Creating Adult-Friendly Websites Tips
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Completing top tasks is why people come to your website. Explore 20 higher education website pages that help adult students returning to complete degrees accomplish top tasks better than most.
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Creating Adult-Friendly Websites Tips
- 1. Creating (or Re-creating) an Adult-Friendly Website Education Dynamics – Carol Aslanian Seminar Series Chicago, IL: March 31-April 1, 2011 Bob Johnson Consulting, LLC
- 2. Most likely to drive people nuts… Confusing navigation, poor menus and links Bob Johnson Consulting, LLC
- 3. Adult students… Large public
- 4. Adult students… Small private
- 5. Major reason people go to your website… Complete a task Bob Johnson Consulting, LLC
- 7. The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC
- 8. April Fool’s Day Special… Don’t Do This! Bob Johnson Consulting, LLC
- 9. Large photos obscure navigation… http://ags.wlc.edu/ Bob Johnson Consulting, LLC
- 10. Fail to meet likely link expectations… http://www.graduatephiladelphia.org/paying_for_college.asp Bob Johnson Consulting, LLC
- 11. Offer choice… deliver none in 7 months http://www.graduatephiladelphia.org/calendar.asp Bob Johnson Consulting, LLC
- 12. Print publications online as PDFs… https://uwin.wisconsin.edu/backtocollege.aspx Bob Johnson Consulting, LLC
- 13. Organization-centric inquiry forms… http://bit.ly/h6AvuU Bob Johnson Consulting, LLC
- 14. Force people to read, not scan… http://bit.ly/fWyNFy Bob Johnson Consulting, LLC
- 15. Beyond April 1… Website features to build engagement Bob Johnson Consulting, LLC
- 16. Easy to scan = easier to navigate https://uwin.wisconsin.edu/ Bob Johnson Consulting, LLC
- 17. Search + site map… http://www.stedwards.edu/siteindex.htm Bob Johnson Consulting, LLC
- 18. Highlight a special program… http://www.return.utah.edu/ Bob Johnson Consulting, LLC
- 19. Highlight a special program… http://www.unm.edu/graduationproject/ Bob Johnson Consulting, LLC
- 20. Easy to scan 5 key points… Bob Johnson Consulting, LLC
- 21. Easy to complete admission form… Bob Johnson Consulting, LLC
- 22. Highlight a “ReStart” GPA policy… http://clas.uiowa.edu/students/handbook/restart Bob Johnson Consulting, LLC
- 23. Online classes = $$$ saved https://uwin.wisconsin.edu/backtocollege.aspx Bob Johnson Consulting, LLC
- 24. Clean, brief inquiry form… https://www.scps.nyu.edu/contactUs.htm Bob Johnson Consulting, LLC
- 25. Another, with motivation, from DeVry… http://information.devry.edu/us/domestic-request-info?vc=140427 Bob Johnson Consulting, LLC
- 26. Tips from a consortium… http://www.graduatephiladelphia.org/ Bob Johnson Consulting, LLC
- 27. 16 questions… track with analytics http://www.graduatephiladelphia.org/why_graduate.asp Bob Johnson Consulting, LLC
- 28. Pre-app transfer credit review… http://information.devry.edu/us/transfer-students?vc=167161 Bob Johnson Consulting, LLC
- 29. Great use of the “you” word… http://www.etowndegrees.com/about-us/overview.asp Bob Johnson Consulting, LLC
- 31. Notes on social media… Higher education is not Disney World Bob Johnson Consulting, LLC
- 32. Disney World is not real… http://on.fb.me/fhrO7P Bob Johnson Consulting, LLC
- 33. Facebook to solve problems… http://on.fb.me/fnTsls Bob Johnson Consulting, LLC
- 35. Social mash-up on regular website… http://www.phoenix.edu/students/online_communities.html Bob Johnson Consulting, LLC
- 37. Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com