Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

True view for mobile app promotion tuoigiun.com

tuoigiun.com

Related Books

Free with a 30 day trial from Scribd

See all

True view for mobile app promotion tuoigiun.com

  1. 1. Promote your Mobile App with TrueView for Mobile App Promotion
  2. 2. With millions of mobile apps, making sure the right customers discover your mobile app is a challenge 2.5M Store 150% Google Confidential and Proprietary mobile apps to choose from across Google Play and App Source: 2.5M as of Q2 2014, based on press releases and presentations from Google and Apple YOY growth of mobile apps in Google Play and App Store
  3. 3. Cut through the clutter with TrueView for Mobile App Promotion on YouTube ● Powerful Engaging Video Ad Format Google Confidential and Proprietary Use video to highlight app features and create an immersive experience ● Reach millions of engaged customers on the largest mobile video destination YouTube users are on average 2x more likely to buy/download mobile apps1 Over 2B daily mobile views on YouTube2 ● Capture undivided attention Your video ad will be the only in-stream ad running Source: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets 2- As of July 2014, Google Internal
  4. 4. TrueView for Mobile App Promotion provides a seamless user experience Google Confidential and Proprietary * Inline install will launch on iOS initially; Android to come soon Once the “Install” button is clicked, the advertised mobile app is downloaded inline without the need to leave YouTube* Cost Per View Model: You only pay if a viewer watched 30 seconds or until the end of the video ad, whichever is first. Companion banner persists even if the video ad is skipped. Your in-stream video ads play before a selected video in the YouTube mobile app. A promotional banner with "Install" call to action appears below. After 5 seconds video ads can be skipped.
  5. 5. Video ad format on the largest video destination Powerful Targeting Google Confidential and Proprietary Effective Format Use sight, sound and motion to showcase your mobile app and drive high quality installs. Engaged Audience Source: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets 2- 2B daily mobile views on YouTube as of July 2014, Google Internal Target users using existing Adwords for Video targeting options including: demographic, topics, interests, keywords, remarketing Maximum Reach Reach users on the largest mobile video destination. Over 2B daily mobile views on YouTube.2 YouTube’s users are 2x more likely to buy/download apps for their smartphone or tablet.1
  6. 6. Get started and promote your mobile app with TrueView for Mobile App Promotion 1 Create Google Confidential and Proprietary All you need is a video and your mobile app ID on iOS or Android. 2 Launch Choose your targeting method. The install companion banner is automatically generated with information such as mobile app name, ratings and price. 3 Measure Measure your mobile app installs, and video ad impressions and views by target. 4 Optimize Optimize the performance of your campaign based on your marketing goals.
  7. 7. “Game of War” uses YouTube to acquire new, highly valuable customers Background ● “Game of War - Fire Age”, developed by Machine Zone, is a top Google Confidential and Proprietary grossing mobile app on iOS and Android Goal ● Drive a high volume of engaged customers to install and play “Game of War - Fire Age” Approach ● Created video campaigns using TrueView for App promo on YouTube ● Geographically targeted more than 12 countries using a combination of demographics and interests targeting Results ● Acquired users from YouTube that are 15% more valuable than any other video platform “Using YouTube we didn't just find more customers, we found more of the "right" customers. We know video platforms in general deliver valuable users, but we found that users that download our app from YouTube are 15% more valuable than any other video platform.” - Deepak Gupta, CRO Machine Zone
  8. 8. Google Confidential and Proprietary Appendix
  9. 9. Your mobile app needs to standout from the clutter Over 2.5M Mobile Apps growing at 150% YOY Google Confidential and Proprietary Source: Google and Apple press releases and public announcements
  10. 10. YouTube is the largest smartphone video app Google Confidential and Proprietary Source: Globalwebindex Q2, 2013 % of global smartphone users. Question: Which of the following mobile applications have you used in the past month?
  11. 11. YouTube users are on average 2x more likely to buy/download apps for their smartphone or tablet Norway Poland Portugal Russia Saudi Arabia South Africa Spain Sweden Switzerland Turkey Ukraine United Kingdom Average Google Confidential and Proprietary 2.7x 2.9x 2.2x 1.7x 2.3x 2.2x 2.3x 1.1x 1.9x 2.0x 1.8x 2.0x 3.4x 1.5x 4.4x 1.6x 2.2x 1.5x 2.3x 2.3x 2.2x 1.5x 1.2x 2.8x 2x Source: YouTube Global Audience Study, IPSOS 2013 Austria Belgium Czech Republic Denmark Finland France Germany Greece Ireland Israel Italy Netherlands
  12. 12. YouTube is the largest video destination on the web 1 billion unique users 100 hours of video uploaded every minute 6 billion hours of video watched monthly Over 2 billion daily mobile views Localized in 73 countries and across 61 languages Google Confidential and Proprietary
  13. 13. YouTube users are your advocates Gen C are a powerful and global group of consumers who thrive on creation, curation, connection and community. They do not just passively consume – 90% create online content at least once a month. They are passionate brand advocates – 67% agree that “If there is a brand I love, I tend to tell everyone about it.” They are active consumers – 56% have taken action after watching ads for a product or service on YouTube. They are more likely to download your mobile app - on average 2.0x more likely to buy/download mobile apps They are regular YouTube users – 76% of Gen C visit YouTube weekly, and 36% visit daily Google Confidential and Proprietary Source: Ipsos MediaCT, YouTube Audience study conducted in 29 select markets in North America, Latin America, Europe and Africa, summer 2013, Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets
  14. 14. TrueView instream ads let viewers choose you across devices In-stream ads play like a TV-style ad before, during or after another video from a YouTube partner. Viewers see 5 seconds of your promoted video and then can keep watching or skip it. You pay if they watch for at least 30 seconds or to the end of the video (whichever is less). All views of your TrueView ads increase your YouTube video view count. Natural targeting, eliminating viewers who have already seen your ad or are not interested. Google Confidential and Proprietary

    Be the first to comment

    Login to see the comments

  • vitalevalentino75

    Mar. 11, 2015
  • nushitza

    May. 26, 2015
  • sbepstein

    Jun. 5, 2015
  • AdelaLiu

    Jul. 13, 2015
  • DavidChvez10

    Sep. 21, 2015
  • sotturamauro

    Oct. 8, 2015

tuoigiun.com

Views

Total views

11,607

On Slideshare

0

From embeds

0

Number of embeds

8,320

Actions

Downloads

70

Shares

0

Comments

0

Likes

6

×