Digital marketing overview for higher education, with emphasis on student recruitment. Includes online advertising options, social media, content review, mobile technology. Special section on mistakes that frustrate visitors and harm brand reputation.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Digital Marketing Strategy here is an update version of last year's tutorial at the AMA marketing symposium for higher education. More emphasis this year on "Big Data" but still a major concentration on various forms of online advertising, from display ads to retargeting... and special notes on the value of landing pages
7 social tips for hr pros and recruiters to help you navigate the social watersGet Your Buzz On
The social world is changing daily. With Facebook, Twitter, Instagram and LinkedIn, for example, making regular changes, it’s a never-ending job for those who specialize in social media marketing. Daunting for those unfamiliar with it to navigate it’s sometimes murky and alternately turbulent waters. Disappointing to those hoping to leverage it’s power to locate top candidates who often spend much of their time on social platforms. Here's 7 Tips to make navigating those waters far easier.
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in IstanbulRoss Dawson
Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com
Topic: Future proofing your marketing
- Uncover the most important trends in donor behaviour, attitude and lifestyle
- Identify the strategies to take your marketing into the future and grow the strength of your brand
- Implementing cost-effective tactics to look after your brand in challenging times ahead
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Compelling story-telling is essential to social success. Stories are memorable, compelling and, of course, sharable. This presentation will review why story telling is critical for brands today, what makes a great storyteller, as well as thoughts on emerging knowledge on behavioural economics. Story telling is helping organizations and brands gain social traction.
My 1/2 hr keynote presentation for the 2013 Ontario Cycle Tourism Forum
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
The Generation Gap is Getting Old - Why Older Generations Need to Build Bridg...Brian Solis
As a digital analyst and anthropologist, Brian Solis has studied the effects of technology on markets and societies. In his work, he observed consistent, preconceived opinions about Millennials and Centennials that are not based on reason or actual experience. Brian developed this Slideshare to give a voice to Millennials and Centennials among audiences who are quick to judge younger generations. When it comes to leadership, there is much work to be done. After all, it's not about "us vs. them." It's about "us" and how "we" pave a more productive, collaborative and rewarding future for all.
Webinar: 10 Things to Include in Every Social Media PolicyCase IQ
In a free webinar hosted by i-Sight, Sharlyn Lauby, SPHR, CPLP and President at ITM Group shared 10 practical tips to consider in developing your social media policy.
You can view the webinar recording by visiting: http://i-sight.com/webinar-10-things-to-include-in-every-social-media-policy/
This is a presentation I made to a business breakfast in September 2010 about how to use Facebook for business. If you have any question, please feel free to contact me on Simon@twocentsgroup.com.au
The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in IstanbulRoss Dawson
Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com
Topic: Future proofing your marketing
- Uncover the most important trends in donor behaviour, attitude and lifestyle
- Identify the strategies to take your marketing into the future and grow the strength of your brand
- Implementing cost-effective tactics to look after your brand in challenging times ahead
Building future ready marketing strategy for businesses in fin tech spaceSubhendu Pattnaik
FinTech is probably the hottest buzzword of 2016. With entrepreneurs globally vying to enter this space and lock heads with the unicorns in the domain, it absolutely makes sense to understand the top trends in FinTech industry and know how to craft an innovative marketing strategy.
In this session, Subhendu will touch upon the top trends observed in FinTech industry globally and suggest ways to craft your marketing strategies and messaging to stay future-ready. He will also share practical tips and tricks and help you build your marketing strategy.
Charting your company's future. A HBR article on marketing and strategy plann...Durgadatta Dash
This is a HBR article Charting your company's future review presentation. The presentation contains all the graphical representations and examples including all the examples with the elaboration of all the concepts.
Solving Social Service Challenges with AnalyticsIBM Government
New initiatives driven by big data and advanced analytics are shedding light on entrenched social challenges—resulting in significant breakthroughs and new frameworks for what’s possible. This ability to better understand connections and identify gaps at a glance is creating a depth and breadth of new perspectives within social services.
Learn more about potential of advanced analytics technology to transform social services outcomes: http://ibm.co/28RnfIs
Learning from Failure: How to Bounce Back StrongerAndre Piazza ↗️
*As seen on ProductCamp, altMBA and PMI Austin Chapter*
Professionals are becoming aware that the journey to success increasingly includes moments in which reality does not match expectations. Recent Neuroscience findings shed light on how humans process those situations and open the door for us to act confidently and compassionately grow when faced with the inevitable of failure.
Can we mature our individual and collective emotions to where we process these situations more freely, learn in the process, and come back willing to perform better as a team?
What if we could increase our ability to bounce back stronger from these situations?
This interactive, two-way presentation will challenge participants to do just that.
In this presentation, you’ll learn:
1. Defining failure and learning
2. The Neuroscience findings on how humans learn
3. Strategies to connect and influence others: the SCARF model
4. The Drama Triangle: 3 roles we often use to tell stories... And the issues involved in those narratives
5. How cognitive reappraisal can improve individual and team's ability to connect and learn
6. Leading change using these constructs: failure, insights, patterns, lessons, commitments
7. A step-by-step process to make all these things happen, graciously
Digital Marketing Strategy: Skills for Thriving as the New World Continued to...Bob Johnson, Ph.D.
Explore a range of expert opinions about the most likely changes in marketing communications in the near term (the next year or two), take an in-depth look at online advertising for brand strength and lead generation and conversion, and speculate about what’s likely to happen in the next five years. Our goal: Understand how the major issues at play will continue to unfold, the best resources to use to stay ahead (or at least abreast) of the digital revolution, and the most important steps to take now to craft an effective marketing strategy for the future.
Advertising Online: Strategy & Tactics for Enrollment SuccessBob Johnson, Ph.D.
Online advertising opportunity review from my eduWeb2013 workshop, with emphasis on using direct marketing techniques recruiting for individual academic programs. Case study for Facebook & Youtube and review of retargeting, display ads, co-op ads and more.
The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own.
Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.
What can we expect in higher education marketing in 2014 and a bit beyond? These ideas were presented and discussed at an Academic Impressions conference on strategic student recruitment communications in June. Take a look and share your thoughts.
Mobile Communication Challenges in Higher Education: Issues, Peril, PotentialBob Johnson, Ph.D.
Why should marketing resources in higher education be invested in mobile communications? This pre-conference tutorial explores the major issues from mobile apps vs. mobile websites to the simplicity of web design to top tasks for mobile and more. Research findings and examples from higher education websites are used throughout.
Integrating Social Media and Mobile Marketing into Recruitment StrategyBob Johnson, Ph.D.
Overview of key social media and mobile marketing activities to support student recruitment for online programs, with examples from UPhoenix, Ball State University, Walden University, Northcentral University.
5 Top Web Management Principles: Achieve Consensus Within Your OrganizationBob Johnson, Ph.D.
Web management or web governance? Whatever you call it, your web team will work better together if they agree on a few top principles of website design and operation. Gerry McGovern's Customer Carewords partnership received nearly 1,000 responses in late 2012 to a survey asking people to select their top 5 web management principles from 44 options. Open the presentation to discover the top principle that everyone agreed upon, from web editors and content creators to IT folk to web managers and more.
Advertising Online: Strategy and Tactics for Enrollment SuccessBob Johnson, Ph.D.
Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display ads, group advertising and more. You'll find lots of screen shots from effective campi
Find out why social media matters and how to make it work for your business.
We run regular training sessions on this very topic. Click here to find out more: http://www.socialforcefive.com.au
Speed, Simplicity, and Top Task Completion: 3 Critical Steps to Boost Online ...Bob Johnson, Ph.D.
If your website pages don't download in less than 5 seconds you risk losing at least 20% of potential students visiting your site for the first time. But overall, website pages are taking longer to download then ever before.
This presentation reviews key steps to take to make your site operate more quickly from the time of first visit to key elements of presenting content for rapid viewing after a page opens.
Among the people attending at this conference who tested their sites on Mobitest,results ranged from 4 sends to 10 seconds. Test your site, compare with your competitors, and take steps to gain marketing advantage.
A Quick Guide To Social Media MarketingDeb Kennedy
Need to know more about social media marketing? Would you like it to be easy to read? Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant social media stats, definitions, and information meant to assist you with your marketing efforts.
Top Task Design: The Key to Integrating Content Strategy for Mobile & Traditi...Bob Johnson, Ph.D.
Creating effective content for mobile websites & apps requires first understanding the top tasks that people wish to complete as the starting place for content strategy. Review examples of successful sites, perils to avoid, key research from Jakob Nielsen, and management advice from Mike Atyeo at NeoInsight.
Mobile Marketing & Student Recruitment: What's Hot & What's Not in 2011Bob Johnson, Ph.D.
Higher education marketing for student recruitment continues to face new challenges and opportunities in 2011, from a need for simpler web design to QR codes to text messaging. Review includes examples from colleges and universities.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money William Mills Agency
http://www.williammills.com/blog/10-things-your-bank-can-do-now-for-free-to-make-more-money/
Presentation by William Mills III, CEO for LCB’s 18th ANNUAL LEADERSHIP CONFERENCE
Top 3 topics:
What is Public Relations?
Why PR is the most important part of your work.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money
Similar to Digital Marketing Strategy: Planning for Present & Future Success (20)
GDPR: New Privacy Rules, Digital Communications, Marketing OpportunitiesBob Johnson, Ph.D.
GDPR privacy regulations from the European Union bring new marketing challenges and new marketing opportunities that we review in this 90 minute workshop for the eduWeb Digital Summit conference. Topics include (1) Advertising, (2) Inquiry forms, (3) Email and text marketing, (4) College Board "Student Search" data, and (5) the new California Consumer Privacy Act.
Digital Marketing Strategy: Creating Conversion Experiences to Gain Competiti...Bob Johnson, Ph.D.
A digital marketing strategy tutorial that stresses the need for more "tactical marketing experts" as well as "brand strategists" to win in the intense competition for new students at every level in higher education. Special attention to (1) website design built around the top tasks that potential students want to complete on a website, (2) custom and lookalike advertising for converting existing leads and creating new ones, (3) landing pages, inquiry forms, and email response.
Top Task Content & Design: Strategy & Tactics for Website Marketing SuccessBob Johnson, Ph.D.
Marketing success depends in great part on the experience potential students have on their first visit to a college or university website. A poor experience leads to lower brand reputation and respect.
A "top tasks" focus for content and design will help ensure a successful experience by making it easier for visitors to find and complete the tasks that are most important to them. For almost all visitors, 3 to 5 tasks will stand out as most important. Smart marketers will make sure that these tasks have content and design priority.
Our 2017 workshop includes 22 examples in four areas: home pages, student recruitment, alumni & advancement, and academic services.
Top Task Content & Design: A Strategy for Website Marketing SuccessBob Johnson, Ph.D.
Marketing priorities at most colleges and universities are driven by the need to maintain or increase enrollment in a challenging competitive environment. Success depends greatly on the experience potential students have on college and university websites, especially on their first visit. More than 20 percent of potential students who have a bad first experience will leave and never return.
Anyone who works on website content and design is an important part of the marketing team.
This 3 hour workshop is designed to boost the marketing strength of higher education websites by increasing the satisfaction of potential students when they visit your website in search of content important to them, often staying in the now proverbial “stealth” mode. Use of a “top tasks” approach is key to creating content and navigation that is easy to find, easy to review, and easy to understand. Before we can implement a “user first” approach to web design and content creation we have to know what tasks our visitors want to complete on our websites.
Best Website Elements for Recruiting Online Students: Top Tasks & Conversion ...Bob Johnson, Ph.D.
The first experience a potential student has on your website is critical: If the first experience is not a good one, people will leave and not return. Your key to increased conversion is a focus on (1) fast finding and completion of top tasks and (2) clear content presentation. In this session, we present and discuss strong examples of home pages, academics, affordability, outcomes, and inquiry forms and landing pages that can boost your recruitment results.
You cannot run and hide from today's interest in college cost and affordability. Making sure your that both your affordability message and your financial aid communication are strong and clear in the eyes of two key audiences—potential students and parents— is key to moving admitted students through the final stage of the recruitment cycle, and getting them to deposit and enroll. Emphasizing timing, frequency, and channel, this presentation offers insights into successful affordability and financial aid communication strategies.
The impression that potential students get from your website is very often the deciding factor as to whether or not they will keep you on their list of potential colleges and continue to engage with you. Through examples of strong websites, with an emphasis on giving priority to the top tasks of potential students rather than "marketing speak" content, you will see new ideas to increase the marketing strength of our website. to help build your inquiry pool and increase conversions throughout each stage of the recruitment process.
The premise here is simple: no matter how easy you make it for people to find important content on your website, if the content presentation style does not make it easy for people to scan a page in 5 seconds or less when the page opens, too many will leave the page. Scannability is critical.
Key points covered here include the use of sub-heads and bullet points, sentence and paragraph length, font size, and language. Examples for higher education websites illustrate best and the not-so-best practices.
Best Practices for Top Task Website Design: 22 Higher Education ExamplesBob Johnson, Ph.D.
You make people happy with your website and gain marketing strength when your website lets visitors quickly find and complete the top tasks that brought them to the site.
This presentation reviews the basics of top task research and shows examples of college and university websites in 4 key areas: home pages, student recruitment, advancement & alumni, and academic programs and services.
Old-style financial aid web content fails to meet the expectation of potential students in today's climate of increased concern over college costs. Review here how a selection of private and public sector universities are presenting "affordability" information on their websites.
How can colleges and universities effectively create "value messaging"? With a special focus on a "Tale of Two Augustanas" this conference presentation reviews from a marketing perspective how the value message might best be delivered on websites, social media, and email communications.
Detailed review of best practices in higher education websites from a marketing perspective. Overall focus is on starting with the top tasks that potential students want to complete on college and university websites. The first experience people have on a website makes the recruitment process much easier... or much more difficult.
Affordability vs. Financial Aid: Crafting a New Student Recruitment MessageBob Johnson, Ph.D.
Increased concern over the cost of earning a college degree means increased interest in the "affordability" of one institution compared to another. Over the past year some schools have introduced "affordability" pages on their websites to replace or augment traditional "financial aid and scholarship" pages.
Review examples here from 5 diverse schools: American University, Strayer University, Wellesley College, University of Findlay, and Southern New Hampshire University.
Don't miss the appendices with examples of "affordability" for lead generation, universities that compare their tuition directly with competitors, and use of the "affordability" word without a great deal of substance.
Key Steps to Increase Adult Student Recruitment ResultsBob Johnson, Ph.D.
Affordability and career advancement content on your website is the key to successful initial contact with potential students. Rapid response to a prospect by phone and/or email is essential to increase application conversions. These points and more are covered here, with examples from universities that do these things well.
To thrive in the mobile world speed is essential. This presentation urges more attention to the potential Achilles' heel of responsive design websites... speed. Open the slides to compare the speed differences on higher education websites... and review once again the value of major content reduction in the mobile world.
Winning Friends at Your Website: Use Top Task Design for a Great ExperienceBob Johnson, Ph.D.
The marketing strength of a website depends on the ability of people visiting the site to complete the top tasks that brought them to the site as quickly and easily as possible. Here we present 21 examples of top task website design in higher education, starting at the home page and moving deeper into the selected sites.
Review of how to create academic program pages for increased visibility in organic search. The principles used here to find online MBA programs apply to other academic programs. Includes the "Panda" impact and specific examples of URLs, title tags, internal links and other elements.
What public relations and marketing issues will higher education have to content with in the immediate future? These slides illustrate current and impeding issues: ROI from 800+ schools in the U.S, tuition pricing issues, tuition discounting, online education and more.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Marketing Strategy: Planning for Present & Future Success
1. Bob Johnson Consulting, LLC 1
DIGITAL MARKETING
STRATEGY: PLANNING FOR
PRESENT & FUTURE SUCCESS
Bob Johnson, Ph.D.
ACT Enrollment Planners Conference
July 11-13, 2012
Chicago, IL
2. Bob Johnson Consulting, LLC 2
Just a play on words?
• “We don't believe in digital
marketing. We believe in
marketing in a digital world,
and there's a huge difference."
• Clive Sirken, CMO, Kimberly-Clark, March 2012
3. Bob Johnson Consulting, LLC 3
Strategy defined…
• “Marketing strategy is a process that can
allow an organization to concentrate its
limited resources on the greatest
opportunities to increase sales and achieve
a sustainable competitive advantage.”
• en.wikipedia.org/wiki/Marketing_strategy
6. Bob Johnson Consulting, LLC 6
6 strategy points to start…
#1 #2
• Social media… • Mobile…
• Marketing and PR • A new imperative for
can’t control the content brevity to
message anymore focus on audience
top tasks
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Two more points…
#3 #4
• Privacy… • Engagement
• “Big data” means • Most people will
more ability to profile “like” and “follow”
people than ever but not actively
before “engage” and
“share”
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And two more…
#5 #6
• New technology • ROI
• No need to be first in • Difficult to measure
everything, the individual impact
especially if you of every step in a
don’t know where it marketing campaign
fits in your marketing
campaign
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2 points to carry in our kit bag…
• Is anything important forever… even Facebook?
• AOL
• MySpace
• Friendster
• GeoCities
• Google Wave
• People are still people…
• People like to talk to real people… sometimes
• People like getting information that interests them
• People who are online have very little patience
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A LITTLE BACKGROUND
How we got started and where we
are today
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Smartphones enabled the mobile era…
http://www.pewinternet.org/Infographics/2011/Smartphones.aspx
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Marketers can fall too quickly in love…
• QR codes
• Only 5% of U.S.
smartphone owners
used them in last
quarter of 2011
• Mostly young men
• Why so few?
• Too many code readers
• Placed in weird places
• Links to regular websites
• Even if “mobile-friendly,”
no benefit to the user
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WHAT RESEARCH TELLS
US ABOUT SOCIAL MEDIA
Forrester Research…
Pew Internet and American Life
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Top 10 social media sites, 3/17/12…
http://www.experian.com/hitwise/online-trends-social-media.html
Facebook
YouTube
Twitter
Pinterest
Yahoo Answers
LindedIn
Tagged
Google+
MySpace
Yelp
0 10 20 30 40 50 60 70
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Adult activity on social media, all ages…
http://empowered.forrester.com/tool_consumer.html
Inactives
Spectators
Joiners
Collectors
Critics
Creators
0% 10% 20% 30% 40% 50% 60% 70% 80%
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Daily use of social media… Feb 2012
http://bit.ly/H7y1nS
• 62% for Teens, 12 -17
• 62% for Millennials, 18 - 34
• 56% for GenEx, 35 - 46
• Less than 50% for everyone else
• Important to remember: Lifespan of a new item
on Facebook, Twitter is very short
• If something is important, post it more than once
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FACEBOOK… THE DIGITAL
GIANT WE CAN’T IGNORE
Marketers fly to Facebook like moths
to a flame… and some get burned
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Social media “experts” often insist…
• “A two-way conversation between marketers and
consumers is the whole point of social…
• “Anything less… is a reflection of outdated broadcast-
style thinking.”
• Consider an alternate reality
• Most people “follow” and “friend” brands to listen, not to
engage in a conversation.
• Numbers do count… the more “spectators” the better
• Reality makes “ROI” extremely challenging to measure
• What are all those “followers” and “friends” actually doing?
• When will they take a “desired action”?
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Key point about Facebook…
• 901 million members in
April, 2012…
• 526 million daily users…
• Most people who use FB will
never care about your brand
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Facebook as today’s mass media…
• “People need to understand what Facebook can
do for a brand and what it can’t do. It doesn’t
really differ from mass media. It’s great to get
decent reach, but to change the way people
interact with a brand overnight is just unrealistic.”
• Karen Nelson-Field, (Ehrenberg-Bass
Institute, Australia), based on FB metrics “People
Talking About This”
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Burning on the Facebook flame…
• “Eager to monetize the large followings they had built on
Facebook, many large brands set up shop on the social
network for the first time last year (2011).
• J.C. Penny, Gap, Nordstrom…
• “Now many of those Facebook stores are closing.
• “In most cases, retailers have entered the f-commerce market by
importing their online catalogs and making them available for
purchase in a Facebook app. The experience is nearly identical to
shopping on their websites, with two major differences: 1)
Shoppers can complete their entire browsing and checkout
experience without leaving facebook.com; and 2) the Facebook
apps tend to work more slowly.”
• “Why are brands shutting their Facebook stores?” at
http://on.mash.to/wIhTXQ
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But Facebook can move people…
• “Facebook has become an important traffic driver
to retailers’ websites.
• “For instance, 1.9% of traffic to Burberry’s website in
September 2010 came from Facebook; a year
later, 29.1% of site traffic was from the social
network, Mullen wrote in an email to Mashable.
• “[Burberry is] using the platform to drive traffic at
a fraction of the cost of what it would have to pay
on Google and other search engines. In addition
a significant portion of that traffic and resulting
sales is likely incremental,” she added.
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Inside the nutshell…
• 75 percent of the content on your website is
garbage.
• Identify and remove it to thrive in a mobile
world… focus on top tasks
• Example: University of Richmond
eliminated about 50 percent of overall web
content
• About 75 percent of admissions and financial
aid content
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ADVERTISING IN THE
DIGITAL WORLD
Where are your dollars going now?
Targeting for Facebook… and all else
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Lots of possibilities…, old & new
http://mediassociates.com/advertising/internet.php#
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Is Facebook a place for advertising?
• The best place for advertising?
• FB click through on ads is “well below” industry average
• But FB is huge…
• People spent 18% of their online time on FB in 2011
• Up from 8% in 2010
• More time on FB = less opportunity to engage elsewhere
• FB advertising can be successful just because so many
people spend so much time there that a high click
through rate isn’t always necessary
• “Why Facebook is becoming the media world’s black hole,” Simon
Dumenco, 3 October 2011
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But not a good follow through…
http://bit.ly/HghsZh
• Don’t drop people into
a regular web page
• Be direct in asking for
a response…
• “If we can help you
decide if this is the right
program for your career
advancement, please do
not hesitate to contact us
at 315-443-3368.”
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Content isn’t king if you can’t read it…
http://www.bu.edu/ar/2010/research/
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Mobile visitors to mobile friendly sites…
Mobile friendly Not mobile friendly
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Tablet users have high expectations…
http://bit.ly/HUPxPj (March 2012 research)
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WHAT TO EXPECT FOR
2015… AND BEYOND
(1) “Big Data”
(2) Speed
(3) Video
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(1) “Big data” and marketing…
• Early days in 2012…
• Demand for data analysts will grow… and grow
• May compete for resources with “brand”
advertising to large audiences
• Super Bowl marketing… an example of “brand
awareness”
• Driving 21st century direct response marketing
• Google, Facebook, Amazon… Big Data players
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Benefit from a privacy decline…
• Google, Facebook = end of privacy online
• Marketers will know more & more about individuals online
• Fact: people do not object to ads on things that interest
them
• Opportunity: skip mass advertising, focus lead generation
marketing to people you know might have an interest
• Conversion: with permission to speak, keep the content
relevant to interests of the people receiving it
• Penalty: to much “brand speak” and people will withdraw
permission to speak to them
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“Big data”… to tell a “clear story”
http://www.factual.com/ http://www.clearstorydata.com/
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(2) Plan for extraordinary speed…
• “In 2000, “the first ads we wrote for Oracle were
about 7 seconds. If the consumer was online and
didn’t get the content that they wanted within 7
seconds, they’d be gone.
• “Now 7 seconds is a lifetime.”
• In 2017?
• “If Spotify is fixated with delivering content in under 200
milliseconds now, can you imagine what the competition
will be in 5 years?”
• Lawrence A. Kimmel, CEO, Direct Marketing Association
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A verbal future… no nav, no search
http://www.nuance.com/
• In the mobile world, no
need to touch anything
• What words will your
visitors use?
• Must work better than
your “search” works
now
• “Top tasks” even more
important… know
“Task words”
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(3) Best of 30 “2015” predictions… Video
• ”Video is the number one activity marketers plan
to expand in the future, which we see as a
commitment to visual storytelling.
• “The number two area of interest is mobile. That
makes sense given the incredible explosion in the
tablet market.
• “By tablet, I’m talking about iPads and e-readers.”
• Rebecca Lieb, “Expert Predictions for Content Marketing 2015,”
http://bit.ly/Ht8gxN
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Invest in… Social Video
http://bit.ly/Hhybvj
• “Create video content that
taps
into psychological triggers,
which drive people’s
desire to share that
content with others…
• “…when I watch it, I
immediately think to
myself, “Wow, Grant needs
to see this as well.”
• Mark
Robertson, http://bit.ly/HnVBfp
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Digital marketing… “Insanely complicated”
http://tiny.cc/71a6ew
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Key recruitment requirements…
• Critical first impression online…
• Data to craft targeted advertising…
• Simple online inquiry forms…
• Immediate inquiry response…
• Telephone, email, or texting
• Continuing response unless told to stop…
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Content priority… Students decide
• Academic program list
• Net cost calculator
• Dates and deadline calendar
• Academic program details
• Application process summary
• Online application form
• Noel-Levitz, Mobile Expectations survey, 2012
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Most underused strategy element…
• Academic program interest of the potential
student for competitive advantage
• Online advertising for individual programs
• Social media plan for selected programs
• Inquiry and application options from every
academic program page… website & social
• Use academic program interest from first response
• Contact with students and faculty in academic
programs of interest
• Academic content written for students, not faculty
and their friends
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Academic research sources…
University of Maryland Dartmouth College
http://www.rhsmith.umd.edu/digits/ http://www.tuck.dartmouth.edu/digital/
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Integrating digital channels…An example
http://www.sitecore.net/Products/Digital-Marketing-System.aspx