and customizable way to help companies make strategic decisions. Some of its key features include social media monitoring and analysis, keyword tracking, share price analysis, and brand news aggregation.
How to Integrate Social Media with your Search Marketing StrategyNowspeed
Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
Integrating social media and search strategiesJasmine Sandler
2011 Presentation Created and Delivered by Jasmine Sandler, President, Agent-cy Online Marketing for the ASM audience and teleconference February 201. The presentation shares how social media is and will continue to affect Search Marketing and how brand marketers must approach this change.
How to Integrate Social Media with your Search Marketing StrategyNowspeed
Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.
We are an end to end Digital Communication Company based out of Chennai. We cater digital services including Website Development, Custom Application Development, Mobile App Development, e-learning and Social Media Engagement
To keep up with such shifts, marketers need to develop new marketing plans that are fresh, compelling and attuned to the heartbeat of the new marketplace. Here's a great read for SEM Trends this 2021.
Full blog here - https://digitalmarketingphilippines.com/search-engine-marketing-trends-2021-mid-year-report-infographic/
11 Social Media Scheduling Tools That Will Turn You into a Superhero [Infogra...Post Planner
It's Wednesday afternoon. You know from your Facebook Insights that your audience is online now.
It's the perfect time to post, but you don't have anything prepared.
You stop what your doing and go into panic mode. You want to find the right piece of content to post, and fast.
You jump over to Twitter and check out the influencers on your Twitter lists. What are they posting about? You check the trending topics.
15 minutes later you decide on the perfect piece of content for your Facebook audience -- and you post it. Whew!
Sound familiar? We've all been there.
It's that "fire fire!!" feeling that comes from not preparing your social media content in advance.
Warning: Manually posting all your social media content has been known to cause stress and anxiety. Possible side effects... you'll get burned out and social media won't be fun anymore.
All joking aside, it doesn't have to be that way!
All you need is a scheduling tool and your struggle will be over.
Imagine what it would be like to pop onto social media for 15 minutes in the morning and 15 minutes in the afternoon to engage with your audience.
You can use that time to answer questions, make new connections and get into those important conversations.
You can do all that rest assured that your hand-selected content is being published at strategic times.
Is it starting to make sense?
That's what happens when you schedule your social media posts. It takes a huge weight off your shoulders!
In our most recent infographic -- we compare 11 popular social media scheduling tools. Enjoy!
Integrating social media and search strategiesJasmine Sandler
2011 Presentation Created and Delivered by Jasmine Sandler, President, Agent-cy Online Marketing for the ASM audience and teleconference February 201. The presentation shares how social media is and will continue to affect Search Marketing and how brand marketers must approach this change.
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
Consumers demand privacy and digital marketing is evolving. Advertisers need a future-proof targeting solution that doesn't rely on third-party cookies or mobile identifiers. Hyper-relevant contextual targeting is a privacy-safe solution that goes beyond the keyword or category level to offer unparalleled relevance and reach in brand suitable environments, which means you can reach your target buyers at the moment they're most likely to engage - without cookies.
This presentation shows 5 basic Google marketing tools for small businesses and nonprofit organization. Prepared by #OhioBusinessHelp.com and Rob Bunting of CIG
InfiniGraph is the first to provide social aggregation, curation and syndication web based technology (in the cloud) allowing brands to engage audiences with real-time content and social relevance.
Social Intelligence - Moving from Keywords to Content RelevancyInfini Graph
10:30am-11:00am
Chase McMichael, CEO,
Infinigraph
@ChaseMcMichael
The social digital river is creating a wealth of consumer
and business information. Learn how finding Influencers
and making Advocates heats up your social campaigns
by connecting the right social intelligence to match
enterprise-grade req
Getting ROI From Digital Marketing - Digital Chai Pe Charcha in MumbaiSocial Beat
Presentation on Getting ROI From Digital Marketing at the Digital Chai Pe Charcha held by Social Beat in Mumbai on 7th Jul, 2017. It covers insights across social media, search engine marketing, landing pages, UX, content marketing and more.
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
Honestly, we didn't write this book to school you on the fundamentals of social media. In fact, we wrote it for experienced marketers like you, who have established lucrative social media channels for their businesses, and continue to forge meaningful connections with the customers, fans, and followers they serve. Because like you, we're enthusiastic about the ongoing impact social media can have on businesses in the future.
Start 2021 right! Conducting a Social Media Audit in Four Easy Steps Falcon.io
Need to prove your ROI or want to see if your channels performed the way they were supposed to? Crushing your company's social media performance begins with a complete social media audit. But where to start? By taking stock. Ever heard about the 80/20 rule: the principle that 80% of results come from 20% of our actions or customers? A social media audit is one of your best tactics to coax out that 20%. Not only can you identify gaps but also get more clarity on how your brand performs across your social media networks, your competitors and most importantly, understand the relationship between your brand and your audience. Learn how to position your 2021 social strategy so you come out on top with the help of a tool like Falcon that centralizes, monitors and optimizes all your social media activities in one platform.
Over the past two years, influencer marketing has become one of the fastest growing digital marketing tactics. Brands are seeing the impact influencers have on their content strategy and audience development. However, many marketers are still gaining a full understanding of how to run an influencer campaign and which insights they should be paying attention to.
This presentation covers:
- Influencer marketing overview – the who, what, where and why
- Starting an influencer campaign – setting goals, identifying audience, keywords and content
- Building a content campaign – building strategy, setting timelines, finding and engaging with influencers
- Monitoring and Reporting – tracking off-site content, measuring true influence beyond likes and shares
Visual Hypercuration InfiniGraph Capabilities 2013 The Content HubInfini Graph
Visual Hypercuratio™ is like an Owned Media Buzzfeed for brands. Content Hubs bring together InfiniGraph's Hypercuration™ with dynamic real-time visual content display on your ecom or blog site going from boring to exciting. Visual Hypercuration™ gives your consumers a reason to share at the same time unique high quality editorial on the same page is the juice Google requires to rank high. Now you have something to keep the customer coming back for more.
Given the buzz and data, social media has generated over recent times, we feel that Germin8 Social Listening will be able to add a great deal of value to brands.
These could be in the areas of:
Reputation Monitoring/ Management
Campaign Analysis- pre and post sentiments analysis
Industry or category Research & Competition Tracking
Lead Generation
Brand & Product Insights/Image
Consumer Attitude & Behavior
Adverse Event Monitoring & Crisis Management
Online Reputation Management
The concept of Big Data emphasizes the use of the complete data set to analyze process and predict various phenomena in the business world. This document describes the business uses of Big Data and outlines a Strategy for implementing Big Data analytics for Social Media
Mobile Enterprise Analytics in 60 MinutesCognizant
Mobile analytics are becoming a key component of businesses' IT strategies; today's on-the-go decision makers depend on increasingly small and powerful mobile devices to deliver anytime/anyplace access to information, as well as provide the analytical capabilities needed to inform faster, better decisions; bolster workplace efficiency; and proactively plan and execute strategies.
Data Visualization - HorizonWatch 2015 Trend Report Bill Chamberlin
Purpose: The slides provide an overview on the Data Visualization trend
Content: Summary information about the Data Visualization trend is provided along with many links to additional resources.
How To Use This Report: This report is best read/studied and used as a learning document. You may want to view the slides in slideshow mode so you can easily follow the links.
Please Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Every day, enterprises across the globe are engaged in two key activities: delivering effectual effects and building decisions that create impact. If you are in the big business of building enterprises that will be more valuable in future than present your decisions need to be driven by smarter data.
Companies today are witnessing a huge explosion in data availability - 90% of the world’s data was formed in the most recent years. Structured, semi- structured and unstructured data across internal business systems and external sources like social
media, market data and syndicated study are now creating an incredible opportunity to construct insights, therefore leading to intelligent decisions. However, as this data is generally available to an enterprise’s competitive set, only those who have a vision for
leveraging this intellect and are adept will eventually out-compete others.
No business can exist in isolation. The need to delve deep into understanding customer behavior and trends has become all the more crucial in this age of Social Media omnipresence. A powerful tool, Social media analytics (SMA) is a veritable boon for
companies to unearth prevalent customer preferences by gathering and analyzing data spread throughout the Web, on diverse online platforms such as social media websites, blogs, photo and video sharing sites. This vast chunk of information enables businesses to gain valuable insights and proficiency; and helps them gauge the pulse of the market, which ultimately aids in converting information into robust actionable strategies.
Similar to Strategic thinking for a digital age (20)
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
1. STRATEGIC THINKING FOR A DIGITAL AGE
Entertainment and media executives say it’s difficult to assess which data is truly useful
for big decision making (32%). As a result they’re seeing limits to using data and
analytics more often. Yet for all of the challenges, 72-75% have already changed their
organizations’ approach to decision making as a result of data and analytics, and
another 25% plan to do so.
Utilizing the right applications for concise, valuable IT solutions is an incredibly
important facet of our business offering here at. From the right data visualization
platform, to the right reporting software, IT and business certainly have a wealth of
viable tech solutions from which to choose. As trends progress, mobile continues to
experience growth in almost all aspects of enterprise. As a result useful corporate
mobile apps are experiencing a boom, and many of the tried and true applications of
yesteryear are making strong appearances on the various mobile platforms of today.
Some of the most popular mobile data apps, Sprout Social and Datazen, are increasing
in penetration, with both aggregating data from various social sources, and making it
more digestible for users and clients. The only limiting factor for these mobile
enterprise solutions is cost, with both requiring expensive licensing for usage.
2. Recently I came across one of the products I had seen at one of the IT companies have
started the development of the Analytics App, an application designed to bring some
nuanced campaign data management to the mobile level for clients and business teams
alike.
Media Mobile Analytics is a mobile application which is sure to be valuable to clients
and account teams. Firstly, the App works on any mobile platform. The current version
which is attuned to a proof of concept Client campaign works both on Apple’s IOS,
Windows Phone and Google’s Android operating systems. Secondly it’s vastly
customizable with extensive reusability. . And thirdly, the app is much cheaper than the
competing mobile tech solutions, with development cost being very inexpensive.
The current state build is very agile and utilizes Microsoft’s Power BI platform in the
section demarcated Insight Socialytics. The app uses Microsoft’s data visualization
platform to present intuitive dashboards to enterprise users. The dashboards generated
utilize sources such as, Brandwatch, Twitter and Facebook and each report generated is
very detailed and interactive.
The dashboards are also fully customizable and aggregate metrics such as mentions,
sentiment, retweet counts, and comments. In typical Power BI fashion, the dashboards
are neat, tabulate quickly, and use data from the past 3 weeks. Most importantly, the
tabulation will be always on, for when a user needs on-demand analytics.
Another great feature that this app brings is the Twitter buzz section. Twitter buzz
quickly aggregates all @mentions and hashtags of the specific brand globally. Since this
social media platform has become so important for enterprise, this functionality is
incredibly valuable for clients and account managers alike.
On the user level, the app’s UI also features intuitive tabbed functionality, with tabs that
are as follows:
Brand News – Relatively self-explanatory. This tab aggregates all brand financial
news in a series of headlines with expandable content related to the particular brand
it was deployed for.
3. Analytics – This aggregates analytics for the brand. The KPI’s that are available
include: Share of audience, sentiment analysis, and the sources the brand’s content
are being published on.
Share Price – This analyzes the share price of the brand, which can be useful when
calculating ad spend and campaign budget.
Keywords – This checks keyword performance for a given campaign. Top searches in
relation to the brand are aggregated here.
Social Analytics – This tracks more focused KPIs from specific platforms like
Facebook and Twitter. Mentions, likes, and shares are all tabulated individually
under this tab from a variety of sources including: News, Blogs, Forums, Video and
Twitter.
This mobile app will bring brand management to the tips of our client’s fingers. It’s easy
to update, and quick to roll out for any client. With focus falling on mobile,
the analytics app will help keep and the other and clients in line and current with
brand performance and awareness.
Capabilities of Smart, Connected Products
The capabilities of smart, connected products can be grouped into four areas:
monitoring, control, optimization, and autonomy. Each builds on the preceding one; to
have control capability, for example, a product must have monitoring capability.
4. Both intuition and analytics matter
It’s no longer good enough to make decisions based on intuition alone.
Skills: Social media means a TV pilot can burn out on opening night or a film’s
prospects can change quickly. Data about finicky customers isn’t always available today,
but once it is, skills will need to rise quickly.
Senior management lacks the necessary skills or expertise.
There is a limited direct benefit to my kind of role.
Data: Data that you want is often in the hands of third parties and still needs to be
aggregated and interpreted in elegant ways tobe useful. By anticipating the type of real-
time decision support you’ll need in the future, you can better negotiate with third
parties to have what you need, when you need it.
It’s difficult to assess which data is truly useful.
The quality, accuracy or completeness of the data isn’t high enough
How is this changing :
1. Making greater use of specialized analytical tools.
2. Employing dedicated data insight specialist to formula a strategic decision.
3. Relying on enhance data analytics like optimization and predictive analytics.
Some decisions you need to make are big enough to change the course for your business.
And decision making ‘as usual’ may not be right for the task. More data are within your
reach to understand what was previously unknown. Sophisticated analytical tools are
available to you to ‘see’ a wider range of possibilities and evaluate them quickly.