This document discusses key concepts about audiences for media including: - Demographic and psychographic profiling to understand target audiences - The differences between target audiences and niche audiences - How factors like age, ethnicity, gender, and culture can influence how audiences respond to media - Stuart Hall's reception theory and the concepts of preferred, negotiated, and oppositional readings that audiences can have - Analyzing an advertisement using concepts like codes, demographics, psychographics, and reception theory

1. Media Framework: Audience

2. What is an audience?

3. Demographic Profiling
• Make a list of media products that might be
marketed for these particular audiences.

4. Psychographic profiling
• Create a media product that would appeal to each persoality.

5. Target audience vs Niche audience
• Double bubble the similarities/differences

6. Press packs: Owners of products put together information of their typical
customers in orders to give to advertisers, Create your own press pack.
.

7. What affects the way in which an
audience responds to a media text?
Audience
response
Age
Ethnicity
Cultural
Experience
Cultural
competence
Gender
Situated
culture

8. Stuart Hall:
Reception Theory
• Work it out using the diagram.

9. Preferred
Reading?
Negotiated
Reading?
Oppositional
Reading?

10. Watch this advert closely
• This will be your first chance to demonstrate
your learning.
• Focus on Audience
• Gilette - The Best A Man Can Get

11. Language: Technical, Visual, Audio Codes (camerawork, mise en scene, sound, editing), Narrative, Genre

12. Demographics:
Gender (!):
Age:
Category:
Assumption of cultural competence/experience,
audience expectation:
How does the advert meet this?:
Psychographics:
Category:
Why:
Reception Theory
Preferred/dominant reading:
Negotiated reading:
Oppositional reading: