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Game Concept
This document outlines the key components of a game concept, including a description of the game idea, players' roles, gameplay modes, genre, target audience, hardware platform, competition/collaboration modes, game world, unique selling points, and marketing strategy. It provides examples of different genres that may involve physical, economic, conceptual, tactical, logistic, exploration, or logic challenges. It also distinguishes between hardcore and casual gaming audiences and lists common business models and platforms. The overall purpose is to guide students in developing their own game concepts by addressing these essential elements.
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Overview of game design by Martin Sillaots, referencing Ernest Adams' design process stages.
Defining game concept with aspects like gameplay, genre, audience, and marketing strategy.
Essential components of game concept include narrative, player roles, and gameplay modes.
Categorization of game genres and identification of various challenges such as tactical and logistical.
Defining characteristics of target audience, including demographics and player types, along with platforms.
Overview of competition models in gaming and business models including premium and freemium options.
Strategizing marketing for games, addressing product, audience, budget, and effectiveness of channels.
Directive for teams to create comprehensive game concept documents for presentation purposes.
Detailed example of the 'Time Mesh' game concept, showcasing its narrative, challenges, and target demographic.
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Game Concept
- 1. Game Concept Design ofComputer Games Martin Sillaots Aug 6 2019 # 4
- 2. Design Process Stages* ErnestAdams: Fundamentals of Game Design
- 3. Game Concept General ideahow to entertain? Also first game design document And a first stage of game design process
- 4. Game Concept Document •Description • Players role • Gameplay mode • Genre • Target audience • Hardware platform • Competition - Collaboration mode • Game world • License • Unique selling points • Marketing strategy
- 5. Game Concept Description •Game idea • Progression • Ideas for levels, missions, story
- 6. Players Role • Avatar •Role • Back story • Overall activities
- 7. Gameplay Modes • Gameplay –Challenges – Actions • Different phases (scenes) in the game • Limited actions in scenes
- 8. Genre = Challenge PhysEco Concept Tact Log Expl Logic Action + + ~ ~ – – – Strategy – ~ ~ + ~ ~ _ Role – + ~ + + + ~ Simulation + – – + ~ – – Management – + + + ~ – – Adventure – ~ ~ – – + + Puzzle ~ – + – – – +
- 9. General Challenges • Physicalcoordination – e.g. hand-eye coordination • Economic – accumulating resources • Conceptual Reasoning (puzzle) – e.g. puzzles where external knowledge is needed • Tactical or strategy - planning, systematic reasoning, guessing, probability (RTS), executing plan, respond unexpected events, • Logistic - supporting execution (weapon production, food, what to carry?) • Exploration – finding hidden objects • Formal logic (puzzle) – e.g. puzzles where no additional information needed
- 10. Target Audience • Playercharacteristics • What challenges they enjoy? • Hardcore or casual • Men or women • Children or adult • Boy or Girl • Special needs • Culture background
- 11.
- 12. Game Platforms • TVconsoles • PC • Online • Handhelds • Smart phone • Other devices • Multi-platform
- 13. Competition models * •Single-player • Two-player competition • Multi-player competition • Multi-player cooperation • Team-based • Hybrid
- 14. Business Models • Premium •Fremium – free to play – in game purchases – advergame – pay to win • Money tournaments
- 15. Marketing Strategy • Productor Service • Premium of Fremium • Target audience - how to reach to them? * • Platform * • Geography – countries • Budget - how much can be spent for marketing? • Channels • Measurement - what return you are getting from various channels?
- 16. Mission # 4 GameConcept
- 17. Game Concept MissionDetails • ALL teams craft game concept document: – Idea description – Players role – Gameplay main mode – Genre – Target audience – Hardware platform – Competition/Collaboration mode – Game world – Unique selling points – Marketing strategy • ALL teams will present concepts
- 18.
- 19. e.g. Time MeshGame Concept • Idea – Game reality is different from the real reality. Something went wrong in the history. Player has to go back in time and find out what went wrong? • Players’ role – Player has to go back in time and fix the history. Avatar based game • Challenges – Learn history, understand conditions, collect information and objects, solve puzzles, … • Actions – Walk, talk, pick up items, use items, … • Genre – Adventure, 2D, 3rd person view • Target audience – Primary school kids (6th – 9th grades) • Hardware platform – Online • Competition mode – Single player • Game world – e.g. WW2 40’s + WB rough stile
- 20. www.timemesh.eu e.g. Time MeshGame World
Editor's Notes
- #3 Concept – general idea Production - elaboration Adjustment – tuning – feature lock – no new ideas
- #4 General idea Document
- #6 Idea – 2 – 3 Sentences Progression – game from beginning to end Levels – needed? Related? Story – needed? - Gameplay first (challenges, actions) - Story later
- #7 Is it role centric game? If role is difficult to describe … concept can be wrong
- #8 e.g. rally game - tuning, racing, …* One at the time
- #9 Physical coordination – e.g. hand-eye coordination Economic – accumulating resources Conceptual Reasoning (puzzle) – e.g. puzzles where external knowledge is needed Tactical or strategy - planning, systematic reasoning vs chance, guessing, probability (RTS), executing plan, respond unexpected events, Logistic - supporting execution (Strategy - weapon production, not food. Role games - what to carry?) Exploration – finding hidden objects Formal logic (puzzle) – e.g. puzzles where no additional information needed
- #11 Who will buy? Who will like? Try to be inclusive, not universal Hardcore – life stile, heavy challenges needed Casual – for fun, rapid progress needed (level of complex editable) Men – not so different Boy – girls like beautiful art work Special – games for autistic kids Culture – Asia
- #13 TV consoles Player too far from the screen – small details not visible Simple graphics Multiplayer – same screen Motion Sensitive Controllers Les resources (RAM, CPU) than PC Bigger market Strict licensing and publishing policies PC Open platform High resolution Input device precise pointing Network Solitary use Compatibility problems Lot of resources (rich fast games) Smaller market Online Compatible to all PC-s Low resources (No 3D) Java, Actions script, Flash Handhelds PSP Smaller storage – limited artwork Focus on gameplay, then content License Smart phone Lack of standardisation (screens, processor, OS) Portable network play Licence not needed … Except Apple ???
- #14 Eelmises esitluses räägitud Single-player - solitaire Two-player competition - checkers Multi-player competition - monopoly Multi-player cooperation – Lego star wars (2 player coo), Gauntle (4 player coo) Team-based - soccer Hybrid - diplomacy
- #15 - Premium - product - Fremium - service