SlideShare a Scribd company logo
Yury Lifshits Yahoo! Research http://yury.name Future of Search St. Petersburg | Helsinki December 2008
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Structured Search: work in progress
Structured Search = Bring structured data to search users M.K. Bergman. The Deep Web: Surfacing Hidden Value. 2001.
Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Interface: Query ,[object Object],[object Object],[object Object],[object Object]
User Interface: Results ,[object Object],[object Object],[object Object],K.P. Yee, K. Swearingen, K. Li, M. Hearst.  Faceted metadata for image search and browsing. CHI 2003. Fernando Diaz. Aggregation of News Content Into Web Results. WSDM 2009.  http:// glue.yahoo.com   http:// au.alpha.yahoo.com
 
 
Data Supply Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting structured data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Give Us Your Data For …  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Yahoo! Work in Search
Slides by: Paul Tarjan, Chief Technical Monkey ( [email_address] ) Full version  http://www.slideshare.net/ptarjan/searchmonkey-presentation
What is SearchMonkey? an open platform for using structured data to build more useful and relevant search results Before After
Enhanced Result: Zagat Key/Value Pairs or Abstract Links Image
Infobar: Wikipedia Preview Summary Blob
Creating an Infobar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get data to SearchMonkey? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work? Acme.com’s database Index RDF/Microformat Markup site owners/publishers share structured data with Yahoo!.  1 consumers customize their search experience with Enhanced Results or Infobars 3 site owners & third-party developers build SearchMonkey apps. 2 DataRSS feed Web Services Page Extraction Acme.com’s  Web Pages
SearchMonkey Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vik Singh  (Architect) Graham Mudd  (Senior PMM)
BOSS =  B uild your  O wn  S earch  S ervice Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search Unrestricted What
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why
Why Traditional Search Distribution + BOSS Distribution
Tracks API A self-service, web services model for developers and start-ups to quickly build and deploy new search experiences. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CUSTOM Working with 3rd parties to build a more relevant, brand/site specific web search experience.  This option is jointly built by Yahoo! and select partners. ,[object Object],[object Object],Interested in Custom? Email us  [email_address]
http://boss.yahooapis.com/ysearch/{vert}/v1/{q} {vert} := {web, news, images, spelling} @ required appid @ optional  (Y!OS compliant) start, count, lang, region, format, callback, sites BOSS API v1
Python (v2.5+) library BOSS Search SDK plus … SQL for remixing  arbitrary  XML/JSON sources Loosely Functional programming paradigm BOSS Mashup Framework
Ported enhanced version of BMF to GAE platform http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/ Easiest way to deploy a BOSS application online BMF + Google App Engine
http://www.4hoursearch.com http://123people.com Mashable! Contest for BOSS search engines http://mashable.com/boss/   Examples
BOSS Custom for TechCrunch
TechCrunch Network Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research Agenda
Structured Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Scientific Challenges Draft:  http://research.yahoo.com/ksc   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A.Z. Broder. Taxonomy of web search. SIGIR 2002.
More Problems ,[object Object],[object Object],[object Object]
Thanks for your attention! ,[object Object],[object Object],[object Object]

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Future of Search | Yury Lifshits, Yahoo! Research

  • 1. Yury Lifshits Yahoo! Research http://yury.name Future of Search St. Petersburg | Helsinki December 2008
  • 2.
  • 4. Structured Search = Bring structured data to search users M.K. Bergman. The Deep Web: Surfacing Hidden Value. 2001.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9.  
  • 10.
  • 11.
  • 12.
  • 13. Yahoo! Work in Search
  • 14. Slides by: Paul Tarjan, Chief Technical Monkey ( [email_address] ) Full version http://www.slideshare.net/ptarjan/searchmonkey-presentation
  • 15. What is SearchMonkey? an open platform for using structured data to build more useful and relevant search results Before After
  • 16. Enhanced Result: Zagat Key/Value Pairs or Abstract Links Image
  • 18.
  • 19.
  • 20. How does it work? Acme.com’s database Index RDF/Microformat Markup site owners/publishers share structured data with Yahoo!. 1 consumers customize their search experience with Enhanced Results or Infobars 3 site owners & third-party developers build SearchMonkey apps. 2 DataRSS feed Web Services Page Extraction Acme.com’s Web Pages
  • 21.
  • 22. Vik Singh (Architect) Graham Mudd (Senior PMM)
  • 23. BOSS = B uild your O wn S earch S ervice Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search Unrestricted What
  • 24.
  • 25.
  • 26. Why Traditional Search Distribution + BOSS Distribution
  • 27.
  • 28. http://boss.yahooapis.com/ysearch/{vert}/v1/{q} {vert} := {web, news, images, spelling} @ required appid @ optional (Y!OS compliant) start, count, lang, region, format, callback, sites BOSS API v1
  • 29. Python (v2.5+) library BOSS Search SDK plus … SQL for remixing arbitrary XML/JSON sources Loosely Functional programming paradigm BOSS Mashup Framework
  • 30. Ported enhanced version of BMF to GAE platform http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/ Easiest way to deploy a BOSS application online BMF + Google App Engine
  • 31. http://www.4hoursearch.com http://123people.com Mashable! Contest for BOSS search engines http://mashable.com/boss/ Examples
  • 32. BOSS Custom for TechCrunch
  • 33.
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  • 38.