Learn the approach, philosophy and techniques behind the spectacular ad revenue optimization for your mobile app. If you're getting less than $25 per 1000 DAU, you should implement these approaches or get in touch with us so that we could help you :-)
Squeezing the Apples - Ad revenue optimization for iOS and Android apps
1. SQUEEZING THE APPLES
Maximizing your ad revenue from a mobile app
Accelerating Your Innovations
Konstantin Mirin <konstantin.mirin@postindustria.com>
Eugene Dorfman <eugene.dorfman@postindustria.com>
2. 0 2WHY LISTENING?
Understanding of your growth model
Understanding of the the processes that
generate you revenue
Knowledge to determine what metrics are
useful and how to track them
Ad waterfall optimization ideas (and what is
it)
Get inspiration for the product
improvements
NO MIRACLES are going to happen :-)
What will you get for the
20 mins of your attention?
3. 0 3WHY LISTENING?
We develop mobile apps since 2009
150K Daily Active Users (DAU)
$30 per 1000 DAU (daily)
Obsessed with metrics and improvement
~200 years of compound exerience
Background
Konstantin Mirin, CEO
Eugene Dorfman, TPM
+ 30 mobile devs
6. 0 6THE FOUNDATION: USERS
From an App Store to the User
4. Repeated Usage
3. Try (activation)
2. Install
1. Discover
5. Uninstall
7. 0 7THE FOUNDATION: USERS
From an App Store to the User
4. Repeated Usage
3. Try (activation)
2. Install
1. Discover
5. Uninstall
Activation Rate
Retention
Churn
9. 0 9THE FOUNDATION: USERS
26% DAY 1
11% DAY 7
7% DAY 21
6% DAY 30
Retention
Targets
10. 1 0TECHNIQUES: IMPROVING RETENTION
Make sure app is crash-free (OOM
included, use Crashlytics or HockeyApp)
Experiment with alerts & notifications
Try implicit alerts (search agents,
behavior analysis)
Retention improvement ideas
11. 1 1TECHNIQUES: IMPROVING CONVERSIONS
Ask for ratings. But detect "happy moments", it pays off.
Invest in compelling video
Invest in excellent design
Gray hat ASO (paid installs)
App Store listing to installation conversion
16. 1 6TECHNIQUES: AD NETWORK OPTIMIZATIONS
Viewability/placement diagnostics
17. 1 7TECHNIQUES: AD NETWORK OPTIMIZATIONS
Mediation abstraction: Higher CPMs
Use Mopub, look for ad networks
18. 1 8TECHNIQUES: IMPRESSIONS
Place more banners
Decrease refresh rate (15-30s)
Increase session length
(in-app browser)
Increase session frequency
(sessions per user per day)
More impressions!