The document discusses the importance of a "top task" design approach for websites. It summarizes research from 3 projects identifying the most important tasks for future students, faculty/staff, and current students. The top tasks focused on costs/financial aid, academic programs, transcripts, and course information. The document recommends prioritizing top tasks by giving them prominent placement and ensuring the necessary content and ease of completion. Examples of university websites that effectively implement a top tasks design are also provided.