Maester is build on San Francisco B2B Startup Weekend. Want to use it to get new leads from mobile? Ping Yury at yury@yury.name

2. Lead Generation on Mobile
2.1 B$
US Market
Infographics, webinars,
drip campaigns, ebooks
~ 45 %
Time spent on mobile

3. In line to try and see our mobile leadgen solution
Sasha Markova (oDesk): “We are running our first
Maester campaign this Wednesday”

4. Android app on Google Play
maester.co
 3 mobile courses created

 Several dozens of installs
Maester app for AppExchange
In private beta

5. Key features (all implemented):
 Graphic and text slides
 Multiple choice questions
 Offers and links
 Basic course builder

6. Coming soon
 Course discovery
and promotions
 Email and
push notifications
 Analytics
 iPhone app

7. Professional
look and feel
for better
conversion

8. Quiz and rewards
to make people go through more courses

9. Financial projections
5$ ASP per lead
First year opportunity
100 firms * 20 campaigns * 1000 leads *
5$ ASP = 10M$

10. Go to market
1. Find existing content (slideshare, infographics,
whitepapers)
2. Adapt for mobile (5-slide demo course)
3. Cold call and offer a pilot
Best cases of our customers -> top leadgen blogs
and conferences

11. Thanks
Yury
Alex
Anton
Abilio
Venkat
Soma
Bahar
Steven
Fan
maester.co
pilot program:
about.maester.co

12. B

13. Maester app for AppExchange

14. Poll
80% prefer interactive learning
to plain content

16. Business Canvas

17. Content storage
Training
Engagement
Marketing

18. Validation
“A training course ,originally from our social
workers can capture passion and will be
more interesting for families to watch and
learn …”
CEO, A Better way (non profit organization)
“our L&D department has been wanting to
transfer our existing content to mobile for
over a year and our current solution just
can't do it."
Director of HR, Corporate Concierge Services company