Yahoo! Search Boss at Alt Search Engines 03 2009

•Download as PPT, PDF•

6 likes•1,269 views

Three key points about the document: 1. The search market is dominated by three major players, requiring huge investments of $300M or more in capital, people, and infrastructure to become a serious competitor. 2. Search provides a very profitable business model with monopoly-like margins and half the world's online advertising expected to flow through Google by 2009. 3. The Yahoo! BOSS API provides access to Yahoo's search indexes through a web services model, allowing developers to build customized search products and experiences while paying usage fees or sharing revenue from Yahoo ads.

Technology

Yahoo! Confidential Bill Michels GM & Sr. Director Open Search Platform [email_address]

Reality of Search Huge Barriers of Entry Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fantastic Business Model Ripe for Innovation Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Yahoo! BOSS Offerings uge API A self-service, web services model to access Yahoo’s various search indexes: ,[object Object],[object Object],[object Object],[object Object],Vertical Lens Highly customized and tuned vertical & niche search engines: ,[object Object],[object Object],Yahoo! Confidential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(Currently not self-serve)

BOSS API ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! Confidential

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INTERNET All crawled, ranked and presented in a single API Partner Related URLS Partner Structured Data Yahoo! Confidential BOSS Vertical Lens

Yahoo! Confidential Sorting options ,[object Object],[object Object],[object Object],[object Object],Native branding & presentation style ,[object Object],[object Object],[object Object],[object Object],Shortcuts YSM Ads Vertical Lens Implementation

BOSS Economics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! Confidential Units cost $0.10 (per 1000 API calls)

What can be built with the BOSS API? New presentation models

What can be built with the BOSS API? Client / Browser integrations

What can be built with the BOSS API? New ranking models

What can be built with the BOSS API? Vertical/niche search products

What's hot

Content marketing and seo ktAsh1304

Getting started-with-similar web-apiSimilarWeb - Digital Insights

How To Begin Your Local SEO ProcessMichael Hanson

Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic

Marko hurst jboye2011-deliverenterprisecsWIKOLO

Corporate Overview June 2009jjmoore21

Search: The PossibilitiesDPCdigital

Content Marketing Strategy OverviewMobile Atom Media

Seo company in bangalore quadraincorpMani Quadraincorp

Search engine optimizationmuddywater121

Seo Services And SEO ProcessCyberworx Technologies Private Limited

Meaningful SEO Metrics - How to Measure SEO Performance?Phil Amery

Search engine optimization (seo)Harshita Srivastava

Basics of Search Engines and AlgorithmsWeb Trainings Academy

Search Analytics: Diagnosing what ails your siteLouis Rosenfeld

Seoramesh7097

Bobby369prakash

Cirs certification-training-programOlivia Russell CIRS, MS

What's hot (18)

Content marketing and seo kt

Getting started-with-similar web-api

How To Begin Your Local SEO Process

Asia SEM (Search Engine Marketing) - An Overview By Sozon

Marko hurst jboye2011-deliverenterprisecs

Corporate Overview June 2009

Search: The Possibilities

Content Marketing Strategy Overview

Seo company in bangalore quadraincorp

Search engine optimization

Seo Services And SEO Process

Meaningful SEO Metrics - How to Measure SEO Performance?

Search engine optimization (seo)

Basics of Search Engines and Algorithms

Search Analytics: Diagnosing what ails your site

Seo

Bobby369

Cirs certification-training-program

Similar to Yahoo! Search Boss at Alt Search Engines 03 2009

Future of Search | Yury Lifshits, Yahoo! ResearchYury Lifshits

SEO TutorialRyzeUp Internet Marketing

Seo Pow PointCGS Infotech

Are You Invisibleshankar.checkout

Search Engine Optimization and ManagementJoshua Tree Internet Media, LLC

What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …Akshay Akki

The beginners guide to SEOThanh Nguyen

SEO and IA: The Beginning of a Beautiful FriendshipMarianne Sweeny

Google Case Studyashwin_sharma

S E O For Social Media Boot Camp Rockford 200907Avery Cohen

SEOMoz The Beginners Guide To SEOFlutterbyBarb

(2004) Using internet search engines to market your servicesOfficeFinder Network / TrueView360s

Seoramesh7097

Seokumatushar

MSAE PresentationAzul 7

Techinfini's presentation on SEO(search engine optimization), SEM(search engi...TechInfini

New Trends in Search: An SEO WorkshopThe National Law Review

Digital marketing 102 search engine optimizationShreyans Nahar

AAN TrafficPresentationandrew_sullivan

Greenlight Blogging For Seo 11-04-08InBlackandWhite

Similar to Yahoo! Search Boss at Alt Search Engines 03 2009 (20)

Future of Search | Yury Lifshits, Yahoo! Research

SEO Tutorial

Seo Pow Point

Are You Invisible

Search Engine Optimization and Management

What is SEO | Basics of SEO | Why Seo is important | why seo as a carrier …

The beginners guide to SEO

SEO and IA: The Beginning of a Beautiful Friendship

Google Case Study

S E O For Social Media Boot Camp Rockford 200907

SEOMoz The Beginners Guide To SEO

(2004) Using internet search engines to market your services

Seo

MSAE Presentation

Techinfini's presentation on SEO(search engine optimization), SEM(search engi...

New Trends in Search: An SEO Workshop

Digital marketing 102 search engine optimization

AAN TrafficPresentation

Greenlight Blogging For Seo 11-04-08

Recently uploaded

Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies

Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

Pigging Solutions in Pet Food ManufacturingPigging Solutions

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski

Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson

WordPress Websites for Engineers: Elevate Your Brandgvaughan

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Key Features Of Token Development (1).pptxLBM Solutions

Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation

Artificial intelligence in the post-deep learning eraDeakin University

Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar

Vulnerability_Management_GRC_by Sohang Sengupta.pptxnull - The Open Security Community

"ML in Production",Oleksandr BaganFwdays

Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55

Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst

Recently uploaded (20)

Benefits Of Flutter Compared To Other Frameworks

Advanced Test Driven-Development @ php[tek] 2024

"Debugging python applications inside k8s environment", Andrii Soldatenko

Pigging Solutions in Pet Food Manufacturing

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...

Are Multi-Cloud and Serverless Good or Bad?

WordPress Websites for Engineers: Elevate Your Brand

"Federated learning: out of reach no matter how close",Oleksandr Lapshyn

Key Features Of Token Development (1).pptx

Connect Wave/ connectwave Pitch Deck Presentation

Artificial intelligence in the post-deep learning era

Nell’iperspazio con Rocket: il Framework Web di Rust!

My Hashitalk Indonesia April 2024 Presentation

Unleash Your Potential - Namagunga Girls Coding Club

Vulnerability_Management_GRC_by Sohang Sengupta.pptx

"ML in Production",Oleksandr Bagan

Scanning the Internet for External Cloud Exposures via SSL Certs

Unblocking The Main Thread Solving ANRs and Frozen Frames

Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...

Human Factors of XR: Using Human Factors to Design XR Systems