It's great bringing more and more visitors to your site as well as increasing its average session duration and lowering its bounce rate. But by the end of the day, what these content marketing KPIs mean in terms of revenue?

1. Content Marketing KPIs

2. A large amount of marketers don't track the ROI
of their content marketing programs.

3. B2C Marketers

4. B2B Marketers

5. What’s behind the lack of tracking
– and behind the lack of success
at tracking – the ROI of content
marketing programs?

6. Content marketing programs
are generally developed
seeking branding benefits.

7. No matter what, the
question that needs to be
answered is:

8. How is your content marketing
program tied into your
business model?

9. Content Marketing
KPIs before
publication

10. Before measuring the
success of the content
you’ve published, it’s
important that both your
content production and
distribution are backed
by data from their
inception.

11. For a data-driven
content marketing
approach, you might
first:

12. Analyze and list
which content works
best in each of your
distribution
channels

13. Figure out and list which
content pieces received the
most backlinks

14. Discover and list the
best search engines
performers

15. Get to know the
best days and
times to publish
and promote
your content

16. Ready to go

17. Content
Marketing KPIs
after publication

18. These are
KPIs that
may vary
according to
your
business
model and
to what you
define as
your
conversion
goals.

19. Publishing
companies are
different when it
comes to content
marketing KPIs
because the
content itself is
their final product.

20. Content Marketing KPIs for
publishing companies

21. Specifying KPIs

22. Content
Marketing KPIs
for other
companies

23. The company blog

24. Specifying KPIs

25. The resources page

26. Specifying KPIs

27. When it comes to the users
that accessed some piece of
gated content but didn’t
convert through this piece’s
CTA, the company still have
their contact information,
which can then be used to
send them drip campaigns.
In this scenario, the main
KPIs to be monitored are:

28. Specifying KPIs

29. Videos, Presentations, Webinars and Podcasts

30. Specifying KPIs

31. Final thought

32. Thank you