The document discusses trends affecting the role of print media in the media mix. It notes that newspaper and magazine advertising shares are expected to decline while internet advertising is expected to increase significantly. Younger digital natives are spending less time with traditional print media and more time online and engaged in other digital activities. However, innovations like enriched paper with new technologies and increased outdoor media use may help maintain a role for print. The media landscape is also shifting with new players like Google playing a more prominent role.
This document discusses the potential for mobile advertising in the Czech Republic. It notes that while mobile advertising has created hype, there is still uncertainty around the size and timing of the market. However, mobile advertising is uniquely positioned to succeed due to smartphones being personal, interactive, and always with users. The document also analyzes media consumption trends in the Czech Republic, finding that youth are shifting from traditional to online media like the internet and YouTube. Finally, it compares the current state of online advertising spending in the Czech Republic to levels in Sweden, suggesting online spending can indicate mobile advertising potential.
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
ADEX 2010 Internet advertising spending in europe (5th edition)Romain Fonnier
This document summarizes key findings from the report "Adex 2010: Internet advertising spending in Europe (5th edition)". It finds that online advertising spending in Europe grew 15.3% in 2010 to reach €17.7 billion. Display advertising saw the strongest growth at 21.3% while search remained the largest segment. The top 6 European markets - UK, Germany, France, Spain, Italy and Netherlands - accounted for 74% of total online ad spending. Emerging markets in Central and Eastern Europe saw the fastest growth rates over 2009-2010. The document also notes a rise in mobile display advertising and cross-channel discussions in the panel discussion.
The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G – the “antiquated thinking to a new world of possibilities.”
Shine Communications Pr Week Forum Final Pdfchrismccaff
The integration of digital within PR and the impact of technology on consumer behaviour and media. Chris McCafferty and Scott Williams from Shine Communications discuss how digital technology has changed consumer behavior and media, challenging traditional PR models. They cover topics like social media, online content, measurement and how PR professionals can use digital tools to amplify communications. The document concludes that communication boundaries are blurring and the basics of any digital strategy are to listen, experiment and be honest.
This document discusses the potential for mobile advertising in the Czech Republic. It notes that while mobile advertising has created hype, there is still uncertainty around the size and timing of the market. However, mobile advertising is uniquely positioned to succeed due to smartphones being personal, interactive, and always with users. The document also analyzes media consumption trends in the Czech Republic, finding that youth are shifting from traditional to online media like the internet and YouTube. Finally, it compares the current state of online advertising spending in the Czech Republic to levels in Sweden, suggesting online spending can indicate mobile advertising potential.
The document discusses how businesses can use new media like blogs to communicate more effectively in today's changing environment. It notes that customers, employees, and other stakeholders now expect fast, direct, and informal communications. Blogs allow businesses to connect worldwide at low cost while controlling content. Examples are given of large companies using blogs and podcasts successfully for marketing, media relations, knowledge sharing, and direct customer engagement. The document advocates that businesses establish a blog or use new media to communicate in today's digital age.
The document discusses how marketers are using the second screen (smartphones and tablets) to engage with viewers watching television. It provides 10 ways marketers are doing this: 1) leveraging second screens during live events, 2) incentivizing ad engagement, 3) gamifying TV ads, 4) bridging TV and digital campaigns, 5) syncing e-commerce with TV content, 6) sponsoring extras on second screens, 7) giving sports fans interactive experiences, 8) spurring social media chatter, 9) enabling real-time interactivity, and 10) creating transmedia stories. It also includes expert opinions on the opportunities of the second screen to improve engagement and marketing ROI.
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
ADEX 2010 Internet advertising spending in europe (5th edition)Romain Fonnier
This document summarizes key findings from the report "Adex 2010: Internet advertising spending in Europe (5th edition)". It finds that online advertising spending in Europe grew 15.3% in 2010 to reach €17.7 billion. Display advertising saw the strongest growth at 21.3% while search remained the largest segment. The top 6 European markets - UK, Germany, France, Spain, Italy and Netherlands - accounted for 74% of total online ad spending. Emerging markets in Central and Eastern Europe saw the fastest growth rates over 2009-2010. The document also notes a rise in mobile display advertising and cross-channel discussions in the panel discussion.
The disparity between consumer media consumption and advertiser media spend demonstrates the gap between the digital reality and - to quote Jim Stengel, GMO P&G – the “antiquated thinking to a new world of possibilities.”
Shine Communications Pr Week Forum Final Pdfchrismccaff
The integration of digital within PR and the impact of technology on consumer behaviour and media. Chris McCafferty and Scott Williams from Shine Communications discuss how digital technology has changed consumer behavior and media, challenging traditional PR models. They cover topics like social media, online content, measurement and how PR professionals can use digital tools to amplify communications. The document concludes that communication boundaries are blurring and the basics of any digital strategy are to listen, experiment and be honest.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
1. Designers in the new economy are change agents who must adapt to new generations of buyers and evolving business models.
2. Face-to-face marketing is still growing in importance but market fragmentation is creating more specialized roles for designers.
3. To succeed, designers must invent their own future by finding a unique specialty and integrating new tools and platforms while quantifying their work.
The document discusses the future of the video industry and the changes driving it. Key points include: (1) audiences, especially younger ones, are spending less time with traditional TV as new digital options emerge; (2) the TV business model is fragile as viewing declines and digital advertising grows; (3) new digital platforms allow massive increases in content production from both major studios and user-generated content creators. The constraints of the traditional TV ecosystem have been removed, resulting in trends like new content formats and the rise of direct-to-consumer offerings and social distribution powering new video businesses.
Filip Williamsson will give a presentation on designing mobile websites. The presentation includes discussing the shift to mobile usage, a user-centered approach to mobile design, implementing solutions, and the design process. It provides examples of site maps, sketches, wireframes and usage statistics to illustrate designing for mobile considerations like small screens, touch interaction and location services. The focus is on prioritizing key tasks and content through progressive disclosure to support users' goals.
This document provides an analysis of Publicis Groupe in 2009 as the company moves toward a digital transformation. It includes:
1) An overview of Publicis, the third largest communications group, and its acquisition of Digitas in 2006 to expand into digital marketing.
2) In 2009, Publicis launched VivaKi to centralize its digital operations and place Digitas and other digital agencies under the VivaKi brand, in response to the growing digital trend.
3) The document outlines a situational analysis, competitive analysis, recommendations and limitations that will be used to evaluate Publicis' strategic decisions and ability to adapt to changes in the industry.
Advancements in technology have enabled government agencies to improve productivity and performance. This is highlighted through trends like cloud computing and data center consolidation that allow remote access to information. While these increase connectivity, they also grow security risks that require strengthened cybersecurity protocols. The guide also examines how mobile access, open data, and shared services can help agencies innovate with fewer resources. Overall, the integration of new technologies aims to enhance government transparency and services for citizens.
This document discusses disruption in TV advertising and how to adapt. It notes that digital and social media have disrupted traditional media environments. Statistics show a decline in newspaper, magazine and TV advertising spending between 2007-2012, with internet advertising spending increasing dramatically. While scheduled TV programming still attracts large audiences, consumption of TV content is shifting to on-demand viewing on computers and mobile devices. The future of TV advertising requires adapting to these changes in media consumption.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
This document introduces WOR(l)D, a multi-million dollar company operating in over 100 countries. It discusses WOR(l)D's divisions in mobile technology, communication, advertising, and energy solutions. WOR(l)D is launching Power Clouds, which allows individuals to purchase solar panels and lease them to Power Clouds for a renewable 20-year period to generate income. The document also introduces Space, WOR(l)D's new line of wearable computers and a cloud-based media platform. It outlines WOR(l)D's compensation plan and product packages for individuals to become consultants.
“The key is to build a sustainable business model that allows you to focus on your core talent and skills, while leveraging others to handle administration, sales, operations, etc. An SME allows you to grow your impact and develop new revenue streams through specialization and economies of scale.”
This document discusses broadband and its impact on growth and productivity. It summarizes evidence from Cornwall, UK that showed broadband infrastructure investment from 2001-2005 ("actnow") led to significantly higher GDP, employment, and productivity growth compared to the previous period and the rest of the UK. It also notes that broadband enables knowledge-intensive jobs and innovation that can help sustain high employment levels. Finally, it outlines scenarios for broadband's impact on European employment and GDP growth through 2015 and provides policy recommendations to maximize these benefits.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Presentation DLM Symposium 2012 - Future of TV Blockchain News
The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.
The document summarizes key trends from an interactive advertising conference in Riga, including the growth of internet advertising and how it will affect Baltic markets. It discusses topics like how the internet is becoming the main advertising platform, surpassing traditional media; the rise of mobile internet and how it is driving more targeted ads; and challenges for advertisers in using new metrics and targeting models to engage consumers in a participatory media environment.
Impact of user generated content to multi-media publishingAndrew Duck
This document discusses how user-generated content (UGC) improves traffic and reduces costs for multimedia publishers. It defines UGC and provides examples like blogs, reviews, photos and videos. The document outlines how UGC has evolved due to technology allowing for easy sharing. It describes benefits like engaging users and feedback, but also risks like lack of control and distraction. Finally, it explores how UGC is changing publishers and a move towards mobile, trust-based and community-focused models.
1. Designers in the new economy are change agents who must adapt to new generations of buyers and evolving business models.
2. Face-to-face marketing is still growing in importance but market fragmentation is creating more specialized roles for designers.
3. To succeed, designers must invent their own future by finding a unique specialty and integrating new tools and platforms while quantifying their work.
The document discusses the future of the video industry and the changes driving it. Key points include: (1) audiences, especially younger ones, are spending less time with traditional TV as new digital options emerge; (2) the TV business model is fragile as viewing declines and digital advertising grows; (3) new digital platforms allow massive increases in content production from both major studios and user-generated content creators. The constraints of the traditional TV ecosystem have been removed, resulting in trends like new content formats and the rise of direct-to-consumer offerings and social distribution powering new video businesses.
Filip Williamsson will give a presentation on designing mobile websites. The presentation includes discussing the shift to mobile usage, a user-centered approach to mobile design, implementing solutions, and the design process. It provides examples of site maps, sketches, wireframes and usage statistics to illustrate designing for mobile considerations like small screens, touch interaction and location services. The focus is on prioritizing key tasks and content through progressive disclosure to support users' goals.
This document provides an analysis of Publicis Groupe in 2009 as the company moves toward a digital transformation. It includes:
1) An overview of Publicis, the third largest communications group, and its acquisition of Digitas in 2006 to expand into digital marketing.
2) In 2009, Publicis launched VivaKi to centralize its digital operations and place Digitas and other digital agencies under the VivaKi brand, in response to the growing digital trend.
3) The document outlines a situational analysis, competitive analysis, recommendations and limitations that will be used to evaluate Publicis' strategic decisions and ability to adapt to changes in the industry.
Advancements in technology have enabled government agencies to improve productivity and performance. This is highlighted through trends like cloud computing and data center consolidation that allow remote access to information. While these increase connectivity, they also grow security risks that require strengthened cybersecurity protocols. The guide also examines how mobile access, open data, and shared services can help agencies innovate with fewer resources. Overall, the integration of new technologies aims to enhance government transparency and services for citizens.
This document discusses disruption in TV advertising and how to adapt. It notes that digital and social media have disrupted traditional media environments. Statistics show a decline in newspaper, magazine and TV advertising spending between 2007-2012, with internet advertising spending increasing dramatically. While scheduled TV programming still attracts large audiences, consumption of TV content is shifting to on-demand viewing on computers and mobile devices. The future of TV advertising requires adapting to these changes in media consumption.
The document provides an overview of an advertising agency called Madison Agency located in Kiev, Ukraine. It introduces the leadership team including the Business Development Director, Creative Director, and Client Service Director. It then describes the agency's structure and core service areas like creative, production, social media, and client services. The agency aims to provide full-service advertising solutions to its portfolio of consumer brand clients.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
This document introduces WOR(l)D, a multi-million dollar company operating in over 100 countries. It discusses WOR(l)D's divisions in mobile technology, communication, advertising, and energy solutions. WOR(l)D is launching Power Clouds, which allows individuals to purchase solar panels and lease them to Power Clouds for a renewable 20-year period to generate income. The document also introduces Space, WOR(l)D's new line of wearable computers and a cloud-based media platform. It outlines WOR(l)D's compensation plan and product packages for individuals to become consultants.
“The key is to build a sustainable business model that allows you to focus on your core talent and skills, while leveraging others to handle administration, sales, operations, etc. An SME allows you to grow your impact and develop new revenue streams through specialization and economies of scale.”
This document discusses broadband and its impact on growth and productivity. It summarizes evidence from Cornwall, UK that showed broadband infrastructure investment from 2001-2005 ("actnow") led to significantly higher GDP, employment, and productivity growth compared to the previous period and the rest of the UK. It also notes that broadband enables knowledge-intensive jobs and innovation that can help sustain high employment levels. Finally, it outlines scenarios for broadband's impact on European employment and GDP growth through 2015 and provides policy recommendations to maximize these benefits.
The document discusses trends in real-time marketing and social media in 2009. Some key highlights include the massive growth of Twitter to 80 million users that year, and brands innovating in real-time advertising through tools like Best Buy's Twelpforce customer service on Twitter. Real-time sharing of events on platforms like Facebook and YouTube also grew substantially in 2009.
Optimising integrated campaigns in Asia PacificKantar
This document discusses optimizing integrated marketing campaigns in Asia Pacific. It finds that while TV still drives awareness, online and other channels are more important for engagement. Using multiple channels broadens brand impact and delivers synergistic benefits. Online advertising provides good cost efficiency due to its relatively low cost. The document recommends using multiple channels to maximize reach and impact, leveraging online advertising, and ensuring creative content is optimized for each channel.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
The document discusses how digital technologies and data are transforming television content. Broadcasters are embracing digital platforms to grow audiences through live-tweeting, additional online content, and making their content more trackable and measurable. Formats are also changing as audiences expect to access content anywhere on connected devices. Successful shows are being adapted globally through co-productions and alliances between broadcasters. However, broadcasters must balance the demands of real-time audiences with their responsibilities as news providers.
Winterberry Group Dmcny Outlook 2010 Final (2)Ann Honomichl
This document summarizes Bruce Biegel's presentation on marketing trends in 2010. It discusses how (1) marketing budgets fell significantly in 2009 but are expected to rise modestly in 2010 as the economy recovers, (2) digital marketing will continue growing while traditional channels decline, and (3) direct mail volumes may stabilize but suppliers will need to focus on integration and analytics.
The document discusses trends in real-time marketing and social media in 2009. It describes how services like Twitter grew massively in popularity that year. It also discusses how brands innovated in real-time advertising, including Best Buy answering customer questions on Twitter, IKEA running a promotion on Facebook, and Lufthansa updating social media with flight information. The document also provides examples of real-time campaigns from Cadbury and Playground Stores.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Presentation DLM Symposium 2012 - Future of TV Blockchain News
The document discusses how emerging technologies are disrupting the television industry, leading to new opportunities for content creators, producers, brands and developers to connect directly with viewers through platforms like connected TVs, second screens, apps and social media. It also highlights challenges this presents for traditional gatekeepers like broadcasters, cable companies and regulators to adapt their business models and regulations. The rise of second screen viewing and interactivity is a major trend that will drive new forms of engagement and monetization.
The document summarizes key trends from an interactive advertising conference in Riga, including the growth of internet advertising and how it will affect Baltic markets. It discusses topics like how the internet is becoming the main advertising platform, surpassing traditional media; the rise of mobile internet and how it is driving more targeted ads; and challenges for advertisers in using new metrics and targeting models to engage consumers in a participatory media environment.
Newspapers are facing challenges from new digital media that are disrupting their business models. While newspapers still generate a significant portion of advertising revenue, that share is declining as readers and advertisers have more options. Younger generations are accessing news and information differently online and via mobile. Newspapers must develop transition strategies like moving into new digital media while still defending their core print business to replace declining revenue over time. The key challenge is transitioning without sacrificing the existing print business too quickly before new digital revenues can replace it.
Presentation Global Collect Perspectives 2012Blockchain News
This document discusses the emerging landscape of television. It notes that connected TVs, second screens, and new platforms are disrupting the traditional TV model. New opportunities are emerging for direct relationships between creators and consumers, as well as new monetization approaches. The TV industry will likely go through significant changes in the next five years as these trends accelerate.
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
The document summarizes the Mobile Ad Awards competition hosted by D2 Communications (D2C) in Japan since 2002. It provides examples of winning mobile ad campaigns from various years to illustrate the evolution of mobile marketing approaches over time. These have progressed from simple black and white banner ads to more complex campaigns integrating multiple platforms and tactics. The document also introduces D2C and its CEO, outlining their leadership role in developing the mobile marketing industry in Japan.
From the Perspective of a Founder - Creative Commons/ Magnatune/ Bookmooch - ...guestf94ca4
John Buckman speaks from his experience as a founder of multiple companies - Bookmooch, Magnatune and recently his activity on the Board at Creative Commons
The document summarizes Axel Springer's annual results for 2011. It highlights that EBITDA reached an all-time high of €593 million, while revenues crossed €3 billion for the first time. Management will propose a record dividend of €1.70 per share. The digital media business saw revenues increase 35.2% year-over-year to account for over 30% of total revenues. Axel Springer also executed its digital strategy through acquisitions and organic expansion, and established a strategic partnership to consolidate its online classifieds business.
TelecomTV is an online TV network that provides daily insight on the telecom, media, and entertainment industries to over 60,000 decision-makers in 200 countries. It has users that are global, influential, and essential to the industries. TelecomTV partners with associations and hosts events. It offers programmes, products and services including advertising, sponsorship, communications services, and webinars. The document provides contact information for the TelecomTV team.
Leading Media Companies Through Transitionjackgriffinesa
The document discusses how leading media companies can transition from print-focused business models to consumer-driven digital models. It outlines how the old print model told consumers what to know, while the new model focuses on meeting consumers across channels with personalized, interest-based content. The summary emphasizes building consumer relationships and trust through seamless, integrated experiences across platforms.
Print Power Italy commissioned Lorien Consulting to carry out research on the Italian market, on stakeholders and influencers, investors, companies and media centers with the goal of mapping the perception and effectiveness of different media, identifying criteria and reasons for communication and marketing planning choices which underline the values linked to printed media.
Richard Kastelein (Agora Media Innovation) @ CMC Connected TVMedia Perspectives
This document summarizes Richard Kastelein's presentation on connected TV and consumers in Hilversum, Netherlands on February 7, 2012. The presentation discussed how technology has disrupted the music and print media industries, and how TV may be next. It covered topics like second screen engagement, play-along TV, and the future of TV over the next 5 years as cloud services enable video everywhere.
Schibsted: Shaping the media of tomorrow todayNetthoder
Schibsted has a history of innovating to transition to new technologies and business models. Two examples are:
1) Breaking up the newspaper model along dimensions of content, operations, and business models in response to new technologies.
2) Strategically developing online properties to maximize traffic and profit growth, growing local concepts into international successes.
Today's challenge is innovating for mobile, as mobile ARPU is lower than desktop. Schibsted aims to innovate consumer and advertiser relationships to sustain growth. Innovation is a core value, and mistakes and cannibalization are accepted to disrupt and conquer new opportunities.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
This document provides information about an upcoming presentation on meeting innovation and technology timelines. The presentation will take place on May 25, 2010 in Frankfurt. It will be given by Rohit Talwar and will discuss key findings from the Convention 2020 study, which is examining how the meetings industry can prepare for the decade ahead. The presentation will explore emerging strategies, approaches and business models for events based on trends in meeting technology and innovation through 2020.
A case for increased trial rates via personalisation and database management. The printed mailing achieved six times higher scores on "intention to act" than an email. Proving the value of a printed document.
Newspapers provide advertisers with opportunities to reach immersed and engaged consumers through ads that take advantage of newspapers' portability and ability to target ads. Newspapers also allow for immediate mass reach through ads that readers see as they consume news content on a daily basis across multiple sections of interest.
This document discusses how newspapers can deliver ads in a portable, immersive, targeted, and immediate way. Newspapers provide ads that readers can access anywhere as well as ads that deeply engage and reach many consumers at once.
1) Magazine ads are more effective than TV or online ads in boosting purchase intent according to client studies. Magazines outperformed other media across multiple metrics in driving purchase funnel outcomes.
2) Magazines are the top medium for triggering consumers to conduct online searches, especially among older age groups.
3) Readership of magazines among 18-34 year olds has remained strong, with the average number of issues read per month increasing since 1999.
Worldwide newspaper sales are declining as readers increasingly get their news online. Print newspaper circulation fell 3.2% in 2020 according to the World Association of Newspapers and News Publishers, continuing a downward trend seen over the past decade. Younger readers in particular are abandoning print papers and getting news from websites and apps on their smartphones and tablets instead.
This document provides an executive summary and introduction to TransPromo, a technology that can accelerate time to market for IT and production managers. TransPromo allows for more colorful and direct communications with customers by giving them personalized content tailored to their wants. The roadmap suggests developing a customer-centric strategy using TransPromo to improve engagement and satisfaction.
This document summarizes the goals of the Time Inc. Magazine Experience Study from June 2007. The study aimed to re-establish the importance of magazines in today's complex media landscape, inform the company and clients, understand the unique elements of the magazine experience, and uncover new insights that could change perceptions as media usage is high but loyalty is low and new metrics have emerged.
The document outlines the goals and agenda for Magazine Experiences Europe 2008. It aimed to understand how magazines are consumed in Europe given the complex modern media landscape with more choices but less loyalty and time. The study would uncover new insights into the unique elements of the magazine experience in Europe and how the changing media environment may impact the magazine industry, building off the success of a similar 2007 US study.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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4. Advertising expenditures Western Europe
_ Newspaper and magazine advertising is expected to decline to 28%
and 14% respectively in 2010 (in 2000 37% and 19%)
_ Television expenditures remain relatively stable 29% in 2010 (21%
in 2000)
_ Internet will increase from a 1% in 2000 to 18% in 2010
_ Print media shares differ a lot from country to country also in the
years to come;
_ Belgium is dominated by television (more than a third of all
expenditures)
_ The Netherlands are a print country (60% of all expenditures)
_ UK expenditures for newspaper will be similar to those in
Internet at slightly more than a quarter of all expenditures.
5. Time-use and advertising share, Netherlands
100
75
50
25
0
2005 2005
Newspapers Magazines Door-to-door
Time-use Advertising share
Television Radio Internet
Source: Tijdsbestedingsonderzoek 2008, Zenith Optimedia 2008
6. New technologies change media landscape
“Each wave of new technology in our industry
forced an improvement of the old.
Each new medium forced its predecessor to
become more creative and
relevant to the consumer”
(Rupert Murdoch, 2006)
7. Buzz words in new landscape
Folksonomy
Tags
Consumer Generated Content
SEO
Wiki
Digital natives
SMS
Long Tail
SNS
12. Google’s global advertising role
75
%
50
25
0
2004 2005 2006 2007E
Share of global online advertising revenues
Share of search reveneues
13. Google’s global role
Google’ CEO Eric Schmidt (Fortune, January 2009):
“Newspaper don’t have a problem of demand for their product,
the news.”
“To me the breakdown of the newspaper industry presents a real
tragedy in the sense that journalism is a central part of
democracy. And I don’t think bloggers make up the difference.
The historic model of investigative journalist in any industry is
something that is very fundamental.”
14. How to keep print media on the agenda?
_ Magazines are a “Me time medium” as defined by Time Inc
_ One third of consumers set aside “special time” for reading
a magazine
_ Magazines are personal and singular medium
Primarily reading magazines while...
15. How to keep print media on the agenda?
Sappi Life with Print
Sappi want to help brand owners and
their agencies to make informed
choices about budget allocation
Life with Print deals with different
printed media and brings the most
recent insights and arguments
16. How to keep print media on the agenda?
Print Sells
Initiative from different players in print
value chain to promote print across
Europe
In 2007 5 mio euro campaign consisting
of advertising, direct mail, public
relations and website
18. Developments that affect the role of print
Creative consumer
Effect of Always-on Liquid content
other media Digital natives
Enriched paper
Effect of print
Corporate Social
Read anywhere
media
Responsibility
Digital printing
Increased outdoor
+ -
Effect on role of print
19. The content becomes liquid
_ Magazines can be read on paper, e-paper
and online
_ Radio programmes and music can be
listened on PC, radio, iPod, mobile phones
_ Content of channels is becoming a separate
product, available via more and different
channels
_ Youngsters do not differentiate between
watching a movie on TV, PC, Playstation or
iPod
21. Time use total population and Digital Natives-
Television
25
Main activity (hours/week)
20
15
10
5
0
1975 1980 1985 1990 1995 2000 2005
Television Newspapers Magazines
Television
Books Listen to radio or music Internet
22. Time use total population and Digital Natives-
Print Media
25
25
20
Main activity (hours/week)
20
15
15
10
10
5
5
0
0
1975 1980 1985 1990 1995 2000 2005
Newspapers Magazines Books
Print Media
Television Listen to radio or music Internet
23. Comparison total population and Digital Natives -
Internet
25
Main activity (hours/week)
20
15
10
5
0
1975 1980 1985 1990 1995 2000 2005
Internet Newspapers Magazines
Internet
Books Television Listen to radio or music
24. Digital natives and reading
Adults (%) that read books (not Percentage book purchasers
required for work or school) (USA)
(USA)
70 30,0
22,5
50
15,0
30
7,5
0
10
< 25 25-34 35-44 45-54 55-64 65+
18-24 25-34 35-44 45-54 55-64 65-74 75+
1992 2002 1991 2004
Source: NEA, 2008
25. Choose when and where to read
_ Consumers take information in small bites
_ Hence success of Metro, CNN, NRC Next and other media that
provide easy digestible information
_ Consumers are zapping between different channels or sources
_ Since remote control: homo zapper
_ Between TV stations, magazines, newspapers and other media
26. Choose when and where to read
Primarily surfing the Internet while..
Primarily watching TV while..
27. The creative consumer
_ Consumers change roles, they create content and channels
_ Entire newspapers are written by consumers
_ Consumers use existing online content to produce new content
(mash-up, morph, fan-fiction, spoof)
_ We consume what is created by fellow consumers on blogs,
Wikipedia, MySpace, Flickr or YouTube
_ Social networking goes beyond www.schoolbank.nl and can
become a way of doing business: Wikinomics
29. Increasing role of CSR
_ Consumers are questioning companies about
their corporate behaviour
_ Companies are under fire: salaries, child
labour, emissions, sustainability, energy,
waste, financial operations,...
_ Companies need to generate trust and
credibility by providing more transparency
_ Companies prepare social annual reports,
sustainability reports and align with ISO
norms and procurement guidelines
_ For paper FSC, PEFC, Cradle-to-Cradle
certification and WWF guidelines are used
32. From analog to digital print
Print quality
Offset
Offset
Digital print
Digital
Transpromo
SOHO
Office
Av. runlength
50 100 500 1000 5000 10.000 20.000
33. From analog to digital printing?
Document transition (USA)
140
120
100
80
60
40
20
0
2004 2006 2008 2010 2012
B/W digital print Colour digital
Surpressed print Additional electronic
Source: EDSF 2008
34. From analog to digital printing: Transpromo
Before After: + 100% bookings
35. From analog to digital printing: direct mail
_ Digital printing offers huge possibilities for cost effective
versioned brochures and hyper-personalised mailings
_ Hundred+ versions of brochures based upon consumer
preferences
_ Seamless integration with website, blog and call center
Toerisme Vlaanderen
36. From analog to digital print
And competition around the corner
Leo Paper (Antwerp)
26.000 + employees
Heshan (China) printing facility
6.5 ha area, plant 65.000 m2
82 printing presses
Worldwide turnover $ 500 mio
Europe turnover $ 50 mio
37. Always-on and effectiveness
_ New media are intrusive, people get interrupted frequently by
email, mobile telephone and Instant Messaging
_ More than half of people respond to email almost immediately
Knowledge workers can expect three minutes of
uninterrupted work on any task before being interrupted
Employees spend some three hours a day processing email
of which 30% is unnecessary (1 mio emails per day)
(Intel data 2007)
_ Intel has started “Quiet Time” every Tuesday morning,
creating thinking time
38. Always-on and effectiveness
_ Multi-tasking decreases the effectiveness
_ Research shows that managing email and voice messages
decreases the IQ with 10 points
_ Knowledge workers need “time-off”
39. Always-on and effectiveness
_ Multi-tasking involves partial attention
_ Partial attention leads to a different path of reading: superficial,
scanning, with short attention span
_ Reading a book requires deep reading which is difficult for
always-on people
_ This new pathway changes the way we think and “re-wires the
brain”
40. Enriched paper
Poster 4:Layout 1 25/04/08 12:22 Page 1
_ OR codes
_ RFID print
_ Organic electronics
_ 3D paper-web integration
_ Plug in your earphones
_ Print, online and mobile phone TAKING PRINT TO THE
integration NEXT SENSUAL LEVEL
STOP, LOOK AND LISTEN!
FOUR STEPS TO ENJOY PRINTED MEDIA:
Step 1. View the image Step 2. Capture the UpCode Step 3. Download the music Step 4. Listen to the music
TRY YOURSELF OR ASK FOR A DEMO
45. Increased use of outdoor
_ CBS outdoor estimate shows people spend more time outdoor
Percentage of time spent doing activities out-of-home
20
15
10
5
0
1961 1975 1985 1995 2000
Shopping Eating out Socialising Sports
Source: The Future Foundation, 2007
46.
47.
48. Thank you for your attention
Ulbe Jelluma
ulbe.jelluma@fryskbiz.com
www.frysk.be
www.fryskbiz.blogspot.com