Successfully reported this slideshow.
Activate your 14 day free trial to unlock unlimited reading.
Early market research matters!
Gathering Data Understand audience Plan strategy Create right content
Collect feedback Present early
Qualitative data based on early concept
Qualitative data - When to use those tools?
Soft LaunchMVP Release Hard Launch
Validate Assumptions on segments
Get indication on Marketability
Build your UA case
Quantitative data - MVP Release
First insights on your funnel
Build your Benchmark
Potential or Warning signs ?
Post MVP - Analysing the data
opportunities & risks
Improve the Acquisition
Create your marketing
ASO (App Store
Collected data suggests NEXT STEPS
before Soft Launch
“The drivers of segment differences are not
(Google Play study) Who plays mobile games?
Player insights to help developers win. Google Play, July 2017.
Go find your users
Create your strategy
Focus on actions that Matters
Pick the right communication
Plan your budget and spend
Build the right wording
Find where your players are
Build your plans on USER DATA
Demographics are B******T
Identify WHAT your players DO