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CEE the Mobile Activation Platform

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CEE provides all the available technologies to make the journey from Attention to Activation. CEE converts an offline encounter to an online relation.

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CEE the Mobile Activation Platform

  1. 1. M O B I L E A C T I V A T I O N V 2.5
  2. 2. FROM OFFLINE TO ONLINE Bringing an offline encounter to an online action and / or relation I N T R O
  3. 3. I N T R O FROM ATTENTION TO ACTION ATTENTION ACTION Connecting the first A of AIDA with the last A
  4. 4. I N T R O FROM INTRUSIVE TO PERMISSIVE From display to permission based marketing PUSH PULL
  5. 5. I N T R O FROM PUSH TO PULL Mobile the tool to pull PULL
  6. 6. I N T R O MOBILE IS A TOOL Mobile: the tool to support offline advertising and communication
  7. 7. CEE WILL ENHANCE OFFLINE COMMUNICATION & ADVERTISING A B O U T C E E THE OFFLINE ENHANCER O M N I C H A N N E L / N O A D B L O C K E R S @
  8. 8. ALL-IN-ONE A B O U T C E E CEE PLATFORM CROSS-MEDIA PLATFORM DEDICATED TO MOBILE ACTIVATION. CEE APPCEE TAGS CEE CMS 8 TAGGING SOLUTIONS TO MAKE PRINT, PRODUCTS & AUDIO INTERACTIVE AN ELABORATE APP TO ENGAGE WITH YOUR AUDIENCE ANYTIME, ANYWHERE CEASE THE MOMENT WHEN THE SMALL WINDOW OF OPPORTUNITY OCCURS
  9. 9. COMBINE THE TOOLS A B O U T C E E CEE PLATFORM FOR SEAMLESS ACTIVATION FROM OFFLINE OFFLINE ONLINE CEE APPCEE TAGS CEE CMS REACH ENGAGE ACTIVATE
  10. 10. A B O U T C E E SOLUTION BASED THINKING WE PROVIDE FOR A TAILORMADE SOLUTION BASED UPON YOUR NEEDS -Recognizable by a large audience -Fast scan -Free of charge -Use pre existing 2d barcodes to connect products with online -Invisible to the naked eye -Fast scan -Multiple codes in one image -Fast recognition by compatible devices -Implementable in various objects and forms Scans any audio coded fragment fast Content based on nearest point Content based on GEO-spots Implementation after printing possible Visually appealing Works on non-print App doesn’t need to be open to push content Possible to communicate on large distances +50m Audio Coding Barcode Chameleon Code NFCQR- code GPS Image Recognition Beacons Video Recognition Ideal for making video commercials & digital displays interactive
  11. 11. A B O U T C E E MORE THAN AN APP CEE APP - THE FUNCTIONALITIES THAT OUR APP PROVIDES Cee App scans 8 different tags simultaneously immediately after the App is opened. Cee App is available for IOS, Android & Windows phone The App detects the language and location of the device. Cee App records the real GPS settings, giving you insight in the moment of engagement. Cee App users will be notified 48 hours before a coupon will expire The Cee App makes it easy to share, save and follow content once it has the attention App users can access relevant content without scanning. App users can follow pages and get notifications when content is refreshed Scans 8 tags 3 platforms Language & Location Analytics &Tracking Coupon Notification Save-Share-Follow Content Market In-App Notifications
  12. 12. A B O U T C E E CEE APP INTEGRATION CEE APP - SDK ALL OF THESE FUNCTIONALITIES CAN BE INTEGRATED IN ANY EXISTING APP VERY USEFUL IF THERE IS ALREADY A SIGNIFICANT INSTALL BASE E X A M P L E 1 E X A M P L E 2 E X A M P L E 3
  13. 13. A B O U T C E E CEE APP INTEGRATION EXAMPLE 1 CEE SDK integrated in a Trend & Fashion App (&C) which is launched together with a Magazine.
  14. 14. A B O U T C E E CEE APP INTEGRATION EXAMPLE 2 CEE SDK integrated in a Radio Station App (Q-music) for activating their audience though print and radio
  15. 15. A B O U T C E E CEE APP INTEGRATION EXAMPLE 3 CEE SDK integrated in the DMEXCO App for promoting their event and activating their audience through OOH advertisement
  16. 16. A B O U T C E E CAMPAIGN MANAGEMENT SYSTEM CEE CMS - OUR CONTENT CREATOR IS DEDICATED TO CREATING GREAT LOOKING MOBILE WEBPAGES. THE WEBPAGES ALSO ARE TABLET AND DESKTOP FRIENDLY. The Cee Content Creator is built with the idea that anybody should be able to use it. You don't need any previous knowledge to get started Simply leading your audience to a webpage is not enough. In order to convert, we have included divers marketing tools to capitalize on each interaction Next to creating campaigns the Cee Platform accommodates easy management, reporting, exporting and integration. Combine your print, tv & radio campaigns with online campaigns and reach your audience through smart phones, tablets & desktops. Get in-depth analyses with our state of the art analytics on KPI's that matter the most to your business Our Content Creator is dedicated to creating great looking mobile webpages. The webpages also are tablet and desktop friendly. Easy to use Powerful Marketing Tools Campaign Management Cross Device Advanced Analytics Mobile Webpages
  17. 17. A B O U T C E E CAMPAIGN MANAGEMENT SYSTEM CEE CMS CREATE & PUBLISH CROSS MEDIACAMPAIGNS IN 10 MINUTES! 1, 2, 3, 4, 5, 6, Choose activation Add Modules Publish page Campaign overview Analytics Reports
  18. 18. A B O U T C E E MARKETING COMMUNICATION TOOLS THE APPLICATION POSSIBILITIES ARE UNLIMITED Profiling Social Media Lead Generation Social Media Couponing Ordering Feedback/support Survey Mutlimedia Routing Games Loyalty
  19. 19. A B O U T C E E MARKETING COMMUNICATION TOOLS D E L I V E R I N G H I G H R E L E VA N C E C O N T E N T POL L ORDERMEDIA EVENT COUPONFORMS SURVEY FEEDBACK REDIRECT ROUTING HTML TIME BASE LANGUAGE BASE PROFILE BASE LOCATION BASE
  20. 20. A B O U T C E E CONTESTS & GAMIFICATION E N G A G E A N D A C T I VAT E Y O U R A U D I E N C E T H R O U G H G A M I F I C AT I O N CONTESTS TRIVIA QUIZSLOTMACHINE WHEEL OF FORTUNE
  21. 21. A B O U T C E E LOYALTY PROGRAMMES C O L L E C T I T E M S B Y S C A N N I N G R E WA R D A F U L L C O L L E C T I O N W I T H A P R I Z E
  22. 22. A B O U T C E E FREQUENTLY ASKED QUESTIONS We have seen this kind of technology (QR , AR) in the past and it didn't work. Why would this work? We provide a total solution rather than a technology. The technology used doesn’t make a campaign successful. Cee platform includes on one hand all the tagging technologies and on the other hand all the tools to create, publish and activate a mobile campaign Why has the QR-code failed? The technology did not fail, the implementation of it did. Most of the campaigns are not set up from the mindset of integrated cross media. They are rather set up as separate domain with often non mobile content, without a clear call 2 action and without a “what's in it for me” for the consumers There are many Scanning apps in the market, do we have to use your Cee App? No you don’t. The Cee platform can be used with exciting scanning apps. It is also possible to have a White-Label version of the Cee app or to Integrate the technology in any other App.
  23. 23. WHY CEE WHY CEE -Bridge between offline and online marketing -All-in-one solution -Technology will never be the bottleneck -A Short time-to-market, set up a Cross Media campaign in 10 min. -Specialist in Mobile cross media campaigns -Experienced in realization of innovative campaigns -Data is our business. We are a part of the BDVC -Working with major brands world wide WHY ENDEAVOUR A B O U T C E E
  24. 24. ALTERNATIVES You can find alternatives for different parts of the platform or use the Cee platform. Because this is a complete platform it makes creation and execution of a campaigns fast & cost effective. -All tags under one scan button -Content management -Marketing tools -Reports & Analytics ALL-IN-ONE A B O U T C E E
  25. 25. CEE CASES There are many opportunities for implementation of Mobile Tagging solutions. In order to inspire you we have gathered a wide range of our cases to showcase the many solution the Cee Platform has to offer. We have divided the cases into 4 main categories for easier find. A d PRINT & ADVERTISING OUTDOOR ADVERTISING EVENTS P.O.S.
  26. 26. C A S E S 1 2 3 4 5 DAILY NEWSPAPER CHILDREN’S BOOKS SPECIAL PRODUCTS SPECIAL PRODUCTS COLLECTABLES CASES PRINT & ADVERTISING 6 GIVEAWAY CONTEST
  27. 27. C A S E S UNIQE CODES PER NEWSPAPER 7 UNIQE CODES PER NEWSPAPER 5 MAJOR CITIES IN COLOMBIA SHOW LOCAL NEWS INTERACTIVE NEWSPAPER
  28. 28. C A S E S AUDIO TALES PLAY PUZZLES SIDE STORIES ORDER NEW BOOKS REGISTER FOR NEWSLETTER 7 CODES SCATTERED IN THE BOOK SHOWING EXTRA CONTENT UPDATED ON REGULAR BASIS CEE CMS - OUR CONTENT CREATOR IS DEDICATED TO CREATING GREAT LOOKING MOBILE WEBPAGES. THE WEBPAGES ALSO ARE TABLET AND DESKTOP FRIENDLY. CHILDREN’S BOOKS
  29. 29. -PASSWORD PROTECTION -HR ANNOUNCEMENTS -FEEDBACK & IDEA’S -COMPANY NEWS -BOOK AN APPOINTMENT -VIDEO MESSAGE -SAY HI BACK -COMPANY RESOLUTIONS -NEW YEARS VIDEO -CONTACT US SPECIAL PRODUCTS
  30. 30. COLLEGE PROMO -PASSWORD PRTECTION -HR ANNOUNCEMENTS -FEEDBACK & IDEA’S -COMPANY NEWS INCLUDING BROCHURE & APPLICATION FORM AUTOMATED CONFIRMATION EMAIL CHOOSE PROGRAMME & REGISTER READ/SHARE SCAN 5 4 3 2 1 INCLUDING BROCHURE & APPLICATION FORM COLLEGE PROMO
  31. 31. COLLECTABLE COINS INCLUDE AN INTERACTIVE INFORMATION SHEET. SCAN THE SHEET ADDITIONAL INFORMATION PLAY VIDEO’S REGISTER TO RECEIVE A COUPON FOR DISCOUNT AT THE UPCOMING AIRPLANE SHOW SAVE COUPON IN SMART PHONE AND RECEIVE A NOTIFICATION COLLECTABLES
  32. 32. EVERY 100th PARTICIPANT RECEIVES THE WINNER PAGE 1-99th participant 101-199th participant 201-299th participant 301-399th participant Etc. NON-WINNER PAGE GIVEAWAY CONTEST 100th participant 200th participant 300th participant 400th participant Etc. WINNER PAGE
  33. 33. Enriching your content Adding a call to action to print advertisements Closer step to ROI reporting and evidence of effects Data collection and profiling Enhancing and tracking cross media effects Creating a basis for loyalty programs What can CEE add to your current Print & Advertising?
  34. 34. CASES OUTDOOR ADVERTISING A d 1 2 3 4 5 TRAILERS AT BUS STOPS TRAILERS AT BUS STOPS DONATE A PLATE SURVEY TO COUPON GPS GAME 7 TRIVIA GAME 8 FREE CALL CREDITS 6 SLOTMACHINE
  35. 35. SHOW DAILY SCHEDULE SOCIAL MEDIA PROMOTION WATCH TRAILER MOVIE TRAILERS A d
  36. 36. LOCATION BASED CONTENT E-COUPON SHOW ROUTE TO NEAREST SHOP E-COUPONS A d
  37. 37. C A S E S DONATE A PLATE A d SCAN THE POSTERS WATCH VIDEO AND ACCEPT THE TERMS DONATE A PLATE OF DOGFOOD OR ADOPT A DOG
  38. 38. SOCIAL MEDIA PROMOTION SHOW ROUTE TO FESTIVAL P R E - E V E N T D U R I N G E V E N T LIVE TWITTER ENGAGEMENT LIVE TWITTER ENGAGEMENT ROCK FESTIVAL A d
  39. 39. RADIO C A S E S PRINT SOCIAL Scan and find the GOLDEN mailbox, first finder who registers wins € 500. 7 days, 7 different locations contained the winning mailbox C R O S S M E D I A C A M PA I G N GPS GAME A d
  40. 40. SLOTMACHINE A d Scan the street fences, posters & billboards to play the game. 1 6 spins to try your luck. A random player wins one of the jackpots 2 The winner is redirected to the winner page the rest get the consolation prize 3
  41. 41. C A S E S Scan the posters and play a trivia game every day. Every day a new topic with a new set of questions. TRIVIA GAME A d Play the trivia game to set the highscore of the day View the leaderboard and your current ranking
  42. 42. C A S E S Scan the poster, Register and Get free calling credits FREE CALL CREDITS A d View the leaderboard and your current ranking
  43. 43. CASES OUTDOOR ADVERTISING C A S E S 4 SCAN THE HIDDE CODE FILL THE SURVEY PUSH NOTIFICATION 48 HOURS BEFORE EXPIRATION TIME SURVEY TO COUPON RECEIVE AN UNIQUE COUPON OUTDOOR RESULTS A d
  44. 44. Enriching your content Adding a call to action to print advertisements Closer step to ROI reporting and evidence of effects Data collection and profiling Enhancing and tracking cross media effects Creating a basis for loyalty programs What can CEE add to your current Outdoor advertising? A d
  45. 45. CASES EVENTS 1 2 3 ROCK FESTIVAL INDOOR GAME COLLEGE PROMO 4 5 6 INTERACTIVE INVITATION MAZDA SHOWROOM INDOOR FLYERING 7 SPIN THE WHEEL
  46. 46. SOCIAL MEDIA PROMOTION SHOW ROUTE TO FESTIVAL P R E - E V E N T D U R I N G E V E N T LIVE TWITTER ENGAGEMENT LIVE TWITTER ENGAGEMENT ROCK FESTIVAL
  47. 47. SOCIAL MEDIA PROMOTION- THE WALL POSTER CONTAINS 7 DIFFERENT HIDDEN CODES - CODE 1 CONTAINS A FORM AND IS THE WINNING CODE - CODE 2-6 CONTAIN SPECIFIC INFORMATION ABOUT THE SCANNED PRODUCT - CODE 7 IS THE GENERAL CODE AND IS SPREAD OUT THROUGH THE WALL. - THE CONTENT INVITES THE USER TO KEEP SEARCHING FOR THE WINNING CODE CODE 01 CODE 02 CODE 03 CODE 04 CODE 05 CODE 06 016 INDOOR GAMES
  48. 48. -PASSWORD PRTECTION -HR ANNOUNCEMENTS -FEEDBACK & IDEA’S -COMPANY NEWS INCLUDING BROCHURE & APPLICATION FORM AUTOMATED CONFIRMATION EMAIL CHOOSE PROGRAMME & REGISTER READ/SHARE SCAN 5 4 3 2 1 INCLUDING BROCHURE & APPLICATION FORM COLLEGE PROMO
  49. 49. SOCIAL MEDIA ROUTE TO EVENT CURRENT INFORMATION BOOK AN EXHIBITION BOOTH INTERACTIVE INVITATION
  50. 50. SCAN THE STICKERS WATCH VIDEO REGISTER TO RECEIVE ADDITIONAL INFORMATION THREE STICKERS ARE CODED WITH UNIQUE HIDDEN CODES AND AFTER SCANNING A VIDEO IS AUTPLAYED SHOWING ONE OF THE THREE INNOVATIONS. AFTER THE VIDEO A FORM IS SHOWN FOR RECEIVING ADDITIONAL INFORMATION MAZDA 2 AT THE EXPO
  51. 51. REGISTER ENTER THE DRAW RECEIVE A COUPON SHOW ROUTE TO SHOP INDOOR FLYERING
  52. 52. SPIN THE WHEEL SCAN THE BANNER SPIN THE WHEEL SEE THE RESULTS DURING THE GYPSY MARKET EVENT VISITORS WHERE INVITED TO SCAN WITH CEE APP, SPIN THE WHEEL AND WIN ONE OF THE 50 GIVE-AWAYS OF THE EXHIBITORS
  53. 53. You already know who is coming to your events, Understand what they do during the event Add call to action to your event Stand and handouts Extend the conversation beyond the event day Connect your event booth to your crm , database, email marketing Innovation creates a reason to approach your audience Offer your audience convenient options with intelligent invitation Conversion of superficial offline encounter to an online relation C A S E S What can CEE add to your events?
  54. 54. P.O.S. ACTIVATION 2 4 5 DAILY NEWSPAPER CHRISTMAS PRESENTS SPECIAL PRODUCTS CUSTOMER REVIEW 31 MAGIC MAGNET
  55. 55. MAGIC MAGNET 1. Scan the Magnet 3. Receive the products at home 2. Choose the products & order
  56. 56. VEW AND EXPORT RESULTS CREATIVE SURVEY SCAN CODE VEW ANALYTICS - CUSTOMER FEEDBACK - CUSTOMER CARE - CUSTOMER PROFILING DRUGSTORE SURVEY
  57. 57. SHOWCASE SCAN SELECT RECEIVE CHRISTMASS PRESENTS
  58. 58. SCAN THE FLYER FILL THE SURVEY RECEIVE AN UNIQUE COUPON SURVEY FOR ICE CREAM
  59. 59. SCAN WITH THE CEE APP GIVE YOUR REVIEW & WIN 50 EURO STORE CREDIT SCAN STICKER CHOOSE GENDER SKI OR SNOWBOARD CHOOSE BRAND GIVE YOUR REVIEW TEST YOUR SKI’S STICKERS
  60. 60. C A S E S VIEW RAPORTS EXPORT FLUSH DATA INSIGHTS OF REVIEWS
  61. 61. Connection between products and instore and other media (even narrow casting) Enhancing POS Offline encounter into online relation A-brand perspective; To reconquer the end relation- contact of the consumer What can CEE add to your P.O.S.?
  62. 62. CONTACT SCAN THE CARD WITH CEE APP TO CONNECT www.endeavourmedia.nl www.cee-platform.com

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